Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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Save 98%

Black Friday Sale

V3 Steel Calibrated Plates

Regular price From £27.99

Sale price From £27.99 Regular price £1,949.99

Unit price / per

Performance Series

Seated Preacher Curl with Adjustable Pad

Regular price £699.99

Sale price £699.99 Regular price

Unit price / per

Performance Series

Modular Rack - Jammer Connector Leg Press Footplate

Save 24%

Black Friday Sale

Modular Rack - Jammer Connector Leg Press Footplate

Regular price £112.99

Sale price £112.99 Regular price £149.99

Unit price / per

Performance Series

Wall Mounted Multi Chin Bar

Regular price £119.99

Sale price £119.99 Regular price

Unit price / per

High-quality black leather boxing gloves.

Save 25%

Black Friday Sale

Boxing Gloves

Regular price From £29.99

Sale price From £29.99 Regular price £39.99

Unit price / per

Performance Series

Black 40mm - Tile (100cm x 50cm) - INCLUDING CLIPS

Save 13%

Black Friday Sale

Black 40mm - Tile (100cm x 50cm) - INCLUDING CLIPS

Regular price £38.99

Sale price £38.99 Regular price £44.99

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

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Club Flat Olympic Bench

Regular price £1,099.99

Sale price £1,099.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Pin Loaded Chest Press

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

Angled view of plate-loaded standing hip thrust machine.

Angled view of plate-loaded standing hip thrust machine in gym.

Plate Loading Standing Hip Thrust

Regular price £1,699.99

Sale price £1,699.99 Regular price

Unit price / per

Performance Series

Wooden jerk block platforms for barbell workouts.

Jerk Blocks

Regular price £799.99

Sale price £799.99 Regular price

Unit price / per

Performance Series

a commercial leg extension gym resistance machine

4 For £10k On Strength Machines

125kg Pin-Select - Leg Extension

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loading ISO Incline Leg Press

Regular price £2,999.99

Sale price £2,999.99 Regular price

Unit price / per

Performance Series

55kg Black Bumper Set

Regular price £161.99

Sale price £161.99 Regular price

Unit price / per

Black 40mm - Edge (100cm x 25cm) - INCLUDING CLIPS

Save 25%

Black Friday Sale

Black 40mm - Edge (100cm x 25cm) - INCLUDING CLIPS

Regular price £29.99

Sale price £29.99 Regular price £39.99

Unit price / per

Performance Series

A commercial-grade dual arm functional trainer machine.

Sold out

Dual Arm Functional Trainer

Regular price £4,499.99

Sale price £4,499.99 Regular price

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Plate Loaded Incline Pec Fly

Regular price £1,199.99

Sale price £1,199.99 Regular price £1,599.99

Unit price / per

Performance Series

Two blue and black Primal weight plates on a white background

Save 23%

Black Friday Sale

Progress Bumper (Singles)

Regular price From £22.99

Sale price From £22.99 Regular price £29.99

Unit price / per

Performance Series

Sold out Save 58%

Black Friday Sale

PXD - Dual Wall Ball Target

Regular price £71.99

Sale price £71.99 Regular price £174.99

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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