Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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Save 16%

Black Friday Sale

Multi Rack System- MRX 5.0

Regular price From £1,499.99

Sale price From £1,499.99 Regular price £1,799.99

Unit price / per

Personal Series

A plate loaded dual function leg extension & leg curl machine perfect for maximising hamstring & calf engagement.

Plate Loaded Leg Extension & Prone Leg Curl

Save 20%

Black Friday Sale

Plate Loaded Leg Extension & Prone Leg Curl

Regular price £399.99

Sale price £399.99 Regular price £499.99

Unit price / per

Personal Series

An all in one home gym package with adjustable gym bench, adjustable dumbbells & kettlebells, resistance band, glute band, powerband, battle rope and foam roller all included.

Save 25%

Black Friday Sale

Home HIIT Bench Package

Regular price £749.99

Sale price £749.99 Regular price £999.99

Unit price / per

Personal Series

A dual cable machine on a white background in a gym.

A woman exercising with a cable machine in a gym setting.

Save 20%

Black Friday Sale

Functional Trainer / Dual Adjustable Pulley

Regular price £1,199.99

Sale price £1,199.99 Regular price £1,499.99

Unit price / per

Personal Series

Save 20%

Black Friday Sale

Home Curved Treadmill

Regular price £1,599.99

Sale price £1,599.99 Regular price £1,999.99

Unit price / per

Personal Series

3 in 1 multi rack system for home & PT studios- includes half rack, smith machine & functional trainer.

Save 20%

Black Friday Sale

Multi Rack System - MRX 7.0

Regular price From £2,549.99

Sale price From £2,549.99 Regular price £3,199.99

Unit price / per

Personal Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

Commercial-grade black flooring gym tiles with dimensions of 1 metre by 1 metre.

Save 13%

Black Friday Sale

ECO Matting (1m x 1m)

Regular price From £19.99

Sale price From £19.99 Regular price £22.99

Unit price / per

Personal Series

Black stair stepper with digital display on a white background, branded 'Primal'.

An athlete using a Primal exercise stepper machine in a studio.

Save 23%

Black Friday Sale

Home Stair Climber Machine

Regular price £1,749.99

Sale price £1,749.99 Regular price £2,299.99

Unit price / per

Personal Series

Save 30%

Black Friday Sale

Home HIIT Air Bike

Regular price £419.99

Sale price £419.99 Regular price £599.99

Unit price / per

Personal Series

Angled view of a multi rack system designed for home use.

An athlete doing a lat pulldown on a half rack.

Save 20%

Black Friday Sale

Ultimate Half Rack with Lat Pulldown & Low Row

Regular price £559.99

Sale price £559.99 Regular price £699.99

Unit price / per

Personal Series

A 7ft black olympic barbell designed for home gyms.

Close-up of a gym barbell with a black handle and blue and gold weight plate.

Save 33%

Black Friday Sale

7ft Olympic Bar

Regular price £79.99

Sale price £79.99 Regular price £119.99

Unit price / per

Personal Series

Save 20%

Black Friday Sale

Commercial HIIT Air Bike

Regular price £799.99

Sale price £799.99 Regular price £999.99

Unit price / per

Performance Series

Save 50%

Black Friday Sale

V2 Modular Power Rack

Regular price £1,999.99

Sale price £1,999.99 Regular price £3,999.99

Unit price / per

Performance Series

Close-up of a weight plate with motivational text and weight measurement.

Save 19%

Black Friday Sale

Black Rubber Bumper Plate (Sets)

Regular price From £272.99

Sale price From £272.99 Regular price £339.99

Unit price / per

Performance Series

Save 38%

Black Friday Sale

V3 Home Bench

Regular price £169.99

Sale price £169.99 Regular price £274.99

Unit price / per

Personal Series

gym flooring tiles connected with white epdm connectors

Grey Fleck EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS

Save 23%

Black Friday Sale

Grey Fleck EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS

Regular price £22.99

Sale price £22.99 Regular price £29.99

Unit price / per

Performance Series

A pair of black 40kg adjustable dumbbells in storage cases.

An athlete performing a bicep curl with an adjustable dumbbell.

Save 27%

Black Friday Sale

40kg Adjustable Dumbbells

Regular price £599.99

Sale price £599.99 Regular price £829.99

Unit price / per

Personal Series

Save 16%

Black Friday Sale

Flat Folding Adjustable Bench

Regular price £249.99

Sale price £249.99 Regular price £299.99

Unit price / per

Personal Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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Black Friday Sale- Up To 50% Off