{"title":"Summer Sale- Up To 60% Off","description":null,"products":[{"product_id":"primal-pro-series-rubber-dumbbells-pairs-ex-demo","title":"Rubber Dumbbells (Pairs)- PRE WORKED","description":"\u003cp\u003eThe  Rubber Dumbbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the dumbbells are not only of the highest quality available but also look superb in any studio, gym or sports\/functional fitness facility.\u003c\/p\u003e\n\u003cp\u003eThese rubber dumbbells have been thoroughly tested and engineered to ensure they will last in any gym, studio or functional fitness box. The premium rubber, although hard-wearing, is designed to ‘feel’ slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can.\u003c\/p\u003e\n\u003cp\u003eThe precision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier.\u003c\/p\u003e\n\u003cp\u003eThe dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight. The end-caps have a subtle grey, Primal Strength logo with oversized KG numbers. The larger numbers are great to identify dumbbells in busy commercial gyms.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"22.5kg (Grade B)","offer_id":57880534516099,"sku":"PSWD0037XB","price":119.99,"currency_code":"GBP","in_stock":true},{"title":"42.5kg (Grade C)","offer_id":57880702648707,"sku":"PSWD0045XC","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"45kg (Grade B)","offer_id":56889985761667,"sku":"PSWD0046XB","price":229.99,"currency_code":"GBP","in_stock":true},{"title":"47.5kg (Grade A)","offer_id":56889887523203,"sku":"PSWD0047XA","price":289.99,"currency_code":"GBP","in_stock":true},{"title":"47.5kg (Grade C)","offer_id":57880485200259,"sku":"PSWD0047XC","price":219.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/primal-stealth-67-5kg-dumbbells-pair-1-1.jpg?v=1646477324"},{"product_id":"primal-performance-series-cpu-bumper-plate-singles-copy","title":"CPU Bumper Plate (Singles)","description":"\u003cp\u003e\u003cspan\u003eTransform your weight training with the Primal Performance Urethane Bumper Plate, created in singles ranging from 5kg to 25kg to allow complete \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/bumper-sets\" title=\"Bumper plate sets\"\u003ebumper packages\u003c\/a\u003e, catering for all fitness levels. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese elite \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-plates\" title=\"Gym weight plates\"\u003eweight plates\u003c\/a\u003e are the highest quality \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/bumper-plates\" title=\"Bumper plates\"\u003ebumpers\u003c\/a\u003e we offer and are expertly crafted with a quad-grip design, allowing easy pick up off the floor plus effective plate carries and ground to overheads (GTOH).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eErgonomic thin design plates with contoured chamfered edgings and additional knurling allow easier handling and greater barbell loading capability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Primal Performance Series Urethane Bumper Plate is constructed from high tensile cast polyurethane (CPU) to ensure long lasting performance in high traffic commercial gyms, PT studios or performance centres.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis highly durable material also delivers strong impact resistance and these bumpers are backed by an impressive 5-year commercial breaks warranty for added assurance during the most intense sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEquipped with aesthetically pleasing Primal 3D branding with embossed and debossed markings, these premium weight plates seamlessly fit onto any Primal \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e or \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/gym-racks\" title=\"Gym racks\"\u003erack\u003c\/a\u003e bullhorns for efficient workouts and storage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith a precision-engineered machined steel core calibrated to 50g tolerance, they offer consistent weight distribution. Meeting IWF standards, the 450mm diameter and Olympic colour system ensure compatibility with \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/olympic-barbells\" title=\"Olympic barbells\"\u003eOlympic barbells\u003c\/a\u003e, with colours that will never fade.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePlate Thickness\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e5kg - 25mm\u003c\/p\u003e\n\u003cp\u003e10kg - 41mm \u003c\/p\u003e\n\u003cp\u003e15kg - 47mm\u003c\/p\u003e\n\u003cp\u003e20kg - 54mm\u003c\/p\u003e\n\u003cp\u003e25kg - 59mm \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"20kg","offer_id":56570198425987,"sku":"PSWD1122","price":84.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSWD1122-Performance-Dual-Grip-20kg-CPU-Bumper-Bumper-Plates-Hero-Render_1d6d6f2d-d989-46f6-954d-dcd1d7922098.jpg?v=1774957392"},{"product_id":"primal-performance-series-grey-fleck-epdm-20mm-corner-0-5m-x-0-5m-x-0-25m-pre-worked","title":"Grey Fleck EPDM 20mm - Corner (0.5m x 0.5m x 0.25m)- PRE WORKED","description":"\u003cul\u003e\n\u003cli class=\"p1\"\u003e\n\u003cp\u003eIntroducing the Primal Performance Series Grey Fleck EPDM 20mm Corner, measuring 50cm by 50cm in lengths with a 25cm width. This flooring solution is meticulously designed to elevate your fitness space with both functionality and aesthetics in mind.\u003c\/p\u003e\n\u003cp\u003eWith a gradual slope ranging from 10mm to the ground, it ensures a seamless transition and eliminates any trip hazards, ensuring safety as you work out. The black EPDM top layer not only adds a touch of sophistication but also offers exceptional durability and resistance.\u003c\/p\u003e\n\u003cp\u003eThis corner piece seamlessly bonds to the floor, creating a perfect finish that blends effortlessly with the overall flooring layout. Designed to complement 20mm EPDM Tiles and 20mm EPDM Edges, it creates a harmonious and professional look for your gym.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":56943931851139,"sku":"PSMA0421XC","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-EDPM-Corner-Tile_192a8963-975d-47a5-89bd-3ea2e97f41db.jpg?v=1666684936"},{"product_id":"primal-pro-series-central-storage-for-half-racks-pre-worked-copy","title":"Pro Series Central Storage for Half Racks- PRE WORKED","description":"\u003cul\u003e\n\u003cli\u003eCompatible with V3 Half Racks, Performance Walls,\u003cbr\u003e PT Pods or Performance Series Racks\u003c\/li\u003e\n\u003cli\u003eConsists of rails, fl at shelf and angled shelf\u003c\/li\u003e\n\u003cli\u003e1.8m shelf widths \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":57880844304771,"sku":"PSPR0033XB","price":229.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSPR0033-Central-Storage-Quick.jpg?v=1646480912"}],"url":"https:\/\/www.primalstrength.com\/collections\/summer-sale-up-to-60-off.oembed","provider":"Primal Strength","version":"1.0","type":"link"}