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End of Year Sale

The PRIMAL End of Year Sale is a focused opportunity to refine your training environment before the new year begins.
A curated selection of elite equipment, engineered for consistency, performance and longevity. Limited availability. Purposeful upgrades only.

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  • Primal Pro Series Black Ionised Olympic EZ Bar

    Primal Pro Series Black Ionised Olympic EZ Bar

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Pro Series Black Ionised Olympic EZ Bar

    Regular price £89.99
    Regular price Sale price £89.99
    Unit price /  per 
    RRP £99.99

    In stock

    Ships in 1 to 2 days from Tuesday
  • Face on view of a camouflage 20kg weighted vest.

    Primal Pro Series 20kg Camouflage Weight Vest

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Pro Series 20kg Camouflage Weight Vest

    Regular price £99.99
    Regular price Sale price £99.99
    Unit price /  per 
    RRP £119.99

    In stock

    Ships in 1 to 2 days from Tuesday
  • A 3kg camouflage wall ball designed for Hyrox training.
    Outlet

    Primal Pro Series Wall Ball

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Pro Series Wall Ball

    Regular price From £41.99
    Regular price Sale price From £41.99
    Unit price /  per 
    RRP £49.99 RRP £53.99 RRP £65.99 RRP £77.99 RRP £83.99
    View product
  • Primal Pro Series Powerbands

    Primal Pro Series Powerbands

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Pro Series Powerbands

    Regular price From £8.99
    Regular price Sale price From £8.99
    Unit price /  per 
    RRP £10.99 RRP £11.99 RRP £14.99 RRP £14.99
    View product
  • A pair of 7mm black knee sleeves for weightlifting.
    Outlet

    Primal Performance Series 7mm Knee Sleeve (Pairs)

    Sale End Of Year Sale: Use Code "END25" to get 12% off

    Primal Performance Series 7mm Knee Sleeve (Pairs)

    Regular price £7.99
    Regular price £14.99 Sale price £7.99
    Unit price /  per 
    RRP £17.99

    In stock

    Ships in 1 to 2 days from Tuesday
  • Primal Personal Series Functional Trainer / Dual Adjustable Pulley

    Primal Personal Series Functional Trainer / Dual Adjustable Pulley

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Personal Series Functional Trainer / Dual Adjustable Pulley

    Regular price £1,499.99
    Regular price Sale price £1,499.99
    Unit price /  per 
    RRP £1,799.99

    Make 3 payments of £499.99. No fees

    In stock

    Order now for delivery from early January
  • A home gym rack with dip and landmine attachments.

    Primal Personal Series Home Rack with Dip & Landmine

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Personal Series Home Rack with Dip & Landmine

    Regular price £499.99
    Regular price Sale price £499.99
    Unit price /  per 
    RRP £599.99

    Make 3 payments of £166.66. No fees

    In stock

    Ships in 1 to 2 days from Tuesday
  • Primal Performance Series V2.0 Steel Calibrated Plate (Singles)
    Outlet

    Primal Performance Series V2.0 Steel Calibrated Plate (Singles)

    Sale End Of Year Sale: Use Code "END25" to get 12% off

    Primal Performance Series V2.0 Steel Calibrated Plate (Singles)

    Regular price From £19.99
    Regular price £289.99 Sale price From £19.99
    Unit price /  per 
    RRP £35.99 RRP £139.99 RRP £279.99 RRP £349.99
    View product
  • black wall mounted dip handles

    Primal Personal Series Wall Mounted Dip Handle

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Personal Series Wall Mounted Dip Handle

    Regular price £59.99
    Regular price Sale price £59.99
    Unit price /  per 
    RRP £67.99

    In stock

    Ships in 1 to 2 days from Tuesday
  • Primal Personal Series 34kg Adjustable Dumbbell (Pair)

    Primal Personal Series 34kg Adjustable Dumbbell (Pair)

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Personal Series 34kg Adjustable Dumbbell (Pair)

    Regular price £479.99
    Regular price Sale price £479.99
    Unit price /  per 
    RRP £539.99

    Make 3 payments of £159.99. No fees

    In stock

    Ships in 1 to 2 days from Tuesday
  • Primal Personal Series Adjustable Kettlebell - 18kg/40lbs
    Outlet

    Primal Personal Series Adjustable Kettlebell - 18kg/40lbs

    Sale End Of Year Sale: Use Code "END25" to get 12% off

    Primal Personal Series Adjustable Kettlebell - 18kg/40lbs

    Regular price £99.99
    Regular price £129.99 Sale price £99.99
    Unit price /  per 
    RRP £199.99

    In stock

    Ships in 1 to 2 days from Tuesday
  • a wall mounted single cable pulley machine

    Primal Personal Series Wall Mounted Adjustable Single Pulley

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Personal Series Wall Mounted Adjustable Single Pulley

    Regular price £399.99
    Regular price Sale price £399.99
    Unit price /  per 
    RRP £562.99

    Make 3 payments of £133.33. No fees

    In stock

    Ships in 1 to 2 days from Tuesday
  • Primal Performance Series Urethane Fractional Plate (Pairs)
    Outlet

    Primal Performance Series Urethane Fractional Plate (Pairs)

    Sale End Of Year Sale: Use Code "END25" to get 12% off

    Primal Performance Series Urethane Fractional Plate (Pairs)

    Regular price From £21.99
    Regular price £38.99 Sale price From £21.99
    Unit price /  per 
    RRP £29.99 RRP £35.99 RRP £46.99 RRP £52.99
    View product
  • Primal Performance Series Heavyweight Wrist Wraps
    Outlet

    Primal Performance Series Heavyweight Wrist Wraps

    Sale End Of Year Sale: Use Code "END25" to get 12% off

    Primal Performance Series Heavyweight Wrist Wraps

    Regular price £9.99
    Regular price £14.99 Sale price £9.99
    Unit price /  per 
    RRP £17.99

    In stock

    Ships in 1 to 2 days from Tuesday
  • Primal Strength Department T-Shirt

    Primal Strength Department T-Shirt

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Strength Department T-Shirt

    Regular price £19.99
    Regular price Sale price £19.99
    Unit price /  per 
    View product
  • A 34kg pair of adjustable dumbbells placed on a storage stand.

    Primal Personal Series 34kg Adjustable Dumbbell (Pair) With Stand

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Personal Series 34kg Adjustable Dumbbell (Pair) With Stand

    Regular price £579.99
    Regular price Sale price £579.99
    Unit price /  per 
    RRP £659.99

    Make 3 payments of £193.33. No fees

    In stock

    Ships in 1 to 2 days from Tuesday
  • Primal Personal Series 25kg Adjustable Dumbbells (PAIR)

    Primal Personal Series 25kg Adjustable Dumbbells (PAIR)

    End Of Year Sale: Use Code "END25" to get 12% off

    Primal Personal Series 25kg Adjustable Dumbbells (PAIR)

    Regular price £299.99
    Regular price Sale price £299.99
    Unit price /  per 
    RRP £499.99

    In stock

    Ships in 1 to 2 days from Tuesday
  • Pro Series Deep Dish Olympic Plate (Singles)
    Outlet

    Pro Series Deep Dish Olympic Plate (Singles)

    Sale End Of Year Sale: Use Code "END25" to get 12% off

    Pro Series Deep Dish Olympic Plate (Singles)

    Regular price From £6.99
    Regular price £8.99 Sale price From £6.99
    Unit price /  per 
    RRP £10.99 RRP £22.99 RRP £59.99 RRP £79.99 RRP £99.99
    View product
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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies. Not all products offered by Secure Trust Bank PLC are regulated by the Financial Conduct Authority.
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