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New Arrivals

Discover the latest additions to the PRIMAL collection. From cutting-edge strength machines to performance-focused accessories, our new arrivals bring innovation, durability, and premium design straight to your gym.

Discover the latest additions to the PRIMAL collection. From cutting-edge strength machines to performance-focused accessories, our new arrivals bring innovation, durability, and premium design straight to your gym.

The newest equipment engineered for maximum performance and longevity. Each piece is designed to enhance training efficiency, support progressive workouts, and integrate seamlessly into home or commercial gyms. Explore the latest in strength, cardio, and functional fitness solution.

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New Arrivals

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Commercial Club Pilates Reformer

Woman exercising on a Pilates reformer machine against a brick wall.

Sale Buy 3+ Items To Get 15% Off

Commercial Club Pilates Reformer

Regular price From £2,999.99

Sale price From £2,999.99 Regular price £3,079.99

Unit price / per

Performance Series

Home Pilates Reformer

Woman in black athletic wear performing a yoga pose on a reformer against a brick wall.

Sale PACKAGE OFFER

Home Pilates Reformer

Regular price From £1,499.99

Sale price From £1,499.99 Regular price £1,599.99

Unit price / per

Leg Press, Hack Squat & Calf Raise

Leg Press, Hack Squat & Calf Raise

Buy 3+ Items To Get 15% Off

Leg Press, Hack Squat & Calf Raise

Regular price £1,499.99

Sale price £1,499.99 Regular price

Unit price / per

Personal Series

Competition Sled

Competition Sled

Buy 3+ Items To Get 15% Off

Competition Sled

Regular price £349.99

Sale price £349.99 Regular price

Unit price / per

Performance Series

V3 Steel Calibrated Plate (Singles)

V3 Steel Calibrated Plate (Singles)

Buy 3+ Items To Get 15% Off

V3 Steel Calibrated Plate (Singles)

Regular price From £14.99

Sale price From £14.99 Regular price

Unit price / per

Performance Series

Performance Series PXD- Wall Bracket

Buy 3+ Items To Get 15% Off

Performance Series PXD- Wall Bracket

Regular price £39.99

Sale price £39.99 Regular price

Unit price / per

Performance Series

Upgrade Your Training Space- 15% Off

Score 15% off when you buy 3+ eligible items. Offer ends Friday 19th June.

A pair of 2.5kg calibrated collars designed for use in powerlifting training.

A powerlifting barbell with a competition-grade collar attached.

Buy 3+ Items To Get 15% Off

Competition Calibrated Collars

Regular price £179.99

Sale price £179.99 Regular price

Unit price / per

Performance Series

Pilates Accessories Bundle

Buy 3+ Items To Get 15% Off

Pilates Accessories Bundle

Regular price £99.99

Sale price £99.99 Regular price

Unit price / per

Performance Series

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Unit 19 The Hatchery Ni, Antrim Enterprise Park,
Antrim, Northern Ireland, BT41 1JZ.
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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies. Not all products offered by Secure Trust Bank PLC are regulated by the Financial Conduct Authority.

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