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Black Friday All Deals

BLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.

BLACK FRIDAY is our commitment to making elite equipment accessible to those who live and breathe progress.

From racks and benches to strength and cardio systems, every piece is built to perform and priced to empower.

For those who train through dark mornings and late nights, this is your moment.

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Black Friday Sale

Home HIIT Air Bike

Regular price £419.99

Sale price £419.99 Regular price £599.99

Unit price / per

Personal Series

Save 30%

Black Friday Sale

Home Folding Treadmill

Regular price £899.99

Sale price £899.99 Regular price £1,299.99

Unit price / per

Personal Series

An all in one home gym package with adjustable gym bench, adjustable dumbbells & kettlebells, resistance band, glute band, powerband, battle rope and foam roller all included.

Save 25%

Black Friday Sale

Home HIIT Bench Package

Regular price £749.99

Sale price £749.99 Regular price £999.99

Unit price / per

Personal Series

Black exercise bike with 'Primal' branding on a white background

Save 25%

Black Friday Sale

Home Indoor Cycle

Regular price £299.99

Sale price £299.99 Regular price £399.99

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Personal Series

Save 16%

Black Friday Sale

Flat Folding Adjustable Bench

Regular price £249.99

Sale price £249.99 Regular price £299.99

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Personal Series

Save 98%

Black Friday Sale

V3 Steel Calibrated Plates

Regular price From £27.99

Sale price From £27.99 Regular price £1,949.99

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Performance Series

Sale price £999.99 Regular price £1,399.99

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Personal Series

Save 20%

Black Friday Sale

Ab Mat

Regular price £12.79

Sale price £12.79 Regular price £15.99

Unit price / per

Performance Series

A black 4 needle Olympic barbell which is 7ft in length.

Save 25%

Black Friday Sale

Black 4 Needle 7ft Olympic Bar

Regular price £149.99

Sale price £149.99 Regular price £199.99

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Performance Series

4 For £10k On Strength Machines

Plate Loading ISO Shoulder Press

Regular price £1,999.99

Sale price £1,999.99 Regular price

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Performance Series

Save 20%

Black Friday Sale

Glute Drive Pad & Belt

Regular price £79.99

Sale price £79.99 Regular price £99.99

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Performance Series

Angled view of a multi rack system designed for home use.

An athlete doing a lat pulldown on a half rack.

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Black Friday Sale

Ultimate Half Rack with Lat Pulldown & Low Row

Regular price £559.99

Sale price £559.99 Regular price £699.99

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Personal Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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