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Black Friday All Deals

BLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.

BLACK FRIDAY is our commitment to making elite equipment accessible to those who live and breathe progress.

From racks and benches to strength and cardio systems, every piece is built to perform and priced to empower.

For those who train through dark mornings and late nights, this is your moment.

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Black Friday Sale

Commercial Drop Pads

Regular price £175.99

Sale price £175.99 Regular price £219.99

Unit price / per

Performance Series

a wall mounted single cable pulley machine

a diagram of a wall mounted single cable pulley machine

Save 25%

Black Friday Sale

Wall Mounted Adjustable Single Pulley

Regular price £299.99

Sale price £299.99 Regular price £399.99

Unit price / per

Personal Series

Club Plate Loaded Horizontal Chest Press

4 For £10k On Strength Machines

Club Plate Loaded Horizontal Chest Press

Regular price £2,199.99

Sale price £2,199.99 Regular price

Unit price / per

Commercial-grade plate loaded leg extension gym machine.

4 For £10k On Strength Machines

Plate Loaded Leg Extension

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Performance Series

Competition-grade combo bench & rack designed for powerlifting training.

Save 38%

Black Friday Sale

Competition Combo Rack

Regular price From £1,499.99

Sale price From £1,499.99 Regular price £2,429.99

Unit price / per

Performance Series

A glute drive/hip thrust machine on a white background.

The Scotland rugby captain exercising on a glute drive/hip thrust machine in a gym.

4 For £10k On Strength Machines

Plate Loaded Swivel Footplate Glute Drive

Regular price £2,199.99

Sale price £2,199.99 Regular price

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

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Save 20%

Black Friday Sale

Black EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS

Regular price £23.99

Sale price £23.99 Regular price £29.99

Unit price / per

Performance Series

Multi Rack System - MRX 9.0 (With Full Day Install Included)

Save 15%

Black Friday Sale

Multi Rack System - MRX 9.0 (With Full Day Install Included)

Regular price From £4,249.99

Sale price From £4,249.99 Regular price £4,999.99

Unit price / per

Personal Series

A dual cable machine on a white background in a gym.

A woman exercising with a cable machine in a gym setting.

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Black Friday Sale

Functional Trainer / Dual Adjustable Pulley

Regular price £1,199.99

Sale price £1,199.99 Regular price £1,499.99

Unit price / per

Personal Series

4 For £10k On Strength Machines

Pendulum Squat

Regular price £2,999.99

Sale price £2,999.99 Regular price

Unit price / per

Performance Series

Save 30%

Black Friday Sale

Adjustable Bench with Foot Support

Regular price £229.99

Sale price £229.99 Regular price £329.99

Unit price / per

Personal Series

A chrome coated 450kg rated Olympic barbell.

Save 25%

Black Friday Sale

4 Needle Steel 450kg Rated Bar

Regular price £149.99

Sale price £149.99 Regular price £199.99

Unit price / per

Performance Series

Save 20%

Black Friday Sale

3m Speed Rope Steel Handle

Regular price £7.99

Sale price £7.99 Regular price £9.99

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Performance Series

Save 30%

Black Friday Sale

Black Ionised Olympic EZ Bar

Regular price £69.99

Sale price £69.99 Regular price £99.99

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Performance Series

4 For £10k On Strength Machines

Angled Hack Squat

Regular price £3,199.99

Sale price £3,199.99 Regular price

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Performance Series

Save 20%

Black Friday Sale

Commercial HIIT Air Bike

Regular price £799.99

Sale price £799.99 Regular price £999.99

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Performance Series

Save 38%

Black Friday Sale

V3 Home Bench

Regular price £169.99

Sale price £169.99 Regular price £274.99

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Personal Series

Save 20%

Black Friday Sale

Tactical Back Pack

Regular price £55.99

Sale price £55.99 Regular price £69.99

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Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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