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New Arrivals

Discover the latest additions to the PRIMAL collection. From cutting-edge strength machines to performance-focused accessories, our new arrivals bring innovation, durability, and premium design straight to your gym.

Discover the latest additions to the PRIMAL collection. From cutting-edge strength machines to performance-focused accessories, our new arrivals bring innovation, durability, and premium design straight to your gym.

The newest equipment engineered for maximum performance and longevity. Each piece is designed to enhance training efficiency, support progressive workouts, and integrate seamlessly into home or commercial gyms. Explore the latest in strength, cardio, and functional fitness solution.

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New Arrivals

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13 products

A spin bike with air powered resistance on a white background.

A close up of the fan on a commercial-grade air bike.

HIIT Ergo Bike

Regular price £799.99

Sale price £799.99 Regular price

Unit price / per

Performance Series

HIIT Rower

HIIT Rower

HIIT Rower

Regular price £799.99

Sale price £799.99 Regular price

Unit price / per

Performance Series

Commercial Club Pilates Reformer

Woman exercising on a Pilates reformer machine against a brick wall.

Sale PACKAGE OFFER

Commercial Club Pilates Reformer

Regular price From £2,999.99

Sale price From £2,999.99 Regular price £3,079.99

Unit price / per

Performance Series

Home Pilates Reformer

Woman in black athletic wear performing a yoga pose on a reformer against a brick wall.

Sale PACKAGE OFFER

Home Pilates Reformer

Regular price From £1,499.99

Sale price From £1,499.99 Regular price £1,599.99

Unit price / per

Competition Sled

Competition Sled

Competition Sled

Regular price £349.99

Sale price £349.99 Regular price

Unit price / per

Performance Series

V3 Steel Calibrated Plate (Singles)

V3 Steel Calibrated Plate (Singles)

V3 Steel Calibrated Plate (Singles)

Regular price From £14.99

Sale price From £14.99 Regular price

Unit price / per

Performance Series

Summer Sale- Up to 40% Off

Get up to 40% off some of our bestselling equipment and pre-worked lines for a limited time only.

Primal Pro Series Rig Dip Attachment (60mm x 60mm)

Sale Summer Sale: Up to 40% Off

Primal Pro Series Rig Dip Attachment (60mm x 60mm)

Regular price £64.99

Sale price £64.99 Regular price £107.99

Unit price / per

Performance Series PXD- Wall Bracket

Performance Series PXD- Wall Bracket

Regular price £39.99

Sale price £39.99 Regular price

Unit price / per

Performance Series

A steel toast plate rack used to store calibrated weight plates.

Raised Toast Plate Rack

Raised Toast Plate Rack

Regular price £399.99

Sale price £399.99 Regular price

Unit price / per

Performance Series

A pair of 2.5kg calibrated collars designed for use in powerlifting training.

A powerlifting barbell with a competition-grade collar attached.

Competition Calibrated Collars

Regular price £179.99

Sale price £179.99 Regular price

Unit price / per

Performance Series

Pilates Accessories Bundle

Pilates Accessories Bundle

Regular price £99.99

Sale price £99.99 Regular price

Unit price / per

Performance Series

A 6 pair vertical dumbbell rack which stores hex and round dumbbells.

6 Pair Upright Dumbbell Rack

6 Pair Upright Dumbbell Rack

Regular price £249.99

Sale price £249.99 Regular price

Unit price / per

Performance Series

HIIT Skier

HIIT Skier

HIIT Skier

Regular price From £799.99

Sale price From £799.99 Regular price

Unit price / per

Performance Series

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© 2026 Copyright Primal Strength Ltd.
Unit 19 The Hatchery Ni, Antrim Enterprise Park,
Antrim, Northern Ireland, BT41 1JZ.
Company no. NI637831. All rights reserved.

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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