Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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A 25kg black urethane olympic weight disc.

Save 50%

Black Friday Sale

Urethane Olympic Disc (Singles)

Regular price £34.99

Sale price £34.99 Regular price £69.99

Unit price / per

Mat Rack

Regular price £119.99

Sale price £119.99 Regular price

Unit price / per

Angled view of trawler arm attachment for modular rigs & racks.

Side on view of trawler attachment for modular rigs and racks.

PxD - Trawler Arm

Regular price £199.99

Sale price £199.99 Regular price

Unit price / per

Performance Series

Toast Rail Rack for Olympic weight plate storage.

Save 40%

PXD- Bumper Plate Storage Rack

Regular price From £119.99

Sale price From £119.99 Regular price £199.99

Unit price / per

Performance Series

PxD - Band Storage Hanger

Regular price £36.99

Sale price £36.99 Regular price

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Standing Preacher Curl

Regular price £524.99

Sale price £524.99 Regular price £699.99

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

A plate loaded rear kickback machine on a white background.

The grip handles and elbow pads on a plate loaded rear kickback machine

4 For £10k On Strength Machines

Plate Loading Rear Kick

Regular price £2,999.99

Sale price £2,999.99 Regular price

Unit price / per

Performance Series

50mm Integrated Half Rack Platform

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loaded Glute/Hip Abductor

Regular price £2,999.99

Sale price £2,999.99 Regular price

Unit price / per

Performance Series

Plate Loaded ISO Front Pull Down/Dual High Row

4 For £10k On Strength Machines

Plate Loaded ISO Front Pull Down/Dual High Row

Regular price £3,599.99

Sale price £3,599.99 Regular price

Unit price / per

Performance Series

a selectorised tricep dip gym resistance machine

125kg Pin-Select - Tricep Dip

Regular price £3,499.99

Sale price £3,499.99 Regular price

Unit price / per

Performance Series

Urethane Olympic Disc (Singles)- PRE WORKED

Save 30%

Urethane Olympic Disc (Singles)- PRE WORKED

Regular price From £6.99

Sale price From £6.99 Regular price £9.99

Unit price / per

Performance Series

Parallette

Regular price £59.99

Sale price £59.99 Regular price

Unit price / per

Personal Series

Sold out Save 54%

Black Friday Sale

PXD - Rope Hanger

Regular price £15.99

Sale price £15.99 Regular price £34.99

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loaded Adjustable Chest Press

Regular price £3,599.99

Sale price £3,599.99 Regular price

Unit price / per

Performance Series

A selectorised standing calf raise and viking press machine.

4 For £10k On Strength Machines

Pin Loaded Viking Press & Calf Raise

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

Save 40%

Black Friday Sale

Pin Loaded Incline Cable Row

Regular price £1,079.99

Sale price £1,079.99 Regular price £1,799.99

Unit price / per

Performance Series

5-Ball Medicine Ball Rack

Regular price £159.99

Sale price £159.99 Regular price

Unit price / per

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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