Black Friday Sale Is Now Live- Up To 50% Off!

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Spend & Save Sale

Upgrade your training setup and save. Orders over £300 receive 12% off, while orders over £500 enjoy 15% off. Premium equipment, built for performance, now available at a limited-time saving.

Excludes non-Primal, & Packages
12 months 0% Finance available on all included products
Discount applies automatically at checkout when you meet the threshold spend

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Open Trap Bar

Regular price £299.99

Sale price £299.99 Regular price

Unit price / per

Performance Series

Steel Olympic EZ Bar

Regular price £99.99

Sale price £99.99 Regular price

Unit price / per

Performance Series

Sold out Save 11%

Powerband Set

Regular price £31.99

Sale price £31.99 Regular price £35.99

Unit price / per

An extender for a handle strap for a gym sled.

Sold out

Sled Pull Handle Strap - Extender

Regular price £7.99

Sale price £7.99 Regular price

Unit price / per

Performance Series

Barbell Jack

Regular price £143.99

Sale price £143.99 Regular price

Unit price / per

Performance Series

Save 20%

Black Friday Sale

V2 Max Grip Handle

Regular price From £47.99

Sale price From £47.99 Regular price £59.99

Unit price / per

Performance Series

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

Two blue and black Primal weight plates on a white background

Save 9%

Progress Bumper (Sets)

Regular price From £379.99

Sale price From £379.99 Regular price £419.99

Unit price / per

Performance Series

A 3kg black kevlar wall ball designed for Hyrox training.

Save 34%

Kevlar Wall Ball

Regular price From £45.99

Sale price From £45.99 Regular price £69.99

Unit price / per

Performance Series

A black competition style sandbag stored on a free standing storage rack.

Save 45%

Black Friday Sale

Competition Sandbags

Regular price From £37.99

Sale price From £37.99 Regular price £69.99

Unit price / per

Performance Series

Save 37%

Competition Urethane Bumper (Pairs)

Regular price £99.99

Sale price £99.99 Regular price £159.99

Unit price / per

Performance Series

10 Pair Upright Dumbbell Rack

Regular price £249.99

Sale price £249.99 Regular price

Unit price / per

Performance Series

Grey Fleck EPDM 40mm - Edge (1m x 0.25m) - INCLUDING CLIPS

Regular price £44.99

Sale price £44.99 Regular price

Unit price / per

Performance Series

Commercial-grade plate loaded t-bar row machine.

Club Plate Loaded Incline T-Bar Row

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Performance Series

gym flooring tiles connected with white epdm connectors

Grey Fleck EPDM 40mm - Tile (1m x 0.5m) - INCLUDING CLIPS

Regular price £49.99

Sale price £49.99 Regular price

Unit price / per

Performance Series

Lockjaw Collars

Regular price £14.99

Sale price £14.99 Regular price

Unit price / per

Save 20%

Black Friday Sale

Material Glute Band

Regular price From £6.39

Sale price From £6.39 Regular price £7.99

Unit price / per

Personal Series

Landmine attachment for a home gym rack.

Save 14%

Black Friday Sale

Landmine for Home Series Modular Power Rack

Regular price £29.99

Sale price £29.99 Regular price £34.99

Unit price / per

Black 20mm - Edge (100cm x 25cm)- INCLUDING CLIPS

Save 13%

Black Friday Sale

Black 20mm - Edge (100cm x 25cm)- INCLUDING CLIPS

Regular price £18.99

Sale price £18.99 Regular price £21.99

Unit price / per

Performance Series

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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