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Black Friday All Deals

BLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.

BLACK FRIDAY is our commitment to making elite equipment accessible to those who live and breathe progress.

From racks and benches to strength and cardio systems, every piece is built to perform and priced to empower.

For those who train through dark mornings and late nights, this is your moment.

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Save 43%

Black Friday Sale

Competition Urethane Bumper (Singles)

Regular price £44.99

Sale price £44.99 Regular price £79.99

Unit price / per

Performance Series

Club Cross Bar for 5 & 8-Station Multi-Stack Gyms

Save 25%

Black Friday Sale

Club Cross Bar for 5 & 8-Station Multi-Stack Gyms

Regular price £494.99

Sale price £494.99 Regular price £659.99

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Performance Series

Save 60%

Black Friday Sale

Black EPDM 40mm Corner (0.15 x 0.15m)

Regular price £9.99

Sale price £9.99 Regular price £24.99

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Performance Series

A 20kg black throwing bag for strongman training.

Save 50%

Black Friday Sale

Throwing Bags

Regular price £39.99

Sale price £39.99 Regular price £79.99

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Performance Series

Save 46%

Black Friday Sale

Leather Closed Loop Lifting Straps

Regular price £7.99

Sale price £7.99 Regular price £14.99

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Performance Series

Save 25%

Black Friday Sale

Olympic Disc & Barbell Rack

Regular price £224.99

Sale price £224.99 Regular price £299.99

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Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

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Save 14%

Black Friday Sale

Marble Effect Grey Tile 20mm (1m x 1m)

Regular price £59.99

Sale price £59.99 Regular price £69.99

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Performance Series

A 25kg black urethane olympic weight disc.

Save 50%

Black Friday Sale

Urethane Olympic Disc (Singles)

Regular price £34.99

Sale price £34.99 Regular price £69.99

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Save 15%

Black Friday Sale

Straight Barbell (Sets)

Regular price From £424.99

Sale price From £424.99 Regular price £499.99

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Performance Series

Save 46%

Black Friday Sale

V1 Studio Dumbbell Rack

Regular price £161.99

Sale price £161.99 Regular price £299.99

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Performance Series

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Black Friday Sale

Safety Straps for Full Power Rack

Regular price £35.99

Sale price £35.99 Regular price £71.99

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Save 25%

Black Friday Sale

Grey Fleck EPDM 40mm - Corner (0.5m x 0.5m x 0.25m) - INCLUDING CLIPS

Regular price £44.99

Sale price £44.99 Regular price £59.99

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Performance Series

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Black Friday Sale

Performance Series Modular Power Rack

Regular price £1,399.99

Sale price £1,399.99 Regular price £2,799.99

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Performance Series

three single primal strength black urethane dumbbells

three single primal strength black urethane dumbbells on a wooden box

Save 52%

Black Friday Sale

Urethane Dumbbell 52.5-70kg Set

Regular price £1,889.99

Sale price £1,889.99 Regular price £3,999.99

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Save 25%

Black Friday Sale

T-Bar Connector

Regular price £26.99

Sale price £26.99 Regular price £35.99

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Performance Series

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Black Friday Sale

V2 Modular Power Rack

Regular price £1,999.99

Sale price £1,999.99 Regular price £3,999.99

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Performance Series

A 150kg black sandbag with handle for strongman workouts.

Save 45%

Black Friday Sale

Strongman Sandbag

Regular price £32.99

Sale price £32.99 Regular price £59.99

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Performance Series

Upright storage rack for holding studio barbells, plates and collars.

Save 24%

Black Friday Sale

Studio Storage Rack - 10 Sets

Regular price £187.99

Sale price £187.99 Regular price £249.99

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Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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