Flutter Entertainment

 Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better. Therefore, when they were looking for a partner to create a standout gym in their new Edinburgh head office Primal were the perfect match.

For Flutter Entertainment wellbeing is central to their company cultural. Fully understanding the importance that fitness plays in overall employee wellbeing, Flutter reached out to Primal to help them create a corporate gym facility for the staff in their new Edinburgh office. It was important for them to have a gym that would match the standards in an independent gym. This would allow employees to train the way they wanted and reap the full benefits of training – whether that be as a place to be reenergised or to work towards specific fitness goals.

At Primal designing standout gym facilities is our expertise and we knew we could bring their vision to life. To achieve this gym it was important to use the space well to cater for the wide range of training needs that staff might have. As a corporate facility ensuring that the gym is not focused on one element, eg cardio is critical to encourage use and ensure inclusivity. We started here and mapped out key zones – cardio, stretch, free weights and strength.

Once the layout was confirmed we helped Flutter select the right pieces of equipment for that space. We supplied them with Primal Performance pieces such as our Dual Lat/Row, Leg Press, Dual Adjustable Pulley and Smith Machine. Along with this we supplied urethane dumbbells and our V2 FID benches – both providing high levels of durability. The gym was completed with full Spirit 900 series cardio suite.