{"product_id":"plate-loaded-seated-row","title":"Club Plate Loaded Seated Row","description":"\u003cp dir=\"ltr\"\u003eBuild superior back development with this commercial-grade diverging \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/back-machines\"\u003eback machine\u003c\/a\u003e that lets each arm row along its own natural path instead of tying you to a fixed handle.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe advanced lever arm linkage creates a more optimised strength curve, maintaining load and muscular tension throughout the full range of motion. Unlike many traditional row designs, resistance remains strong through peak contraction, dramatically reducing the common “drop-off” in tension as the handles reach the body.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe diverging row path guides the arms through a natural movement arc, maximising lat activation and driving a full range contraction on every rep. That arc translates into better muscle engagement across the whole pull, a deeper stretch through the lats as the arms extend and a stronger, more complete contraction as the handles reach the torso.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBecause the arms travel independently, shoulders, elbows and wrists are free to move through their natural range rather than being locked into position, reducing joint stress and improving both comfort and long-term training longevity.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUrethane injection-moulded pads and double-stitched covers hold users securely through heavy sets, while a premium high gloss paint finish keeps this \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\"\u003eplate loaded\u003c\/a\u003e machine looking sharp season after season on a busy gym floor.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eConstructed with a heavy-duty steel frame, this \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/commercial-1\"\u003ecommercial-grade\u003c\/a\u003e back machine is engineered for high-traffic environments with an impressive 200kg max weight capacity. Combine this robust gym machine with other equipment from our \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/club-range\" title=\"Commercial-grade strength machines designed for high volume gym chain use.\"\u003eClub range\u003c\/a\u003e, specifically designed with less adjustment points for maximum durability in high volume commercial gym chains.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis elite \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/all\"\u003egym equipment\u003c\/a\u003e is also equipped with a 5 year commercial frame warranty with 3 years on parts for added assurance during high intensity sessions.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003ePlate loaded resistance lets users load in precise increments and progress at their own pace, while the fixed footprint makes this strength machine a practical addition to commercial gym floor plans and personal training studios.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":57800978432387,"sku":"PSSS0288","price":2499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0288-ClubPlateLoadedSeatedRow-PlateLoadedMachines-HeroRender.jpg?v=1789549414","url":"https:\/\/www.primalstrength.com\/products\/plate-loaded-seated-row","provider":"Primal Strength","version":"1.0","type":"link"}