Explore our featured products
Primal Personal Series Home HIIT Air Bike
Primal Personal Series Home Folding Treadmill
Personal Series Home Indoor Cycle
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Wattbike Pro Indoor Bike (0-3760W resistance)
RRP £2,999.99Regular price £2,499.99Regular price Sale price £2,499.99Unit price per -
Primal Pro Series Upright Bike
RRP £2,399.99Regular price £1,999.99Regular price Sale price £1,999.99Unit price perMake 3 payments of £666.66. No fees
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Primal Personal Series Home Folding Treadmill
RRP £1,199.99Regular price £999.99Regular price Sale price £999.99Unit price perMake 3 payments of £333.33. No fees
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Primal Pro Series Recumbent Bike
RRP £2,699.99Regular price £1,499.99Regular price Sale price £1,499.99Unit price perMake 3 payments of £499.99. No fees
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Personal Series Home Indoor Cycle
RRP £479.99Regular price £399.99Regular price Sale price £399.99Unit price perMake 3 payments of £133.33. No fees
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Versaclimber Sport
RRP £6,719.99Regular price £5,599.99Regular price Sale price £5,599.99Unit price perMake 3 payments of £1,866.66. No fees
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Spirit Fitness CT850 Treadmill
RRP £6,599.99Regular price £5,499.99Regular price Sale price £5,499.99Unit price per -
Spirit Fitness CRW800 Rowing Machine (Black)
RRP £2,159.99Regular price £1,799.99Regular price Sale price £1,799.99Unit price per -
Spirit Fitness CT900 Treadmill
RRP £8,560.99Regular price £7,133.99Regular price Sale price £7,133.99Unit price per -
Spirit Fitness CU800 Upright Bike (Black)
RRP £2,639.99Regular price £1,999.99Regular price £2,199.99 Sale price £1,999.99Unit price per -
Sold out PACKAGE OFFERPrimal Pro Series Cardio Bundle
Regular price £8,999.99Regular price £9,999.99 Sale price £8,999.99Unit price perMake 3 payments of £2,999.99. No fees
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Matrix U3x Upright Cycle
RRP £3,119.99Regular price £2,599.99Regular price Sale price £2,599.99Unit price per -
Spirit Fitness CR900 Recumbent Bike
RRP £3,736.99Regular price £3,114.99Regular price Sale price £3,114.99Unit price per -
Spirit CE800ENT+ Elliptical
Regular price £2,799.99Regular price £3,499.99 Sale price £2,799.99Unit price per -
Primal Performance Series Treadmill
RRP £7,199.99Regular price £5,999.99Regular price Sale price £5,999.99Unit price perMake 3 payments of £1,999.99. No fees
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Primal Performance Series Rear Wheel Indoor Cycle
Regular price £1,499.99Regular price Sale price £1,499.99Unit price perMake 3 payments of £499.99. No fees
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Sale PRE-WORKED: GRADE AStairmaster Gauntlet 8 Series- PRE WORKED
Regular price £5,159.99Regular price £5,699.99 Sale price £5,159.99Unit price per -
PACKAGE OFFERPrimal Personal Series HIIT Cardio Package
Regular price £1,999.99Regular price £2,299.99 Sale price £1,999.99Unit price perMake 3 payments of £666.66. No fees
Build Your Own Home Gym Bundle
Customise your own home gym set up with our bundle builder and get 12% off.
Primal Insights
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Strong on Your Terms: Women in Strength Training | PRIMAL
More women than ever are stepping into the weights area. This International Women’s Day, PRIMAL celebrates the strength, confidence and resilience of women in training.
Strong on Your Terms: Women in Strength Training | PRIMAL
More women than ever are stepping into the weights area. This International Women’s Day, PRIMAL celebrates the strength, confidence and resilience of women in training.
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POWERED — Sione Tuipulotu
Built through pressure. Proven at the highest level. Discover how Scotland Rugby Captain Sione Tuipulotu trains with intent and builds elite-level strength. POWERED follows his preparation, discipline, and mindset —...
POWERED — Sione Tuipulotu
Built through pressure. Proven at the highest level. Discover how Scotland Rugby Captain Sione Tuipulotu trains with intent and builds elite-level strength. POWERED follows his preparation, discipline, and mindset —...
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Tyler Saunders | Our Limiting Beliefs
Born with one leg, Tyler turned limitation into opportunity. Through training, discipline, and mindset, he redefined what strength really means. Discover his journey of resilience and purpose.
Tyler Saunders | Our Limiting Beliefs
Born with one leg, Tyler turned limitation into opportunity. Through training, discipline, and mindset, he redefined what strength really means. Discover his journey of resilience and purpose.
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YOU VS YOU
Three athletes. Three paths. One shared truth: The real competition is internal. YOU VS YOU is our call to strip everything back to what really matters: consistency, discipline, and progress.
YOU VS YOU
Three athletes. Three paths. One shared truth: The real competition is internal. YOU VS YOU is our call to strip everything back to what really matters: consistency, discipline, and progress.
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Adam Collard | The Hardest Year
Progress is rarely linear. For Adam Collard, the past year tested more than physical strength. It demanded resilience, discipline and the ability to keep showing up when momentum disappeared.
Adam Collard | The Hardest Year
Progress is rarely linear. For Adam Collard, the past year tested more than physical strength. It demanded resilience, discipline and the ability to keep showing up when momentum disappeared.
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Strength That Gives Back
At PRIMAL, we believe strength isn’t just built in the gym. It’s built in communities. That’s why we’re proud to announce our new partnership with Cash for Kids, a UK charity supporting...
Strength That Gives Back
At PRIMAL, we believe strength isn’t just built in the gym. It’s built in communities. That’s why we’re proud to announce our new partnership with Cash for Kids, a UK charity supporting...
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Strength in Fatherhood- What it means to us at Primal
With Father’s Day approaching, we’ve been reflecting at PRIMAL on the deeper meaning of strength — especially when it comes to fatherhood.
Strength in Fatherhood- What it means to us at Primal
With Father’s Day approaching, we’ve been reflecting at PRIMAL on the deeper meaning of strength — especially when it comes to fatherhood.
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Primal Strength x Lift The Bar: A Partnership
We’re excited to officially announce our new partnership with Lift The Bar, one of the UK’s leading mentorship and business coaching organisations for personal trainers. At Primal Strength, we’re proud to be the number one strength brand in the UK — supporting gyms, coaches, and facilities both nationally and internationally.
Primal Strength x Lift The Bar: A Partnership
We’re excited to officially announce our new partnership with Lift The Bar, one of the UK’s leading mentorship and business coaching organisations for personal trainers. At Primal Strength, we’re proud to be the number one strength brand in the UK — supporting gyms, coaches, and facilities both nationally and internationally.
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Stronger Women, Stronger Communities- Female Body Workouts
For Freya, the true success of Female Body Workouts is measured not just in physical transformations but in the sense of community and empowerment that has grown within its walls. Women come here to challenge themselves, but they stay because of the friendships, encouragement, and strength they find in one another.
Stronger Women, Stronger Communities- Female Body Workouts
For Freya, the true success of Female Body Workouts is measured not just in physical transformations but in the sense of community and empowerment that has grown within its walls. Women come here to challenge themselves, but they stay because of the friendships, encouragement, and strength they find in one another.
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STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS
More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.
STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS
More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.
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National Fitness Day at PRIMAL HQ
At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.
National Fitness Day at PRIMAL HQ
At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.
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PRIMAL Warehouse Move: A Giant Leap Towards Better Customer Experience and Sustainable Fitness
At PRIMAL, we’re all about pushing boundaries—whether it's in high-performance fitness equipment or enhancing customer experiences. Today, we're thrilled to announce a monumental step forward: PRIMAL has doubled its warehouse capacity by moving to a state-of-the-art facility in Paisley, Scotland.
PRIMAL Warehouse Move: A Giant Leap Towards Better Customer Experience and Sustainable Fitness
At PRIMAL, we’re all about pushing boundaries—whether it's in high-performance fitness equipment or enhancing customer experiences. Today, we're thrilled to announce a monumental step forward: PRIMAL has doubled its warehouse capacity by moving to a state-of-the-art facility in Paisley, Scotland.
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Gym Trends To Watch In 2024
Hyrox = Highly Rated If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox training and gyms becoming affiliates has been nothing short of astonishing.
Gym Trends To Watch In 2024
Hyrox = Highly Rated If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox training and gyms becoming affiliates has been nothing short of astonishing.
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Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.
Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.
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Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.
Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.
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Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.
Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.
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The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.
The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.
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Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
