{"title":"Summer Sale- Up To 50% Off","description":null,"products":[{"product_id":"primal-strength-rubber-gym-tile-matting-black-epdm-1m-x-0-5m-x-40mm-corner_236855","title":"Black EPDM 40mm Corner (0.15 x 0.15m)","description":"","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715186466970,"sku":"PSMA9024","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Corner_3b0cb4c8-852d-4862-8260-76e7eebca819.jpg?v=1740934964"},{"product_id":"primal-performance-series-urethane-straight-barbell-set-5kg-50kg-10-bars","title":"Straight Barbell (Sets)","description":"\u003cdiv class=\"product__short-description fs-body-base\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntroducing the Primal Performance Series Urethane Straight Barbell Sets, e\u003c\/span\u003exceptional quality and design for your workout needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Cast Polyurethane Finish\u003c\/strong\u003e: These barbells feature a premium cast polyurethane finish that enhances both aesthetics and durability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHardened Stainless Steel Handles\u003c\/strong\u003e: Crafted with hardened stainless steel handles, these barbells offer a secure and comfortable grip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3D Primal Logo and Numbering\u003c\/strong\u003e: The inclusion of a 3D Primal logo and numbering aids in quick weight identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eComprehensive 10-Bar Set\u003c\/strong\u003e: This set includes 10 barbells, ranging from 5kg to 50kg, catering to diverse strength levels.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your training with the Primal Performance Series Urethane Straight Barbell Set, combining style and functionality seamlessly. (Storage rack pictured is not included)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"5-50kg (10 Bars)","offer_id":56410593919363,"sku":"PSWD9000","price":1199.99,"currency_code":"GBP","in_stock":false},{"title":"10-45kg","offer_id":56410593952131,"sku":"PSPG1045S","price":999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/StraightBarbell1.jpg?v=1765795790"},{"product_id":"primal-performance-series-kevlar-wall-ball","title":"Kevlar Wall Ball","description":"\u003cp\u003e\u003cspan\u003eUpgrade your Hybrid training with the Primal Performance Series Kevlar Wall Ball, a premium fitness accessory designed for high-intensity workouts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese commercial-grade wall balls feature a durable outer shell made from Kevlar, a super-tough material known for its exceptional strength and resistance to abrasion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts robust construction ensures long-lasting performance, making it a reliable choice for high volume commercial gyms, PT studios or Hybrid training spaces. The Primal Performance Series Kevlar Wall Ball is also backed by a 1-year full commercial warranty for added assurance during intense sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in increments across a 3-12kg weight range, these premium-grade wall balls are suitable for fitness beginners and Hybrid competitors alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis wall ball is filled with weight-appropriate materials, making it ideal for a wide range of exercises such as wall throws, squats, and lunges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCombine the Primal Performance Series Kevlar Wall Ball with other elite equipment from our Hybrid collection, such as the \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-competition-kettlebells?_pos=1\u0026amp;_psq=competition+kettle\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Competition style kettlebells.\"\u003ePrimal Performance Series Competition Kettlebells \u003c\/a\u003eor the \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-sled?_pos=2\u0026amp;_psq=PSSS0206\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=45073423532186\" title=\"Competition Gym Sled\"\u003ePrimal Performance Series Competition Sled\u003c\/a\u003e, for an enhanced Hybrid workout experience.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"3kg","offer_id":43943611728026,"sku":"PSAC0174","price":43.99,"currency_code":"GBP","in_stock":true},{"title":"4kg","offer_id":43943611760794,"sku":"PSAC0182","price":45.99,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":56889920618883,"sku":"PSAC0175","price":46.99,"currency_code":"GBP","in_stock":true},{"title":"9kg","offer_id":62303643861379,"sku":"PSAC0176","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":57023986893187,"sku":"PSAC0177","price":51.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSAC0174-Performance-3kg-Kevlar-Wall-Balls-Wall-Balls-Hero-Render.jpg?v=1774957693"},{"product_id":"primal-performance-series-gymnastic-grips-3-finger-holes","title":"Gymnastic Grips (3 Finger Holes)","description":"\u003cp\u003eHook and loop gymnastic grips\u003cbr data-mce-fragment=\"1\"\u003eIdeal hand protection for performing pull-ups, muscle-ups, kettlebell swings and much more\u003cbr data-mce-fragment=\"1\"\u003eTriple stitched synthetic leather\u003c\/p\u003e\n\u003cp\u003e3 finger hole design\u003cbr data-mce-fragment=\"1\"\u003eSold in pairs\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Small","offer_id":44544947912858,"sku":"PSAC0215","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":55151973958019,"sku":"PSAC0216","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":44544947978394,"sku":"PSAC0217","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSAC2015-Performance_Gymnastic_Grips-Functional_Accessories-Hero_Render.jpg?v=1741773531"},{"product_id":"primal-performance-series-standing-preacher-curl","title":"Standing Preacher Curl","description":"\u003cdiv class=\"OutlineElement Ltr SCXW11441319 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW11441319 BCX8\" paraeid=\"{fd97ab2d-8288-46c9-8fce-0b36efd7260b}{246}\" paraid=\"2110215228\"\u003e\u003cspan class=\"TextRun SCXW11441319 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\" xml:lang=\"EN-GB\"\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003eThe Primal Performance Series Standing Preacher Curl Bench is an elite piece of gym equipment which specialises in effectively isolating and building stronger biceps with perfect form. \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW11441319 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW11441319 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW11441319 BCX8\" paraeid=\"{fd97ab2d-8288-46c9-8fce-0b36efd7260b}{252}\" paraid=\"1660383830\"\u003e\u003cspan class=\"TextRun SCXW11441319 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\" xml:lang=\"EN-GB\"\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003eThis standing weight bench is ideal for preacher curls or \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW11441319 BCX8\"\u003escott\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003e curls and can be used with either dumbbells or barbells. Robust spotter catchers are fitted to either side of the bench for increased barbell protection and easy storage in between sets.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW11441319 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW11441319 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW11441319 BCX8\" paraeid=\"{2eaa5771-3f6e-4a9e-a3b1-d3f6daa0db66}{7}\" paraid=\"1240090330\"\u003e\u003cspan class=\"TextRun SCXW11441319 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\" xml:lang=\"EN-GB\"\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003eThe \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW11441319 BCX8\"\u003edual-functionality\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003e of this preacher curl machine allows you to perform exercises at either a \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW11441319 BCX8\"\u003e45 or 90 degree\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003e angle, giving you the flexibility to target different muscle groups. \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW11441319 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW11441319 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW11441319 BCX8\" paraeid=\"{2eaa5771-3f6e-4a9e-a3b1-d3f6daa0db66}{17}\" paraid=\"1001188216\"\u003e\u003cspan class=\"TextRun SCXW11441319 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\" xml:lang=\"EN-GB\"\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003eConstructed from heavy duty steel with 3mm tubing, this Preacher Curl is built to withstand the rigours of any high traffic commercial gym or performance centre and is equipped with an impressive 5-year full commercial frame warranty.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW11441319 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW11441319 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW11441319 BCX8\" paraeid=\"{2eaa5771-3f6e-4a9e-a3b1-d3f6daa0db66}{23}\" paraid=\"1943150336\"\u003e\u003cspan class=\"TextRun SCXW11441319 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\" xml:lang=\"EN-GB\"\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003eThe pads on this\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003e bench \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW11441319 BCX8\"\u003eare made from high-quality, anti-bacterial and anti-sweat material to ensure long lasting performance in high intensity gym environments. The pads also come with a 1-year full commercial warranty for added security.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW11441319 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":45304057954458,"sku":"PSSS0132","price":399.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Render_Resizedforweb.jpg?v=1729239183"},{"product_id":"primal-pro-series-rubber-dumbbells-pairs-ex-demo","title":"Rubber Dumbbells (Pairs)- PRE WORKED","description":"\u003cp\u003eThe  Rubber Dumbbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the dumbbells are not only of the highest quality available but also look superb in any studio, gym or sports\/functional fitness facility.\u003c\/p\u003e\n\u003cp\u003eThese rubber dumbbells have been thoroughly tested and engineered to ensure they will last in any gym, studio or functional fitness box. The premium rubber, although hard-wearing, is designed to ‘feel’ slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can.\u003c\/p\u003e\n\u003cp\u003eThe precision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier.\u003c\/p\u003e\n\u003cp\u003eThe dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight. The end-caps have a subtle grey, Primal Strength logo with oversized KG numbers. The larger numbers are great to identify dumbbells in busy commercial gyms.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"22.5kg (Grade B)","offer_id":57880534516099,"sku":"PSWD0037XB","price":119.99,"currency_code":"GBP","in_stock":true},{"title":"42.5kg (Grade C)","offer_id":57880702648707,"sku":"PSWD0045XC","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"45kg (Grade B)","offer_id":56889985761667,"sku":"PSWD0046XB","price":229.99,"currency_code":"GBP","in_stock":true},{"title":"47.5kg (Grade A)","offer_id":56889887523203,"sku":"PSWD0047XA","price":289.99,"currency_code":"GBP","in_stock":true},{"title":"47.5kg (Grade C)","offer_id":57880485200259,"sku":"PSWD0047XC","price":219.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/primal-stealth-67-5kg-dumbbells-pair-1-1.jpg?v=1646477324"},{"product_id":"primal-performance-series-competition-urethane-bumper-singles-ex-demo","title":"Competition Urethane Bumper (Singles)- PRE WORKED","description":"\u003cp\u003eThe Primal Strength Urethane Bumper Plates are our highest quality Olympic bumper plates. The Urethane bumper plates have a machined-steel core and every disc is calibrated and tolerance tested to under 5g. The premium Urethane finish ensures the discs are extremely hard-wearing with no bounce. The discs will not scratch, discolour or break and are perfect for Olympic lifting.\u003c\/p\u003e\n\u003cp\u003eAll Primal Strength Urethane Bumper plates are Olympic colour-coded and meet the 450mm IWF diameter. The bumpers have a 50mm centre hole. As the discs have machined-steel cores and a Urethane finish they are thinner than our coloured bumper discs, allowing users to load a far higher volume of discs to their bar.\u003c\/p\u003e\n\u003cp\u003eBumper plate thickness:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5kg Grey: 20mm\u003c\/li\u003e\n\u003cli\u003e10kg Green: 40mm\u003c\/li\u003e\n\u003cli\u003e15kg Yellow: 48mm\u003c\/li\u003e\n\u003cli\u003e20kg Blue: 53mm\u003c\/li\u003e\n\u003cli\u003e25kg Red: 58mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe bumpers are aesthetically superb, with raised, Primal Strength logos and large KG\/Training markers in white. The range comes colour-coded in: Grey (5kg), Green (10kg), Yellow (15kg), Blue (20kg) and Red (25kg). The Primal Strength Urethane Bumper Plates can be used with any Olympic bar. Whilst the discs are extremely heavy-duty and hard-wearing we recommend the discs are used in a gym or training environment with the correct flooring and aren’t dropped on concrete floors.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"15kg","offer_id":56943347990915,"sku":"PSWD0121XB","price":74.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSWD0123-Primal-Strength-25kg-Pu-Competition-Bumper-Plate_7846f031-94ac-4afb-883e-52f930194ea9.jpg?v=1747647932"},{"product_id":"primal-pro-series-cpu-urethane-dumbbell-pairs-ex-demo","title":"CPU Urethane Dumbbell (Pairs)- PRE WORKED","description":"\u003cp\u003e Urethane Dumbbell Pairs\u003cbr\u003e30mm Black-Ionised – Hardened Stainless Steel handles\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"20kg","offer_id":58379845206403,"sku":"PSWD9235XA","price":99.99,"currency_code":"GBP","in_stock":false},{"title":"32.5kg","offer_id":62267897282947,"sku":"PSWD9669XC","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"47.5kg","offer_id":56695637180803,"sku":"PSWD9675XA","price":319.99,"currency_code":"GBP","in_stock":true},{"title":"67.5kg","offer_id":56674658845059,"sku":"PSWD9976XB","price":399.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-Urethane-Dumbbells-1_176add45-6f59-4402-b8aa-9e604a7bc4f0.jpg?v=1646481677"},{"product_id":"primal-performance-series-pxd-cross-bar","title":"PXD- Cross Bar","description":"","brand":"Primal","offers":[{"title":"1.095m (Rack Width)","offer_id":55053531152771,"sku":"PSPR0126","price":28.99,"currency_code":"GBP","in_stock":true},{"title":"1.8m (Connector depth \u0026 between bays)","offer_id":55053531218307,"sku":"PSPR0078","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSPR0078_77_79CrossbarOptions.jpg?v=1739523238"},{"product_id":"bumper-plate-rack-with-wheels","title":"Bumper Plate Rack with Wheels","description":"\u003cul\u003e\n\u003cli\u003eIntroducing the  Bumper Plate Rack with Wheels. Keep your Olympic weight plates safe and organised effortlessly. This rack features heavy-duty lockable castor wheels for easy mobility and storage convenience. Streamline your gym setup with this practical and versatile solution.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":57764935369091,"sku":"PSST0019","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSST0019-Primal-Strength-Plate-Rack-with-Wheels.jpg?v=1646478766"},{"product_id":"rubber-dumbbells-pairs","title":"Rubber Dumbbells (Pairs)","description":"\u003cp\u003eUpgrade your \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/free-weights\" title=\"Free weights\"\u003efree weight\u003c\/a\u003e training sessions with the  Rubber Dumbbells, commercial-grade dumbbells created a wide variety of weight pairs to provide workout versatility for fitness users of all levels.\u003c\/p\u003e\n\u003cp\u003eAn extremely heavy duty construction and sophisticated end-cap design ensures the \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/dumbbells\" title=\"Dumbbells\"\u003edumbbells\u003c\/a\u003e are not only of the highest quality available but also look superb in any studio, gym or sports\/functional fitness facility.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe premium rubber, although hard-wearing, is designed to ‘feel’ slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe  Rubber Dumbbells are also backed an impressive 2-year light commercial breaks warranty for added peace of mind during intense sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePrecision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier.\u003c\/p\u003e\n\u003cp\u003eThe dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight. The end-caps have a subtle grey, Primal Strength logo with oversized KG numbers. The larger numbers are great to identify dumbbells in busy commercial gyms.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"42.5kg","offer_id":57764970070403,"sku":"PSWD0045","price":199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/primal-stealth-27-5kg-dumbbells-pair-1-1_0fe747c3-63c7-45e0-a018-4e0a050daea5.jpg?v=1756999411"}],"url":"https:\/\/www.primalstrength.com\/collections\/summer-sale-up-to-50-off.oembed","provider":"Primal Strength","version":"1.0","type":"link"}