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Black Friday All Deals

BLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.

BLACK FRIDAY is our commitment to making elite equipment accessible to those who live and breathe progress.

From racks and benches to strength and cardio systems, every piece is built to perform and priced to empower.

For those who train through dark mornings and late nights, this is your moment.

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Modular Rack - Jammer Connector Leg Press Footplate

Save 24%

Black Friday Sale

Modular Rack - Jammer Connector Leg Press Footplate

Regular price £112.99

Sale price £112.99 Regular price £149.99

Unit price / per

Performance Series

Save 50%

Black Friday Sale

Preacher Pad

Regular price £14.99

Sale price £14.99 Regular price £29.99

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Black 20mm - Corner (0.5m x 0.5m x 0.25m)

Regular price £29.99

Sale price £29.99 Regular price £39.99

Unit price / per

Performance Series

Black slam ball with 'Primal' branding and '9KG' marking on a dark background

Save 80%

Black Friday Sale

V3 Anti Burst Slamball (Singles)

Regular price From £10.99

Sale price From £10.99 Regular price £54.99

Unit price / per

Performance Series

Black punching bag with 'Primal' branding on a white background

Save 25%

Black Friday Sale

4ft Commercial Punch Bag

Regular price £299.99

Sale price £299.99 Regular price £399.99

Unit price / per

Performance Series

V2 Hi-Temp Olympic Bumper Plate (Singles)

Save 24%

Black Friday Sale

V2 Hi-Temp Olympic Bumper Plate (Singles)

Regular price From £18.99

Sale price From £18.99 Regular price £24.99

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

Save 12%

Black Friday Sale

NBR Mat

Regular price £13.99

Sale price £13.99 Regular price £15.99

Unit price / per

Personal Series

Save 24%

Black Friday Sale

Powerbag Storage

Regular price £262.99

Sale price £262.99 Regular price £349.99

Unit price / per

Performance Series

a empty double sided barbell rack suitable for 10 barbells

Sold out Save 40%

Black Friday Sale

V2 10-Bar Fixed Barbell Rack

Regular price £269.99

Sale price £269.99 Regular price £449.99

Unit price / per

Save 25%

Black Friday Sale

Wood Effect Grey 20mm Tile (1m x 0.5m)

Regular price £29.99

Sale price £29.99 Regular price £39.99

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Performance Series

Save 15%

Black Friday Sale

Wall Mounted Dip Handle

Regular price £50.99

Sale price £50.99 Regular price £59.99

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Personal Series

Save 25%

Black Friday Sale

Jammer Arm Attachment

Regular price £134.99

Sale price £134.99 Regular price £179.99

Unit price / per

Woman lifting a barbell with weights in a gym setting

Save 24%

Black Friday Sale

8 Needle Steel 680kg Rated Barbell

Regular price £247.99

Sale price £247.99 Regular price £329.99

Unit price / per

Performance Series

gym rack storage shelves for functional gym equipment

Save 60%

Black Friday Sale

Central Storage for Half Racks

Regular price £223.99

Sale price £223.99 Regular price £559.99

Unit price / per

a group gym rack featuring storage and accessories for functional equipment

Save 43%

Black Friday Sale

Group PT - Rig 1

Regular price £899.99

Sale price £899.99 Regular price £1,599.99

Unit price / per

Save 25%

Black Friday Sale

Free Standing Punch Bag

Regular price £749.99

Sale price £749.99 Regular price £999.99

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Grey Fleck EPDM 20mm - Corner (0.5m x 0.5m x 0.25m) - INCLUDING CLIPS

Regular price £29.99

Sale price £29.99 Regular price £39.99

Unit price / per

Performance Series

Free Standing Hi/Lo Pulley with Pull-Up Bar

Save 25%

Black Friday Sale

Free Standing Hi/Lo Pulley with Pull-Up Bar

Regular price £824.99

Sale price £824.99 Regular price £1,099.99

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Personal Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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