Half Rack
Half Rack
Save 37%
Black Friday Sale

Half Rack

Regular price From £999.99
Sale price From £999.99 Regular price £1,599.99

Performance Series

A treadmill cardio machine with console.
The running belt on a commercial-grade treadmill.
Save 25%
Black Friday Sale

Commercial Treadmill

Regular price £3,749.99
Sale price £3,749.99 Regular price £4,999.99

Performance Series

Primal Strength image

Black Friday Sale- Up To 50% Off

From home training setups to complete commercial facilities, discover equipment and packages to help you build a stronger training environment.

Shop the Sale

A pair of 25kg red and black patterned bumper plates.
Two blue and black Primal weight plates on a white background

Progress Bumper (Pairs)

Regular price From £59.99
Sale price From £59.99 Regular price

Performance Series

Squat Stand
Squat Stand

Squat Stand

Regular price £499.99
Sale price £499.99 Regular price

Performance Series

Black exercise bike with 'Primal' branding on a white background
Home Indoor Cycle
Save 25%
Black Friday Sale

Home Indoor Cycle

Regular price £299.99
Sale price £299.99 Regular price £399.99

Personal Series

HIIT Cardio Bundle
HIIT Cardio Bundle
Save 16%
PACKAGE OFFER

HIIT Cardio Bundle

Regular price £1,999.99
Sale price £1,999.99 Regular price £2,399.99

Performance Series