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Kulture Training Club, Bristol
Kulture Training Club, founded by Romane and Lisa Lanceford in Bristol, is more than a gym. It’s a performance-driven space built for accessibility, progression, and...
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BACKGROUND
Platinum Strength was created with a clear ambition: to bring a higher standard of training facility to Lanark.
As the new site prepared to open its doors, the focus was on delivering more than a traditional commercial gym. The team wanted a space that combined premium aesthetics with serious training capability, giving members access to the same calibre of equipment found in leading performance-focused facilities.
From first-time gym users to experienced lifters, every member needed to feel that the environment was built for progression.
THE BRIEF
The objective was to create a complete strength and conditioning floor that balanced performance, versatility and operational efficiency.
The facility required a robust free-weight area, high-quality selectorised strength equipment, versatile training stations and dedicated cardio provision, all while maintaining a cohesive visual identity throughout the gym.
Durability was a key consideration, with equipment selected to support heavy daily use without compromising user experience. Equally important was ensuring the layout encouraged intuitive movement through the space, allowing members to transition seamlessly between strength, conditioning and accessory work.
THE SOLUTION
PRIMAL worked closely with Platinum Strength to design a performance-led training environment centred around the Performance Series range.
The free-weight area is anchored by the Performance Series V2 Modular Half Rack with dual 100kg weight stacks, creating a highly versatile station for squatting, pressing, pulling and cable-based training. Additional Performance Series Half Racks expand capacity for busy periods and provide dedicated lifting stations for members focused on strength development.
For lower-body training, the Performance Series ISO Incline Leg Press delivers a premium plate-loaded experience, while the Performance Series Olympic 5 Degree Smith Machine offers a stable, biomechanically efficient solution for both strength and hypertrophy work.
The strength floor is completed with a comprehensive selection of Performance Series Pin Select Machines and Dual Purpose Machines, giving members access to targeted training across all major movement patterns while maximising floor space and equipment utilisation.
To support conditioning and cardiovascular training, the facility also features the Performance Series Stair Climber, adding a high-performance cardio option that complements the strength-focused layout.
Every element was selected to create a cohesive, commercial-grade environment where performance, reliability and user experience work together.
THE RESULT
The finished facility establishes Platinum Strength as one of the most comprehensively equipped training spaces in the Lanark area.
By combining premium free-weight stations, plate-loaded strength equipment, selectorised machines and high-performance cardio, the gym offers members a complete training experience under one roof. The unified Performance Series aesthetic creates a strong visual identity, while the layout ensures the space remains practical and efficient during peak usage.
More than simply opening a new gym, Platinum Strength has created an environment designed to support long-term progression for every type of member.
Purpose-built for strength.
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Half Rack
RRP £1,799.99 RRP £3,239.99Regular price From £1,599.99Sale price From £1,599.99 Regular priceUnit price per -
Olympic 5 Degree Smith Machine
RRP £3,199.99Regular price £2,499.99Sale price £2,499.99 Regular priceUnit price per -
Commercial Stair Climber
RRP £4,799.99Regular price £4,099.99Sale price £4,099.99 Regular priceUnit price per -
Plate Loading ISO Incline Leg Press
RRP £3,499.99Regular price £2,999.99Sale price £2,999.99 Regular priceUnit price per -
V2 Modular Power Rack
RRP £4,799.99 RRP £7,919.99 RRP £9,599.99Regular price From £4,299.99Sale price From £4,299.99 Regular priceUnit price per
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