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Black Friday All Deals

BLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.

BLACK FRIDAY is our commitment to making elite equipment accessible to those who live and breathe progress.

From racks and benches to strength and cardio systems, every piece is built to perform and priced to empower.

For those who train through dark mornings and late nights, this is your moment.

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A home gym rack with dip and landmine attachments.

An athlete performing a squat with a loaded barbell in a home gym rack.

Save 15%

Black Friday Sale

Home Rack with Dip & Landmine

Regular price £509.99

Sale price £509.99 Regular price £599.99

Unit price / per

Personal Series

Save 24%

Black Friday Sale

Studio Step

Regular price £97.99

Sale price £97.99 Regular price £129.99

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Upright Bike

Regular price £1,649.99

Sale price £1,649.99 Regular price £2,199.99

Unit price / per

Save 16%

Black Friday Sale

Studio Bar Collars

Regular price £4.99

Sale price £4.99 Regular price £5.99

Unit price / per

Performance Series

An upright dumbbell storage rack with wheels for urethane studio dumbbells.

An athlete storing urethane studio dumbbells on a storage rack.

Save 24%

Black Friday Sale

V2 Studio Dumbbell Rack

Regular price £187.99

Sale price £187.99 Regular price £249.99

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Jammer Arm Attachment

Regular price £164.99

Sale price £164.99 Regular price £219.99

Unit price / per

Personal Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

Save 50%

Black Friday Sale

Deep Dish Olympic Plate (Singles)

Regular price £20.99

Sale price £20.99 Regular price £41.99

Unit price / per

Personal Series

Save 25%

Black Friday Sale

Club Olympic Incline Bench

Regular price £974.99

Sale price £974.99 Regular price £1,299.99

Unit price / per

Performance Series

Black leather Thai kick pads with secure grips & straps.

Save 23%

Black Friday Sale

Thai Kick Pad

Regular price £28.99

Sale price £28.99 Regular price £37.99

Unit price / per

Performance Series

Sold out Save 60%

Black Friday Sale

V2.0 Steel Calibrated Plate (Singles)

Regular price £35.99

Sale price £35.99 Regular price £89.99

Unit price / per

Performance Series

Save 36%

Black Friday Sale

MRX 5.0 Premium Bundle

Regular price From £2,599.99

Sale price From £2,599.99 Regular price £4,099.99

Unit price / per

Personal Series

Save 28%

Black Friday Sale

MRX 7.0 Premium Bundle

Regular price £2,999.99

Sale price £2,999.99 Regular price £4,189.99

Unit price / per

Personal Series

Save 20%

Black Friday Sale

MRX 9.0 Premium Bundle

Regular price £5,249.99

Sale price £5,249.99 Regular price £6,569.99

Unit price / per

Personal Series

Save 27%

Black Friday Sale

Home Luxury Package

Regular price £7,999.99

Sale price £7,999.99 Regular price £10,999.99

Unit price / per

Personal Series

Save 20%

Black Friday Sale

EVA Mat

Regular price From £23.99

Sale price From £23.99 Regular price £29.99

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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