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Kulture Training Club, Bristol
Kulture Training Club, founded by Romane and Lisa Lanceford in Bristol, is more than a gym. It’s a performance-driven space built for accessibility, progression, and...
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BACKGROUND
ARKHE is a new wellness performance club in Dubai Marina, bringing performance training, recovery, longevity and community together within one connected environment. The club has been designed around a simple idea: creating a considered space where people can train, recover and spend time, with every element working together to support long-term performance.
At the heart of the club is a carefully considered training environment designed around strength, conditioning and athletic performance. PRIMAL was selected to play a central role within that training environment, supplying bespoke equipment created specifically for ARKHE.
For ARKHE founder Stewart Miller, the equipment needed to be more than functional. It needed to feel like part of the architecture of the space.
THE BRIEF
From the outset, the brief was centred on complete customisation.
ARKHE had developed a distinct aesthetic across the club, and the equipment needed to reflect that same level of consideration. Rather than selecting standard PRIMAL configurations, every item supplied for the project was bespoke.
That meant custom frame colours, upholstery and branding across the equipment, with each detail considered against the wider environment.
The objective was not simply to equip the gym with high-performance strength equipment. It was to create a cohesive training environment where the equipment felt designed for ARKHE rather than placed within it.
For Stewart, getting those details right was important. The process involved working closely with PRIMAL throughout the specification, taking the time to refine the equipment and ensure the final result matched his vision for the club.
THE SOLUTION
We worked closely with Stewart throughout the project, using our bespoke manufacturing capabilities to tailor the equipment specifically for ARKHE.
Every piece was considered individually, from the colour of the frames and upholstery through to the application of ARKHE branding. This level of customisation allowed the equipment to become an extension of the club’s identity, rather than a collection of off-the-shelf products.
The process was deliberately collaborative. Stewart had a clear vision for how the equipment should look and feel within the space, and PRIMAL’s team worked through the finer details with him to bring that vision to life.
The result is a strength environment where equipment, architecture and branding sit together seamlessly. The custom finishes complement the wider aesthetic of ARKHE, while the underlying PRIMAL engineering provides the performance capability required for a serious training environment.
It is a reflection of PRIMAL’s approach: understand the vision, then build the environment around it. Our wider gym design process is built around consultation, bespoke solutions and close collaboration from concept through to delivery.
THE RESULT
ARKHE is a considered performance environment where every detail has a purpose.
The bespoke PRIMAL equipment sits naturally within the wider club, reinforcing the premium aesthetic while providing the strength and performance capability at the core of the gym floor.
This project demonstrates what is possible when equipment is treated as part of the overall design rather than an afterthought.
Every frame. Every finish. Every detail. Made for ARKHE.
The result is a training environment that feels cohesive, distinctive and completely its own.
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