Strength training equipment forged in Glasgow

From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete.

We design the finest strength training equipment to help any and every body improve their health and wellbeing, and discover a strength they didn’t know they possessed.

Our Products are Designed with our Built to Last ethos

At PRIMAL®, we are experts in equipment design – down to every nut and bolt.

We design and build strength equipment that is made to withstand the rigours of any gym environment.

Our built to last ethos defines this focus on quality at every stage of product creation.

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  • Ergonomic design

    We design and build strength equipment is multifunctional, optimisable and biomechanically better. 

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  • Gym Design & Planning

    Every project is unique and every detail matters. We offer a unique and personalised approach to gym planning, ensuring that your gym is optimised for functionality as well as raising the bar on design.

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  • Unrivalled Customer Care 

    We aim to over-deliver on customer service, honesty, integrity and transparency. With our in house customer service team, engineers, and installers across the UK we are here to help long after your equipment is in the gym.

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  • Community at Our Core

    We’re here to forge friendships and communities, to create welcoming and inclusive spaces for people of all ages and every level discover the joys of strength training. 

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At PRIMAL, we have three series: Personal, Pro, and Performance. The Personal series offers the highest quality equipment for home workouts. The Pro series is perfect for professionals and designed for light commercial gyms, personal training studios, hotels, and education sectors. The Performance series is the best of the best, built to endure the most rigorous heavy commercial gym and performance studio environments. Whatever your fitness needs, PRIMAL has a series that is perfect for you.
  • DISCOVER PRIMAL

    PERSONAL SERIES

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    Defy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym. Designed without compromise, whether a first timer or fit-for-lifer, discover your true potential with class leading home strength equipment.

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  • DISCOVER PRIMAL

    PRO SERIES

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    Go beyond boundaries. Uniquely designed to be both ergonomically and biomechanically better, PRIMAL® Pro Series provides unrivalled equipment performance for professional gyms. Created by industry experts and built better to build better.

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  • DISCOVER PRIMAL

    PERFORMANCE SERIES

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    Ready for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment. Biomechanically engineered and overbuilt to withstand the rigours of any gym environment. Leading the way on innovation and design, this series sets a new industry standard.

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Featured Gyms

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AFTERCARE SERVICES

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  • Transfit Widnes

    Transfit Widnes

    Three coaches came together to combine their expertise, personal experiences and local knowledge, to create this huge and successful independent gym that would see a long term partnership with PRIMAL as a like-minded partner.   Transfit Widnes: Best in the region   When you get three passionate fitness professionals together, who like to train wherever they go, you get a wealth of knowledge about what makes a gym good.

    Transfit Widnes

    Three coaches came together to combine their expertise, personal experiences and local knowledge, to create this huge and successful independent gym that would see a long term partnership with PRIMAL as a like-minded partner.   Transfit Widnes: Best in the region   When you get three passionate fitness professionals together, who like to train wherever they go, you get a wealth of knowledge about what makes a gym good.

    2 minute read Read more
  • Mar Hall - Fitness and Leisure Suite

    Mar Hall - Fitness and Leisure Suite

          The Prestigious 5 star hotel and wedding venue, Mar Hall, is entering the next chapter of hospitality with a multi-million pound upgrade to their facilities. At the centre of their refurb is the fitness and leisure suite, which includes a state-of-the-art PRIMAL gym.

    Mar Hall - Fitness and Leisure Suite

          The Prestigious 5 star hotel and wedding venue, Mar Hall, is entering the next chapter of hospitality with a multi-million pound upgrade to their facilities. At the centre of their refurb is the fitness and leisure suite, which includes a state-of-the-art PRIMAL gym.

    2 minute read Read more
  • RT Fit: From World’s Number 1 to World’s First

    RT Fit: From World’s Number 1 to World’s First

    Ryan Terry, professional athlete, and top men’s physique competitor, current Mr Olympia has been training out of gyms all around the world for over 20 years.   Coupling his own experience and knowledge of honing your strength to an art, Ryan is now giving back to his community with a gym that takes the best elements of all other gyms and then some.

    RT Fit: From World’s Number 1 to World’s First

    Ryan Terry, professional athlete, and top men’s physique competitor, current Mr Olympia has been training out of gyms all around the world for over 20 years.   Coupling his own experience and knowledge of honing your strength to an art, Ryan is now giving back to his community with a gym that takes the best elements of all other gyms and then some.

    2 minute read Read more
  • The Holistic Gym - Designed by Primal

    The Holistic Gym - Designed by Primal

      The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong emphasis on creating a welcoming community atmosphere and promoting holistic well-being, The Holistic Gym partnered with Primal to design an exceptional fitness facility.

    The Holistic Gym - Designed by Primal

      The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong emphasis on creating a welcoming community atmosphere and promoting holistic well-being, The Holistic Gym partnered with Primal to design an exceptional fitness facility.

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  • Evolution Fitness

    Evolution Fitness

    At Primal, we take pride in our commitment to helping businesses and communities achieve their strength and fitness goals. Recently, we had the privilege of collaborating with Evolution Fitness to turn an old electrical goods store into a stunning training facility for the local community.

    Evolution Fitness

    At Primal, we take pride in our commitment to helping businesses and communities achieve their strength and fitness goals. Recently, we had the privilege of collaborating with Evolution Fitness to turn an old electrical goods store into a stunning training facility for the local community.

    2 minute read Read more
  • Xceed Glasgow

    Xceed Glasgow

    Ryan Atkin, a passionate personal trainer with a vision to empower women through strength training, embarked on the journey of opening his dream gym, Xceed Glasgow. To bring his vision to life, Ryan chose to partner with PRIMAL, having used our equipment for many years.

    Xceed Glasgow

    Ryan Atkin, a passionate personal trainer with a vision to empower women through strength training, embarked on the journey of opening his dream gym, Xceed Glasgow. To bring his vision to life, Ryan chose to partner with PRIMAL, having used our equipment for many years.

    3 minute read Read more
  • SCULPT Ashington. Designed by Primal.

    SCULPT Ashington. Designed by Primal.

    Sculpting Success: The Latest Fitness Facility from Adam Collard – Powered by PRIMAL    PRIMAL, have continued to grow their partnership with fitness enthusiast and television personality Adam Collard to launch his second fitness centre in the north-east. Adam Collard's fitness vision comes to life with Sculpt Ashington, a dynamic space designed to elevate fitness experiences through innovation, premium strength equipment, and expert training.

    SCULPT Ashington. Designed by Primal.

    Sculpting Success: The Latest Fitness Facility from Adam Collard – Powered by PRIMAL    PRIMAL, have continued to grow their partnership with fitness enthusiast and television personality Adam Collard to launch his second fitness centre in the north-east. Adam Collard's fitness vision comes to life with Sculpt Ashington, a dynamic space designed to elevate fitness experiences through innovation, premium strength equipment, and expert training.

    3 minute read Read more
  • Novo Gym

    Novo Gym

    London's fitness scene just got a major upgrade with the arrival of PRIMAL. With PRIMAL's expertise and commitment to excellence, combined with Novo's innovative training model, this impressive facility is...

    Novo Gym

    London's fitness scene just got a major upgrade with the arrival of PRIMAL. With PRIMAL's expertise and commitment to excellence, combined with Novo's innovative training model, this impressive facility is...

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  • PRIMAL Powers Burnley F.C. with New Performance Centre

    PRIMAL Powers Burnley F.C. with New Performance Centre

    Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...

    PRIMAL Powers Burnley F.C. with New Performance Centre

    Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...

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  • THE WORLD’S STRONGEST – POWERED BY PRIMAL

    THE WORLD’S STRONGEST – POWERED BY PRIMAL

    Led by their mantra of ‘leave a legacy’’ Tom & Luke were keen to lay the foundations for future strong men and women and provide a place in the community for people of all ages and abilities to discover the benefits of training. A vision PRIMAL share as we seek to equip everybody to discover their true potential.

    THE WORLD’S STRONGEST – POWERED BY PRIMAL

    Led by their mantra of ‘leave a legacy’’ Tom & Luke were keen to lay the foundations for future strong men and women and provide a place in the community for people of all ages and abilities to discover the benefits of training. A vision PRIMAL share as we seek to equip everybody to discover their true potential.

    2 minute read Read more
  • St M's Gym

    St M's Gym

    St M’s Gym St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience. Their owner, Jubi wanted to create an ‘aesthetically pleasing’ space that would provide clients with training from expert coaches ensuring clients receive quality training and guidance.

    St M's Gym

    St M’s Gym St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience. Their owner, Jubi wanted to create an ‘aesthetically pleasing’ space that would provide clients with training from expert coaches ensuring clients receive quality training and guidance.

    2 minute read Read more
  • Sion William PT Bourne

    Sion William PT Bourne

    Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed by their quality. Once I checked out the website and saw the range of kit on offer alongside the consistent positive feedback from happy customers I didn’t think about going anywhere else.

    Sion William PT Bourne

    Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed by their quality. Once I checked out the website and saw the range of kit on offer alongside the consistent positive feedback from happy customers I didn’t think about going anywhere else.

    1 minute read Read more
  • Fitness Yeovil

    Fitness Yeovil

    Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the equipment prices were sky-high. We were very despondent at the general attitude of the supplier we were going to use, and then someone suggested we spoke to Primal Strength.

    Fitness Yeovil

    Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the equipment prices were sky-high. We were very despondent at the general attitude of the supplier we were going to use, and then someone suggested we spoke to Primal Strength.

    1 minute read Read more
  • Home Gym - Lockdown

    Home Gym - Lockdown

    When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I turned to Primal Strength to create a High Quality home Gym, I couldn’t purchase anything lower quality as I needed any rack I bought to be rated for 400Kg+, thankfully Primal Strength happens to sell racks and strength solutions that professional gyms buy. Initially I bought the V3 commercial half rack but when i realised i could fit a cable attachment in I upgraded to the personal training system which is the rack, some storage and a 90Kg cable system.

    Home Gym - Lockdown

    When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I turned to Primal Strength to create a High Quality home Gym, I couldn’t purchase anything lower quality as I needed any rack I bought to be rated for 400Kg+, thankfully Primal Strength happens to sell racks and strength solutions that professional gyms buy. Initially I bought the V3 commercial half rack but when i realised i could fit a cable attachment in I upgraded to the personal training system which is the rack, some storage and a 90Kg cable system.

    1 minute read Read more
  • Evolve – Poland

    Evolve – Poland

    Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash over to an unproven brand name was swiftly dealt with. Steven and his team were always on hand to deal with any questions or stresses I may have had at the time.

    Evolve – Poland

    Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash over to an unproven brand name was swiftly dealt with. Steven and his team were always on hand to deal with any questions or stresses I may have had at the time.

    2 minute read Read more
  • Bodypower – India

    Bodypower – India

    Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this – the Primal Strength equipment certainly does so! We receive regular comments from members on the Primal machines/bars, much more so than the other International brands we have in there, many feeding back not just on the quality of the equipment but also the look and how easy it is to use. Whilst many brands on the market these days tend to copy what others do, it’s refreshing to see a company such as Primal leading the way when it comes to not just product innovation but quality of what they produce.

    Bodypower – India

    Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this – the Primal Strength equipment certainly does so! We receive regular comments from members on the Primal machines/bars, much more so than the other International brands we have in there, many feeding back not just on the quality of the equipment but also the look and how easy it is to use. Whilst many brands on the market these days tend to copy what others do, it’s refreshing to see a company such as Primal leading the way when it comes to not just product innovation but quality of what they produce.

    1 minute read Read more
  • FIT Tovarna – Slovenia

    FIT Tovarna – Slovenia

    Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of the team is really working in a manner that gives us the best experience while improving our gym layout and equipment.

    FIT Tovarna – Slovenia

    Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of the team is really working in a manner that gives us the best experience while improving our gym layout and equipment.

    1 minute read Read more
  • Samien Fitness – Stoke-on-Trent

    Samien Fitness – Stoke-on-Trent

    Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also loved the range of the kit and how Primal Strength constantly expand its equipment.

    Samien Fitness – Stoke-on-Trent

    Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also loved the range of the kit and how Primal Strength constantly expand its equipment.

    1 minute read Read more
  • Oragym

    Oragym

    Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.

    Oragym

    Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.

    1 minute read Read more
  • Empowered Fit

    Empowered Fit

    Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we were chatting to. The ability to supply everything I could possibly need was another mayor factor.

    Empowered Fit

    Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we were chatting to. The ability to supply everything I could possibly need was another mayor factor.

    1 minute read Read more
  • Graft Haus

    Graft Haus

    Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was well thought out and built to last, then following a price comparison with other brands, we were amazed by the value.

    Graft Haus

    Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was well thought out and built to last, then following a price comparison with other brands, we were amazed by the value.

    1 minute read Read more
  • Fitness Studio 46 – Stourbridge

    Fitness Studio 46 – Stourbridge

    Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge priority, so we were in need of a very competent equipment manufacturer & installation team! We were directed to Primal Strength though ties to The PT Coach, Phil Learney.

    Fitness Studio 46 – Stourbridge

    Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge priority, so we were in need of a very competent equipment manufacturer & installation team! We were directed to Primal Strength though ties to The PT Coach, Phil Learney.

    1 minute read Read more
  • Baseline Fitness

    Baseline Fitness

    Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of the equipment is incredibly impressive as the cost was considerably lower than some of the other big brands such as Hammer Strength by Life Fitness etc. This was really important for us as a start-up business as quality of equipment was high on our priority list.

    Baseline Fitness

    Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of the equipment is incredibly impressive as the cost was considerably lower than some of the other big brands such as Hammer Strength by Life Fitness etc. This was really important for us as a start-up business as quality of equipment was high on our priority list.

    1 minute read Read more
  • Field Street Gym

    Field Street Gym

    Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and was surprised how competitive they where in comparison to other commercial brands.

    Field Street Gym

    Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and was surprised how competitive they where in comparison to other commercial brands.

    1 minute read Read more
  • FIIT41 - Harpenden

    FIIT41 - Harpenden

    "Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

    FIIT41 - Harpenden

    "Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

    1 minute read Read more
  • Sorella Strength

    Sorella Strength

    In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

    Sorella Strength

    In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

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  • Scholes Gym

    Scholes Gym

    Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in 6 months.

    Scholes Gym

    Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in 6 months.

    2 minute read Read more
  • Celtic Football Club – Glasgow

    Celtic Football Club – Glasgow

    As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success, Celtic sought to work with Primal as the experts in designing elite training facilities to create their new performance centre.

    Celtic Football Club – Glasgow

    As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success, Celtic sought to work with Primal as the experts in designing elite training facilities to create their new performance centre.

    2 minute read Read more
  • Flutter Entertainment

    Flutter Entertainment

    Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better.

    Flutter Entertainment

    Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better.

    1 minute read Read more
  • Prime

    Prime

    We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are.   Prime wanted to create a bespoke, sleek, state of the art health club located on the Isle of Man that was designed to suit all training types and appeal to a wide variety of demographics.

    Prime

    We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are.   Prime wanted to create a bespoke, sleek, state of the art health club located on the Isle of Man that was designed to suit all training types and appeal to a wide variety of demographics.

    1 minute read Read more