We’re excited to officially announce our new partnership with Lift The Bar, one of the UK’s leading mentorship and business coaching organisations for personal trainers.
At Primal Strength, we’re proud to be the number one strength brand in the UK — supporting gyms, coaches, and facilities both nationally and internationally. Our mission has always been to empower fitness professionals with the tools they need to perform at their best — and that mission goes far beyond equipment.
That’s why teaming up with Lift The Bar makes so much sense.
Lift The Bar is renowned for delivering high-quality education, mentorship, and business support to personal trainers and gym owners. With over a decade in the industry, they’ve helped thousands of coaches not just survive, but thrive — professionally and financially. Their values align closely with ours: raising standards in the fitness industry and equipping professionals for long-term success.
Together, we’re combining Lift The Bar’s coaching expertise with Primal Strength’s industry-leading equipment and network to deliver even more value to fitness professionals across the country. This partnership will bring exciting new opportunities — including live webinars, Gym Owner Days, and exclusive events and resources — all designed to support your growth, education, and business development.
This collaboration is about more than just events — it’s about building a stronger, better-equipped, and better-educated fitness community.
We look forward to sharing more updates on how this partnership will directly benefit you, and we can’t wait to meet more of the incredible coaches and gym owners shaping the future of fitness.
We’ll keep you posted — big things are coming.
