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<p>10 YEARS OF PRIMAL- 10% OFF</p>

10 YEARS OF PRIMAL- 10% OFF

A decade of progress. A decade of pushing limits. Celebrate 10 years of PRIMAL with 10% off your training essentials. Use code "BIRTHDAY10" at checkout to receive your discount. £100 minimum spend.

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10 YEARS OF PRIMAL- 10% OFF

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Commercial Curved Treadmill

Commercial Curved Treadmill

Commercial Curved Treadmill

Regular price £4,999.99

Sale price £4,999.99 Regular price

Unit price / per

Performance Series

HIIT Monitor (For Rower, Skier & BikeErg)

HIIT Monitor (For Rower, Skier & BikeErg)

Regular price £124.99

Sale price £124.99 Regular price

Unit price / per

Performance Series

Club Plate Loaded Diverging Lat Pulldown

Club Plate Loaded Diverging Lat Pulldown

Club Plate Loaded Diverging Lat Pulldown

Regular price £2,499.99

Sale price £2,499.99 Regular price

Unit price / per

Performance Series

Commercial-grade plate loaded seated row machine.

Club Plate Loaded Seated Row

Club Plate Loaded Seated Row

Regular price £2,499.99

Sale price £2,499.99 Regular price

Unit price / per

Performance Series

Pin Loaded Glute Kickback

Pin Loaded Glute Kickback

Pin Loaded Glute Kickback

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

Club Plate Loaded Standing Abductor

Club Plate Loaded Standing Abductor

Club Plate Loaded Standing Abductor

Regular price £2,499.99

Sale price £2,499.99 Regular price

Unit price / per

Performance Series

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Warehouse Sale- Up To 50% Off

Explore exclusive savings across strength, cardio and functional training equipment. From home gyms to commercial spaces, now is the time to invest in equipment built to perform for years to come.

Deep Dish Olympic Plate (Pairs)

Deep Dish Olympic Plate (Pairs)

Deep Dish Olympic Plate (Pairs)

Regular price £83.99

Sale price £83.99 Regular price £103.99

Unit price / per

Personal Series

a green gym astroturf track

Astro Track Lanes

Astro Track Lanes

Regular price £1,290.99

Sale price £1,290.99 Regular price

Unit price / per

A plate loaded belt squat machine on a white background.

An athlete using a plate loaded belt squat machine in a gym.

Commercial Belt Squat Machine

Regular price £1,999.99

Sale price £1,999.99 Regular price

Unit price / per

Performance Series

black ramped gym corner tile

Grey Fleck EPDM 20mm - Corner (0.5m x 0.5m x 0.25m)- PRE WORKED

Regular price £16.99

Sale price £16.99 Regular price £39.99

Unit price / per

Performance Series

Black treadmill with digital console on a white background, branded 'Primal'.

Commercial Club Treadmill

Regular price £6,499.99

Sale price £6,499.99 Regular price

Unit price / per

Performance Series

PxD- Base Plates

PxD- Base Plates

Sale Warehouse Sale: Up To 50% Off

PxD- Base Plates

Regular price From £79.99

Sale price From £79.99 Regular price £169.99

Unit price / per

Performance Series

A black plate loaded low row machine with steel footplate.

Plate Loaded Low Row

Plate Loaded Low Row

Regular price £2,299.99

Sale price £2,299.99 Regular price

Unit price / per

Performance Series

PXD - Weight Stack Shroud

PXD - Weight Stack Shroud

Regular price £68.99

Sale price £68.99 Regular price £114.99

Unit price / per

Performance Series

Commercial Indoor Cycle

Commercial Indoor Cycle

Commercial Indoor Cycle

Regular price £1,499.99

Sale price £1,499.99 Regular price

Unit price / per

Performance Series

125kg Pin-Select - Height Adjustable Cable Row

125kg Pin-Select - Height Adjustable Cable Row

125kg Pin-Select - Height Adjustable Cable Row

Regular price £3,699.99

Sale price £3,699.99 Regular price

Unit price / per

Performance Series

Club Cable Crossover

Club Cable Crossover

Regular price £4,499.99

Sale price £4,499.99 Regular price

Unit price / per

Performance Series

PXD Wall Mounted Trawler Rigs

PXD Wall Mounted Trawler Rigs

PXD Wall Mounted Trawler Rigs

Regular price From £1,499.99

Sale price From £1,499.99 Regular price

Unit price / per

Performance Series

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© 2026 Copyright Primal Strength Ltd.
Unit 19 The Hatchery Ni, Antrim Enterprise Park,
Antrim, Northern Ireland, BT41 1JZ.
Company no. NI637831. All rights reserved.

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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