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Black Friday All Deals

BLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.

BLACK FRIDAY is our commitment to making elite equipment accessible to those who live and breathe progress.

From racks and benches to strength and cardio systems, every piece is built to perform and priced to empower.

For those who train through dark mornings and late nights, this is your moment.

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4 For £10k On Strength Machines

Plate Loaded ISO Bicep Curl

Regular price £2,499.99

Sale price £2,499.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loaded Rotating Smith Back Row

Regular price £3,499.99

Sale price £3,499.99 Regular price

Unit price / per

Performance Series

Plate Loaded Adjustable Incline Chest Press

4 For £10k On Strength Machines

Plate Loaded Adjustable Incline Chest Press

Regular price £3,599.99

Sale price £3,599.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loaded Linear Shoulder Press

Regular price £3,599.99

Sale price £3,599.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loading ISO Power Squat

Regular price £3,299.99

Sale price £3,299.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Standing Chest Press

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

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Save 20%

Black Friday Sale

Training Belt

Regular price From £17.59

Sale price From £17.59 Regular price £21.99

Unit price / per

Performance Series

A plate loaded pec fly machine in a gym.

4 For £10k On Strength Machines

Plate Loaded Seated Pec Fly

Regular price £2,299.99

Sale price £2,299.99 Regular price

Unit price / per

Performance Series

Angled view of plate-loaded pullover machine.

4 For £10k On Strength Machines

Plate Loaded Pullover

Regular price £3,599.99

Sale price £3,599.99 Regular price

Unit price / per

Performance Series

Plate Loading ISO Standing Hamstring Curl

4 For £10k On Strength Machines

Plate Loading ISO Standing Hamstring Curl

Regular price £3,599.99

Sale price £3,599.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loaded Swivel Handle Row

Regular price £3,299.99

Sale price £3,299.99 Regular price

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Performance Series

Save 20%

Black Friday Sale

Home Curved Treadmill

Regular price £1,599.99

Sale price £1,599.99 Regular price £1,999.99

Unit price / per

Personal Series

Angled view of stair climber cardio machine.

Save 26%

Black Friday Sale

Commercial Stair Climber

Regular price £2,999.99

Sale price £2,999.99 Regular price £4,099.99

Unit price / per

Performance Series

Save 20%

Black Friday Sale

Home Folding Hyper Extension Bench

Regular price £159.99

Sale price £159.99 Regular price £199.99

Unit price / per

Personal Series

Save 20%

Black Friday Sale

Ultra Grips

Regular price £17.59

Sale price £17.59 Regular price £21.99

Unit price / per

Performance Series

Save 20%

Black Friday Sale

Utility Cable Handles

Regular price £13.59

Sale price £13.59 Regular price £16.99

Unit price / per

Performance Series

A pair of black 40kg adjustable dumbbells in storage cases.

An athlete performing a bicep curl with an adjustable dumbbell.

Save 27%

Black Friday Sale

40kg Adjustable Dumbbells

Regular price £599.99

Sale price £599.99 Regular price £829.99

Unit price / per

Personal Series

A 5-degree Olympic style smith machine loaded with olympic discs.

Save 20%

Black Friday Sale

Olympic 5 Degree Smith Machine

Regular price £1,999.99

Sale price £1,999.99 Regular price £2,499.99

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Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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