Strength training equipment
Forged in Glasgow

PRIMAL® is who we are. Strength is what we do. From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete, we design the finest strength training equipment to help any and every body improve their health and wellbeing and discover a strength they didn't know they possessed.

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    Personal Series

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    Defy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym. Designed without compromise, whether a first timer or fit-for-lifer, discover your true potential with class leading home strength equipment.

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    PRO Series

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    Go beyond boundaries. Uniquely designed to be both ergonomically and biomechanically better, PRIMAL® Pro Series provides unrivalled equipment performance for professional gyms. Created by industry experts and built better to build better.

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    PERFORMANCE Series

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    Ready for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment. Biomechanically engineered and overbuilt to withstand the rigours of any gym environment. Leading the way on innovation and design, this series sets a new industry standard.

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Together we are primal

Primal was created to provide the finest strength training equipment on the market, but our mission goes beyond that. We're here to forge friendships and communities, to create welcoming and inclusive spaces for people of all ages and every level to discover the joys of strength training.

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PRIMAL Brochure

Our new commercial catalogue for 2024/2025 is now available.

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