Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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Save 19%

Deep Dish Olympic Plate (Pairs)

Regular price £83.99

Sale price £83.99 Regular price £103.99

Unit price / per

Personal Series

Save 50%

Black Friday Sale

Deep Dish Olympic Plate (Singles)

Regular price £20.99

Sale price £20.99 Regular price £41.99

Unit price / per

Personal Series

three single primal strength black urethane dumbbells

three single primal strength black urethane dumbbells on a wooden box

Save 52%

Black Friday Sale

Urethane Dumbbell 52.5-70kg Set

Regular price £1,889.99

Sale price £1,889.99 Regular price £3,999.99

Unit price / per

Save 44%

Rubber Dumbbells (Pairs)

Regular price From £199.99

Sale price From £199.99 Regular price £359.99

Unit price / per

An indoor recumbent exercise bike in the cardio section of the gym.

Recumbent Bike

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Astro Track Lanes

Regular price £1,290.99

Sale price £1,290.99 Regular price

Unit price / per

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

Save 25%

Black Friday Sale

Upright Bike

Regular price £1,649.99

Sale price £1,649.99 Regular price £2,199.99

Unit price / per

A plate loaded belt squat machine on a white background.

An athlete using a plate loaded belt squat machine in a gym.

4 For £10k On Strength Machines

Commercial Belt Squat Machine

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Performance Series

Save 57%

Grey Fleck EPDM 20mm - Corner (0.5m x 0.5m x 0.25m)- PRE WORKED

Regular price £16.99

Sale price £16.99 Regular price £39.99

Unit price / per

Performance Series

Save 57%

Black Friday Sale

PxD- Base Plates

Regular price From £71.99

Sale price From £71.99 Regular price £169.99

Unit price / per

Performance Series

A black plate loaded low row machine with steel footplate.

4 For £10k On Strength Machines

Plate Loaded Low Row

Regular price £2,299.99

Sale price £2,299.99 Regular price

Unit price / per

Performance Series

Save 40%

PXD - Weight Stack Shroud

Regular price £68.99

Sale price £68.99 Regular price £114.99

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Commercial Indoor Cycle

Regular price £1,124.99

Sale price £1,124.99 Regular price £1,499.99

Unit price / per

Performance Series

125kg Pin-Select - Height Adjustable Cable Row

4 For £10k On Strength Machines

125kg Pin-Select - Height Adjustable Cable Row

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

Club Cable Crossover

Regular price £4,499.99

Sale price £4,499.99 Regular price

Unit price / per

Performance Series

PXD Wall Mounted Trawler Rigs

Regular price From £1,499.99

Sale price From £1,499.99 Regular price

Unit price / per

Performance Series

PXD Freestanding Trawler Rigs

Regular price From £2,199.99

Sale price From £2,199.99 Regular price

Unit price / per

Performance Series

PXD Training Rig - 10 Station

Regular price £8,999.99

Sale price £8,999.99 Regular price

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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