Join the Primal® Family
At PRIMAL®, we believe in the power of unity, pushing boundaries, and breaking down barriers. We're here to forge friendships, nurture communities, and create welcoming, inclusive spaces for individuals of all ages and abilities to experience the transformative power of strength training.
The PRIMAL® family is a diverse and dynamic collective that includes our valued customers, the passionate team at PRIMAL® HQ, our dedicated athletes, and every member of our gyms. Together, we stand united in our mission to support, encourage, and inspire one another to unlock our true potential and redefine what it means to be strong.
Join us on our relentless pursuit to equip every body to discover their true potential. Stay connected by signing up for our newsletter, engaging with us on social media, or becoming a PRIMAL® ambassador to share your unique stories of strength, resilience, and triumph.
Embrace the PRIMAL® spirit, defy expectations, and experience the exhilaration of discovering your limitless potential. Together, we are PRIMAL® - fiercely committed to empowering one another on this extraordinary journey.
#StrengthItIsInUsAll
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Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a seasoned fitness enthusiast, adjustable dumbbells offer a wide range of exercise options to target different muscle groups.
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a seasoned fitness enthusiast, adjustable dumbbells offer a wide range of exercise options to target different muscle groups.
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Stretching: An Essential Element in Strength Training
Stretching: An Essential Element in Strength Training Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.
Stretching: An Essential Element in Strength Training
Stretching: An Essential Element in Strength Training Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.
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Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished up and we fully embrace summer holidays we also know that this time can be a challenge to stay on track for longer term goals.
Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished up and we fully embrace summer holidays we also know that this time can be a challenge to stay on track for longer term goals.
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Hole-in-One Strength: Drive Your Golf Potential with Primal
Hole-in-One Strength: Drive Your Golf Potential with Primal Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.
Hole-in-One Strength: Drive Your Golf Potential with Primal
Hole-in-One Strength: Drive Your Golf Potential with Primal Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.
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From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.
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Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.
Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.
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A Beginner's Guide to Strength Training
A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.
A Beginner's Guide to Strength Training
A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.
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Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.
Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.
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The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.
The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.
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Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
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Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.
Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.
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Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.
Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.
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Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.
Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.
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The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.
The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.
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Kettlebell movements to incorporate into training
Part of our ethos our culture, what we represent, our spirit and efforts to support individuals in realising their potential is resilience. The ability to endure, adapt and recover from challenges, metaphorically and literally.
Kettlebell movements to incorporate into training
Part of our ethos our culture, what we represent, our spirit and efforts to support individuals in realising their potential is resilience. The ability to endure, adapt and recover from challenges, metaphorically and literally.
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Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
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Understanding the Importance Incorporating Glute Training Into Your Workout Plans
Over the years we have seen shifting patterns and motivations in training with many people incorporating strength-based training into their fitness regiments. This can be for a number of goals whether aesthetic changes, improved mobility, mental health management or athletic improvement.
Understanding the Importance Incorporating Glute Training Into Your Workout Plans
Over the years we have seen shifting patterns and motivations in training with many people incorporating strength-based training into their fitness regiments. This can be for a number of goals whether aesthetic changes, improved mobility, mental health management or athletic improvement.
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3 Key Questions to Ask When Designing a Home Gym
There is a lot to consider when setting up your home gym. But getting the basics right means getting a space you can work in and work on in the future.
3 Key Questions to Ask When Designing a Home Gym
There is a lot to consider when setting up your home gym. But getting the basics right means getting a space you can work in and work on in the future.
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Athletic Performance and Strength Training
The games in Birmingham bring nations together in a diverse and colourful celebration of sport and human performance. The encouraging ethos of the Games motivates athletes and those they inspire to push themselves to the very limits of what the human body is capable of.
Athletic Performance and Strength Training
The games in Birmingham bring nations together in a diverse and colourful celebration of sport and human performance. The encouraging ethos of the Games motivates athletes and those they inspire to push themselves to the very limits of what the human body is capable of.
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Advance Your Olympic Weightlifting Performance
Weightlifting has always been front and centre of the competitive international stage. It has become one of the most prestigious events since it was first introduced and contested at the 1950 Games in Auckland.
Advance Your Olympic Weightlifting Performance
Weightlifting has always been front and centre of the competitive international stage. It has become one of the most prestigious events since it was first introduced and contested at the 1950 Games in Auckland.
