{"title":"Strength Machines","description":"\u003cp\u003eDiscover PRIMAL's industry-leading strength equipment, engineered to elevate any gym space including home gyms, studios, and high use commercial facilities. Our range contains power racks, barbells, weight plates, and more.\u003c\/p\u003e","products":[{"product_id":"primal-strength-monster-series-iso-incline-leg-press","title":"Primal Performance Series Plate Loading ISO Incline Leg Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull range of depth for heavy duty leg pressing\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eBack-supported leg pressing\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series Incline Leg Press provides users with a heavy duty, multi-angle machine, with 3, extended weight-pin holders for maximum pressing weight. The back pad on the leg press has been engineered to provide a full range of seating angles to isolate and develop user’s leg muscles. The unique leg press design can be used lying, almost horizontally, for an extended range, or seated at a range of upright angles, for a more traditional leg press motion.\u003c\/p\u003e\n\u003cp\u003eLeg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. It’s modern, user-friendly design easily allows users to comfortably perform (and move between) single leg or dual leg presses, whilst the non-slip diamond cut foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003eThe ISO leg press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41714897256602,"sku":"PSSS0014","price":2999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Resized_render.jpg?v=1774958113"},{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-shoulder-press","title":"Primal Performance Series Plate Loading ISO Shoulder Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Shoulder Press offers a natural and very ‘true’ pressing motion. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of shoulder pressing exercises. As all Primal ISO Machines have single levers, you can train using one arm or both to isolate the shoulder muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice. Traditionally, the machine shoulder press exercise is performed seated, facing outwards from the machine and using fixed handles.\u003c\/p\u003e\n\u003cp\u003eOn the Primal ISO shoulder Press you can perform both a seated, front-facing press exercise and a standing machine-facing press. The machine is also engineered to support both single and dual-arm lifts and is also excellent for safely performing standing power presses, all of which make this the premier shoulder press machine on the market.\u003c\/p\u003e\n\u003cp\u003eThe ISO shoulder press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714898501786,"sku":"PSSS0008","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0008-PerformancePlateLoadingISOShoulderPress-PlateLoadedMachines-HeroRender.png?v=1774958114"},{"product_id":"primal-strength-monster-series-iso-chest-press","title":"Primal Performance Series Plate Loading ISO Chest Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO lever plate-loaded machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Chest Press offers a natural and very ‘true’ pressing motion and is a ‘must have’ item for any commercial gym or sports facility. Aside from its aesthetic appeal, the ergonomic and user-friendly design make this a far superior product to any chest press machine on the market. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of chest pressing exercises. As all Primal ISO machines have single levers, you can train using one arm or both to isolate the chest muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice.\u003c\/p\u003e\n\u003cp\u003eTraditional, fixed-arm chest press machines offer one range of motion however, the Primal version also supports single arm pressing and single arm, side-facing chest presses in additional to the traditional chest press position. As the chest press machine has extended weight pins, the machine can also be loaded for heavy partial reps, which can be performed with maximum safety by users.\u003c\/p\u003e\n\u003cp\u003eThe ISO Chest Press is one of twenty Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714898796698,"sku":"PSSS0007","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0007-Performance_Plate_Loading_ISO_Chest_Press-Plate_Loaded_Machines-Hero_Render.png?v=1774958113"},{"product_id":"primal-strength-stealth-commercial-functional-trainer-dual-adjustable-pulley","title":"Primal Peformance Series Functional Trainer \/ Dual Adjustable Pulley","description":"\u003cp\u003eThe Primal Performance Series Functional Trainer has been engineered to be an ultra-smooth, dual-adjustable pulley that will stand out in any commercial training facility. The heavy duty design ensures it is perfect for sports team’s facilities, commercial gyms, PT studios or as a multi-use trainer in a hotel or school environment.\u003c\/p\u003e\n\u003cp\u003eThe functional trainer offers a wide variety of cable exercises and comes with a huge range of accessories. The accessories include; a hardened-chrome, double-clip squat bar, a hardened-chrome, double-clip EZ bar, several different nylon handles including long and short stirrup handles, ankle attachment, a golf club handle, 2x hardened-chrome stirrup handles, double tricep rope and has a step support for ease of access to the premium, full width, Rubber Grip Chin-Up handles.\u003c\/p\u003e\n\u003cp\u003eThe Functional trainer has two numbered 100kg weight stacks that increase in 5kg increments. It comes with an exercise chart and has metal shroud guards, the shrouds can be removed but offer safety to other users in a light commercial environment. The functional trainer doesn’t have plastic pop pins or any inferior parts often found on cheaper dual pulleys or functional trainers and is finished with ionised-metal weight-stack pins, metal pop pins on the pulleys, bush-bearing pulley wheels and commercial grade cables. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714901385370,"sku":"PSSS0005","price":2599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/psss0005-p8-front-image-commercial-elite-fitness-functional-trainer_1-1-1.jpg?v=1774958113"},{"product_id":"primal-strength-commercial-monster-rack-system","title":"Personal Series Multi Rack System - MRX 9.0","description":"\u003cp\u003eThe Primal Personal Series MRX9.0 Multi Rack System is designed to cover some of the most popular machines normally associated with a commercial gym, whilst taking up considerably less space than multiple pieces of equipment. The core machines covered by the Primal Personal Series MRX9.0 Multi Rack System are: Half Rack, Functional Trainer, Smith Machine, Lat Pull-down\/Low Cable Row and Vertical Leg Press (when purchased with the optional extra leg press foot plate).\u003c\/p\u003e\n\u003cp\u003eThe Primal Personal Series MRX9.0 Multi Rack System has been engineered for use in a light commercial gym facility, personal training studio, hotel, school or as a premium home gym solution.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with metal stack shrouds and finished with a double layer black powder coating, this elite equipment is made for long lasting performance and features a 5 year frame warranty for added peace of mind. \u003c\/p\u003e\n\u003cp\u003eThe included multi-adjustable Functional Trainer is built for fitness users of all levels and provides excellent workout flexibility with 26 different cable adjustment positions for a variety of exercise motions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2 x Connectable 125kg weight stacks for Lat Pull Down and Low Row (2:1 weight ratio when not connect, 1:1 when connected)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual adjustable pulley system (DAP\/Functional Trainer) with adjustable swivel arms\u003c\/li\u003e\n\u003cli\u003e250kg Smith Machine Max Weight Capacity\u003c\/li\u003e\n\u003cli\u003e30mm knurled Smith Machine bar with sealed bearings, multi-hook options and 203.6 \u003c\/li\u003e\n\u003cli\u003eCommercial, aircraft-grade pulley cables tested to a 1000kg capacity\u003c\/li\u003e\n\u003cli\u003eClose spacing half rack holes for multiple adjustments\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWidth Adjustable Swivel Handle Pull-Up and Cannonball Grips\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHardened stainless steel, chrome, matte and hardened nylon finishes to ensure the system performs in a heavy-duty commercial environment\u003c\/li\u003e\n\u003cli\u003eAlso Includes; Barbell Catchers \u0026amp; Commercial Grade Carabiners\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWeight Capacities:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003ePull-Up Frame - \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003e200KG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Microsoft YaHei UI'; color: black;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003eSmith Machine – \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003e250KG\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Microsoft YaHei UI'; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003eJ-Hooks – 300KG\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Microsoft YaHei UI'; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003eSafety Catchers – 300KG\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Microsoft YaHei UI'; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003eSmith Machine unloaded weight – 20KG\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Microsoft YaHei UI'; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded Attachments: -\u003c\/strong\u003e\u003cbr\u003eStorage Bullhorns x 4\u003cbr\u003eSmith Leg Press Footplate\u003cbr\u003eHip Thrust Attachment\u003cbr\u003eBarbell Holder\u003cbr\u003eStorage Board\u003cbr\u003eStorage Hooks x 10\u003cbr\u003eAluminium Cable Handles (Pair)\u003cbr\u003eMax Grip Handle - Close Grip\u003cbr\u003eMax Grip Handle - Mid-Grip\u003cbr\u003eDual Pulley Attachment - Straight Bar\u003cbr\u003eDual Pulley Attachment - EZ Bar\u003cbr\u003eTricep Rope\u003c\/p\u003e\n\u003cp\u003eLandmine Attachment\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ethis is the new ultra premium paint finish, double layered with zinc under coat and the a unique crinkle gloss black. It is a far superior finish that we expect 5+ years of life out of and in accelerated salt and humidity testing beat out the old finish by literally years. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":54845509304707,"sku":"PSPR3020","price":3999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/1_f49102f6-4cd7-4f2a-bacb-d075e04c4096.png?v=1774958113"},{"product_id":"primal-strength-compact-dual-adjustable-pulley-functional-trainer","title":"Personal Series Functional Trainer \/ Dual Adjustable Pulley","description":"\u003cp\u003eThe Personal Series Functional Trainer has been expertly designed and engineered to be an ultra-smooth dual adjustable pulley machine offering a wide variety of exercises. The functional trainer has two 90kg weight stacks in 5kg increments.\u003c\/p\u003e\n\u003cp\u003eThe compact, space-saving design is perfect for any home or private training facility. Updated for 2025, it now features an instructional placard, upgraded cable handles, all aluminium pulley wheels and front and back weight-stack shroud guards.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIts multi-grip chin-up handles are coated in premium rubber for a smooth grip, which ensures they won’t deteriorate like inferior products over time, maintaining your hands and grip during the most vigorous workouts.\u003c\/p\u003e\n\u003cp\u003eThis functional trainer consists of a dual adjustable pulley attached to two 90kg weight stacks working up from 5kg. Metal pop-pins separate our powder-coated plates, connected via 1000kg rated cables, robust bush-bearing pulley wheels with each pulley arm having the option of 15 adjustment points. All held together on a solid and reliable 2mm steel frame, with black powder-coating.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn the case of using a straight bar, cable handles or the golf handle attachment, our Personal Series Functional Trainer has you covered. It includes carabiner clips should you wish to fully accessorise this space-saving piece of equipment, ideal for any home environment.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714922946714,"sku":"PSSS2035","price":1499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS2035-Personal-Series-Functional-Trainer-Dual-Adjustable-Pulley-Athlete-HeroImage_933f4d97-6e7d-4fef-b64e-90b9d6a7165f.jpg?v=1774958112"},{"product_id":"primal-strength-commercial-v2-belt-squat-machine","title":"Primal Performance Series Belt Squat Machine","description":"\u003cp\u003eRe-engineered to give even more training variety and with a sleek new look, the Primal V2 Belt Squat is designed to allow users to perform a full depth squat without loading the muscles of the lower back. You can now push your legs and glutes to the limit whilst avoiding troublesome back pain or fatigue!\u003c\/p\u003e\n\u003cp\u003eWith dual brake handles giving 2 choices of starting height, and a 3 position adjustable belt, it's easy to set the starting position to suit your height and individual squatting style; no more “taking a knee” to get the belt on.\u003c\/p\u003e\n\u003cp\u003eLoad up the bullhorns with up to 600kg of Primal Olympic plates, bands, or a combination of both and adjust the padded belt to the perfect position on your hips. Ready? Pull the lever to disengage the safety catch then use the support handles to keep your torso upright as you sit into a full depth squat with no lower back loading. Get the incredible quad, hamstring and glute activation that only squatting can provide, with none of the downsides of the traditional barbell movement. With your set complete, pull the lever to engage the safety catch and lower the lever to rest on the heavy duty solid steel pin, then you can safely remove the belt whilst still in a comfortable standing posture.\u003c\/p\u003e\n\u003cp\u003eThe V2 Belt Squat comes with more training functions than ever.\u003c\/p\u003e\n\u003cp\u003eDual brake pin positions allow the possibility of isometric “pin squats”. Lifting the weight to the mid point and then continuing to push against the unyielding resistance of the solid steel brake pin will build strength through the mid-range sticking point of the squat.\u003c\/p\u003e\n\u003cp\u003eThe redesigned main stem extends out to the front edge of the platform, leaving room for your hips so you can now comfortably perform a perfectly angled T-Bar row by simply clipping a cable handle handle to the carabiner.\u003c\/p\u003e\n\u003cp\u003eThe front ramp is designed to apply a pre-stretch to the posterior chain, giving a perfect position for performing Romanian Deadlifts with the lever stem. Just clip handle to the carabiner, stand with your toes elevated on the ramp, facing the platform, and allow the lever stem move down and away from your body as you perform each rep. You'll feel glute and hamstring pre-stretch and recruitment like never before, right from the very first rep.\u003c\/p\u003e\n\u003cp\u003eAdd the re-engineered dip handles and you can put an end to piles of plates clanking dangerously between your legs during loaded dips! With the choice of 3 bottom positions (brake 1, brake 2, or both brakes off) and 6 height options for the dip bars, you're assured of a safe and comfortable start position regardless of your height. Just clip the carabiner to the lever arm and get to work on your pecs, shoulders and triceps, then unclip the carabineer when your done.\u003c\/p\u003e\n\u003cp\u003eEngineered from heavy gauge commercial grade steel and finished in chip resistant matt nero powder coat the Primal Belt Squat is the optimum solution to building fantastic leg strength and development for anyone who finds squatting with the bar awkward or uncomfortable. Add the incredible variety of secondary functions including rows, dips, and deadlifts and it's clear that the V2 Belt Squat offers unbeatable value for any gym or studio.\u003c\/p\u003e\n\u003cp\u003eThe 115cm wide non slip platform accommodates both wide and narrow stance squats, as well as lunges, loaded “marches”, band resisted explosive jumps and countless other sports specific Strength and Conditioning movements.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eUnloaded Weight is 20Kg\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714925928602,"sku":"PSSS0072","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0072-PerformanceBeltSquatMachine-PlateLoadedMachines-HeroImage.png?v=1774958113"},{"product_id":"primal-strength-commercial-iso-horizontal-chest-press","title":"Performance Series Plate Loaded Horizontal Chest Press","description":"\u003cp\u003eThe Performance Series Plate Loaded Horizontal Chest Press is a top-tier strength equipment solution for home and commercial gym owners, as well as personal trainers seeking the highest quality, durability, and ergonomic design on the market. \u003c\/p\u003e\n\u003cp\u003eMeticulously designed to provide a full range of motion when pressing, ensuring an effective and comfortable workout. Its ergonomically crafted structure supports natural body movement, allowing users to engage their chest muscles optimally and safely.\u003c\/p\u003e\n\u003cp\u003eFeaturing independent arms, this commercial-grade chest press allows users to work each side of their chest independently, enabling balanced muscle development and accommodating unilateral training for those recovering from injuries or aiming to correct imbalances. The oversized bullhorns enhance grip and control, ensuring a secure and stable workout experience.\u003c\/p\u003e\n\u003cp\u003eEquipped with commercial pillow block bearings, the Performance Series Plate Loaded Horizontal Chest Press guarantees a smooth, fluid motion throughout the exercise, elevating the user's experience and reducing the risk of strain or injury. \u003c\/p\u003e\n\u003cp\u003eCombine this premium plate loaded machine with our \u003ca title=\"Rubber olympic weight plates.\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-rubber-olympic-weight-plate-sets\"\u003ePerformance Rubber Olympic Weight Plates\u003c\/a\u003e,\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715036946586,"sku":"PSSS2129","price":2199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/images2_c06c7077-7ae0-4e2c-aa74-4ca4679bae92.jpg?v=1769613066"},{"product_id":"primal-strength-commercial-iso-single-leg-extension","title":"Performance Series Plate Loaded Leg Extension","description":"\u003cdiv id=\"collapsetab0_product-tabbed-content-default_1614956501714\" class=\"panel-collapse collapse in\" role=\"tabpanel\" aria-labelledby=\"headingtab0_product-tabbed-content-default_1614956501714\" aria-expanded=\"true\"\u003e\n\u003cdiv class=\"panel-body\"\u003e\n\u003cp\u003eTransform your commercial gym with the Performance Series Plate Loaded Leg Extension, the ultimate blend of smooth motion and durability in a \u003ca title=\"Strength gym machines\" href=\"https:\/\/www.primalstrength.com\/collections\/gym-machines\"\u003estrength machine\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThis premium plate loaded machine provides effective quadricep (quad) targeting by isolating this muscle group with minimal involvement from other muscles.\u003c\/p\u003e\n\u003cp\u003eBiomechanically optimised to a motion path which aligns with natural joint movement, this commercial-grade leg extension is ergonomically designed with a bell crank leverage system for variable resistance profile. This allows easier movement where quads are weakest, and harder where quads are strongest for maximum muscle activation.\u003c\/p\u003e\n\u003cp\u003eCombine the Performance Series Plate Loaded Leg Extension with other machines from our \u003ca title=\"Plate loaded gym machines\" href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\"\u003eplate loaded range\u003c\/a\u003e for a complete commercial gym kit out and use this machine with the \u003ca title=\"Urethane Olympic weight plates\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-urethane-olympic-discs-sets?_pos=4\u0026amp;_psq=Urethane+olympic+disc\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePrimal Performance Series Urethane Olympic Weight Discs\u003c\/a\u003e or \u003ca title=\"Fitness powerbands\" href=\"https:\/\/www.primalstrength.com\/products\/primal-strength-pro-series-powerbands-22-mm-black?_pos=1\u0026amp;_psq=powerbands\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePrimal Pro Series Powerbands\u003c\/a\u003e for enhanced workout performance.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with a durable matte black paint finish, this robust leg machine caters to fitness users of all levels with an impressive max user weight of 300kg. A 5-year full commercial frame warranty with 2 years on parts also provides added assurance during intense sessions in high traffic commercial gyms or performance centres.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715038060698,"sku":"PSSS0266","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0266-Performance-Plate-Loading-Leg-Extension-Plate-Loaded-Machines-Hero-Render.jpg?v=1752831452"},{"product_id":"primal-strength-commercial-glute-drive","title":"Performance Series Plate Loaded Swivel Footplate Glute Drive","description":"\u003cp\u003eThe Performance Series Plate Loaded Glute Drive with Swivel Foot Plates is the ultimate commercial-grade machine for building strong, sculpted glutes. Engineered for commercial gyms, PT studios, and performance facilities, it delivers biomechanically precise movement to maximise glute activation while minimising lower back strain.\u003c\/p\u003e\n\u003cp\u003eDesigned with rotating, optionally lockable foot plates, this innovative \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/gym-machines\" title=\"Strength Machines.\"\u003estrength machine\u003c\/a\u003e allows natural hip and knee alignment, increasing muscle recruitment and exercise variety. The adjustable footplate angle and horizontal undercarriage adjustment ensure a perfect fit for users of all heights, making it ideal for diverse training environments.\u003c\/p\u003e\n\u003cp\u003eThis \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\" title=\"Plate Loaded Machines\"\u003eplate loaded machine\u003c\/a\u003e is built to withstand high volume use and is perfect for fitness beginners and performance athletes alike, supporting an impressive load of up to 400kg.\u003c\/p\u003e\n\u003cp\u003eConstructed from laser-cut, heavy-duty steel, the Glute Drive combines premium aesthetics with long-lasting durability. Urethane-injection moulded pads are contoured for comfort, with double-stitched covers to withstand high-traffic commercial use.\u003c\/p\u003e\n\u003cp\u003eWhether you’re targeting glute hypertrophy, enhancing athletic performance, or providing members with a safe and effective hip thrust alternative, this machine delivers unmatched results in a compact footprint.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715038191770,"sku":"PSSS0278","price":2199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0278-PerformanceSeriesSwivelPlateGluteDrive-PlateLoadedMachines-HeroRender.jpg?v=1769772437"},{"product_id":"primal-strength-monster-series-125kg-leg-extension","title":"Performance Series 125kg Pin-Select - Leg Extension","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eUnique dual hinge foot and knee adjusters\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715043729562,"sku":"PSSS0077","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Leg-Extension.jpg?v=1646480034"},{"product_id":"primal-strength-monster-series-125kg-chest-press","title":"Primal Performance Series 125kg Pin-Select - Chest Press","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715043860634,"sku":"PSSS0080","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Chest-Press.jpg?v=1646480042"},{"product_id":"primal-strength-monster-series-125kg-lat-pulldown","title":"Primal Performance Series V2 125kg Pin-Select - Lat Pulldown","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eNew swivel mounted high pulley\u003c\/li\u003e\n\u003cli\u003eIncreased height for better stretch\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044024474,"sku":"PSSS2081","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS2081-Performance-Series-V2-Lat-Pulldown-Back-Machines-Perspective-Render.jpg?v=1768562721"},{"product_id":"primal-strength-monster-series-100kg-shoulder-press","title":"Primal Performance Series 125kg Pin-Select - Shoulder Press","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eUpgrade your shoulder strength with the Primal Performance Series 125kg Pin-Select - Shoulder Press, perfect for use in high traffic commercial gyms or performance centres. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eErgonomically designed with multiple grip positions and an adjustable seat height, this premium pin-select machine targets deltoids and triceps with smooth precision. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eBacked with an impressive 150kg max user weight capacity, effortlessly use the simple pin-select system to adjust the resistance in 5kg increments to match your fitness goals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eConstructed from a heavy-duty steel frame with a durable matte black finish for long- lasting performance, this premium-grade shoulder press is also equipped with double-stitched pad covers and a full commercial 5-year warranty to ensure this machine stands up to the most intense of gym environments.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044221082,"sku":"PSSS0082","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/HeroRender_18476846-5aff-423f-80e0-3a74291e4208.jpg?v=1774958112"},{"product_id":"primal-strength-monster-series-100kg-pec-dec-rear-fly","title":"Primal Performance Series 125kg Pin-Select - Pec Fly\/Rear Delt","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDual Pillow Block Bearings for the smoothest motion possible\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eMulti Angle pad for additional isolation support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGas Sprung Adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 125kg Stacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3mm Laser Cut Steel Frames\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElectro-Powder Coated in Matte Black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLaser Cut Frame Shrouds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDouble Stitched “Customisable” Pad Covers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUrethane Injection Moulded Pads\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1000kg Rated Cables\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRange of 12 Machines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044352154,"sku":"PSSS2108","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS2108-Performance125kgPinSelectPecFly_RearDelt-StrengthMachines-HeroRender.png?v=1774958112"},{"product_id":"primal-strength-monster-series-100kg-supported-chin-dip","title":"Primal Performance Series 125kg Pin-Select  - Dual Assisted Chin\/Dip","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044548762,"sku":"PSSS0109","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Assisted-Chin-Dip.jpg?v=1646480080"},{"product_id":"primal-strength-monster-series-100kg-arm-curl","title":"Performance Series 125kg Pin-Select - Bicep Curl","description":"\u003cp data-end=\"331\" data-start=\"0\"\u003eUpgrade your commercial facility with the Performance Series 125kg Pin-Select - Bicep Curl, a robust commercial-grade \u003ca title=\"Strength gym machines.\" href=\"\/collections\/gym-machines\"\u003estrength machine\u003c\/a\u003e engineered to deliver effective isolation and recruitment of bicep muscles.\u003c\/p\u003e\n\u003cp data-end=\"331\" data-start=\"0\"\u003eEquipped with a smooth pin-loaded weight stack up to 125kg, it enables fast and simple resistance changes in 5kg increments, making it ideal for high volume commercial gyms, hotels, fitness studios or performance centres.\u003c\/p\u003e\n\u003cp data-end=\"331\" data-start=\"0\"\u003eThis bicep curl machine also features a height adjustable seat to allow optimised performance and a full stretch of the biceps for all user types.\u003c\/p\u003e\n\u003cp data-end=\"641\" data-start=\"333\"\u003eThe adjustable angle preacher pad allows precise user positioning, ensuring optimal elbow alignment and proper bicep isolation while reducing strain on the shoulders and joints. The ergonomic handle design promotes a natural grip and fluid range of motion, helping users maintain correct form throughout each repetition.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"960\" data-start=\"643\"\u003eConstructed with a heavy-duty steel frame and a laser-cut weight stack shroud, this premium \u003ca title=\"Strength gym machines.\" href=\"\/collections\/gym-machines\"\u003estrength machine\u003c\/a\u003e  is built for durability and is backed by a 5 year full commercial frame warranty with 3 years on parts, for added assurance. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044614298,"sku":"PSSS1112","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/bicepcurlcutout.png?v=1774958112"},{"product_id":"primal-strength-monster-series-100kg-prone-hamstring-curl","title":"Primal Performance Series 125kg Pin-Select - Prone Leg Curl","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eUnique dual hinge calf and knee adjusters\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044778138,"sku":"PSSS0115","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Prone-Hamstring-Curl.jpg?v=1646480100"},{"product_id":"primal-strength-monster-series-100kg-abductor-adductor","title":"Primal Performance Series 125kg Pin-Select Dual - Adductor\/Abductor","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eOversized chain driven cams for exceptional smooth motion\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715044876442,"sku":"PSSS0076","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Adductor-abductor.jpg?v=1646480109"},{"product_id":"primal-strength-monster-series-75kg-standing-lat-raise","title":"Primal Performance Series 125kg Pin-Select - Standing Lateral Raise","description":"\u003cp\u003eTransform your shoulder workouts with the Primal Performance Series Pin-Select Standing Lateral Raise, ergonomically designed to isolate lateral deltoids effectively.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"TextRun SCXW133779205 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW133779205 BCX8\"\u003eEngineered with focus on precision and ease of use, this machine features a 125kg weight stack with a smooth pin-select system, allowing effortless resistance adjustments in 5kg increments.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW133779205 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW133779205 BCX8\"\u003e\u003cspan class=\"TextRun SCXW133779205 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW133779205 BCX8\"\u003eConstructed from premium laser-cut steel and finished with a durable matte black powder-coating, this pin-select machine is built to withstand heavy use and comes with a 5-year full commercial frame warranty for added assurance.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUsers of all sizes and abilities can seamlessly use this machine with a gas powered spring mechanism allowing smooth height adjustability on the footplate. The machine handles are also pivot bearing and can be used either unilaterally or bilaterally for maximum range of motion and workout flexibility.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715045040282,"sku":"PSSS0133","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Lat-Raise.jpg?v=1646480119"},{"product_id":"primal-strength-monster-series-iso-hack-v-squat","title":"Primal Performance Series Plate Loading ISO Hack V-Squat","description":"\u003cp\u003eThe Performance Series Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull range of depth for both Hack and Power Squat\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO V and Hack Squat provides users with a heavy duty, dual use machine, with the option of both a back-supported Hack Squat and a full front facing V Power Squat. The ISO Power\/Hack Squat has been engineered to provide a full range of motion to isolate and develop the glutes, hamstrings and quadriceps. This unique machine can be used in a forward-facing position as a traditional, back-supported hack squat to isolate the quads and also in a machine-facing position, where it offers full-power squat motion. In both exercises, the body operates in an ergonomic and safe squatting motion. The angled foot-plate allows users to safely squat their maximum weight without having as much pressure on their lower back.\u003c\/p\u003e\n\u003cp\u003eThe machine’s design allows comfortable use as either a single-leg or dual-leg hack squat. The extended weight-pin holders provide a high, maximum weight capacity and the non-slip, diamond-cut foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003eThe ISO Power\/Hack Squat is one of 8 Core Primal ISO Machines and the range is perfect in any sports facility or commercial gym. It comes in Matte Nero with premium, rip-resistant pads.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715045367962,"sku":"PSSS2013","price":2799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0013-Performance_ISO_V_Hack_Squat-Plate_Loaded-Hero_Image.png?v=1774958112"},{"product_id":"primal-strength-monster-series-tricep-extension-125kg-stack","title":"Primal Performance Series 125kg Pin-Select - Tricep Dip","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715067158682,"sku":"PSSS0113","price":2999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Tricep-Dip.jpg?v=1646481096"},{"product_id":"primal-strength-pendulum-squat","title":"Primal Performance Series Pendulum Squat","description":"\u003cul\u003e\n\u003cli\u003eHigh quality heavy gauge steel frame\u003c\/li\u003e\n\u003cli\u003eAdjustable non-slip foot plate\u003c\/li\u003e\n\u003cli\u003eAdjustable height safety pin\u003c\/li\u003e\n\u003cli\u003eInjected shoulder pads\u003c\/li\u003e\n\u003cli\u003eWide foot plate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIntroducing the PRIMAL® Performance Series Pendulum Squat, the ultimate strength training solution for commercial gym owners seeking the pinnacle of quality, durability, and performance. Designed to withstand the demands of the most rigorous training environments, this exceptional piece of equipment reflects the quality and durability that the PRIMAL® Performance Series represents.\u003c\/p\u003e\n\u003cp\u003eConstructed from high-quality heavy gauge steel, the PRIMAL® Pendulum Squat boasts a robust and sturdy frame that's built to endure the toughest workouts, day in and day out. This solid structure ensures that your gym's clientele can train with confidence to push their limits and achieve their goals on a reliable and sturdy platform.\u003c\/p\u003e\n\u003cp\u003eThe adjustable non-slip foot plate provides a secure footing for users, accommodating various stances and exercise preferences. The wide foot plate further enhances the versatility of the Pendulum Squat, allowing for a greater range of motion and enabling users to target different muscle groups effectively.\u003c\/p\u003e\n\u003cp\u003eSafety is paramount in any commercial gym setting, and the PRIMAL® Performance Series Pendulum Squat doesn't disappoint. The adjustable height safety pin ensures users can train with peace of mind, knowing that they're fully protected during their workouts.\u003c\/p\u003e\n\u003cp\u003eThe injected shoulder pads offer additional comfort and stability, supporting users as they engage in intense squat sessions. These ergonomic pads are designed to reduce strain on the upper body, allowing users to focus on their lower body strength and form.\u003c\/p\u003e\n\u003cp\u003eInvest in the PRIMAL® Performance Series Pendulum Squat and elevate your commercial gym to new heights. By providing your clients with the highest quality, most durable equipment on the market, you'll not only enhance their training experience but also solidify your gym's reputation as a leader in the industry.\u003c\/p\u003e\n\u003cp\u003eEmbrace the PRIMAL® way and forge a legacy of strength, resilience, and excellence with the PRIMAL® Performance Series Pendulum Squat. Empower your clients to discover their true potential and build their strength.\u003c\/p\u003e\n\u003cp\u003eMaximum Weight Capacity: 350kg\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715074728090,"sku":"PSSS0123","price":2799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PendSquat.jpg?v=1767802429"},{"product_id":"primal-strength-monster-series-dual-pulley-with-125kg-stacks","title":"Primal Performance Series 125kg Pin-Select - Club Functional Trainer \/ Dual Adjustable Pulley","description":"\u003cul\u003e\n\u003cli\u003ePrimal Performance Series dual pulley\u003c\/li\u003e\n\u003cli\u003e125kg stacks\u003c\/li\u003e\n\u003cli\u003e2:1 Weight stack ratio\u003c\/li\u003e\n\u003cli\u003eLaser cut stack guards\u003c\/li\u003e\n\u003cli\u003eMetallic matte black finish\u003c\/li\u003e\n\u003cli\u003eMagnetic pop pins\u003c\/li\u003e\n\u003cli\u003eRevolving Stirrup handles included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley represents a cutting-edge strength equipment solution designed for commercial gym owners and athletes who demand the highest quality, durability, and unmatched ergonomic design. PRIMAL is committed to creating premium gym equipment that equips every individual to discover their true potential, and our Performance Series is a testament to our passion for excellence.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley stands out with its dual pulley system, designed to provide smooth and efficient workouts to challenge and empower users. Each side boasts a generous 125kg weight stack, perfect for users of all fitness levels. The 2:1 ratio ensures an optimal balance between resistance and movement, offering a truly transformative workout experience.\u003c\/p\u003e\n\u003cp\u003eOur attention to detail is evident in the laser-cut stack guards and the sleek metallic matte black finish, making this dual pulley system a striking addition to your gym's strength equipment line-up. The magnetic pop pins provide added safety and ease of use, allowing for quick and secure weight adjustments between sets.\u003c\/p\u003e\n\u003cp\u003eChoose the PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley for your commercial gym and provide your members with a strength training solution that is both resilient and ergonomically designed. Together, let's help them defy limitations, break boundaries, and tap into the strength within. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715142983834,"sku":"PSSS9013","price":3999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/AdjustablePulley01.jpg?v=1692266584"},{"product_id":"primal-strength-home-series-cable-crossover-wall-mounted","title":"Personal Series Wall Mounted Cable Crossover","description":"\u003cp\u003eThe Primal Modular Home Series is an exciting range of home gym products. Born from the demand to have both our home power rack and a cable system in one we have developed an affordable, customisable series to suit every home space. Every product in the modular series is compatible so that you can grow your rack from the base Modular Home Rack into a full system with cable cross over and lat pull down and row. Additional attachments for our Modular Series lines include a dip attachment and an Lat Pulldown padded bar. All lines have chromed 50mm bull horns for Olympic discs and a in home use 250kg rating.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTrain at home with our wall mounted Cable Crossover\u003c\/li\u003e\n\u003cli\u003eMulti Height Adjustment Pulley Arms, Can Also be Set at any Width Apart\u003c\/li\u003e\n\u003cli\u003e4 Chromed Olympic Bullhorns\u003c\/li\u003e\n\u003cli\u003eVinyl Stirrup handles Included\u003c\/li\u003e\n\u003cli\u003e250kg In Home Rating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715146064026,"sku":"PSSS0354","price":669.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-Home-Series-Cable-Crossover-Wall-Mounted.jpg?v=1646483998"},{"product_id":"primal-strength-home-series-wall-mounted-single-pulley","title":"Primal Personal Series Wall Mounted Adjustable Single Pulley","description":"\u003cp\u003eThe Primal Modular Home Series is an exciting range of home gym products. Born from the demand to have both our home power rack and a cable system in one we have developed an affordable, customisable series to suit every home space. Every product in the modular series is compatible so that you can grow your rack from the base Modular Home Rack into a full system with cable cross over and lat pull down and row. Additional attachments for our Modular Series lines include a dip attachment and an Lat Pulldown padded bar. All lines have chromed 50mm bull horns for Olympic discs and a in home use 250kg rating.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpace Saving Design for use in your home or garage\u003c\/li\u003e\n\u003cli\u003eMulti Height Pulley with 2 Chromed 50mm Bull Horns\u003c\/li\u003e\n\u003cli\u003eVinyl Stirrup Handle \u0026amp; Carabiner Included\u003c\/li\u003e\n\u003cli\u003eExercises including – tricep pulldown, bicep curl, single arm row, single arm shoulder press and many more\u003c\/li\u003e\n\u003cli\u003e17 Adjustable Height Positions\u003c\/li\u003e\n\u003cli\u003e250kg In Home Rating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715146490010,"sku":"PSSS0356","price":399.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-Home-Series-Wall-Mounted-Single-Pulley.jpg?v=1774957989"},{"product_id":"primal-strength-home-series-wall-mounted-single-pulley-with-75-kg-rubber-olympic-disc-set","title":"Personal Series Single Pulley \u0026 60kg Rubber Olympic Disc Set","description":"\u003cp\u003eDiversify your home workout routine with this compact \u003ca title=\"Gym packages\" href=\"https:\/\/www.primalstrength.com\/collections\/packages\"\u003epackage\u003c\/a\u003e which offers the ultimate versatility and high performance results.\u003c\/p\u003e\n\u003cp\u003eA height adjustable single pulley machine coupled with a variety of different \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-discs\" title=\"Weight discs\"\u003eweight disc\u003c\/a\u003e sizes means this caters for fitness users of all types and goals.\u003c\/p\u003e\n\u003cp\u003eAdded detail and key features of the individual package components can be found below:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePersonal Series Wall Mounted Adjustable Single Pulley\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis premium-grade pulley machine allows for a range of differing movements which are particularly effective in targeting and shoulder muscle groups.\u003c\/p\u003e\n\u003cp\u003eTricep pulldowns, bicep curls, low rows and shoulder presses are all possible thanks to the impressive 17 different height positions available on the pulley machine.\u003c\/p\u003e\n\u003cp\u003eThe vertical design ensures minimal gym footprint and weight discs can be seamlessly stored on the two 50mm steel bullhorns.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePerformance Series 60kg Rubber Olympic Weight Plate Set\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCompatible with any Primal plate loaded machine or rack, in sizes ranging from 1.25kg- 25kg, the Performance Series Rubber Olympic Weight Plate has a smooth, brushed aluminium centre with rounded edges ensuring effortless loading and unloading while protecting barbell sleeves from wear.\u003c\/p\u003e\n\u003cp\u003eConstructed from  high-density, odourless premium rubber, every plate is rigorously tested for impact resistance, long-term durability, and a flawless finish. These weight discs are also backed by a full commercial 2 year warranty for added assurance during workouts in your home, PT studio or commercial gym.\u003c\/p\u003e\n\u003cp\u003eEngineered with elegant and durable embossed 3D Primal branding, these olympic plates will not crack, break, or damage gym flooring unlike cheaper alternatives. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715164414106,"sku":"PSPA9981","price":529.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSPA9981-Personal-Series-Single-Adjustable-Pulley-_-Disc-Package-Home-Gym-Packages-Her.jpg?v=1770127895"},{"product_id":"primal-strength-monster-series-front-facing-lat-pulldown","title":"Primal Pro Series Front Facing Lat Pulldown","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003eDual Lever loading system keeps tension on the muscle through the whole repetition. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eWidth adjustable, free-floating rotating handles on a precision laser cut mount make any grip possible.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eAdjustable seat can be moved forward or backwards to alter the angle of the resistance arm.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eHigh Quality heavy gauge steel frame \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eSuper smooth Industrial grade pillow block bearings \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe Primal Front Facing Lat Pulldown provides a safe and comfortable method to overload the muscles of the lats and upper back. Rotating, width adjustable handles let you take any grip you wish, and the adjustable position seat allows both “pulldown” and “high row” movements to be performed. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eFeatures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAdjustable seat position.\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eSet the seat all the way forward for a near vertical Pulldown, or move it back and the angle changes to be a High Row. Find the perfect position to isolate either lats or upper back \/ rear delts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAdjustable Grip Width\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe width of the handles is easily adjusted with a pop pin, from a wide grip pronated grip pulldown, to a close grip supinated or neutral grip set up, anything is possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSwing Arm Handle Mount\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe free rotating handles are mounted on a swing arm, allowing the line of force to adjust as the lever arm moves down towards your body. 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The adjustable low cable row and lat pulldown seats, combined with oversized foot plates featuring rubber inserts, provide tailored comfort.\u003c\/p\u003e\n\u003cp\u003eExperience comfort like never before with multi-layer polyurethane foam seat padding, upholstered with anti-sweat and antibacterial performance material.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series gym stands as a testament to durability, with a 2.5mm steel frame thickness, stainless steel chin-up handle multi-grip, and double-layer frame paint coating. 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Aluminum alloy pulleys are used to improve equipment durability and smooth movement \u003cbr\u003e Heavy sheet (25.4mm high-quality steel) and strong magnetic self-priming counterweight pin\u003cbr\u003e \u003cbr\u003e Training guide: Clear and easy-to-understand exercise diagrams and muscle diagrams are provided in eye-catching positions to help users use the equipment correctly \u003cbr\u003eProtection cover: adopted The all-inclusive metal shield makes the movement safer \u003cbr\u003eAdjustable device holder for phone or tablet\u003cbr\u003e Adjustment method: the movable arm can be adjusted up and down to 13 levels, left and right to 6 levels\u003cbr\u003e Movement trajectory: individual stacks allow two users at the same time\u003cbr\u003e Footprint area : 1840*1080*1870mm, floor area (MAX): 3380*1600*2410mm\u003cbr\u003e Equipment weight: 350KG \u003cbr\u003e2 x 82kg Weight Stacks (going up in 4.5kg increments)\u003cbr\u003eAccessories included: 2 x revolving cable handles, 1 x tricep rope with forged steel swivel, 1 x ankle strap \u003cbr\u003eBallet Bar","brand":"Primal","offers":[{"title":"Default Title","offer_id":42718777999514,"sku":"PSSS0117-2","price":4499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0017-2-Performance-Dual-Arm-Functional-Trainer-Dual-Adjustable-Pulley-Hero-Render.jpg?v=1750927465"},{"product_id":"primal-strength-performance-series-5-stack-multi-station","title":"Primal Performance Series Club 5-Station Multi-Stack Gym","description":"Polyurethane anti-sweat \u0026amp; antibacterial performance upholstery\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Dual pulleys for lat pulldown and low row stations\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Stainless steel roller tubing with 32 adjustable positions on high\/low pulley\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Aluminium pulley wheels\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e 5.8mm PU covered pulley cables\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e 2.5mm steel frame thickness\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Stainless steel chin-up handle multi-grip\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Double layer frame paint coating\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Anti-slip rubber floor protectors","brand":"Primal","offers":[{"title":"Default Title","offer_id":42776802328730,"sku":"PSSS0151","price":8999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0151-Performance-Club-5-Station-Multi-Stack-Gym-Multi-Gyms-Angled-Render.jpg?v=1750929295"},{"product_id":"primal-strength-performance-series-cossbar-for-multi-stack-gyms","title":"Primal Performance Series Club Cross Bar for 5 \u0026 8-Station Multi-Stack Gyms","description":"\u003cp\u003eConnecting crossbar for multi-stack Performance Series \u003cbr\u003e2.5mm steel frame thickness\u003cbr\u003eStainless steel chin-up handle multi-grip\u003cbr\u003eDouble layer frame paint coating\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42840842829978,"sku":"PSSS0153","price":659.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSSS0153.png?v=1774957930"},{"product_id":"primal-performance-series-45-degree-high-row","title":"Primal Performance Series 125kg Pin-Select - Incline Cable Row","description":"\u003cp\u003eThe Primal Performance Series Incline Cable Row is a modern take on an old school classic, with focus on durability, safety and performance.\u003c\/p\u003e\n\u003cp\u003eThe angled pull, combined with an elevated foot position, make it easy to isolate the lats through their full range of motion whilst maintaining a safe position for the lower back.\u003c\/p\u003e\n\u003cp\u003eAn oversized foot platform allows perfect bracing for users of all heights and promotes perfect form when activating a variety of back muscle groups.\u003c\/p\u003e\n\u003cp\u003eEasily choose the perfect foot placement to perfectly align your upper back muscles with the cable. With the feet elevated it's extremely difficult to “cheat” by pushing with the legs!\u003c\/p\u003e\n\u003cp\u003eEffortlessly adjust the resistance in 5kg increments using the simple 125kg pin-select system, to match the desired weight load to your fitness goals.\u003c\/p\u003e\n\u003cp\u003eAn ergonomically designed sloping handle storage shelf makes it easy to start and stop the pulling motion without straining muscles.\u003c\/p\u003e\n\u003cp\u003eSuper duty cable pulleys combined with a massive weight stack and 1:1 pulley ratio make for an incredibly smooth pull, rep after rep.\u003c\/p\u003e\n\u003cp\u003eConstructed from a heavy-duty steel frame with a hard-wearing matte black finish and complemented with a high density foam seat pad, the Primal Performance Series 125kg Pin-Select - Incline Cable Row ensures long lasting performance and is backed by a 5-year full commercial frame warranty for added assurance in high-intensity gym environments.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42841138495642,"sku":"PSSS0145","price":1599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0145-Performance-125kg-Pin-Select-Incline-Cable-Row-Back-Machines-Hero-Image.jpg?v=1751039068"},{"product_id":"primal-pro-series-v2-0-commercial-leverage-squat","title":"Primal Pro Series V2.0 Commercial Leverage Squat","description":"\u003cp\u003eThe Primal Pro Series V2.0 Commercial Leverage Squat is the ultimate dual-function plate loading machine for commercial gym spaces, perfect for both leverage squats and calf raises. \u003c\/p\u003e\n\u003cp\u003eExpertly engineered to isolate and develop glutes, hamstrings, calves and quadriceps, this unique machine can be used to a lower depth than a non supported squat for full muscle engagement, whilst maintaining an ergonomic and safe squatting motion.\u003c\/p\u003e\n\u003cp\u003eThe angled foot-plate with grips also allows users to perform calf raises and safely squat their maximum weight without having as much pressure on their lower back.\u003c\/p\u003e\n\u003cp\u003eThis premium grade gym machine machine’s design allows comfortable use as either a single-leg or dual-leg leverage squat. The extended weight-pin holders provide a high, maximum weight capacity and the non-slip foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstructed from a heavy-duty steel frame with a durable matte black finish for long- lasting performance, the Primal Pro Series V2.0 Commercial Leverage Squat is also equipped with thick cushioned pads, a full commercial 5-year warranty and a 300kg max weight capacity, to ensure this machine stands up to the most intense of gym environments.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42936829903002,"sku":"PSSS0593","price":1499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/LeverageSquat7.jpg?v=1686576938"},{"product_id":"primal-pro-series-gls-seated-row","title":"Pro Series Seated Row","description":"\u003cp\u003eUpgrade your back training with the Primal Pro Series Seated row, a testament to flexibility and durability in workout performance.\u003c\/p\u003e\n\u003cp\u003eThis commercial-grade \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\" title=\"Plate loaded gym machines\"\u003eplate loaded machine\u003c\/a\u003e is ergonomically designed to allow selective emphasis of the lats, traps, middle back, or rear delts. Choose from any of our Primal \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-plates\" title=\"Weight plates\"\u003eweight plates\u003c\/a\u003e, including the \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-coloured-bumper-pairs?_pos=1\u0026amp;_psq=PSWD0656\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Coloured rubber bumper plates\"\u003ePrimal Pro Series Coloured Bumper Plate\u003c\/a\u003e, to tailor the intensity of your workout to your fitness goals.\u003c\/p\u003e\n\u003cp\u003eAn adjustable handle mount allows users to easily choose between positions to more effectively isolate targeted muscles. Set the handle high for rear delt emphasis or drop it low and tuck your elbows in to your sides for maximal lat activation.\u003c\/p\u003e\n\u003cp\u003eTelescopic rotating handles let you set the perfect starting position of the handles and then pull with any grip. Adjustable length handles set the range of motion to suit all sizes of user.\u003c\/p\u003e\n\u003cp\u003eA leverage loading mechanism provides the ideal resistance curve for rows. An ergonomically designed weight lever provides heavier loading in the stretch position where the back muscles are strongest, then reduces the loading as the muscles reach the contracted position. This matched resistance profile keeps the muscle under the perfect tension throughout the rep. The exact rate at which tension drops off in the contracted position is controlled by the starting angle of the adjustable handle stem.\u003c\/p\u003e\n\u003cp\u003eConstructed from a high quality heavy gauge steel frame with super smooth industrial grade pillow block bearings, this robust \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/gym-machines\" title=\"Strength gym machines\"\u003estrength machine\u003c\/a\u003e is built to withstand repeated high intensity use in commercial gym spaces. The Primal Pro Series Seated Row is also backed by an impressive 5-year full commercial frame warranty with 1 year on parts for added assurance.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":43078408470682,"sku":"PSSS0412","price":1099.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0412-Pro-Seated-Row-Plate-Loaded-Machines-Hero-Render.jpg?v=1744364819"},{"product_id":"primal-performance-series-125kg-pin-select-seated-row","title":"Primal Performance Series 125kg Pin-Select - Seated Row","description":"\u003cp\u003eRefined for efficiency, biomechanics, and precision, the Primal Performance Series 125kg Pin-Select Seated Row delivers a smooth, controlled rowing motion, ideal for targeting the lats, traps, and rhomboids. Built for commercial use, this machine combines intelligent engineering with an intuitive design for maximum results.\u003c\/p\u003e\n\u003cp\u003eA solid 125kg weight stack allows for progressive overload, while the pin-select system ensures effortless resistance adjustments in 5kg increments. The independent arm movement promotes balanced muscle engagement, eliminating imbalances and optimising contraction.\u003c\/p\u003e\n\u003cp\u003eThe urethane injection-moulded seat and chest pads provide firm yet comfortable support, reducing strain and ensuring a stable lifting position. Anti-sweat, antibacterial upholstery enhances hygiene, making it ideal for high-use gym environments. The dual-grip handle design enables varied grip positions to customise muscle activation, while the precision-guided movement pattern reduces joint stress and enhances control.\u003c\/p\u003e\n\u003cp\u003eDesigned for serious lifters and commercial gym owners, the Primal Performance Series Pin-Select Seated Row is a testament to quality, functionality, and performance.\u003c\/p\u003e\n\u003cp\u003eEngineered for strength. Designed for precision.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":43082216571034,"sku":"PSSS0114","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/seatedrow1.jpg?v=1676553503"},{"product_id":"primal-performance-series-adjustable-high-low-pulley","title":"Primal Performance Series Club Adjustable High\/Low Cable Pulley","description":"\u003cp\u003eTransform your workout space with the Primal Performance Series Club Adjustable High\/Low Cable Pulley, the ultimate versatile addition to any commercial gym or performance centre. \u003c\/p\u003e\n\u003cp\u003eThis premium strength machine is perfect for a full body workout with 32 adjustable height positions on the stainless steel roller tubing, allowing for a variety of different exercises including lat pulldowns, tricep extensions and low rows.\u003c\/p\u003e\n\u003cp\u003eSeamlessly clip any of our Primal Performance Series Cable Attachments to the carabiner on the pulley system, tailoring your grip and exercise movement to your exact specification.\u003c\/p\u003e\n\u003cp\u003eDesigned for durability, this pulley system features aluminium pulley wheels, 5.8mm PU covered pulley cables, and a heavy-duty 2.5mm steel frame. Double layer frame paint coating, anti-slip rubber floor protectors and a 5-year full commercial frame warranty also ensure stability and long-lasting performance.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":43314285215898,"sku":"PSSS0152-2","price":2199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/AdjustablePulley1.jpg?v=1693411317"},{"product_id":"primal-pro-series-leg-press","title":"Pro Series 45 Degree Leg Press","description":"\u003cdiv class=\"product__short-description fs-body-base\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eThe Primal Pro Series 45 Degree Leg Press provides users with a 45 degree angle leg press machine, with the addition of optional angles from the rear adjusting back pad. The 45 degree leg press comes with 4 extended 50mm weight-pin holders for maximum pressing weight of 550kg.\u003c\/p\u003e\n\u003cp\u003eThe back pad on the leg press has been engineered to provide a full range of seating angles . The unique leg press design can be used lying at a shallow angle, for an extended range, or seated at a range of upright angles, for a more traditional 45 Degree leg press motion.\u003c\/p\u003e\n\u003cp\u003eLeg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. It’s modern, user-friendly design easily allows users to comfortably perform (and move between) single leg or dual leg presses, whilst the non-slip grid style black foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":43472819486874,"sku":"PSSS0061-2","price":1799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/45DegreeLightLegPress.jpg?v=1688471295"},{"product_id":"primal-pro-series-plate-loaded-leg-extension-prone-leg-curl","title":"Pro Series Plate Loaded Leg Extension \u0026 Prone Leg Curl","description":"\u003cp\u003eUpgrade your leg training with the Primal Pro Series Plate Loaded Leg Extension \u0026amp; Prone Leg Curl, a versatile \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\" title=\"Plate loaded gym machines.\"\u003eplate loaded machine\u003c\/a\u003e perfect for commercial gyms or PT studios. \u003c\/p\u003e\n\u003cp\u003eThis plate loaded \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/leg-machines\" title=\"Gym leg machines.\"\u003eleg machine\u003c\/a\u003e is effective in targeting calf and hamstring muscles and is equipped with an adjustable backrest which allows smooth switching between an upright position for leg extensions or a flat position for prone leg curls.\u003c\/p\u003e\n\u003cp\u003eCombine the Primal Pro Series Plate Loaded Leg Extension \u0026amp; Prone Leg Curl with \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-strength-urethane-olympic-disc?_pos=1\u0026amp;_psq=PSWD9010\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=55539533775235\" title=\"Olympic urethane weight discs.\"\u003ePrimal Pro Series Urethane Olympic Discs\u003c\/a\u003e or \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-strength-powerband-set?_pos=1\u0026amp;_psq=powerband+se\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Fitness resistance bands.\"\u003ePrimal Pro Series Powerbands\u003c\/a\u003e for enhanced performance and varied workout intensity.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with a durable matte black finish, this premium-grade leg extension is built for long lasting performance in light commercial gym spaces and is backed by an impressive 5-year light commercial frame warranty with 2 years on parts for added assurance.\u003c\/p\u003e\n\u003cp\u003eThe Primal Pro Series Plate Loaded Leg Extension \u0026amp; Prone Leg Curl also features rip-resistant foam padding with PU covering for maximum support and non-slip rubber feet for superior stability.\u003c\/p\u003e\n\u003cp\u003eLoadable Bullhorn Length: 25cm\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":43518525866138,"sku":"PSSS0360","price":499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Pro_LegExtension_Curl_image1.jpg?v=1682513544"},{"product_id":"primal-pro-series-pin-select-lat-pulldown-seated-row","title":"Personal Series Pin-Select Lat Pulldown\/Seated Row","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIntroducing the Personal Series Pin Select Lat Pulldown Seated Row, a versatile and essential addition to your fitness facility. With its dual functionality, this machine seamlessly transitions from lat pulldown exercises to seated rows, offering a comprehensive upper body workout experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDual Functionality\u003c\/strong\u003e: Perform both lat pulldown and seated row exercises on a single machine, optimizing space and workout options.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e135kg Weight Stack\u003c\/strong\u003e: The substantial weight stack provides ample resistance for users of various fitness levels, from beginners to advanced.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e1:1 Weight Stack Pulley Ratio\u003c\/strong\u003e: Experience smooth and balanced resistance, ensuring consistent workout intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable Pulldown Height\u003c\/strong\u003e: Accommodate users of all heights and maximize range of motion with adjustable pulldown height.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLarge Adjustable Seat Pad\u003c\/strong\u003e: The ergonomically designed seat pad ensures comfort during exercises while promoting proper body alignment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Exercises\u003c\/strong\u003e: Perform lat pulldowns, high cable exercises, and low cable rows for a comprehensive upper body workout.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Options\u003c\/strong\u003e: Choose to purchase with or without a shroud, adapting the machine to your facility's aesthetic and layout.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eComplete Attachments\u003c\/strong\u003e: The machine comes with a lat bar and seated row attachments, providing all the tools needed for effective workouts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your fitness facility with the Personal Series Pin Select Lat Pulldown Seated Row, offering versatility, durability, and a superior training experience for all users.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"without Weight Stack Cover (Shroud)","offer_id":43597838155930,"sku":"PSSS0359","price":1999.99,"currency_code":"GBP","in_stock":true},{"title":"with Weight Stack Cover (Shroud)","offer_id":43597842219162,"sku":"PSSS0359WA","price":2299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/withshroud.jpg?v=1686042078"},{"product_id":"primal-pro-series-belt-squat-machine","title":"Primal Pro Series Belt Squat Machine","description":"\u003cp\u003eThe PRIMAL Pro Series Belt Squat provides an alternative to traditional back squats. Deigned by experts for commercial gyms it has been created with 3 adjustable height start positions, adjustable depth bottom out positions and 6 belt lever arm starting positions.\u003c\/p\u003e\n\u003cp\u003eIncludes PVC Harness belt with adjustable chain and bullhorns suitable for use with 2\" Olympic weight plates. Hand rail for support and anti-slip foot plate (122 x 59cm) provides safe and stable use for users. \u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Pro Series Belt Squat Machine provides a safe and effective lower body workout for all fitness levels. Its innovative design allows you to customize the exercise to meet your specific fitness goals, so you can build stability, strength, and power while minimizing stress on your lower back.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":43660340101274,"sku":"PSSS0091","price":699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/beltsquat.jpg?v=1686755271"}],"url":"https:\/\/www.primalstrength.com\/collections\/strength-machines.oembed","provider":"Primal Strength","version":"1.0","type":"link"}