The PRIMAL COMMUNITY

At PRIMAL®, we believe in the power of unity, pushing boundaries, and breaking down barriers. We're here to forge friendships, nurture communities, and create welcoming, inclusive spaces for individuals of all ages and abilities to experience the transformative power of strength training.

The PRIMAL® family is a diverse and dynamic collective that includes our valued customers, the passionate team at PRIMAL® HQ, our dedicated athletes, and every member of our gyms. Together, we stand united in our mission to support, encourage, and inspire one another to unlock our true potential and redefine what it means to be strong.

Strength Stories
The Stoltman Brothers
The awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.
Annie Nelson
Team GB Powerlifter shares her experience of being a woman in a male dominated space, her struggles with depression and anxiety, and how lifting has lifted her and her mental health.
Matt Wielunski
Strength isn’t only physical. For Matt Wielunski, it’s been the driving force behind both his training and his business journey.
Nikola Murray
When Powerlifter Nikola Murray found a love of the sport, she started competing and was on her way to the top, when a sudden spinal cord injury threatened it all. Nikola shares her battle to get back to walking and to a new strength.

Join us on our relentless pursuit to equip every body to discover their true potential. Stay connected by signing up for our newsletter, engaging with us on social media, or becoming a PRIMAL® ambassador to share your unique stories of strength, resilience, and triumph.

#StrengthItIsInUsAll

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Hear Why Our Community Trains

  • "What drives me is knowing that strength training enpowers me to overcome all the challenges that would otherwise hold me back. I used to be very underweight and malnourished. Now I'm strong and well-fuelled"

  • "I started strength training to get in shape after losing weight but last year I became a firefighter and now I strength train to be strong enough to do my job on any day and be able to save lives"

  • "My strength story is being told by medical professional I'll never walk unaided again after a nasty accident. 3 years later and I'm still proving them wrong to stay fit, healthy and mobile for my kids"

  • "Overcoming a low muscle tone disability to compete in strongwoman"

  • "My drive for fitness comes from having two children that I want to be fit and healthy for and set good examples"

  • "Has a major positive influence on how I control my Type 1 Diabetes and past struggles with insomnia"

  • "I feel alive when I'm training to the limits, I'm becoming better and better every day and that's something that I appreciate myself for. I also meet a lot of inspiring people in this journey that they help me keep my mind healthy and see life through different ways"

Embrace the PRIMAL® spirit, defy expectations, and experience the exhilaration of discovering your limitless potential. Together, we are PRIMAL® - fiercely committed to empowering one another on this extraordinary journey.