A specialist safety barbell designed for performing squats.
A technical drawing of a barbell designed for performing squats.

Safety Squat Bar

£199.99
£199.99
Glute Box
Glute Box

Glute Box

£199.99
£199.99

Personal Series

A hex style barbell for deadlifts.
A close up of a hex barbell.

Hex Bar (25kg)

£159.99
£159.99
Barbell Jack
Barbell Jack

Barbell Jack

£143.99
£143.99

Performance Series

Primal Strength image

System Upgrade

Engineered for high-intensity training, this range brings commercial-grade rowing, skiing and cycling equipment together in one complete conditioning system.

Shop HIIT Cardio

Studio Step
Studio Step

Studio Step

£129.99
£129.99

Performance Series

A 7ft black olympic barbell designed for home gyms.
Close-up of a gym barbell with a black handle and blue and gold weight plate.

7ft Olympic Bar

£119.99
£119.99

Personal Series

A pair of 25kg red and black patterned bumper plates.
Two blue and black Primal weight plates on a white background

Progress Bumper (Pairs)

From £59.99
From £59.99

Performance Series