Why did you choose Primal Strength?:

As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.

With the level of investment we’ve put into our business and in tern spend with Primal, it was important for me to be able to deal directly with Steven. You get a feeling of reassurance from knowing the owners of a business and knowing they have a hands on approach to running their business rather than being channeled through I generic sales person.

What’s your favourite piece of Primal Strength kit?:

For me it would be the squat racks and lifting platforms (performance wall). They are built well and look fantastic in situ in our club. They’ve become the focal point for all our members and if we had more space we’d have more of them…