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Defy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym.

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Go beyond boundaries. Pro Series is designed to be biomechanically better, providing unrivalled equipment for pro gyms

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Performance Series

Ready for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment.

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Shop Primal
Personal Series
- Personal Series
- Personal Series
  Defy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym.
- Strength Equipment
  
  Strength Equipment
  Accessories
  Racks
  Strength Machines
  Weight Benches
- Free Weights
  
  Free Weights
  Barbells
  Dumbbells
  Adjustable Dumbbells
  Dumbbell Sets
  Hex Dumbbells
  Weight Plates
  Kettlebells
- Functional Fitness
  
  Functional Fitness
  Exercise Balls
  Foam Rollers
  Kettlebells
  PS By PRIMAL
  Resistance Bands
- Flooring & Storage
  
  Flooring & Storage
  Flooring
  Gym Storage
- Packages
  
  Packages
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- Essentials
- Outlet
Pro Series
Performance Series
Gym Planning
- Gym Planning
- Gym Planning
  
  Gym Planning
  Custom Gym Equipment
- Featured Gyms
  
  Featured Gyms
  Corporate Gyms
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  Performance Centres
  Boutique Fitness Studios
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Primal Pro Series Ionised Olympic EZ Bar - Black

Primal Pro Series Ionised Olympic EZ Bar - Black

Regular price £81.99

Regular price Sale price £81.99
Unit price per
RRP £99.99
Primal Personal Series Rubber Hex Dumbbell Set 2.5kg to 15kg with Rack & Mat

Primal Personal Series Rubber Hex Dumbbell Set 2.5kg to 15kg with Rack & Mat

Regular price £379.99

Regular price Sale price £379.99
Unit price per
RRP £399.99
Primal Pro Series Functional Trainer & Accessories 2 x 100kg weight stack

Primal Pro Series Functional Trainer & Accessories 2 x 100kg weight stack

Regular price £2,899.00

Regular price Sale price £2,899.00
Unit price per
RRP £3,199.99
Primal Performance Series IPF Combo Bench

Primal Performance Series IPF Combo Bench

Regular price £1,249.99

Regular price ~~£0.00~~ Sale price £1,249.99
Unit price per
RRP £1,599.99
Primal Pro Series Monster Rack System

Primal Pro Series Monster Rack System

Regular price £3,999.99

Regular price Sale price £3,999.99
Unit price per
RRP £4,399.99
Primal Personal Series Black Bumpers

Primal Personal Series Black Bumpers

Regular price From £24.99

Regular price Sale price From £24.99
Unit price per

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Primal Performance Series Steel Olympic EZ Bar

Primal Performance Series Steel Olympic EZ Bar

Regular price £99.99

Regular price Sale price £99.99
Unit price per
RRP £119.99