Thoughts from our experts

We aim to lift, empower and inspire others. Here you can find expert advice from the Primal team to guide your strength journey. Our Thoughts from Our Experts provides everything from training advice from our athletes, insights from our product teams to stories from our community to inspire you. 

Adam Collard- Strength Story

Adam Collard- Strength Story

Progress is rarely linear. For Adam Collard, the past year tested more than physical strength. It demanded resilience, discipline and the ability to keep showing up when momentum disappeared.

Adam Collard- Strength Story

Progress is rarely linear. For Adam Collard, the past year tested more than physical strength. It demanded resilience, discipline and the ability to keep showing up when momentum disappeared.

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Strength That Gives Back

Strength That Gives Back

At PRIMAL, we believe strength isn’t just built in the gym. It’s built in communities. That’s why we’re proud to announce our new partnership with Cash for Kids, a UK charity supporting...

Strength That Gives Back

At PRIMAL, we believe strength isn’t just built in the gym. It’s built in communities. That’s why we’re proud to announce our new partnership with Cash for Kids, a UK charity supporting...

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Strength Story | Matt Wielunski — Building Resilience in Training and Business

Strength Story | Matt Wielunski — Building Resilience in Training and Business

Strength isn’t only physical. For Matt Wielunski, it’s been the driving force behind both his training and his business journey.

Strength Story | Matt Wielunski — Building Resilience in Training and Business

Strength isn’t only physical. For Matt Wielunski, it’s been the driving force behind both his training and his business journey.

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Barbell Buying Guide

Barbell Buying Guide

This guide will walk you through everything you need to know when buying a barbell. From understanding key features like whip, knurling and spin, to comparing different types of bars,...

Barbell Buying Guide

This guide will walk you through everything you need to know when buying a barbell. From understanding key features like whip, knurling and spin, to comparing different types of bars,...

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Strength in Fatherhood- What it means to us at Primal

Strength in Fatherhood- What it means to us at Primal

With Father’s Day approaching, we’ve been reflecting at PRIMAL on the deeper meaning of strength — especially when it comes to fatherhood.

Strength in Fatherhood- What it means to us at Primal

With Father’s Day approaching, we’ve been reflecting at PRIMAL on the deeper meaning of strength — especially when it comes to fatherhood.

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Primal Insights: Designing Your Gym Floor- Key Considerations for Long-Term Success

Primal Insights: Designing Your Gym Floor- Key Considerations for Long-Term Success

Designing a gym floor goes far beyond aesthetics. While smart lighting, cohesive branding, and quality equipment might make a strong first impression, it’s the layout — how your space flows, functions, and...

Primal Insights: Designing Your Gym Floor- Key Considerations for Long-Term Success

Designing a gym floor goes far beyond aesthetics. While smart lighting, cohesive branding, and quality equipment might make a strong first impression, it’s the layout — how your space flows, functions, and...

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Primal Insights: The key steps to opening a gym

Primal Insights: The key steps to opening a gym

From layout and equipment to zoning and customer experience — this guide walks you through the essential steps to launching a successful fitness facility. Whether you’re starting from scratch or...

Primal Insights: The key steps to opening a gym

From layout and equipment to zoning and customer experience — this guide walks you through the essential steps to launching a successful fitness facility. Whether you’re starting from scratch or...

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WHY WE TRAIN - AND WHY IT MATTERS: Adam & Gerrard

WHY WE TRAIN - AND WHY IT MATTERS: Adam & Gerrard

The benefits of training on mental wellbeing are backed by research: 30% reduced risk of depression from regular physical activity (World Health Organization) Improved mood, sleep, and self-esteem from just 30 minutes of moderate exercise, several times a week (Mayo Clinic) Increased endorphin and serotonin levels, which reduce anxiety and improve mental clarity   When you move your body, you support your mind — and the results can be life-changing. Train Anywhere.

WHY WE TRAIN - AND WHY IT MATTERS: Adam & Gerrard

The benefits of training on mental wellbeing are backed by research: 30% reduced risk of depression from regular physical activity (World Health Organization) Improved mood, sleep, and self-esteem from just 30 minutes of moderate exercise, several times a week (Mayo Clinic) Increased endorphin and serotonin levels, which reduce anxiety and improve mental clarity   When you move your body, you support your mind — and the results can be life-changing. Train Anywhere.

2 minute read Read more