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Personal Series
Shop Personal SeriesDefy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym. Designed without compromise, whether a first timer or fit-for-lifer, discover your true potential with class leading home strength equipment.
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PRO Series
Shop Pro SeriesGo beyond boundaries. Uniquely designed to be both ergonomically and biomechanically better, PRIMAL® Pro Series provides unrivalled equipment performance for professional gyms. Created by industry experts and built better to build better.
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PERFORMANCE Series
Shop Performance SeriesReady for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment. Biomechanically engineered and overbuilt to withstand the rigours of any gym environment. Leading the way on innovation and design, this series sets a new industry standard.
Strength training equipment
Forged in Glasgow
PRIMAL® is who we are. Strength is what we do. From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete, we design the finest strength training equipment to help any and every body improve their health and wellbeing and discover a strength they didn't know they possessed.
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Featured products
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Primal Performance Series 8-Station Multi-Stack Gym
RRP £16,799.99Regular price £12,999.99Regular priceUnit price / per -
Primal Performance Series 125kg Pin-Select Dual - Seated Leg Ext/Leg Curl
RRP £3,839.99Regular price £3,499.99Regular priceUnit price / per -
Primal Personal Series Multi Rack System with 2 x 90kg Weight Stacks Package
RRP £2,999.99Regular price £2,499.99Regular priceUnit price / per -
Primal Pro Series Leg Press & Hack Squat
RRP £1,999.99Regular price £1,599.99Regular priceUnit price / per£1,699.99Sale price £1,599.99Sale -
Primal Personal Series Dual Adjustable Pulley 2 x 90kg Stack
RRP £2,299.99Regular price £1,499.99Regular priceUnit price / per -
Primal Performance Series IPF Spec Combo Bench
RRP £1,599.99Regular price £1,399.99Regular priceUnit price / per -
Primal Personal Series HIIT Bench with Accessories & Dumbbells
RRP £1,199.99Regular price £899.99Regular priceUnit price / per -
Primal Pro Series Skier with Stand
RRP £1,055.99Regular price £849.99Regular priceUnit price / per -
Primal Personal Series 34kg Adjustable Dumbbell (Pair) With Stand
RRP £659.99Regular price £549.99Regular priceUnit price / per -
Primal Performance Series Urethane Competition Kettlebell
RRP £53.99 RRP £71.99 RRP £107.99 RRP £191.99Regular price From £24.99Regular priceUnit price / per£29.99Sale price From £24.99Sale -
Primal Pro Series ECO Matting - 1m x 1m (available in 15mm or 20mm)
RRP £29.99Regular price From £24.99Regular priceUnit price / per -
Primal Pro Series Collars
RRP £14.99Regular price £11.99Regular priceUnit price / per
Together we are primal
Primal was created to provide the finest strength training equipment on the market, but our mission goes beyond that. We're here to forge friendships and communities, to create welcoming and inclusive spaces for people of all ages and every level to discover the joys of strength training.
Case Studies
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PRIMAL Brochure
Our new commercial catalogue for 2024/2025 is now available.
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Thoughts from our experts
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National Fitness Day at PRIMAL HQ
At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.
National Fitness Day at PRIMAL HQ
At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.
2 minute read Read more -
Preparing Your Gym Floor for the Back-to-School Rush: A Guide for Gym Owners
It’s time. The kids are back, which means the parents are back.
Preparing Your Gym Floor for the Back-to-School Rush: A Guide for Gym Owners
It’s time. The kids are back, which means the parents are back.
3 minute read Read more -
Getting Back into Your Fitness Routine After the School Holidays: Tips for Parents
Whether you’re looking to regain your strength, boost your endurance, or just carve out some much-needed time for yourself, here are some tips to help you get back on track.
Getting Back into Your Fitness Routine After the School Holidays: Tips for Parents
Whether you’re looking to regain your strength, boost your endurance, or just carve out some much-needed time for yourself, here are some tips to help you get back on track.
4 minute read Read more -
PRIMAL Warehouse Move: A Giant Leap Towards Better Customer Experience and Sustainable Fitness
At PRIMAL, we’re all about pushing boundaries—whether it's in high-performance fitness equipment or enhancing customer experiences. Today, we're thrilled to announce a monumental step forward: PRIMAL has doubled its warehouse capacity by moving to a state-of-the-art facility in Paisley, Scotland.
PRIMAL Warehouse Move: A Giant Leap Towards Better Customer Experience and Sustainable Fitness
At PRIMAL, we’re all about pushing boundaries—whether it's in high-performance fitness equipment or enhancing customer experiences. Today, we're thrilled to announce a monumental step forward: PRIMAL has doubled its warehouse capacity by moving to a state-of-the-art facility in Paisley, Scotland.
3 minute read Read more -
Strength Training For Improving Gymnastics Performance
Gymnasts appear light on their feet, effortlessly flexible, with natural born talent. However, gymnastics demands extraordinary physical ability, particularly from the upper body, core and lower body.
Strength Training For Improving Gymnastics Performance
Gymnasts appear light on their feet, effortlessly flexible, with natural born talent. However, gymnastics demands extraordinary physical ability, particularly from the upper body, core and lower body.
4 minute read Read more -
Strength Training for Footballers: Primal Performances
For optimal performance in football, players must do everything they can to gain an advantage over their opponent, but that doesn’t stop on the pitch.
Strength Training for Footballers: Primal Performances
For optimal performance in football, players must do everything they can to gain an advantage over their opponent, but that doesn’t stop on the pitch.
5 minute read Read more -
BELT IN: Why the Belt Squat Should Be in Your Gym Workout Routine
If your goal is to develop larger, stronger legs, incorporating the belt squat machine into your leg day workouts could provide distinct advantages over other exercises.
BELT IN: Why the Belt Squat Should Be in Your Gym Workout Routine
If your goal is to develop larger, stronger legs, incorporating the belt squat machine into your leg day workouts could provide distinct advantages over other exercises.
2 minute read Read more -
Unlocking Primal Potential: Strength Training for Young Football Players
The rise of young football stars like Jude Bellingham and Erling Haaland has sparked a shift in how clubs approach player development, emphasizing peak physicality from an early age. This...
Unlocking Primal Potential: Strength Training for Young Football Players
The rise of young football stars like Jude Bellingham and Erling Haaland has sparked a shift in how clubs approach player development, emphasizing peak physicality from an early age. This...
6 minute read Read more -
Father's Day Blog
Strength. It’s in us all. And it comes in many forms. Parenting requires strength and at PRIMAL, where strength is a part of life, it’s only natural that it shapes...
Father's Day Blog
Strength. It’s in us all. And it comes in many forms. Parenting requires strength and at PRIMAL, where strength is a part of life, it’s only natural that it shapes...
4 minute read Read more -
Using strength training to reduce stress
Strength training is about more than having the biggest biceps and being physically dominating. As time goes on people are smashing the stereotype of muscle beach, male only gym bros and the free weight section being a source of fear.
Using strength training to reduce stress
Strength training is about more than having the biggest biceps and being physically dominating. As time goes on people are smashing the stereotype of muscle beach, male only gym bros and the free weight section being a source of fear.
2 minute read Read more -
Strength Training For Running
Strength Training For Running It’s Marathon season, so if you’re feeling inspired and looking to either start running or get more serious about running, then strength training can help you achieve this. PRIMAL are here with some exercises that can help you remain injury free and at your best.
Strength Training For Running
Strength Training For Running It’s Marathon season, so if you’re feeling inspired and looking to either start running or get more serious about running, then strength training can help you achieve this. PRIMAL are here with some exercises that can help you remain injury free and at your best.
2 minute read Read more -
Celebrating Her Strength: Removing The Barrier
More women than ever are getting into strength training and this is a trend that’s set to grow further still. PRIMAL are proud to support the savvy women entrepreneurs that have honed in on this trend and want to make strength training possible for every woman and girl.
Celebrating Her Strength: Removing The Barrier
More women than ever are getting into strength training and this is a trend that’s set to grow further still. PRIMAL are proud to support the savvy women entrepreneurs that have honed in on this trend and want to make strength training possible for every woman and girl.
3 minute read Read more -
Celebrating Her Strength: Training like a Mother
This Mother’s Day PRIMAL celebrate the strength in women, and specifically the mothers who kill it in training and parenting every day. Being a parent is a full time job, a juggling act and the top priority for mum’s everywhere.
Celebrating Her Strength: Training like a Mother
This Mother’s Day PRIMAL celebrate the strength in women, and specifically the mothers who kill it in training and parenting every day. Being a parent is a full time job, a juggling act and the top priority for mum’s everywhere.
3 minute read Read more -
Celebrating Her Strength : What does strong leadership look like at PRIMAL?
Strength. It’s in us all.
Celebrating Her Strength : What does strong leadership look like at PRIMAL?
Strength. It’s in us all.
4 minute read Read more -
Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters
For those juggling work, family, and a desire for fitness, a garage gym can be a game-changer. However, when space is at a premium, strategic planning and the right equipment are crucial.
Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters
For those juggling work, family, and a desire for fitness, a garage gym can be a game-changer. However, when space is at a premium, strategic planning and the right equipment are crucial.
3 minute read Read more -
Gym Trends To Watch In 2024
Hyrox = Highly Rated If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox training and gyms becoming affiliates has been nothing short of astonishing.
Gym Trends To Watch In 2024
Hyrox = Highly Rated If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox training and gyms becoming affiliates has been nothing short of astonishing.
2 minute read Read more -
Unlock Your Potential with Daylight Savings: Maximising Morning Strength Training with PRIMAL
Introduction: In the world of fitness, every moment counts. When the clocks go back, it's more than just an extra hour of sleep.
Unlock Your Potential with Daylight Savings: Maximising Morning Strength Training with PRIMAL
Introduction: In the world of fitness, every moment counts. When the clocks go back, it's more than just an extra hour of sleep.
4 minute read Read more -
Why Are Home Gym Racks a Game Changer for Your Strength Journey?
In the ever-evolving world of fitness, the concept of a home gym has gained unprecedented popularity, and at the core of this trend lies a crucial component – home gym racks. These versatile and indispensable pieces of equipment are revolutionising the way we work out, bringing with them a multitude of benefits that cater to fitness enthusiasts of all levels.
Why Are Home Gym Racks a Game Changer for Your Strength Journey?
In the ever-evolving world of fitness, the concept of a home gym has gained unprecedented popularity, and at the core of this trend lies a crucial component – home gym racks. These versatile and indispensable pieces of equipment are revolutionising the way we work out, bringing with them a multitude of benefits that cater to fitness enthusiasts of all levels.
2 minute read Read more -
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a seasoned fitness enthusiast, adjustable dumbbells offer a wide range of exercise options to target different muscle groups.
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a seasoned fitness enthusiast, adjustable dumbbells offer a wide range of exercise options to target different muscle groups.
4 minute read Read more -
Stretching: An Essential Element in Strength Training
Stretching: An Essential Element in Strength Training Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.
Stretching: An Essential Element in Strength Training
Stretching: An Essential Element in Strength Training Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.
3 minute read Read more -
Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished up and we fully embrace summer holidays we also know that this time can be a challenge to stay on track for longer term goals.
Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished up and we fully embrace summer holidays we also know that this time can be a challenge to stay on track for longer term goals.
3 minute read Read more -
Hole-in-One Strength: Drive Your Golf Potential with Primal
Hole-in-One Strength: Drive Your Golf Potential with Primal Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.
Hole-in-One Strength: Drive Your Golf Potential with Primal
Hole-in-One Strength: Drive Your Golf Potential with Primal Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.
3 minute read Read more -
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.
3 minute read Read more -
Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.
Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.
3 minute read Read more -
A Beginner's Guide to Strength Training
A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.
A Beginner's Guide to Strength Training
A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.
3 minute read Read more -
Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.
Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.
3 minute read Read more -
The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.
The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.
2 minute read Read more -
Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
7 minute read Read more -
Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.
Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.