Thoughts from our experts
We aim to lift, empower and inspire others. Here you can find expert advice from the Primal team to guide your strength journey. Our Thoughts from Our Experts provides everything from training advice from our athletes, insights from our product teams to stories from our community to inspire you.
POWERED — Sione Tuipulotu
Built through pressure. Proven at the highest level. Discover how Scotland Rugby Captain Sione Tuipulotu trains with intent and builds elite-level strength. POWERED follows his preparation, discipline, and mindset —...
POWERED — Sione Tuipulotu
Built through pressure. Proven at the highest level. Discover how Scotland Rugby Captain Sione Tuipulotu trains with intent and builds elite-level strength. POWERED follows his preparation, discipline, and mindset —...
Tyler Saunders | Our Limiting Beliefs
Born with one leg, Tyler turned limitation into opportunity. Through training, discipline, and mindset, he redefined what strength really means. Discover his journey of resilience and purpose.
Tyler Saunders | Our Limiting Beliefs
Born with one leg, Tyler turned limitation into opportunity. Through training, discipline, and mindset, he redefined what strength really means. Discover his journey of resilience and purpose.
YOU VS YOU
Three athletes. Three paths. One shared truth: The real competition is internal. YOU VS YOU is our call to strip everything back to what really matters: consistency, discipline, and progress.
YOU VS YOU
Three athletes. Three paths. One shared truth: The real competition is internal. YOU VS YOU is our call to strip everything back to what really matters: consistency, discipline, and progress.
Adam Collard | The Hardest Year
Progress is rarely linear. For Adam Collard, the past year tested more than physical strength. It demanded resilience, discipline and the ability to keep showing up when momentum disappeared.
Adam Collard | The Hardest Year
Progress is rarely linear. For Adam Collard, the past year tested more than physical strength. It demanded resilience, discipline and the ability to keep showing up when momentum disappeared.
Strength That Gives Back
At PRIMAL, we believe strength isn’t just built in the gym. It’s built in communities. That’s why we’re proud to announce our new partnership with Cash for Kids, a UK charity supporting...
Strength That Gives Back
At PRIMAL, we believe strength isn’t just built in the gym. It’s built in communities. That’s why we’re proud to announce our new partnership with Cash for Kids, a UK charity supporting...
Strength Story | Matt Wielunski — Building Resilience in Training and Business
Strength isn’t only physical. For Matt Wielunski, it’s been the driving force behind both his training and his business journey.
Strength Story | Matt Wielunski — Building Resilience in Training and Business
Strength isn’t only physical. For Matt Wielunski, it’s been the driving force behind both his training and his business journey.
Barbell Buying Guide
This guide will walk you through everything you need to know when buying a barbell. From understanding key features like whip, knurling and spin, to comparing different types of bars,...
Barbell Buying Guide
This guide will walk you through everything you need to know when buying a barbell. From understanding key features like whip, knurling and spin, to comparing different types of bars,...
Strength in Fatherhood- What it means to us at Primal
With Father’s Day approaching, we’ve been reflecting at PRIMAL on the deeper meaning of strength — especially when it comes to fatherhood.
Strength in Fatherhood- What it means to us at Primal
With Father’s Day approaching, we’ve been reflecting at PRIMAL on the deeper meaning of strength — especially when it comes to fatherhood.
