Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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Save 22%

CPU Fixed Supercurl Barbell- PRE WORKED

Regular price £169.99

Sale price £169.99 Regular price £219.99

Unit price / per

Performance Series

A blue urethane bumper plate with steel centre ring.

Save 65%

Black Friday Sale

CPU Bumper Plate (Singles)

Regular price £76.99

Sale price £76.99 Regular price £219.99

Unit price / per

Performance Series

Free Standing storage upright for modular rigs and racks.

PXD- Storage Uprights

Regular price From £219.99

Sale price From £219.99 Regular price

Unit price / per

Performance Series

PxD - Adjustable Dumbbell/Kettlebell Tray

Regular price From £199.99

Sale price From £199.99 Regular price

Unit price / per

Performance Series

Save 14%

Black Friday Sale

Marble Effect Grey Tile 20mm (1m x 1m)

Regular price £59.99

Sale price £59.99 Regular price £69.99

Unit price / per

Performance Series

Upright storage rack for holding studio barbells, plates and collars.

Save 24%

Black Friday Sale

Studio Storage Rack - 10 Sets

Regular price £187.99

Sale price £187.99 Regular price £249.99

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

A plate loaded pec fly machine in a gym.

4 For £10k On Strength Machines

Plate Loaded Seated Pec Fly

Regular price £2,299.99

Sale price £2,299.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loading ISO Power Squat

Regular price £3,299.99

Sale price £3,299.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loaded Linear Shoulder Press

Regular price £3,599.99

Sale price £3,599.99 Regular price

Unit price / per

Performance Series

4 For £10k On Strength Machines

Plate Loaded Swivel Handle Row

Regular price £3,299.99

Sale price £3,299.99 Regular price

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Club Dumbbell Utility Bench

Regular price £299.99

Sale price £299.99 Regular price £399.99

Unit price / per

Performance Series

Save 50%

Black Friday Sale

Modular Rack - Slamball Shelf

Regular price £98.99

Sale price £98.99 Regular price £199.99

Unit price / per

Performance Series

V2 Competition Sandbags

Regular price From £74.99

Sale price From £74.99 Regular price

Unit price / per

Performance Series

A leg roller attachment which is attachable to gym rig & rack systems.

PXD- Leg Roller Attachment

Regular price £55.99

Sale price £55.99 Regular price

Unit price / per

Performance Series

3 Tier Dumbbell Rack

Regular price £549.99

Sale price £549.99 Regular price

Unit price / per

4 For £10k On Strength Machines

V2.0 Commercial Leverage Squat

Regular price £1,699.99

Sale price £1,699.99 Regular price

Unit price / per

Personal Series

Save 25%

Black Friday Sale

Elliptical Trainer

Regular price £2,999.99

Sale price £2,999.99 Regular price £3,999.99

Unit price / per

Performance Series

A pair of 2.5kg calibrated collars designed for use in powerlifting training.

A powerlifting barbell with a competition-grade collar attached.

Competition Calibrated Collars

Regular price £179.99

Sale price £179.99 Regular price

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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