Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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4 For £10k On Strength Machines

Pin Loaded Seated Row

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Pin Loaded Standing Lateral Raise

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

Close-up of a green and black product with 'Primal' branding on a white background

Save 34%

Progress Bumper (Singles)- PRE WORKED

Regular price £32.99

Sale price £32.99 Regular price £49.99

Unit price / per

Performance Series

A close up of an Olympic swiss style barbell.

Save 15%

Black Friday Sale

Olympic Swiss Bar

Regular price £84.99

Sale price £84.99 Regular price £99.99

Unit price / per

Save 40%

PxD - Hip Thrust Attachment

Regular price £128.99

Sale price £128.99 Regular price £214.99

Unit price / per

Performance Series

J-Hook attachments for use with PXD modular rigs and racks.

PxD - J-Hooks

Regular price £99.99

Sale price £99.99 Regular price

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

4 For £10k On Strength Machines

185kg Pin-Select - Seated Leg Press

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

An athlete performing a deadlift using a loaded deadlift barbell.

Save 24%

Black Friday Sale

230cm Deadlift Bar

Regular price £247.99

Sale price £247.99 Regular price £329.99

Unit price / per

Performance Series

4 For £10k On Strength Machines

Standing Chest Press

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Save 60%

Black Friday Sale

Black EPDM 40mm Corner (0.15 x 0.15m)

Regular price £9.99

Sale price £9.99 Regular price £24.99

Unit price / per

Performance Series

4 For £10k On Strength Machines

125kg Pin-Select - Shoulder Press

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

Save 8%

Black Friday Sale

Cable Attachment Rack

Regular price £229.99

Sale price £229.99 Regular price £249.99

Unit price / per

Save 23%

Black Friday Sale

5kg Studio Pump Plate

Regular price £22.99

Sale price £22.99 Regular price £29.99

Unit price / per

Performance Series

Storage bullhorn for use with modular rigs and racks

PxD - Bullhorn

Regular price £44.99

Sale price £44.99 Regular price

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Wood Effect Grey 20mm Tile (1m x 0.5m)

Regular price £29.99

Sale price £29.99 Regular price £39.99

Unit price / per

Performance Series

Black leather curved hook & jab pads for boxing.

Save 24%

Black Friday Sale

Curved Hook & Jab Pads

Regular price £37.99

Sale price £37.99 Regular price £49.99

Unit price / per

Performance Series

Club Flat Utility Bench

Regular price £379.99

Sale price £379.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loaded ISO Bicep Curl

Regular price £2,499.99

Sale price £2,499.99 Regular price

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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