Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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Prowler Sled with wheels and multi-grip handles

Storage bullhorn on resistance power sled

Save 25%

Black Friday Sale

Resistance Power Sled

Regular price £1,199.99

Sale price £1,199.99 Regular price £1,599.99

Unit price / per

Performance Series

7.5kg Aluminium Technique Bar

Regular price £129.99

Sale price £129.99 Regular price

Unit price / per

Performance Series

Commercial-grade plate loaded leg extension gym machine.

4 For £10k On Strength Machines

Plate Loaded Leg Extension

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Performance Series

Woman lifting a barbell with weights in a gym setting

Save 24%

Black Friday Sale

8 Needle Steel 680kg Rated Barbell

Regular price £247.99

Sale price £247.99 Regular price £329.99

Unit price / per

Performance Series

CPU Bumper Plate (Pairs)

Regular price From £89.99

Sale price From £89.99 Regular price

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Free Standing Punch Bag

Regular price £749.99

Sale price £749.99 Regular price £999.99

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

Angled view of dip handle attachment for modular rigs and racks.

View from behind of dip handle attachment for modular rigs and racks.

PxD - Dip handle

Regular price £159.99

Sale price £159.99 Regular price

Unit price / per

Performance Series

A black dual adjustable pulley system with 125kg weight stacks, laser cut stack guards, and metallic finish.

4 For £10k On Strength Machines

Club Pin Loaded Functional Trainer / Dual Adjustable Pulley

Regular price £3,999.99

Sale price £3,999.99 Regular price

Unit price / per

Performance Series

Save 61%

PRE-WORKED: GRADE B

Rubber Dumbbells (Pairs)- PRE WORKED

Regular price From £119.99

Sale price From £119.99 Regular price £309.99

Unit price / per

Personal Series

Blue Primal weight plate on a white background

CPU Bumper Plate (Singles)

Regular price From £39.99

Sale price From £39.99 Regular price

Unit price / per

Performance Series

Save 65%

Black Friday Sale

Urethane Studio Dumbbells

Regular price From £9.99

Sale price From £9.99 Regular price £28.99

Unit price / per

Performance Series

Save 25%

Black Friday Sale

Club Adjustable Bench

Regular price £509.99

Sale price £509.99 Regular price £679.99

Unit price / per

Performance Series

Black plate loaded hack squat machine on a white background.

Save 21%

Black Friday Sale

Plate Loading ISO Hack V-Squat

Regular price £2,199.99

Sale price £2,199.99 Regular price £2,799.99

Unit price / per

Performance Series

Save 25%

PXD- Adjustable Monolifts

Regular price £199.99

Sale price £199.99 Regular price £269.99

Unit price / per

Performance Series

2-Tier Kettlebell Rack

Regular price £274.99

Sale price £274.99 Regular price

Unit price / per

Performance Series

a empty weight plate rack with castor wheels

a weight plate rack with castor wheels loaded with weight plates

Save 14%

Black Friday Sale

Bumper Plate Rack with Wheels

Regular price £149.99

Sale price £149.99 Regular price £175.99

Unit price / per

V2 Hi-Temp Olympic Bumper Plate (Singles)

Save 24%

Black Friday Sale

V2 Hi-Temp Olympic Bumper Plate (Singles)

Regular price From £18.99

Sale price From £18.99 Regular price £24.99

Unit price / per

Performance Series

A pair of 25kg red and black patterned bumper plates.

Two blue and black Primal weight plates on a white background

Progress Bumper (Pairs)

Regular price From £59.99

Sale price From £59.99 Regular price

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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