Kulture Training Club, Bristol
Kulture Training Club now stands as one of the most distinctive independent gyms in the UK, with a rapidly growing membership base and a highly engaged community both online and in person. PRIMAL’s full-service approach helped bring Lisa & Romane’s vision to life: a space that feels elevated yet accessible, aspirational yet inclusive.
THE GYM
Kulture Training Club is the vision of Romane and Lisa Lanceford — a husband-and-wife team with a decade of experience in elite-level training and fitness content creation. Based in the heart of Bristol, Kulture isn’t just a gym. It’s a physical embodiment of high standards, strong culture and standout design.
Launched in the summer of 2025, the space delivers a premium member experience rooted in performance, intention, and community — attracting everyone from high-level lifters to everyday athletes.
THE BRIEF
Romane and Lisa approached PRIMAL with a clear ambition: to build a training environment thatlooks and performs like no other.
They needed:
- A full facility fit-out with dual functionality: one zone for open-gym training, another for individual performance.
- Equipment that could meet the demands of serious training while aligning with the brand’s modern, design-led aesthetic.
- A partner who could deliver not just kit, but layout strategy, visual cohesion and long-term support.
THE SOLUTION
From the outset, PRIMAL worked with the Kulture team to do more than just design a gym. We helped shape a business. Drawing on our full industry experience, we supported everything from initial concept and gym layout to equipment selection, pre-sale planning, and launch activation.
The facility was designed to go far beyond a standard open gym and PT area. Every detail was considered to cater for a wide variety of training styles, creating a truly versatile environment. Key zones include:
- A custom-built HYROX and functional training zone
- Dedicated glute training areas
- A full free-weight section with heavy-duty equipment
- Performance Series power racks for compound lifts and group sessions
- A carefully integrated cardio suite
- Bespoke flooring, storage, and sled track installations to maximise every inch of space
By combining expert space planning with tailored kit selection and hands-on launch support, PRIMAL ensured Kulture Training Club was set up not just as a gym, but as a thriving business built to grow.
THE RESULT
Kulture Training Club now stands as one of the most distinctive independent gyms in the UK, with a rapidly growing membership base and a highly engaged community both online and in person.
PRIMAL’s full-service approach helped bring Lisa & Romane’s vision to life: a space that feels elevated yet accessible, aspirational yet inclusive. From the branding on the walls to the custom detailing on the equipment, every element reinforces one message. High standards. No compromises.
