Choose Your Series
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Discover PRIMAL®
Personal Series
Shop Personal SeriesDefy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym. Designed without compromise, whether a first timer or fit-for-lifer, discover your true potential with class leading home strength equipment.
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Discover PRIMAL®
PRO Series
Shop Pro SeriesGo beyond boundaries. Uniquely designed to be both ergonomically and biomechanically better, PRIMAL® Pro Series provides unrivalled equipment performance for professional gyms. Created by industry experts and built better to build better.
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Discover PRIMAL®
PERFORMANCE Series
Shop Performance SeriesReady for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment. Biomechanically engineered and overbuilt to withstand the rigours of any gym environment. Leading the way on innovation and design, this series sets a new industry standard.
Our cATEGORIES
Strength training equipment
Forged in Glasgow
PRIMAL® is who we are. Strength is what we do. From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete, we design the finest strength training equipment to help any and every body improve their health and wellbeing and discover a strength they didn’t know they possessed.
Featured products
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Primal Pro Series ECO Matting - 1m x 1m (available in 15mm or 20mm)
Regular price From £24.99Regular priceUnit price / per£28.99Sale price From £24.99Sale -
Primal Pro Series V3 Adjustable Folding Bench
RRP £395.99Regular price £224.99Regular priceUnit price / per£249.99Sale price £224.99Sale -
Fitness Week Sale Sale
Primal Pro Series 4 Needle Steel 450kg Rated
RRP £299.99Regular price £199.99Regular priceUnit price / per£249.99Sale price £199.99Sale -
Fitness Week Sale Sale
Primal Performance Series Battle Rope 38mm*10m with Nylon Cover
RRP £109.99Regular price £69.99Regular priceUnit price / per£99.99Sale price £69.99Sale -
Fitness Week Sale Sale
Primal Pro Series Drop Pad
RRP £149.99Regular price £99.99Regular priceUnit price / per£149.99Sale price £99.99Sale -
Fitness Week Sale Sale
Primal Pro Series Wood & Rubber Platform Lifting Platform Including Frame and Band Handles
RRP £1,299.99Regular price £799.99Regular priceUnit price / per£899.99Sale price £799.99Sale -
Fitness Week Sale Sale
Primal Performance Series PU Studio Pump Set x 10 with Rack
RRP £2,255.99Regular price £1,299.99Regular priceUnit price / per£1,879.99Sale price £1,299.99Sale -
Fitness Week Sale Sale
Primal Performance Series Studio Step
Regular price £119.99Regular priceUnit price / per£149.99Sale price £119.99Sale
Together we are primal
Primal was created to provide the finest strength training equipment on the market, but our mission goes beyond that. We’re here to forge friendships and communities, to create welcoming and inclusive spaces for people of all ages and every level to discover the joys of strength training.

NEW COMMERCIAL CATALOGUE
Our new commercial catalogue for 2023/2024 is now available.
PRIMAL® PARTNERS





JOIN THE PRIMAL® COMMUNITY TODAY
We exist to help people at every level discover the joys of strength training. Sign up for advice, exclusive access to product releases and 10% off your first order.
TRAINING PACKAGES
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01
Primal Personal Series Home Rack Package
The Personal Series Home Rack Package was uniquely designed as an ideal solution to any home gym set-up, not only as a squat rack but a space-saving home gym rack with the potential for so much more. -
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Pro Series Monster Rack System Package
Experience the ultimate in strength training with the PRIMAL Pro Series Commercial Rack System Package, meticulously crafted to create an all-in-one gym system that empowers you to invest in yourself and your gym. This comprehensive package is designed for intense, heavy use and caters to any premium home gym or personal training space. -
03
HIIT Gym Bench Package with Weights
The PRIMAL HIIT Gym Bench Package with Weights, is a comprehensive, space-efficient solution designed for those looking to maximise their functional fitness and HIIT workouts. This versatile package combines high-quality strength training equipment with the essentials for HIIT and functional fitness, making it the perfect addition to both home gyms and professional personal training studios.
Thoughts from our experts
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Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a seasoned fitness enthusiast, adjustable dumbbells offer a wide range of exercise options to target different muscle groups.
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a seasoned fitness enthusiast, adjustable dumbbells offer a wide range of exercise options to target different muscle groups.
4 minute read Read more -
Stretching: An Essential Element in Strength Training
Stretching: An Essential Element in Strength Training Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.
Stretching: An Essential Element in Strength Training
Stretching: An Essential Element in Strength Training Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.
3 minute read Read more -
Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished up and we fully embrace summer holidays we also know that this time can be a challenge to stay on track for longer term goals.
Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished up and we fully embrace summer holidays we also know that this time can be a challenge to stay on track for longer term goals.
3 minute read Read more -
Hole-in-One Strength: Drive Your Golf Potential with Primal
Hole-in-One Strength: Drive Your Golf Potential with Primal Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.
Hole-in-One Strength: Drive Your Golf Potential with Primal
Hole-in-One Strength: Drive Your Golf Potential with Primal Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.
3 minute read Read more -
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.
3 minute read Read more -
Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.
Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.
3 minute read Read more -
A Beginner's Guide to Strength Training
A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.
A Beginner's Guide to Strength Training
A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.
3 minute read Read more -
Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.
Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.
3 minute read Read more -
The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.
The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.
2 minute read Read more -
Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
7 minute read Read more -
Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.
Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.
1 minute read Read more -
Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.
Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.
1 minute read Read more -
Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.
Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.
2 minute read Read more -
The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.
The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.
2 minute read Read more -
Kettlebell movements to incorporate into training
Part of our ethos our culture, what we represent, our spirit and efforts to support individuals in realising their potential is resilience. The ability to endure, adapt and recover from challenges, metaphorically and literally.
Kettlebell movements to incorporate into training
Part of our ethos our culture, what we represent, our spirit and efforts to support individuals in realising their potential is resilience. The ability to endure, adapt and recover from challenges, metaphorically and literally.
3 minute read Read more -
Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
3 minute read Read more -
Understanding the Importance Incorporating Glute Training Into Your Workout Plans
Over the years we have seen shifting patterns and motivations in training with many people incorporating strength-based training into their fitness regiments. This can be for a number of goals whether aesthetic changes, improved mobility, mental health management or athletic improvement.
Understanding the Importance Incorporating Glute Training Into Your Workout Plans
Over the years we have seen shifting patterns and motivations in training with many people incorporating strength-based training into their fitness regiments. This can be for a number of goals whether aesthetic changes, improved mobility, mental health management or athletic improvement.
4 minute read Read more -
3 Key Questions to Ask When Designing a Home Gym
There is a lot to consider when setting up your home gym. But getting the basics right means getting a space you can work in and work on in the future.
3 Key Questions to Ask When Designing a Home Gym
There is a lot to consider when setting up your home gym. But getting the basics right means getting a space you can work in and work on in the future.
2 minute read Read more -
Athletic Performance and Strength Training
The games in Birmingham bring nations together in a diverse and colourful celebration of sport and human performance. The encouraging ethos of the Games motivates athletes and those they inspire to push themselves to the very limits of what the human body is capable of.
Athletic Performance and Strength Training
The games in Birmingham bring nations together in a diverse and colourful celebration of sport and human performance. The encouraging ethos of the Games motivates athletes and those they inspire to push themselves to the very limits of what the human body is capable of.
3 minute read Read more -
Advance Your Olympic Weightlifting Performance
Weightlifting has always been front and centre of the competitive international stage. It has become one of the most prestigious events since it was first introduced and contested at the 1950 Games in Auckland.
Advance Your Olympic Weightlifting Performance
Weightlifting has always been front and centre of the competitive international stage. It has become one of the most prestigious events since it was first introduced and contested at the 1950 Games in Auckland.
5 minute read Read more
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