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Black Friday All Deals

BLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.

BLACK FRIDAY is our commitment to making elite equipment accessible to those who live and breathe progress.

From racks and benches to strength and cardio systems, every piece is built to perform and priced to empower.

For those who train through dark mornings and late nights, this is your moment.

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Pilates Studio Package (10x Commercial Reformer Beds)

Save 25%

Black Friday Sale

Pilates Studio Package (10x Commercial Reformer Beds)

Regular price £22,499.99

Sale price £22,499.99 Regular price £29,999.99

Unit price / per

Performance Series

A 34kg pair of adjustable dumbbells placed on a storage stand.

Save 26%

Black Friday Sale

34kg Adjustable Dumbbells

Regular price From £479.99

Sale price From £479.99 Regular price £649.99

Unit price / per

Personal Series

Commercial-grade black flooring gym tiles with dimensions of 1 metre by 1 metre.

Save 13%

Black Friday Sale

ECO Matting (1m x 1m)

Regular price From £19.99

Sale price From £19.99 Regular price £22.99

Unit price / per

Personal Series

Close-up of a weight plate with motivational text and weight measurement.

Save 19%

Black Friday Sale

Black Rubber Bumper Plate (Sets)

Regular price From £272.99

Sale price From £272.99 Regular price £339.99

Unit price / per

Performance Series

Face on view of a camouflage 20kg weighted vest.

Save 30%

Black Friday Sale

20kg Camouflage Weight Vest

Regular price £79.99

Sale price £79.99 Regular price £114.99

Unit price / per

Personal Series

Save 27%

Black Friday Sale

Coloured Bumper Plate (Sets)

Regular price From £349.99

Sale price From £349.99 Regular price £479.99

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

A gray Primal Pro Series 750ml water bottle with a flip-top lid and carry strap.

Save 20%

Black Friday Sale

750ml Water Bottle

Regular price £6.39

Sale price £6.39 Regular price £7.99

Unit price / per

Personal Series

Black treadmill with digital console on a white background, branded 'Primal'.

Save 23%

Black Friday Sale

Commercial Club Treadmill

Regular price £4,999.99

Sale price £4,999.99 Regular price £6,499.99

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Performance Series

Save 20%

Black Friday Sale

Regular price £499.99

Sale price £499.99 Regular price £779.99

Unit price / per

Personal Series

4 For £10k On Strength Machines

Pin-Loaded Lat Pulldown/Seated Row

Regular price From £2,199.99

Sale price From £2,199.99 Regular price

Unit price / per

Personal Series

Save 20%

Black Friday Sale

Home Leg Extension & Leg Curl

Regular price £239.99

Sale price £239.99 Regular price £299.99

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Personal Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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