Strength That Gives Back
At PRIMAL, we believe strength isn’t just built in the gym. It’s built in communities. That’s why we’re proud to announce our new partnership with Cash for Kids, a UK charity supporting children and young people who are affected by poverty, illness, neglect, or have additional needs.
PRIMAL x Cash for Kids
This partnership marks the next step in our mission to raise the standard of strength, not only in training but in the lives of those who need it most.
£1 FROM EVERY ORDER
Every PRIMAL order now gives back.
From today, £1 from every online order will be donated directly to Cash for Kids, helping fund essential support and life-changing initiatives for children and families across the UK.
With every barbell, rack, or bench purchased, you’re not just investing in your own strength. You’re helping build someone else’s foundation for a better future.
FOUNDATIONS OF STRENGTH
Together with Cash for Kids, we’ll also be launching Foundations of Strength, a new initiative that brings the power of movement to young people who need it most.
Through this programme, we’ll gift and install a complete PRIMAL training space for a youth organisation or community group.
Cash for Kids will help us source applications from across the UK, allowing us to select a project that can truly make a difference.
Once chosen, we’ll bring that gym to life, creating a lasting space for strength, confidence, and community.
STRENGTH IS FOR EVERYONE
This partnership is more than charity.
It’s a commitment to the idea that strength, physical, mental, and collective, belongs to everyone. Together, we’re turning every rep, every order, every act of movement into something that gives back.
This is strength beyond the gym.
This is PRIMAL x Cash for Kids.
