Aesthetic 13 x Primal
Premium equipment and purposeful design for a gym that elevates fitness and wellness in equal measure.
Creating a space where aesthetics meet performance
When Aesthetic 13 set out to create a gym in the heart of Motherwell, they had one clear vision: to offer a premium training environment that blended serious strength with a sense of community and care. With a founder rooted in bodybuilding and a team passionate about physical and mental wellbeing, this wasn’t just about building a gym — it was about building a destination.
Combining bold ambition with attention to detail, the Aesthetic 13 team partnered with PRIMAL to design and deliver a space that caters to every level — from first-time members to seasoned lifters. Spread across multiple training zones and enhanced by wellness amenities, the result is a facility where training feels purposeful, not transactional
Strength, versatility and a member-first mindset
From the start, the Aesthetic 13 team wanted to elevate what their local gym community could expect — offering more than just rows of machines. They needed equipment that could handle volume, deliver performance, and fit seamlessly into a thoughtfully curated layout.
Working closely with PRIMAL, the team selected a full suite of kit from the Performance Series, including:
• Power Racks & Strength Machines for compound movements and progressive overload
• Dumbbells, Barbells & Plates for customisable free-weight training
• Functional Fitness Tools to support circuits, conditioning, and group formats
A standout feature? The versatility of the equipment across training styles — from isolation work to HIIT, hypertrophy to rehabilitation.
Everything was backed by a service model that ensured fast delivery, clean installation, and long-term reliability — essential for a 24/7 facility that never slows down.
A full-service fitness destination
But what makes Aesthetic 13 unique isn’t just the kit — it’s the full experience. Alongside the strength zones, members can access spa-style recovery amenities, aesthetic services, and a curated café space. It’s a gym that understands modern members want more than just a place to train — they want a place to belong.
From lighting and layout to flooring and flow, every detail was considered. The result is a gym that looks as good as it lifts — an environment that motivates and retains.
Moving forward, built to last
Since opening its doors, Aesthetic 13 has quickly become one of Scotland’s most talked-about independent gyms — a testament to what happens when bold vision meets the right execution.
At PRIMAL, we’re proud to have supported the project end-to-end — from equipment consultation to installation. And we’re even prouder to see that equipment used by a thriving, growing member base every day.
Because when performance meets intention, great gyms happen.
