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<p>10 YEARS OF PRIMAL- 10% OFF</p>

10 YEARS OF PRIMAL- 10% OFF

A decade of progress. A decade of pushing limits. Celebrate 10 years of PRIMAL with 10% off your training essentials. Use code "BIRTHDAY10" at checkout to receive your discount. £100 minimum spend.

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10 YEARS OF PRIMAL- 10% OFF

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PVC Hex Dumbbells (Pairs)

A 10kg pair of hex dumbbells.

PVC Hex Dumbbells (Pairs)

Regular price From £6.99

Sale price From £6.99 Regular price

Unit price / per

Performance Series

A black 18kg anti burst slam ball.

Black slam ball with 'Primal' branding and '9KG' marking on a dark background

V3 Anti Burst Slamball (Singles)

Regular price From £10.99

Sale price From £10.99 Regular price

Unit price / per

Performance Series

Ankle/Wrist Cuffs (Pair)

Ankle/Wrist Cuffs (Pair)

Ankle/Wrist Cuffs (Pair)

Regular price £11.99

Sale price £11.99 Regular price

Unit price / per

Performance Series

A 7ft black olympic barbell designed for home gyms.

Close-up of a gym barbell with a black handle and blue and gold weight plate.

7ft Olympic Bar

Regular price £119.99

Sale price £119.99 Regular price

Unit price / per

Personal Series

Black Ionised Olympic EZ Bar

Black Ionised Olympic EZ Bar

Black Ionised Olympic EZ Bar

Regular price £99.99

Sale price £99.99 Regular price

Unit price / per

Performance Series

A black adjustable home gym bench.

V3 Home Bench

V3 Home Bench

Regular price £274.99

Sale price £274.99 Regular price

Unit price / per

Personal Series

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Warehouse Sale- Up To 50% Off

Explore exclusive savings across strength, cardio and functional training equipment. From home gyms to commercial spaces, now is the time to invest in equipment built to perform for years to come.

3m Speed Rope Steel Handle

3m Speed Rope Steel Handle

Regular price £9.99

Sale price £9.99 Regular price

Unit price / per

Performance Series

An all in one home gym package with adjustable gym bench, adjustable dumbbells & kettlebells, resistance band, glute band, powerband, battle rope and foam roller all included.

Home HIIT Bench Package

Home HIIT Bench Package

Regular price £999.99

Sale price £999.99 Regular price

Unit price / per

Personal Series

A full 2-tier small hex dumbbell rack on a black fitness mat.

A 2-tier rack filled with hex dumbbells on a mat in a gym.

105kg PVC Hex Dumbbell Set

Regular price £399.99

Sale price £399.99 Regular price

Unit price / per

Personal Series

Multi Grip Utility Strap

Multi Grip Utility Strap

Multi Grip Utility Strap

Regular price £12.99

Sale price £12.99 Regular price

Unit price / per

Performance Series

Aluminium Cable Handles

Aluminium Cable Handles

Aluminium Cable Handles

Regular price £19.99

Sale price £19.99 Regular price

Unit price / per

Performance Series

Cable Attachments

Cable Attachments

Cable Attachments

Regular price From £14.99

Sale price From £14.99 Regular price

Unit price / per

Performance Series

Ab Mat

Ab Mat

Regular price £15.99

Sale price £15.99 Regular price

Unit price / per

Performance Series

A dual cable machine on a white background in a gym.

A woman exercising with a cable machine in a gym setting.

Functional Trainer / Dual Adjustable Pulley

Regular price £1,499.99

Sale price £1,499.99 Regular price

Unit price / per

Personal Series

A pair of 7mm black knee sleeves for weightlifting.

A close up of a black knee sleeve for weightlifting.

Sale Warehouse Sale: Up To 50% Off

7mm Knee Sleeve (Pairs)

Regular price £3.99

Sale price £3.99 Regular price £7.99

Unit price / per

Performance Series

Tactical Back Pack

Tactical Back Pack

Tactical Back Pack

Regular price £69.99

Sale price £69.99 Regular price

Unit price / per

Performance Series

V2.0 Steel Calibrated Plate (Singles)

V2.0 Steel Calibrated Plate (Singles)

Sale Warehouse Sale: Up To 50% Off

V2.0 Steel Calibrated Plate (Singles)

Regular price From £10.99

Sale price From £10.99 Regular price £34.99

Unit price / per

Performance Series

A home gym rack with dip and landmine attachments.

An athlete performing a squat with a loaded barbell in a home gym rack.

Home Rack with Dip & Landmine

Regular price £599.99

Sale price £599.99 Regular price

Unit price / per

Personal Series

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© 2026 Copyright Primal Strength Ltd.
Unit 19 The Hatchery Ni, Antrim Enterprise Park,
Antrim, Northern Ireland, BT41 1JZ.
Company no. NI637831. All rights reserved.

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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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