PRIMAL® GYM PLANNING

Our team of experts will work with you every step of the way to help you create your dream gym, tailored to your individual needs and preferences. We use our decades of industry experience combined with specialist software to create a 3D design of your ideal gym to suit every space. 

From the initial consultation to the final installation, we're dedicated to providing exceptional customer service and attention to detail. Our team will take the time to gain an understanding of your vision, ensuring that every aspect is carefully considered and incorporated into the design. 

We believe that your journey with us is just as important as the finished product. That's why we're dedicated to providing the very best customer service. When you choose PRIMAL® for your gym design and installation, you can be confident that you're getting the highest quality, personalised service from a team of experts who are passionate about helping you realise your vision. 

Every project is unique and every detail matters. 

  • 1

    Listen

    At PRIMAL®, every gym design journey begins with listening. We believe that the design process should be a collaborative and personal experience, and we understand that your vision for your gym is unique to you.

    Whether you're creating a home gym or a commercial space, this part of the gym planning process is vitally important. That's why we take the time to ask the right questions and truly listen.

    We're committed to working closely with you to create a bespoke gym that not only meets but exceeds your expectations in terms of functionality, aesthetics, and quality.  

  • 2

    Consult

    Once we've fully understood your vision and requirements, the next stage is is the consultation.

    This is a crucial part of the design process, where we can help define your personal and commercial needs while balancing functionality and aesthetics.

    Our team of experts will work closely with you to ensure that every bit of space is maximised, providing you with the best possible training experience. We understand that every type of gym is unique and that's why our gym design consulting process is versatile and adaptable to suit any requirements, from full scale commercial gyms to home gyms. 

  • 3

    Create

    With full insight into your dream facility, we enter the gym design phase. Every part of the previous phases will now be used to create your initial concept. We consider space optimisation, creating designated workout areas that balance inviting aesthetics with operational functionality.

    We never overfill a space, ensuring flexibility to adapt to member feedback and fitness trends. Your expert gym designer will present you with an initial concept, working with you to refine and exceed your expectations.

    PRIMAL® offers adaptable and forward-thinking solutions that set your gym apart, future-proofing your investment. 

  • 4

    Deliver

    At PRIMAL®, we offer full turnkey solutions for all types of gyms. From the initial consultation and design phase to installation and beyond, we're here to guide you through every step of the process.

    From blank page to full install. Our experienced team of designers, engineers, and experts work seamlessly together to deliver a bespoke gym that meets your unique needs and preferences.

    We take pride in our attention to detail and our commitment to quality, ensuring that our products and customer service is to the highest standards. 

Why choose Primal for your Gym Design? 

We know what makes a gym great- our team of experts have over 30 years’ experience in creating amazing facilities and have installed over 1000 gyms across the globe. Every space and every vision is unique. Let us make your gym, your way. 

  • We maximise space – whatever you are working with, and whatever your goals, we can bring your dream gym together. 
  • We have vast experience in multiple sectors - Sports Performance, Independent, Corporate, Large Chains, Boutiques, Hospitality, Education, Local Authority and Home and Garage Gyms.  
  • We offer a fully managed project from initial concept to completion – ensuring that your space is delivered on budget and on time. 
  • We consult and offer detailed feedback and expertise – we can provide baseline measures and advise on equipment requirements to ensure that you achieve your desired return on investment.  
  • We have managed facilities, and we train – All of our experts have an in-depth understanding of gyms from an operator’s perspective and a trainer, in particular the importance of customer experience, member journeys and member retention. 
  • 2D design

    Provides a clear and detailed blueprint of your gym design, showing the layout and placement of equipment. Gives you an overview of how your gym will fit together in the space.

  • 3d design

    Offers a more immersive and interactive experience, giving you a realistic view of your gym design in 3D. This is perfect for seeing how your gym will look and feel before committing to the installation.

  • Video Design

    Provides an even more detailed and dynamic approach, allowing you to see a virtual walkthrough of your gym design. This is ideal for visualising the entire gym experience, from the layout and equipment selection to the overall atmosphere and ambience. 

  • St M's Gym

    St M's Gym

    St M’s Gym St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience. Their owner, Jubi wanted to create an ‘aesthetically pleasing’ space that would provide clients with training from expert coaches ensuring clients receive quality training and guidance.

    St M's Gym

    St M’s Gym St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience. Their owner, Jubi wanted to create an ‘aesthetically pleasing’ space that would provide clients with training from expert coaches ensuring clients receive quality training and guidance.

    2 minute read Read more
  • Sion William PT Bourne

    Sion William PT Bourne

    Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed by their quality. Once I checked out the website and saw the range of kit on offer alongside the consistent positive feedback from happy customers I didn’t think about going anywhere else.

    Sion William PT Bourne

    Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed by their quality. Once I checked out the website and saw the range of kit on offer alongside the consistent positive feedback from happy customers I didn’t think about going anywhere else.

    1 minute read Read more
  • Fitness Yeovil

    Fitness Yeovil

    Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the equipment prices were sky-high. We were very despondent at the general attitude of the supplier we were going to use, and then someone suggested we spoke to Primal Strength.

    Fitness Yeovil

    Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the equipment prices were sky-high. We were very despondent at the general attitude of the supplier we were going to use, and then someone suggested we spoke to Primal Strength.

    1 minute read Read more
  • Home Gym - Lockdown

    Home Gym - Lockdown

    When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I turned to Primal Strength to create a High Quality home Gym, I couldn’t purchase anything lower quality as I needed any rack I bought to be rated for 400Kg+, thankfully Primal Strength happens to sell racks and strength solutions that professional gyms buy. Initially I bought the V3 commercial half rack but when i realised i could fit a cable attachment in I upgraded to the personal training system which is the rack, some storage and a 90Kg cable system.

    Home Gym - Lockdown

    When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I turned to Primal Strength to create a High Quality home Gym, I couldn’t purchase anything lower quality as I needed any rack I bought to be rated for 400Kg+, thankfully Primal Strength happens to sell racks and strength solutions that professional gyms buy. Initially I bought the V3 commercial half rack but when i realised i could fit a cable attachment in I upgraded to the personal training system which is the rack, some storage and a 90Kg cable system.

    1 minute read Read more
  • Evolve – Poland

    Evolve – Poland

    Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash over to an unproven brand name was swiftly dealt with. Steven and his team were always on hand to deal with any questions or stresses I may have had at the time.

    Evolve – Poland

    Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash over to an unproven brand name was swiftly dealt with. Steven and his team were always on hand to deal with any questions or stresses I may have had at the time.

    2 minute read Read more
  • Bodypower – India

    Bodypower – India

    Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this – the Primal Strength equipment certainly does so! We receive regular comments from members on the Primal machines/bars, much more so than the other International brands we have in there, many feeding back not just on the quality of the equipment but also the look and how easy it is to use. Whilst many brands on the market these days tend to copy what others do, it’s refreshing to see a company such as Primal leading the way when it comes to not just product innovation but quality of what they produce.

    Bodypower – India

    Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this – the Primal Strength equipment certainly does so! We receive regular comments from members on the Primal machines/bars, much more so than the other International brands we have in there, many feeding back not just on the quality of the equipment but also the look and how easy it is to use. Whilst many brands on the market these days tend to copy what others do, it’s refreshing to see a company such as Primal leading the way when it comes to not just product innovation but quality of what they produce.

    1 minute read Read more
  • FIT Tovarna – Slovenia

    FIT Tovarna – Slovenia

    Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of the team is really working in a manner that gives us the best experience while improving our gym layout and equipment.

    FIT Tovarna – Slovenia

    Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of the team is really working in a manner that gives us the best experience while improving our gym layout and equipment.

    1 minute read Read more
  • Samien Fitness – Stoke-on-Trent

    Samien Fitness – Stoke-on-Trent

    Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also loved the range of the kit and how Primal Strength constantly expand its equipment.

    Samien Fitness – Stoke-on-Trent

    Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also loved the range of the kit and how Primal Strength constantly expand its equipment.

    1 minute read Read more
  • Oragym

    Oragym

    Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.

    Oragym

    Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.

    1 minute read Read more
  • Empowered Fit

    Empowered Fit

    Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we were chatting to. The ability to supply everything I could possibly need was another mayor factor.

    Empowered Fit

    Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we were chatting to. The ability to supply everything I could possibly need was another mayor factor.

    1 minute read Read more
  • Graft Haus

    Graft Haus

    Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was well thought out and built to last, then following a price comparison with other brands, we were amazed by the value.

    Graft Haus

    Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was well thought out and built to last, then following a price comparison with other brands, we were amazed by the value.

    1 minute read Read more
  • Fitness Studio 46 – Stourbridge

    Fitness Studio 46 – Stourbridge

    Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge priority, so we were in need of a very competent equipment manufacturer & installation team! We were directed to Primal Strength though ties to The PT Coach, Phil Learney.

    Fitness Studio 46 – Stourbridge

    Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge priority, so we were in need of a very competent equipment manufacturer & installation team! We were directed to Primal Strength though ties to The PT Coach, Phil Learney.

    1 minute read Read more
  • Baseline Fitness

    Baseline Fitness

    Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of the equipment is incredibly impressive as the cost was considerably lower than some of the other big brands such as Hammer Strength by Life Fitness etc. This was really important for us as a start-up business as quality of equipment was high on our priority list.

    Baseline Fitness

    Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of the equipment is incredibly impressive as the cost was considerably lower than some of the other big brands such as Hammer Strength by Life Fitness etc. This was really important for us as a start-up business as quality of equipment was high on our priority list.

    1 minute read Read more
  • Field Street Gym

    Field Street Gym

    Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and was surprised how competitive they where in comparison to other commercial brands.

    Field Street Gym

    Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and was surprised how competitive they where in comparison to other commercial brands.

    1 minute read Read more
  • FIIT41 - Harpenden

    FIIT41 - Harpenden

    "Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

    FIIT41 - Harpenden

    "Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

    1 minute read Read more
  • Sorella Strength

    Sorella Strength

    In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

    Sorella Strength

    In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

    3 minute read Read more
  • Scholes Gym

    Scholes Gym

    Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in 6 months.

    Scholes Gym

    Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in 6 months.

    2 minute read Read more
  • Celtic Football Club – Glasgow

    Celtic Football Club – Glasgow

    As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success, Celtic sought to work with Primal as the experts in designing elite training facilities to create their new performance centre.

    Celtic Football Club – Glasgow

    As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success, Celtic sought to work with Primal as the experts in designing elite training facilities to create their new performance centre.

    2 minute read Read more
  • Flutter Entertainment

    Flutter Entertainment

    Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better.

    Flutter Entertainment

    Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better.

    1 minute read Read more
  • Prime

    Prime

    We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are.   Prime wanted to create a bespoke, sleek, state of the art health club located on the Isle of Man that was designed to suit all training types and appeal to a wide variety of demographics.

    Prime

    We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are.   Prime wanted to create a bespoke, sleek, state of the art health club located on the Isle of Man that was designed to suit all training types and appeal to a wide variety of demographics.

    1 minute read Read more