Dumbbells

Strong on Your Terms: Women in Strength Training

Sione Tuipulotu: POWERED

Tyler Saunders: Our Limiting Beliefs

Adam Collard: The Hardest Year

Gym Trends To Watch In 2024

  Hyrox = Highly Rated   If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox training and gyms becoming affiliates has been nothing short of astonishing.

Empower Your Inner Strength: International Women’s Day

International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.

Be Part of Our Community and Share Your Strength Story

At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.

Setting Goals for 2023

Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.