Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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Save 25%

Black Friday Sale

Olympic Disc & Barbell Rack

Regular price £224.99

Sale price £224.99 Regular price £299.99

Unit price / per

Save 14%

Black Friday Sale

Belt Squat Machine

Regular price £637.99

Sale price £637.99 Regular price £749.99

Unit price / per

Personal Series

Save 24%

Black Friday Sale

Powerbag Storage

Regular price £262.99

Sale price £262.99 Regular price £349.99

Unit price / per

Performance Series

Save 47%

PXD - Stainless Steel Uprights

Regular price From £119.99

Sale price From £119.99 Regular price £229.99

Unit price / per

Performance Series

125kg Pin-Select - Ab Crunch/ Back Extension

4 For £10k On Strength Machines

125kg Pin-Select - Ab Crunch/ Back Extension

Regular price £3,499.99

Sale price £3,499.99 Regular price

Unit price / per

Performance Series

Plate Loading ISO Standing Hamstring Curl

4 For £10k On Strength Machines

Plate Loading ISO Standing Hamstring Curl

Regular price £3,599.99

Sale price £3,599.99 Regular price

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

Angled view of plate-loaded pullover machine.

4 For £10k On Strength Machines

Plate Loaded Pullover

Regular price £3,599.99

Sale price £3,599.99 Regular price

Unit price / per

Performance Series

Plate Loaded ISO 70 Degree Incline Leg Press

4 For £10k On Strength Machines

Plate Loaded ISO 70 Degree Incline Leg Press

Regular price £3,299.99

Sale price £3,299.99 Regular price

Unit price / per

Performance Series

Club 5-Station Multi-Stack Gym

Regular price £8,999.99

Sale price £8,999.99 Regular price

Unit price / per

Performance Series

An angled view of a Olympic decline weight bench.

An athlete performing a decline bench press with a loaded barbell.

Save 25%

Black Friday Sale

Club Olympic Decline Bench

Regular price £974.99

Sale price £974.99 Regular price £1,299.99

Unit price / per

Performance Series

Modular Rack - Mounted Belt Squat Platform

Save 55%

Black Friday Sale

Modular Rack - Mounted Belt Squat Platform

Regular price £179.99

Sale price £179.99 Regular price £399.99

Unit price / per

Performance Series

Save 50%

Black Friday Sale

Performance Series Modular Power Rack

Regular price £1,399.99

Sale price £1,399.99 Regular price £2,799.99

Unit price / per

Performance Series

gym rack storage shelves for functional gym equipment

Save 60%

Black Friday Sale

Central Storage for Half Racks

Regular price £223.99

Sale price £223.99 Regular price £559.99

Unit price / per

Black bicep curmachine on a white background

Man wearing a 'Primal Strength' shirt using a bicep curl machine.

4 For £10k On Strength Machines

125kg Pin-Select - Bicep Curl

Regular price £3,499.99

Sale price £3,499.99 Regular price

Unit price / per

Performance Series

Pilates Accessories Bundle

Regular price £99.99

Sale price £99.99 Regular price

Unit price / per

Performance Series

Angled view of front facing lat pulldown machine.

4 For £10k On Strength Machines

Front Facing Lat Pulldown

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Save 50%

Black Friday Sale

Safety Straps for Full Power Rack

Regular price £35.99

Sale price £35.99 Regular price £71.99

Unit price / per

Coloured Bumper Plate (Singles)

Regular price From £49.99

Sale price From £49.99 Regular price

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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