Explore our featured products
Primal Personal Series 34kg Adjustable Dumbbell (Pair)
Primal Pro Series 4 Needle Steel 450kg Rated Bar
Primal Performance Series CPU Bumper Plate (Pairs)
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Primal Performance Series Jerk Blocks
RRP £1,079.99Regular price £799.99Regular price Sale price £799.99Unit price perMake 3 payments of £266.66. No fees
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Primal Personal Series 40kg Adjustable Dumbbell & HIIT Bench Package
Regular price £929.99Regular price £1,239.99 Sale price £929.99Unit price perMake 3 payments of £309.99. No fees
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Primal Pro Series Rubber 10-45kg Fixed Barbell Set - EZ Bar
RRP £1,973.99Regular price £999.99Regular price £1,644.99 Sale price £999.99Unit price perMake 3 payments of £333.33. No fees
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Primal Performance Series V2 CPU Bumper Plate (Sets)
Regular price From £1,099.99Regular price Sale price From £1,099.99Unit price perView productMake 3 payments of £366.66. No fees
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Primal Pro Series 27.5kg-50kg Rubber Dumbbell Set
RRP £3,079.99Regular price £1,799.99Regular price £2,569.99 Sale price £1,799.99Unit price perMake 3 payments of £599.99. No fees
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Primal Performance Series Straight Barbell Set 5kg-50kg - (10 Bars)
RRP £2,159.99Regular price £1,799.99Regular price Sale price £1,799.99Unit price perMake 3 payments of £599.99. No fees
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Primal Performance Series Urethane Supercurl EZ-Barbell Set 5kg-50kg - (10 Bars)
RRP £2,159.99Regular price £1,799.99Regular price Sale price £1,799.99Unit price perMake 3 payments of £599.99. No fees
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Primal Performance Series Customisable Steel Dumbbells
RRP £2,279.99 RRP £5,999.99 RRP £7,799.99Regular price From £1,899.99Regular price Sale price From £1,899.99Unit price perView productMake 3 payments of £633.33. No fees
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Primal Pro Series Urethane Dumbbell 52.5-70kg Set
RRP £5,499.99Regular price £2,999.99Regular price £3,999.99 Sale price £2,999.99Unit price perMake 3 payments of £999.99. No fees
Primal Foundations
Whether you’re outfitting a home setup or scaling a full facility, this curated lineup of core training essentials delivers premium quality at market-leading value. T&Cs Apply
