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<p>Black Friday All Deals</p>

Black Friday All Deals

BLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.

BLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.

BLACK FRIDAY is our commitment to making elite equipment accessible to those who live and breathe progress.

From racks and benches to strength and cardio systems, every piece is built to perform and priced to empower.

For those who train through dark mornings and late nights, this is your moment.

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Black Friday All Deals

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Ab Mat

Ab Mat

Regular price £15.99

Sale price £15.99 Regular price

Unit price / per

Performance Series

Tactical Back Pack

Tactical Back Pack

Tactical Back Pack

Regular price £69.99

Sale price £69.99 Regular price

Unit price / per

Performance Series

Multi Grip Utility Strap

Multi Grip Utility Strap

Multi Grip Utility Strap

Regular price £12.99

Sale price £12.99 Regular price

Unit price / per

Performance Series

Aluminium Cable Handles

Aluminium Cable Handles

Aluminium Cable Handles

Regular price £19.99

Sale price £19.99 Regular price

Unit price / per

Performance Series

a wall mounted single cable pulley machine

a diagram of a wall mounted single cable pulley machine

Wall Mounted Adjustable Single Pulley

Regular price £399.99

Sale price £399.99 Regular price

Unit price / per

Personal Series

Ultra Grips

Ultra Grips

Ultra Grips

Regular price £21.99

Sale price £21.99 Regular price

Unit price / per

Performance Series

Primal Strength image

Premium Gym Packages

Complete, curated gym solutions for home and commercial spaces. PRIMAL Packages combine strength, cardio, and functional equipment into ready-to-use setups designed for performance, durability, and style.

Eva Dip Belt

Eva Dip Belt

Eva Dip Belt

Regular price £21.99

Sale price £21.99 Regular price

Unit price / per

Performance Series

A chrome coated 450kg rated Olympic barbell.

4 Needle Steel 450kg Rated Bar

Regular price £174.99

Sale price £174.99 Regular price £199.99

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Performance Series

Leather Lifting Straps

Leather Lifting Straps

Leather Lifting Straps

Regular price £21.99

Sale price £21.99 Regular price

Unit price / per

Performance Series

Hip Thrust Pad 40cm x 15cm

Hip Thrust Pad 40cm x 15cm

Hip Thrust Pad 40cm x 15cm

Regular price £29.99

Sale price £29.99 Regular price

Unit price / per

Performance Series

Commercial HIIT Air Bike

Commercial HIIT Air Bike

Commercial HIIT Air Bike

Regular price £999.99

Sale price £999.99 Regular price

Unit price / per

Performance Series

Competition Urethane Bumper (Singles)

Competition Urethane Bumper (Singles)

Regular price £49.99

Sale price £49.99 Regular price £79.99

Unit price / per

Performance Series

A yellow 15kg rubber calibrated bumper plate.

Rubber Calibrated Competition Bumper (Singles)

Regular price £59.99

Sale price £59.99 Regular price £89.99

Unit price / per

Performance Series

A view from above of a pair of 3 hole gymnastic grips.

A close up of Primal stitched branding on gymnastic grips.

Gymnastic Grips (3 Finger Holes)

Regular price £7.99

Sale price £7.99 Regular price £9.99

Unit price / per

Performance Series

Landmine attachment for a home gym rack.

Landmine for Home Series Modular Power Rack

Regular price £29.99

Sale price £29.99 Regular price £34.99

Unit price / per

Ox Horn Handle

Ox Horn Handle

Regular price £5.99

Sale price £5.99 Regular price £9.99

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Competition Urethane Bumper (Pairs)

Competition Urethane Bumper (Pairs)

Regular price £99.99

Sale price £99.99 Regular price £159.99

Unit price / per

Performance Series

Half Rack

Half Rack

Half Rack

Regular price From £1,599.99

Sale price From £1,599.99 Regular price

Unit price / per

Performance Series

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Unit 19 The Hatchery Ni, Antrim Enterprise Park,
Antrim, Northern Ireland, BT41 1JZ.
Company no. NI637831. All rights reserved.

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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