Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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a commercial dual abductor adductor gym resistance machine

4 For £10k On Strength Machines

125kg Pin-Select Dual - Adductor/Abductor

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

An angled view of a plate loading abdominal crunch machine.

4 For £10k On Strength Machines

Plate Loaded Ab Crunch

Regular price £2,199.99

Sale price £2,199.99 Regular price

Unit price / per

Performance Series

Commercial Curved Treadmill

Regular price £4,999.99

Sale price £4,999.99 Regular price

Unit price / per

Performance Series

Woman exercising on a Pilates reformer machine against a brick wall.

Sale

Commercial Club Pilates Reformer

Regular price From £2,999.99

Sale price From £2,999.99 Regular price £3,099.99

Unit price / per

Performance Series

Club Plate Loaded Diverging Lat Pulldown

Regular price £2,499.99

Sale price £2,499.99 Regular price

Unit price / per

Performance Series

Commercial-grade plate loaded seated row machine.

Club Plate Loaded Seated Row

Regular price £2,499.99

Sale price £2,499.99 Regular price

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

Pin-loaded ab crunch gym machine on a white background.

4 For £10k On Strength Machines

Pin Loaded Reverse Ab Crunch

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

Club Plate Loaded Standing Abductor

Regular price £2,499.99

Sale price £2,499.99 Regular price

Unit price / per

Performance Series

Black treadmill with digital console on a white background, branded 'Primal'.

Save 23%

Black Friday Sale

Commercial Club Treadmill

Regular price £4,999.99

Sale price £4,999.99 Regular price £6,499.99

Unit price / per

Performance Series

Save 57%

Black Friday Sale

CPU Urethane Dumbbell (Sets)

Regular price From £659.99

Sale price From £659.99 Regular price £1,549.99

Unit price / per

Performance Series

A treadmill cardio machine with console.

The running belt on a commercial-grade treadmill.

Save 25%

Black Friday Sale

Commercial Treadmill

Regular price £3,749.99

Sale price £3,749.99 Regular price £4,999.99

Unit price / per

Performance Series

Save 75%

Black Friday Sale

PVC Hex Dumbbells (Pairs)

Regular price From £6.99

Sale price From £6.99 Regular price £28.99

Unit price / per

Performance Series

Black slam ball with 'Primal' branding and '9KG' marking on a dark background

Save 80%

Black Friday Sale

V3 Anti Burst Slamball (Singles)

Regular price From £10.99

Sale price From £10.99 Regular price £54.99

Unit price / per

Performance Series

Save 20%

Black Friday Sale

Ankle/Wrist Cuffs (Pair)

Regular price £9.59

Sale price £9.59 Regular price £11.99

Unit price / per

Performance Series

Squat Stand

Regular price £499.99

Sale price £499.99 Regular price

Unit price / per

Performance Series

Save 30%

Black Friday Sale

Black Ionised Olympic EZ Bar

Regular price £69.99

Sale price £69.99 Regular price £99.99

Unit price / per

Performance Series

A home gym rack with dip and landmine attachments.

An athlete performing a squat with a loaded barbell in a home gym rack.

Save 15%

Black Friday Sale

Home Rack with Dip & Landmine

Regular price £509.99

Sale price £509.99 Regular price £599.99

Unit price / per

Personal Series

A spin bike with air powered resistance on a white background.

HIIT Ergo Bike

Regular price £799.99

Sale price £799.99 Regular price

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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