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      • Packages
      • Strength Machines
      • Racks & Rigs
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      • Free Weights
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PRIMAL Products

At PRIMAL, we believe that strength is in us all, and we're committed to helping you unleash your full potential. Explore our range of innovative strength training equipment across all our series, meticulously designed to meet the needs of both commercial gym owners and serious home gym enthusiasts.

 

Each PRIMAL Strength Series is engineered with the highest quality materials and a focus on biomechanics to ensure optimal performance, durability, and user experience. Transform your gym environment with our cutting-edge equipment, designed to withstand rigorous use while providing your clients with the ultimate training experience.

 

Dive into our diverse selection of strength training solutions, crafted to cater to a wide range of fitness goals and environments. Our Personal Series is the highest quality equipment you can buy to kit out your premium home gym. The Pro Series offers an elite range of commercial fitness equipment, while the Performance Series delivers top-of-the-line performance, setting a new standard in the fitness industry. 

 

All Series Personal Pro Performance
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PVC Hex Dumbbells (Pairs)
Essentials Label
Buy 3+ Items To Get 15% Off

PVC Hex Dumbbells (Pairs)

Regular price From £6.99
Sale price From £6.99 Regular price
Unit price /  per 

Performance Series

A black 18kg anti burst slam ball.
Essentials Label
Buy 3+ Items To Get 15% Off

V3 Anti Burst Slamball (Singles)

Regular price From £10.99
Sale price From £10.99 Regular price
Unit price /  per 

Performance Series

Ankle/Wrist Cuffs (Pair)
Essentials Label
Buy 3+ Items To Get 15% Off

Ankle/Wrist Cuffs (Pair)

Regular price £11.99
Sale price £11.99 Regular price
Unit price /  per 

Performance Series

A 7ft black olympic barbell designed for home gyms.
Essentials Label
Buy 3+ Items To Get 15% Off

7ft Olympic Bar

Regular price £119.99
Sale price £119.99 Regular price
Unit price /  per 

Personal Series

Black Ionised Olympic EZ Bar
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Black Ionised Olympic EZ Bar

Regular price £99.99
Sale price £99.99 Regular price
Unit price /  per 
A black adjustable home gym bench.
Essentials Label
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V3 Home Bench

Regular price £274.99
Sale price £274.99 Regular price
Unit price /  per 

Personal Series

3m Speed Rope Steel Handle
Essentials Label
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3m Speed Rope Steel Handle

Regular price £9.99
Sale price £9.99 Regular price
Unit price /  per 

Performance Series

An all in one home gym package with adjustable gym bench, adjustable dumbbells & kettlebells, resistance band, glute band, powerband, battle rope and foam roller all included.
Essentials Label

Home HIIT Bench Package

Regular price £999.99
Sale price £999.99 Regular price £999.99
Unit price /  per 

Personal Series

Concept 2 Model D PM5 (Black) RowErg

Concept 2 Model D PM5 (Black) RowErg

Regular price £1,189.99
Sale price £1,189.99 Regular price
Unit price /  per 
A full 2-tier small hex dumbbell rack on a black fitness mat.
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105kg PVC Hex Dumbbell Set

Regular price £399.99
Sale price £399.99 Regular price
Unit price /  per 

Personal Series

Multi Grip Utility Strap
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Multi Grip Utility Strap

Regular price £12.99
Sale price £12.99 Regular price
Unit price /  per 

Performance Series

Concept 2 SkiErg (Black)

Concept 2 SkiErg (Black)

Regular price From £815.00
Sale price From £815.00 Regular price
Unit price /  per 
Aluminium Cable Handles
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Aluminium Cable Handles

Regular price £19.99
Sale price £19.99 Regular price
Unit price /  per 

Performance Series

Ab Mat
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Ab Mat

Regular price £15.99
Sale price £15.99 Regular price
Unit price /  per 

Performance Series

A dual cable machine on a white background in a gym.
Buy 3+ Items To Get 15% Off

Functional Trainer / Dual Adjustable Pulley

Regular price £1,299.99
Sale price £1,299.99 Regular price
Unit price /  per 

Personal Series

Tactical Back Pack
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Tactical Back Pack

Regular price £69.99
Sale price £69.99 Regular price
Unit price /  per 

Performance Series

Concept 2 BikeErg (Black)

Concept 2 BikeErg (Black)

Regular price £1,359.99
Sale price £1,359.99 Regular price
Unit price /  per 
Cable Attachments
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Cable Attachments

Regular price From £14.99
Sale price From £14.99 Regular price
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Performance Series

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JOIN THE PRIMAL® COMMUNITY TODAY

We exist to help people at every level discover the joys of strength training. Sign up for advice, exclusive access to product releases and 10% off your first order.

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© 2026 Copyright Primal Strength Ltd.
Unit 19 The Hatchery Ni, Antrim Enterprise Park,
Antrim, Northern Ireland, BT41 1JZ.
Company no. NI637831. All rights reserved.
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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies. Not all products offered by Secure Trust Bank PLC are regulated by the Financial Conduct Authority.
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