Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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Black Friday Sale

3m Speed Rope Steel Handle

Regular price £7.99

Sale price £7.99 Regular price £9.99

Unit price / per

Performance Series

A full 2-tier small hex dumbbell rack on a black fitness mat.

A 2-tier rack filled with hex dumbbells on a mat in a gym.

105kg PVC Hex Dumbbell Set

Regular price £399.99

Sale price £399.99 Regular price

Unit price / per

Personal Series

Save 20%

Black Friday Sale

Multi Grip Utility Strap

Regular price £10.39

Sale price £10.39 Regular price £12.99

Unit price / per

Performance Series

Save 20%

Black Friday Sale

Aluminium Cable Handles

Regular price £15.99

Sale price £15.99 Regular price £19.99

Unit price / per

Performance Series

Save 20%

Black Friday Sale

Ab Mat

Regular price £12.79

Sale price £12.79 Regular price £15.99

Unit price / per

Performance Series

Cable Attachments

Regular price From £14.99

Sale price From £14.99 Regular price

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

Save 20%

Black Friday Sale

Tactical Back Pack

Regular price £55.99

Sale price £55.99 Regular price £69.99

Unit price / per

Performance Series

Save 15%

Black Friday Sale

Wall Mounted Dip Handle

Regular price £50.99

Sale price £50.99 Regular price £59.99

Unit price / per

Personal Series

Save 20%

Black Friday Sale

Ultra Grips

Regular price £17.59

Sale price £17.59 Regular price £21.99

Unit price / per

Performance Series

Rubber Olympic Weight Plate (Pairs)

Regular price From £8.99

Sale price From £8.99 Regular price

Unit price / per

Performance Series

Save 20%

Black Friday Sale

Eva Dip Belt

Regular price £17.59

Sale price £17.59 Regular price £21.99

Unit price / per

Performance Series

a wall mounted single cable pulley machine

a diagram of a wall mounted single cable pulley machine

Save 25%

Black Friday Sale

Wall Mounted Adjustable Single Pulley

Regular price £299.99

Sale price £299.99 Regular price £399.99

Unit price / per

Personal Series

Sold out

Primal Strength Department T-Shirt

Regular price £19.99

Sale price £19.99 Regular price

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Multi-Purpose Hip Thrust Bench

Regular price £99.99

Sale price £99.99 Regular price

Unit price / per

Performance Series

A pair of 5kg black rubber bumper plates.

Woman lifting a barbell with 'Primal' weights in a gym setting

Black Rubber Bumper Plate (Pairs)

Regular price From £44.99

Sale price From £44.99 Regular price

Unit price / per

Performance Series

Sold out

Sled Pull Handle Strap

Regular price £14.99

Sale price £14.99 Regular price

Unit price / per

Performance Series

A pair of magnetic lockjaw collars unclipped.

A magnetic lockjaw collar stuck to a steel gym rack frame.

Save 25%

Black Friday Sale

Magnetic Nylon Lockjaw Collars

Regular price £14.99

Sale price £14.99 Regular price £19.99

Unit price / per

Performance Series

A blue competition style kettlebell designed for Hyrox training.

Save 49%

Black Friday Sale

Competition Kettlebell (Singles)

Regular price From £55.99

Sale price From £55.99 Regular price £109.99

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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