{"title":"General Fitness","description":"\u003cp\u003eGENERAL FTINESS routines build overall strength, endurance, and wellness. PRIMAL equipment creates functional, engaging spaces that encourage movement, consistency, and long-term health for every user.\u003c\/p\u003e","products":[{"product_id":"concept-2-bikeerg-black","title":"Concept 2 BikeErg (Black)","description":"\u003cp\u003eThe Concept2 BikeErg is the latest addition to their family of sport-based ergometers. The BikeErg has the same flywheel and Performance Monitor as Concept2 Indoor Rowers and SkiErgs, bringing to cycling the strengths and features they have previously brought to rowing and cross-country skiing.\u003c\/p\u003e\n\u003cp\u003eThe flywheel uses air resistance to create a smooth, quiet ride that responds to your efforts. The damper is your \"gearing\", allowing you to adjust the feel of your ride. Unlike most stationary bikes, the BikeErg has a clutch, so just like a real bike, when you stop pedaling, the flywheel keeps on spinning.\u003c\/p\u003e\n\u003cp\u003eThe sophisticated Performance Monitor gives you instantaneous workout feedback, with a wide variety of displays and workouts to choose from. The Performance Monitor is calibrated so you'll be able to directly compare your times and distances with other people, as well as track your progress.\u003c\/p\u003e\n\u003cp\u003eThe BikeErg comes from a company with over 40 years experience of making innovative, high quality products. Whatever sort of indoor cycling workout you're after, whether you're looking to get fit or gain an edge for your next race, the Concept2 BikeErg is the perfect machine for you.\u003c\/p\u003e\n\u003ch3\u003eBikeErg features:\u003c\/h3\u003e\n\u003ch4\u003ePerformance Monitor\u003c\/h4\u003e\n\u003cp\u003eEvery BikeErg includes Concept's most advanced Performance Monitor, the PM5. The powerful PM5 provides repeatable, comparable data for every ride. The PM5 offers automatic “Just Ride” mode, or allows you to set up a variety of workouts. The monitor gives you a wide range of data, including pace, watts, cadence (rpm) and Calories and automatically stores this information. The PM5 uses power from 2 D-cell batteries whenever it is not being powered by the flywheel.\u003c\/p\u003e\n\u003ch4\u003eFlywheel and Damper\u003c\/h4\u003e\n\u003cp\u003eThe BikeErg uses the same flywheel design as our indoor rowers and SkiErg to create a responsive, continuous ride. The flywheel puts you in full control of your exertion and resistance at all times. The damper allows you to quickly adjust the airflow to the flywheel during the workout. This has a similar effect to changing gears on a bicycle. Opening the damper and letting more air into the flywheel is like shifting into a heavier gear. Closing the damper lightens the \"gearing\".\u003c\/p\u003e\n\u003ch4\u003eAdjustable Saddle and Handlebars\u003c\/h4\u003e\n\u003cp\u003eBoth the saddle and handlebar positions are easily adjustable. You can set the saddle height with our secure and easy tool-free ratcheting system. The fore and aft saddle position and angle can be adjusted for custom fitting. The handlebars move up and down, and forward and back, and with three different handlebar riding options, you can easily find the setting that’s best for you.\u003c\/p\u003e\n\u003ch4\u003eGet Connected\u003c\/h4\u003e\n\u003cp\u003eThe PM5 monitor on the BikeErg has both Bluetooth and ANT+ wireless connectivity, allowing it to connect to many heart rate belts, fitness devices and apps. The free Concept2 ErgData app helps you track your workouts and can sync with the Concept2 Online Logbook. Third party apps, such as Zwift, can provide additional features to help keep you motivated.\u003c\/p\u003e\n\u003ch4\u003eCustomize Your Ride\u003c\/h4\u003e\n\u003cp\u003ePrefer your own set-up? The BikeErg fits most standard bike parts, so you can easily use your own saddle, handlebars and pedals for the ultimate personalized experience.\u003c\/p\u003e\n\u003ch4\u003eChain Free\u003c\/h4\u003e\n\u003cp\u003eThe BikeErg uses high-strength polygroove belts rather than a chain for a quiet ride. The belts are self-tensioning to help extend life and reduce maintenance.\u003c\/p\u003e\n\u003ch4\u003eLightweight and Mobile\u003c\/h4\u003e\n\u003cp\u003eThe BikeErg’s aluminum frame makes it both light and durable, while caster wheels make it easy to move around. At just 58 lbs (26 kg), it's lighter than most other stationary bikes.\u003c\/p\u003e\n\u003ch4\u003eEasy Assembly\u003c\/h4\u003e\n\u003cp\u003eThe BikeErg requires very little assembly and includes all necessary tools and clear instructions with lots of pictures.\u003c\/p\u003e\n\u003ch4\u003eDurable Construction That’s Easy to Maintain\u003c\/h4\u003e\n\u003cp\u003eConcept machines are well-known for their durability and construction. Tough and built to last, their machines withstand rigorous use in training centers, living rooms, hotels, health clubs and military bases around the world.\u003c\/p\u003e\n\u003ch4\u003eIncluded with your Purchase\u003c\/h4\u003e\n\u003cp\u003eBikeErg Product Manual with Performance Monitor Quick Start Guide. Tools and instructions for assembly.\u003c\/p\u003e","brand":"Concept2","offers":[{"title":"Default Title","offer_id":41697021493402,"sku":"PSEB0100","price":1359.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSEB0100-Concept-2-BikeErg-Air-Bikes-Hero-Render.jpg?v=1751031247"},{"product_id":"primal-strength-aluminium-training-bar","title":"7.5kg Aluminium Technique Bar","description":"\u003cul\u003e\n\u003cli\u003eRefine your Olympic lifting technique with the Primal Performance Series 7.5KG Aluminium Technique Bar – an ideal companion for precision training.\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptimise Your Form\u003c\/strong\u003e: Tailor your Olympic lifts with the lightweight design of this technique bar, allowing you to concentrate on perfecting your technique.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Grip\u003c\/strong\u003e: Benefit from multiple knurl positions that offer various gripping options, enhancing your grip comfort and control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCentre Knurl-Free\u003c\/strong\u003e: The absence of center knurling ensures seamless transitions and added comfort during your lifts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Length\u003c\/strong\u003e: With a shorter length, this bar provides a focused range of motion for honing your lifting technique.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTake your Olympic lifts to the next level with the Primal Performance Series 7.5KG Aluminium Technique Bar – designed to help you master your form and achieve lifting excellence.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714839847066,"sku":"PSBA0033","price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSBA0033-Primal-Strength-7-5kg-Aluminium-Technique-Bar_psba0038.jpg?v=1684512485"},{"product_id":"physical-company-stability-ball-55cm-2","title":"Physical Company Stability Ball - 55cm","description":"\u003cp\u003eOur new Physical Stability Balls are ideal for Rehabilitation, Kids, Aqua and Circuits.\u003c\/p\u003e\n\u003cp\u003eSit on it, balance with it, throw it and catch it, even float with it!\u003c\/p\u003e\n\u003cp\u003eExercise singularly, in pairs or teams. Manufactured from flexton®, a burst resistant material that has undergone static compression testing.\u003c\/p\u003e\n\u003cp\u003eThe manufacturers recommend a maximum user weight of 400kg.\u003c\/p\u003e\n\u003cp\u003eThese Balls carry the CE mark of approval. ISO certified quality system.\u003c\/p\u003e\n\u003cp\u003eProduct complies with EU Directive 93\/42\/EEC as amended by 2007\/47\/EC relating to medical devices.\u003c\/p\u003e\n\u003cp\u003eDate stamped on day of production.\u003c\/p\u003e\n\u003cp\u003eAvailable in four colour-coded sizes.\u003c\/p\u003e\n\u003cp\u003eLatex free.\u003c\/p\u003e","brand":"Physical Company","offers":[{"title":"Default Title","offer_id":41714849284250,"sku":"PB55-2","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/stability-55cm.jpg?v=1646471865"},{"product_id":"physical-company-stability-ball-75cm","title":"Physical Company Stability Ball - 75cm","description":"\u003cp\u003eOur new Physical Stability Balls are ideal for Rehabilitation, Kids, Aqua and Circuits.\u003c\/p\u003e\n\u003cp\u003eSit on it, balance with it, throw it and catch it, even float with it!\u003c\/p\u003e\n\u003cp\u003eExercise singularly, in pairs or teams. Manufactured from flexton®, a burst resistant material that has undergone static compression testing.\u003c\/p\u003e\n\u003cp\u003eThe manufacturers recommend a maximum user weight of 400kg.\u003c\/p\u003e\n\u003cp\u003eThese Balls carry the CE mark of approval. ISO certified quality system.\u003c\/p\u003e\n\u003cp\u003eProduct complies with EU Directive 93\/42\/EEC as amended by 2007\/47\/EC relating to medical devices.\u003c\/p\u003e\n\u003cp\u003eDate stamped on day of production.\u003c\/p\u003e\n\u003cp\u003eAvailable in four colour-coded sizes.\u003c\/p\u003e\n\u003cp\u003eLatex free.\u003c\/p\u003e","brand":"Physical Company","offers":[{"title":"Default Title","offer_id":41714849546394,"sku":"PB75","price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/pb45_config_e-2-1.jpg?v=1646471880"},{"product_id":"primal-strength-stealth-primary-fitness-olympic-ez-ionised-bar-with-bush-bearings","title":"Black Ionised Olympic EZ Bar","description":"\u003cp\u003eThe Primal Performance Series Ionised Black Olympic EZ bar is a heavy duty curl bar engineered using brass bushings which not only prolong the life of the bar but are essential to reduce disc friction, allowing for smoother lifts. A lower grade EZ bars will use Allen Key secured end caps, which can quickly (and do frequently) break when used in a commercial gym environment, so the Pro Series EZ Bar design offers increased durability from inferior alternatives on the market.\u003c\/p\u003e\n\u003cp\u003eThe black, ionised finish on the bar improves with age, unlike “decorative” chrome bars, ionised finishes will never peel, flake or chip - which makes for a longer lasting, more aesthetically pleasing bar. The Performanc Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and tricep training. The knurled grip is 28.5mm with medium knurling.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Ionised Black Olympic EZ bar is one of 5 Core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero Ionised finish and is suitable with all Olympic-sized discs. We recommend using the EZ bar with our Primal Premium Rubber Olympic discs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714865307802,"sku":"PSBA0003","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0003-Pro_Olympic_Ionised_EZ_Bar-Olympic_Barbells-Empty_Render.png?v=1774958169"},{"product_id":"primal-strength-be-strong-dual-4-needle-olympic-bar","title":"Black 4 Needle 7ft Olympic Bar","description":"\u003cp\u003eThis heavy-duty 20kg \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e is crafted from high tensile steel with a durable black painting coating for superior grip and is backed by an impressive 2-year full commercial breaks warranty for added assurance during intense lifting sessions.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Primal Performance Series Black 4 Needle 7ft Olympic Bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support.\u003c\/p\u003e\n\u003cp\u003eThis 7ft Olympic grade bar has been engineered for multi-purpose daily use in Powerlifting, Olympic lifting or \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/functional-training\" title=\"Functional training equipment\"\u003efunctional training\u003c\/a\u003e routines. Combine with any \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/bumper-plates#slide1\" title=\"Bumper plates\"\u003ePrimal bumper plate\u003c\/a\u003e and \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-collars?_pos=1\u0026amp;_psq=collars\u0026amp;_ss=e\u0026amp;_v=1.0#slide1\" title=\"Barbell collars\"\u003ebarbell collars\u003c\/a\u003e for the complete lifting kit.\u003c\/p\u003e\n\u003cp\u003eTested to 160,000 pounds per square inch with a max loading capacity of 450kg, this robust light-commercial barbell can be used for the heavier Powerlifting sessions but also for dynamic Olympic lifts like snatches or clean \u0026amp; jerks. This is thanks to a medium whip which provides sufficient flexibility to generate speed under the bar for explosive movements. The combination of 1.2mm medium knurling and the smooth spin on this bar also gives added versatility for functional training exercises likes cleans or deadlifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714865701018,"sku":"PSBA0005","price":179.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0005-Pro-4-Needle-7ft-Olympic-Bar-Olympic-Barbells-Hero-Render.jpg?v=1774958168"},{"product_id":"primal-strength-austin-olympic-power-bar","title":"Austin Olympic Power Bar","description":"\u003cp\u003eThe Performance Series Austin Olympic Power Bar has been engineered for use as a multi-purpose power bar for deadlifting, squatting and benching. The bar has a firm whip with thinner ends to allow more plates on the bar. The bar is completed with an aggressive 1.6mm diamond knurl.\u003c\/p\u003e\n\u003cp\u003eWhen designing the “Austin” bar we use brass bushing for a smooth, reduced-friction spin, the spin is far lower than our 8-needle bars which have been designed for olympic lifting.\u003c\/p\u003e\n\u003cp\u003eThe bar is tested to a minimum stress level of 190,000 pounds per square inch, the bar is thoroughly tested to 1000kg of pressure, repeatedly during our factory QC process.\u003c\/p\u003e\n\u003cp\u003eThis robust powerlifting bar features a centre knurling for sumo deadlifts and knurl support for squatting. The bar has a 29mm grip (Dual Bars are 28mm) and it has a firm flex\/whip. The Ionised-Steel centre gives the bar market-leading durability, reducing expense and maintenance for busy gyms and performance centres. Each Sleeve measures 41.5cm\u003c\/p\u003e\n\u003cp\u003eThe “Austin” Olympic Power Bar is one of our core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home.\u003c\/p\u003e\n\u003cp\u003eIt has hardened steel 50mm, Olympic ends complete with snap ring ends and is suitable for use with all Olympic discs. We recommend using the “Austin” bar with our Primal Calibrated plates.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714866159770,"sku":"PSBA2009","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA2009-PerformanceAustinOlympicPowerBar-OlympicBarbells-HeroRender.png?v=1774958168"},{"product_id":"primal-strength-7ft-olympic-weight-lifting-bar-rated-400kg-black","title":"7ft Olympic Bar","description":"\u003cp\u003eUpgrade your lifting routines with the Primal Personal Series 7ft Olympic Bar, a superb entry level bar for any home gym.\u003c\/p\u003e\n\u003cp\u003eThis versatile 20kg \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/olympic-barbells\" title=\"Olympic barbells\"\u003eOlympic barbell\u003c\/a\u003e is a classic all rounder for general fitness training and is suitable for performing squats, presses\u003c\/p\u003e\n\u003cp\u003eTested to 318kg and constructed from high tensile strength steel, this premium \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e has a black ionised coating for long lasting performance and is backed by a 1 year home warranty for added assurance.\u003c\/p\u003e\n\u003cp\u003eEngineered to Olympic standard 7ft length, this bar is compatible with any \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-plates\" title=\"Olympic weight plates\"\u003ePrimal weight plate\u003c\/a\u003e and is perfect for use with the \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/gym-racks?filter.p.tag=personal\u0026amp;filter.p.tag=Personal\u0026amp;filter.p.product_type=\u0026amp;filter.v.price.gte=\u0026amp;filter.v.price.lte=\u0026amp;sort_by=best-selling#slide2\" title=\"Home gym racks\"\u003ePrimal Personal Series gym racks\u003c\/a\u003e and \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-benches?filter.p.tag=personal\u0026amp;filter.p.tag=Personal\u0026amp;filter.p.product_type=\u0026amp;filter.v.price.gte=\u0026amp;filter.v.price.lte=\u0026amp;sort_by=best-selling#slide1\" title=\"Home gym weight benches\"\u003eweight benches\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eDesigned with a 29mm grip and multiple knurling positions, the Primal Personal Series 7ft Olympic Bar ensures a secure and anti-slip grip for a variety of lifts.\u003c\/p\u003e\n\u003cp\u003eThis Olympic barbell also features 50mm Olympic ends with a medium whip, which allows flexibility for generating speed under the bar, making this ideal for dynamic lifts like snatches or clean \u0026amp; jerks. The low spin on this bar with double snap ring fixings on brass bushings, provides additional stability which suits powerlifting routines.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714866389146,"sku":"PSBA0011","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSBA0011-Personal_7ft_Olympic_Bar-Olympic_Barbells-Hero_Render.jpg?v=1776355102"},{"product_id":"versaclimber-sport","title":"Versaclimber Sport","description":"\u003cp\u003eOne of the most popular models in the Versaclimber range, the Versaclimber Sport provides a versatile and effective workout for people of all fitness abilities looking to take their training to the next level. With adjustable hydraulic resistance, the Versaclimber Sport can be adjusted and tailored to all body types.\u003c\/p\u003e\n\u003cp\u003eThe Versaclimber Sport provides the ultimate climbing-style training regime, designed to continuously engage both the upper and lower body in a zero-impact, high calorie burning workout.\u003c\/p\u003e\n\u003cp\u003eResearch has shown that a 20-minute Versaclimber workout burns up to 200% more calories than a comparable treadmill workout, and this is because both the arms and legs are working to facilitate the climbing motion.\u003c\/p\u003e\n\u003cp\u003eThe low impact style nature of training also reduces the risk of injury dramatically, and as a result, the Versaclimber Sport is now the cardio machine of choice of a range of professional athletes and teams from across the globe, in a number of different sports.\u003c\/p\u003e\n\u003cp\u003eProviding a step to climb ratio of 1:1, the Versaclimber Sport provides a range of resistance options, up to 227kg (550lbs) meaning the machine can be altered to suit all levels of fitness, age, height and weight. Plus, with a small footprint (122cm x 122cm) the Versaclimber Sport takes up very little space which has seen the machine become a staple feature in group training sessions and individual workouts across the globe.\u003c\/p\u003e\n\u003cp\u003eThe Versaclimber Sport is also Hi-Tri compatible, so you can have the option to train with your friends or training buddies!\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41714868748442,"sku":"PSCS0002","price":5599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/versa-climber-sport.jpg?v=1646473061"},{"product_id":"primal-strength-stealth-commercial-1x1m-gym-floor-matting-20mm-square-with-one-edge-side","title":"Pro Series 1x1m Gym Floor Matting","description":"\u003cp\u003eThe Primal Pro Series 1x1m Gym Floor Matting is proudly made in the UK and comes in 3 options; 20mm-thick 1x1m squares, 20mm-thick 1x1m two-sided corner edge squares, and 20mm-thick 1x1 one-side edge squares.\u003c\/p\u003e\n\u003cp\u003eThe matting starts life as recycled rubber, which is commercially cleaned and ends up as completely odourless, 1mm to 3mm wide grains of rubber. The grains are bound, moulded and finished with a polyurethane coating, creating the perfect mat for any gym floor, dumbbell zone, and lifting area. At the end of the manufacturing process a silicone compound is used to ensure the mats stay fresh when being stored or transported in cold conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e• High Impact to protect floors and equipment\u003c\/p\u003e\n\u003cp\u003e• Flexible with a light bounce\u003c\/p\u003e\n\u003cp\u003e• Slip Resistant\u003c\/p\u003e\n\u003cp\u003e• Easy to lay\u003c\/p\u003e\n\u003cp\u003e• Easy to clean\u003c\/p\u003e\n\u003cp\u003e• Meet UK Fire and Smoke Emission Regulations\u003c\/p\u003e\n\u003cp\u003e• Sound Resistant\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting we can custom-manufacture mats of either 20, 25 or 40mm thickness to suit and also in a range of colours; black with green, blue or red fleck, or solid green, blue or red tiles. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003eThis heavy-duty mat is backed with a full commercial 5-year warranty and should never need replaced. Once the matting is laid please mop the matting with hot water to remove the silicone layer and leave the matting to dry before laying equipment. The matting is very hard wearing and only needs cleaned with hot soapy water.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714890801306,"sku":"PSMA0003","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSMA0003-Pro1x1mGymMatting-GymFlooring-HeroRender.jpg?v=1748421405"},{"product_id":"plate-loaded-iso-incline-leg-press","title":"Plate Loading ISO Incline Leg Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull range of depth for heavy duty leg pressing\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eBack-supported leg pressing\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series Incline Leg Press provides users with a heavy duty, multi-angle machine, with 3, extended weight-pin holders for maximum pressing weight. The back pad on the leg press has been engineered to provide a full range of seating angles to isolate and develop user’s leg muscles. The unique leg press design can be used lying, almost horizontally, for an extended range, or seated at a range of upright angles, for a more traditional leg press motion.\u003c\/p\u003e\n\u003cp\u003eLeg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. It’s modern, user-friendly design easily allows users to comfortably perform (and move between) single leg or dual leg presses, whilst the non-slip diamond cut foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003eThe ISO leg press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41714897256602,"sku":"PSSS0014","price":2999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Resized_render.jpg?v=1774958113"},{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-shoulder-press","title":"Plate Loading ISO Shoulder Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Shoulder Press offers a natural and very ‘true’ pressing motion. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of shoulder pressing exercises. As all Primal ISO Machines have single levers, you can train using one arm or both to isolate the shoulder muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice. Traditionally, the machine shoulder press exercise is performed seated, facing outwards from the machine and using fixed handles.\u003c\/p\u003e\n\u003cp\u003eOn the Primal ISO shoulder Press you can perform both a seated, front-facing press exercise and a standing machine-facing press. The machine is also engineered to support both single and dual-arm lifts and is also excellent for safely performing standing power presses, all of which make this the premier shoulder press machine on the market.\u003c\/p\u003e\n\u003cp\u003eThe ISO shoulder press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714898501786,"sku":"PSSS0008","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0008-PerformancePlateLoadingISOShoulderPress-PlateLoadedMachines-HeroRender.png?v=1774958114"},{"product_id":"plate-loaded-iso-chest-press","title":"Plate Loading ISO Chest Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO lever plate-loaded machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Chest Press offers a natural and very ‘true’ pressing motion and is a ‘must have’ item for any commercial gym or sports facility. Aside from its aesthetic appeal, the ergonomic and user-friendly design make this a far superior product to any chest press machine on the market. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of chest pressing exercises. As all Primal ISO machines have single levers, you can train using one arm or both to isolate the chest muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice.\u003c\/p\u003e\n\u003cp\u003eTraditional, fixed-arm chest press machines offer one range of motion however, the Primal version also supports single arm pressing and single arm, side-facing chest presses in additional to the traditional chest press position. As the chest press machine has extended weight pins, the machine can also be loaded for heavy partial reps, which can be performed with maximum safety by users.\u003c\/p\u003e\n\u003cp\u003eThe ISO Chest Press is one of twenty Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714898796698,"sku":"PSSS0007","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0007-Performance_Plate_Loading_ISO_Chest_Press-Plate_Loaded_Machines-Hero_Render.png?v=1774958113"},{"product_id":"primal-strength-stealth-commercial-functional-trainer-dual-adjustable-pulley","title":"Functional Trainer \/ Dual Adjustable Pulley","description":"\u003cp\u003eThe Primal Performance Series Functional Trainer has been engineered to be an ultra-smooth, dual-adjustable pulley that will stand out in any commercial training facility. The heavy duty design ensures it is perfect for sports team’s facilities, commercial gyms, PT studios or as a multi-use trainer in a hotel or school environment.\u003c\/p\u003e\n\u003cp\u003eThe functional trainer offers a wide variety of cable exercises and comes with a huge range of accessories. The accessories include; a hardened-chrome, double-clip squat bar, a hardened-chrome, double-clip EZ bar, several different nylon handles including long and short stirrup handles, ankle attachment, a golf club handle, 2x hardened-chrome stirrup handles, double tricep rope and has a step support for ease of access to the premium, full width, Rubber Grip Chin-Up handles.\u003c\/p\u003e\n\u003cp\u003eThe Functional trainer has two numbered 100kg weight stacks that increase in 5kg increments. It comes with an exercise chart and has metal shroud guards, the shrouds can be removed but offer safety to other users in a light commercial environment. The functional trainer doesn’t have plastic pop pins or any inferior parts often found on cheaper dual pulleys or functional trainers and is finished with ionised-metal weight-stack pins, metal pop pins on the pulleys, bush-bearing pulley wheels and commercial grade cables. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714901385370,"sku":"PSSS0005","price":2599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/psss0005-p8-front-image-commercial-elite-fitness-functional-trainer_1-1-1.jpg?v=1774958113"},{"product_id":"concept-2-skierg-black","title":"Concept 2 SkiErg (Black)","description":"\u003cp\u003eThe Concept2 SkiErg makes the sport of Nordic skiing available to everyone. Long recognized as delivering one of the toughest workouts around, Nordic skiing develops both strength and endurance and exercises the legs as well as the arms and core. The SkiErg can be used for both double pole and classic alternating arm technique.\u003c\/p\u003e\n\u003cp\u003eThe SkiErg uses the same flywheel resistance and electronic monitoring systems as our indoor rower, the proven choice of rowing athletes around the world since 1981, so you can rest assured that the machine is made to last. As well as being durable and well built, the SkiErg is sophisticated too, with an advanced monitor that provides immediate, accurate performance data.\u003c\/p\u003e\n\u003cp\u003eWhether you’re an  cross-country skier looking to improve your poling power, a weekend enthusiast wanting to get into shape for the ski season, or just someone looking for a great workout, the SkiErg will help you achieve your goals.\u003c\/p\u003e\n\u003ch3\u003eSkiErg Specifications:\u003c\/h3\u003e\n\u003cp\u003eMonitor: PM5\u003c\/p\u003e\n\u003cp\u003ePower Generation for PM Takes two D cell batteries. SkiErg provides operating power when machine is in use.\u003c\/p\u003e\n\u003cp\u003eFrame: Aluminum\u003c\/p\u003e\n\u003cp\u003eFinish: Powder coat\u003c\/p\u003e\n\u003cp\u003eColor Scheme: Black\u003c\/p\u003e\n\u003cp\u003eSpace Requirements: Wall Mounted - Width at bottom: 19in (48.3cm) Width at top - 20.5in (52cm) Depth - 16 in (40.6cm) Height - 83.5in (212cm)\u003c\/p\u003e\n\u003cp\u003eMounted on Floor Stand: 24in x 52in x 85in (61cm x 132cm x 215.9cm)\u003c\/p\u003e\n\u003cp\u003eMachine Weight: SkiErg - 46 lbs (20.9kg) Floor stand - 35 lbs (16kg)\u003c\/p\u003e\n\u003cp\u003eShipping Dimensions: SkiErg - 21 in x 19 in x 49 in (54cm x 49cm x 125cm) Floor stand - 5 in x 26 in x 53 in (13cm x 66cm x 135cm)\u003c\/p\u003e\n\u003cp\u003eShipping Weight: SkiErg - 61 lbs (28kg) Floor stand - 38 lbs (18kg)\u003c\/p\u003e\n\u003cp\u003eBase\/Stand Sold Separately\u003c\/p\u003e","brand":"Concept2","offers":[{"title":"Default Title","offer_id":41714908856474,"sku":"PSRM0006","price":1014.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSRM0006-Concept-2-SkiErg-Skiers-HIIT-Cardio-Hero-Render.jpg?v=1774958112"},{"product_id":"concept-2-skierg-floor-stand","title":"Concept 2 SkiErg Floor Stand","description":"\u003cp\u003eThe floor stand provides an alternative method of supporting the SkiErg if wall mounting is not an option. It makes the SkiErg free standing, allowing you to use the SkiErg anywhere. With a steel support and wood interior, the floor stand is tough and well-built, yet has caster wheels to move it easily into and out of place. The anti-skid, wear-resistant base offers firm footing.\u003c\/p\u003e\n\u003cp\u003eThe floor stand is suitable for use with most wheelchairs.\u003c\/p\u003e\n\u003cp\u003eDimensions\u003c\/p\u003e\n\u003cp\u003eFloor stand base: 24 in x 52 in (61 cm x 132 cm) Floor stand installed on SkiErg: 24 in x 52 in x 85 in (61 cm x 132 cm x 215.9 cm)\u003c\/p\u003e","brand":"Concept2","offers":[{"title":"Default Title","offer_id":41714909446298,"sku":"PSRM0007","price":314.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/skierg2-stand-solo.jpg?v=1646474782"},{"product_id":"leg-press-attachment-for-elite-power-rack-smith-machine-functional-trainer-system","title":"Leg Press Attachment for MRX 7.0","description":"\u003cp\u003eUpgrade your \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-personal-series-rack-system-mrx7-0?_pos=1\u0026amp;_psq=PSPR2006\u0026amp;_ss=e\u0026amp;_v=1.0#slide2\" title=\"Multi rack gym system.\"\u003ePrimal Personal Series Multi Rack System MRX 7.0\u003c\/a\u003e with this sleek leg press attachment which is suitable for any user height.\u003c\/p\u003e\n\u003cp\u003eSimply rack and re-rack the leg press at any of the Smith Machine height options. The safety catcher can also be positioned to suit any required height. Once the attachment has been set into position, simply extend to release the leg press plate from its secured position, perform your chosen leg press or calf raise movement and re-rack into the secure position.\u003c\/p\u003e\n\u003cp\u003eThe Personal Series Leg Press Attachment is ideal for single or dual leg training exercises in a home gym environment.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714914328730,"sku":"PSPR2017","price":139.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/leg-press-attachment-for-elite-power-rack-smith-machine-functional-trainer-system.jpg?v=1646474985"},{"product_id":"primal-strength-commercial-monster-rack-system","title":"Multi Rack System - MRX 9.0","description":"\u003cp\u003eThe Primal Personal Series MRX9.0 Multi Rack System is designed to cover some of the most popular machines normally associated with a commercial gym, whilst taking up considerably less space than multiple pieces of equipment. The core machines covered by the Primal Personal Series MRX9.0 Multi Rack System are: Half Rack, Functional Trainer, Smith Machine, Lat Pull-down\/Low Cable Row and Vertical Leg Press (when purchased with the optional extra leg press foot plate).\u003c\/p\u003e\n\u003cp\u003eThe Primal Personal Series MRX9.0 Multi Rack System has been engineered for use in a light commercial gym facility, personal training studio, hotel, school or as a premium home gym solution.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with metal stack shrouds and finished with a double layer black powder coating, this elite equipment is made for long lasting performance and features a 5 year frame warranty for added peace of mind.\u003c\/p\u003e\n\u003cp\u003eThe included multi-adjustable Functional Trainer is built for fitness users of all levels and provides excellent workout flexibility with 26 different cable adjustment positions for a variety of exercise motions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2 x Connectable 125kg weight stacks for Lat Pull Down and Low Row (2:1 weight ratio when not connect, 1:1 when connected)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual adjustable pulley system (DAP\/Functional Trainer) with adjustable swivel arms\u003c\/li\u003e\n\u003cli\u003e250kg Smith Machine Max Weight Capacity\u003c\/li\u003e\n\u003cli\u003e30mm knurled Smith Machine bar with sealed bearings, multi-hook options and 203.6\u003c\/li\u003e\n\u003cli\u003eCommercial, aircraft-grade pulley cables tested to a 1000kg capacity\u003c\/li\u003e\n\u003cli\u003eClose spacing half rack holes for multiple adjustments\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWidth Adjustable Swivel Handle Pull-Up and Cannonball Grips\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHardened stainless steel, chrome, matte and hardened nylon finishes to ensure the system performs in a heavy-duty commercial environment\u003c\/li\u003e\n\u003cli\u003eAlso Includes; 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mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003e250KG\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Microsoft YaHei UI'; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003eJ-Hooks – 300KG\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Microsoft YaHei UI'; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003eSafety Catchers – 300KG\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Microsoft YaHei UI'; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Microsoft YaHei UI'; mso-bidi-font-family: Calibri; color: black;\"\u003eSmith Machine unloaded weight – 20KG\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: 'Microsoft YaHei UI'; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eIncluded Attachments\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStorage Bullhorns x 4\u003c\/li\u003e\n\u003cli\u003eSmith Leg Press Footplate\u003c\/li\u003e\n\u003cli\u003eHip Thrust Attachment\u003c\/li\u003e\n\u003cli\u003eBarbell Holder\u003c\/li\u003e\n\u003cli\u003eStorage Board\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStorage Hooks x 10\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAluminium Cable Handles (Pair)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMax Grip Handle - Close Grip\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMax Grip Handle - Mid-Grip\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual Pulley Attachment - Straight Bar\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual Pulley Attachment - EZ Bar\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTricep Rope\u003c\/li\u003e\n\u003cli\u003eLandmine Attachment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e This is the new ultra premium paint finish, double layered with zinc under coat and the a unique crinkle gloss black. It is a far superior finish that we expect 5+ years of life out of and in accelerated salt and humidity testing beat out the old finish by literally years.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":54845509304707,"sku":"PSPR3020WI","price":4499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/1_f49102f6-4cd7-4f2a-bacb-d075e04c4096.png?v=1774958113"},{"product_id":"concept-2-model-d-pm5-black","title":"Concept 2 Model D PM5 (Black) RowErg","description":"\u003cp\u003eThe dependable performance of our Model D Indoor Rower ( RowErg ) has made it the best selling indoor rower in the world. Recognized by competitive rowers as the standard for indoor training, the Model D delivers an effective cardiovascular workout that will increase your fitness level and tone your physique. At a fraction of the cost of other home fitness equipment or a yearly gym membership, you can have the luxury of working out in your home whenever you choose…and get a great workout to boot.\u003c\/p\u003e\n\u003cp\u003eWe value practical design: our Model D is efficiently engineered and will last a lifetime. The Model D you buy is the same machine used by Olympic- and -level athletes to train for their sport—it’ll take the abuse of heavy training day after day. If you’re looking for a solid piece of exercise equipment at a great value, the Model D is the perfect choice.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Concept2","offers":[{"title":"Default Title","offer_id":41714918555802,"sku":"PSRM0001","price":1189.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSRM0001-Concept2-Row-Erg-Model-D-PM5-HIIT-Cardio-Hero-Render.jpg?v=1774958112"},{"product_id":"primal-strength-compact-dual-adjustable-pulley-functional-trainer","title":"Functional Trainer \/ Dual Adjustable Pulley","description":"\u003cp\u003eThe Personal Series Functional Trainer has been expertly designed and engineered to be an ultra-smooth dual adjustable pulley machine offering a wide variety of exercises. The functional trainer has two 90kg weight stacks in 5kg increments.\u003c\/p\u003e\n\u003cp\u003eThe compact, space-saving design is perfect for any home or private training facility. Updated for 2025, it now features an instructional placard, upgraded cable handles, all aluminium pulley wheels and front and back weight-stack shroud guards.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIts multi-grip chin-up handles are coated in premium rubber for a smooth grip, which ensures they won’t deteriorate like inferior products over time, maintaining your hands and grip during the most vigorous workouts.\u003c\/p\u003e\n\u003cp\u003eThis functional trainer consists of a dual adjustable pulley attached to two 90kg weight stacks working up from 5kg. Metal pop-pins separate our powder-coated plates, connected via 1000kg rated cables, robust bush-bearing pulley wheels with each pulley arm having the option of 15 adjustment points. All held together on a solid and reliable 2mm steel frame, with black powder-coating.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn the case of using a straight bar, cable handles or the golf handle attachment, our Personal Series Functional Trainer has you covered. It includes carabiner clips should you wish to fully accessorise this space-saving piece of equipment, ideal for any home environment.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714922946714,"sku":"PSSS2035","price":1499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS2035-Personal-Series-Functional-Trainer-Dual-Adjustable-Pulley-Athlete-HeroImage_933f4d97-6e7d-4fef-b64e-90b9d6a7165f.jpg?v=1774958112"},{"product_id":"glute-ham-developer-ghd","title":"Glute Ham Developer (GHD)","description":"\u003cp\u003eUpgrade your commercial space with the Primal Performance Series Glute Ham Developer (GHD), a premium GHD which is a must use machine in strength and conditioning programmes for hamstring, glute, and posterior chain training.\u003c\/p\u003e\n\u003cp\u003eMulti-adjustable for both length and height with quick-release pop pins, trainers can set their perfect position smoothly and achieve maximum activation of a variety of lower body muscle groups. \u003c\/p\u003e\n\u003cp\u003eEngineered with 3mm commercial-grade steel and powder coated in a Matte Black finish, the Primal Performance Series GHD is built to withstand high-intensity use in busy commercial gyms or performance centres.\u003c\/p\u003e\n\u003cp\u003eIt also features dual rip-resistant padding, durable upholstery and is backed by a full commercial 5-year frame warranty for added assurance.\u003c\/p\u003e\n\u003cp\u003eThis specialist weight bench is designed with versatility in mind, featuring resistance band hooks, support handles on the footplate and adjustable pads which allow a wide range of exercise as listed below:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePossible exercises\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGlute Ham Raises\u003c\/li\u003e\n\u003cli\u003eReverse Hypers\u003c\/li\u003e\n\u003cli\u003eBack Raises\u003c\/li\u003e\n\u003cli\u003eOne Leg Glute Ham Raises\u003c\/li\u003e\n\u003cli\u003eOne Leg Back Raises\u003c\/li\u003e\n\u003cli\u003eSide Bending Torso Rotations\u003c\/li\u003e\n\u003cli\u003eRussian Twists\u003c\/li\u003e\n\u003cli\u003ePower Band Supported Glute Ham Raises\u003c\/li\u003e\n\u003cli\u003ePower Band Supported Back Raises\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714923667610,"sku":"PSSS0054","price":999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0054-Performance_Series_GHD-Weight_Benches-Render.jpg?v=1774958112"},{"product_id":"primal-strength-commercial-v2-belt-squat-machine","title":"Belt Squat Machine","description":"\u003cp\u003eRe-engineered to give even more training variety and with a sleek new look, the Primal V2 Belt Squat is designed to allow users to perform a full depth squat without loading the muscles of the lower back. You can now push your legs and glutes to the limit whilst avoiding troublesome back pain or fatigue!\u003c\/p\u003e\n\u003cp\u003eWith dual brake handles giving 2 choices of starting height, and a 3 position adjustable belt, it's easy to set the starting position to suit your height and individual squatting style; no more “taking a knee” to get the belt on.\u003c\/p\u003e\n\u003cp\u003eLoad up the bullhorns with up to 600kg of Primal Olympic plates, bands, or a combination of both and adjust the padded belt to the perfect position on your hips. Ready? Pull the lever to disengage the safety catch then use the support handles to keep your torso upright as you sit into a full depth squat with no lower back loading. Get the incredible quad, hamstring and glute activation that only squatting can provide, with none of the downsides of the traditional barbell movement. With your set complete, pull the lever to engage the safety catch and lower the lever to rest on the heavy duty solid steel pin, then you can safely remove the belt whilst still in a comfortable standing posture.\u003c\/p\u003e\n\u003cp\u003eThe V2 Belt Squat comes with more training functions than ever.\u003c\/p\u003e\n\u003cp\u003eDual brake pin positions allow the possibility of isometric “pin squats”. Lifting the weight to the mid point and then continuing to push against the unyielding resistance of the solid steel brake pin will build strength through the mid-range sticking point of the squat.\u003c\/p\u003e\n\u003cp\u003eThe redesigned main stem extends out to the front edge of the platform, leaving room for your hips so you can now comfortably perform a perfectly angled T-Bar row by simply clipping a cable handle handle to the carabiner.\u003c\/p\u003e\n\u003cp\u003eThe front ramp is designed to apply a pre-stretch to the posterior chain, giving a perfect position for performing Romanian Deadlifts with the lever stem. Just clip handle to the carabiner, stand with your toes elevated on the ramp, facing the platform, and allow the lever stem move down and away from your body as you perform each rep. You'll feel glute and hamstring pre-stretch and recruitment like never before, right from the very first rep.\u003c\/p\u003e\n\u003cp\u003eAdd the re-engineered dip handles and you can put an end to piles of plates clanking dangerously between your legs during loaded dips! With the choice of 3 bottom positions (brake 1, brake 2, or both brakes off) and 6 height options for the dip bars, you're assured of a safe and comfortable start position regardless of your height. Just clip the carabiner to the lever arm and get to work on your pecs, shoulders and triceps, then unclip the carabineer when your done.\u003c\/p\u003e\n\u003cp\u003eEngineered from heavy gauge commercial grade steel and finished in chip resistant matt nero powder coat the Primal Belt Squat is the optimum solution to building fantastic leg strength and development for anyone who finds squatting with the bar awkward or uncomfortable. Add the incredible variety of secondary functions including rows, dips, and deadlifts and it's clear that the V2 Belt Squat offers unbeatable value for any gym or studio.\u003c\/p\u003e\n\u003cp\u003eThe 115cm wide non slip platform accommodates both wide and narrow stance squats, as well as lunges, loaded “marches”, band resisted explosive jumps and countless other sports specific Strength and Conditioning movements.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eUnloaded Weight is 20Kg\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714925928602,"sku":"PSSS0072","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0072-PerformanceBeltSquatMachine-PlateLoadedMachines-HeroImage.png?v=1774958113"},{"product_id":"primal-strength-commercial-upright-10-pair-hex-rubber-dumbbell-rack-matte-black","title":"10 Pair Upright Dumbbell Rack","description":"\u003cp\u003eUpgrade your commercial gym storage with the Performance Series 10 Pair Upright Dumbbell Rack, an accessible and space-efficient way to store 1-10kg dumbbells.\u003c\/p\u003e\n\u003cp\u003eThis sleek vertical \u003ca title=\"Dumbbell racks\" href=\"https:\/\/www.primalstrength.com\/collections\/dumbbell-racks\"\u003edumbbell rack\u003c\/a\u003e is engineered to fit flush against gym wall and the front facing design allows for easy access to store and pick up \u003ca title=\"Dumbbells\" href=\"https:\/\/www.primalstrength.com\/collections\/dumbbells\"\u003edumbbells\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with a durable zinc paint coating, this compact dumbbell storage is built for high volume use in commercial gyms and performance centres. The Performance Series 10 Pair Upright Dumbbell Rack is also backed by an impressive 5 year commercial frame warranty with 2 years on parts, for added assurance.\u003c\/p\u003e\n\u003cp\u003eCompatible with both our round and hex dumbbells in increments from 1kg to 10kg only, this \u003ca title=\"Weight Racks\" href=\"https:\/\/www.primalstrength.com\/collections\/weight-racks\"\u003eweight rack\u003c\/a\u003e also features a shelve at the top to store \u003ca title=\"Kettlebells\" href=\"https:\/\/www.primalstrength.com\/collections\/kettlebells\"\u003ekettlebells\u003c\/a\u003e or other \u003ca title=\"Gym Accessories\" href=\"https:\/\/www.primalstrength.com\/collections\/studio-and-gym-accessories\"\u003egym accessories\u003c\/a\u003e.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714944409754,"sku":"PSST3009","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/DUMBELLRACK-ONWHITE.png?v=1777943233"},{"product_id":"6-pair-upright-dumbbell-rack","title":"6 Pair Upright Dumbbell Rack","description":"\u003cp\u003eUpgrade your commercial gym storage with the Performance Series 6 Pair Upright Dumbbell Rack, an accessible and space-efficient way to store your \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/hex-dumbbells\" title=\"Hex Dumbbells\"\u003ehex dumbbells\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThis sleek vertical \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/dumbbell-racks\" title=\"Dumbbell Racks\"\u003edumbbell rack\u003c\/a\u003e is engineered to fit flush against gym wall and the front facing design allows for easy access to store and pick up \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/dumbbells\" title=\"Dumbbells\"\u003edumbbells\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with a durable zinc paint coating, this compact dumbbell storage is built for high volume use in commercial gyms and performance centres. The Performance Series 6 Pair Upright Dumbbell Rack is also backed by an impressive 5 year commercial frame warranty with 2 years on parts, for added assurance.\u003c\/p\u003e\n\u003cp\u003eCompatible with hex dumbbells in increments from 5kg to 30kg, this \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-racks\" title=\"Weight Racks\"\u003eweight rack\u003c\/a\u003e also features a shelve at the top to store \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/kettlebells\" title=\"Kettlebells\"\u003ekettlebells\u003c\/a\u003e or other \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/studio-and-gym-accessories\" title=\"Gym Accessories\"\u003egym accessories\u003c\/a\u003e.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714944868506,"sku":"PSST2020","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSST2020-Performance-6-Pair-Upright-Dumbbell-Rack-Dumbbell-Racks-Hero-Render.jpg?v=1766399607"},{"product_id":"primal-strength-20mm-epdm-premium-1m-x-50cm-gym-tile","title":"Grey Fleck EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 17mm SBR and a 3mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe tiles come with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 40mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003estyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41714997100698,"sku":"PSMA0408","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/primalstrength-epdm-flooring-front-1.jpg?v=1646477610"},{"product_id":"primal-strength-competition-colour-bumper","title":"Rubber Calibrated Competition Bumper (Singles)","description":"\u003cp\u003eThe Performance Series Urethane Bumper Plates are our highest quality Olympic bumper plates. The Urethane bumper plates have a machined-steel core and every disc is calibrated and tolerance tested to under 5g. The premium Urethane finish ensures the discs are extremely hard-wearing with no bounce. The discs will not scratch, discolour or break and are perfect for Olympic lifting.\u003c\/p\u003e\n\u003cp\u003eAll Performance Series Urethane Bumper plates are Olympic colour-coded and meet the 450mm IWF diameter. The bumpers have a 50mm centre hole. As the discs have machined-steel cores and a Urethane finish they are thinner than our coloured bumper discs, allowing users to load a far higher volume of discs to their bar.\u003c\/p\u003e\n\u003cp\u003eBumper plate width:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10KG - 42MM\u003c\/li\u003e\n\u003cli\u003e15KG - 46MM\u003c\/li\u003e\n\u003cli\u003e20KG - 52MM\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe bumpers are aesthetically superb, with raised, Primal logos and large KG\/Training markers in white. The range comes colour-coded in: Grey (5kg), Green (10kg), Yellow (15kg), Blue (20kg) and Red (25kg). The Performance Series Urethane Bumper Plates can be used with any Olympic bar. Whilst the discs are extremely heavy-duty and hard-wearing we recommend the discs are used in a gym or training environment with the correct flooring and aren’t dropped on concrete floors. \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"15kg","offer_id":55163360805251,"sku":"PSWD0106","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSWD0106-Performance_15kg_Single_Rubber_Calibrated_Comp_Bumper-Calibrated_Plates-Hero_Render.jpg?v=1741963549"},{"product_id":"primal-strength-multi-adjustable-bench-with-foot-support","title":"Adjustable Bench with Foot Support","description":"\u003cp\u003eThe Primal Personal Series Adjustable Bench with Foot Support is the ultimate PT or high-end home bench.\u003c\/p\u003e\n\u003cp\u003eConstructed from robotically welded steel with a chrome back support, this weight bench is complete with multi-angle seat, adjustable back pad and foot support for ultimate flexibility.\u003c\/p\u003e\n\u003cp\u003eDesigned for home use but also perfectly suitable for PT studios, this is the perfect flat, incline or decline bench for a varied high intensity workout.\u003c\/p\u003e\n\u003cp\u003eCombine this versatile bench with dumbbells or with a Primal power rack for the complete workout session from your home or light commercial gym. \u003c\/p\u003e\n\u003cp\u003eFinished with premium foam padding and rip-resistant upholstery to ensure the bench is engineered to last, the Primal Personal Series Adjustable Bench with Foot Support also features laser cut Primal branding which adds a quality aesthetic to any gym environment.\u003c\/p\u003e\n\u003cp\u003eBuilt with durability in mind, this sturdy weight bench supports an impressive max weight capacity of 500kg (including the user) and is backed by a 5-year frame warranty, 2 years on parts and 1 year on pads \u0026amp; upholstery for added assurance during the most intense sessions.\u003c\/p\u003e\n\u003cp\u003eThis gym bench can easily be transported on its back wheels and the rubberised handle on the front facilitates easy movement of the bench during training.\u003c\/p\u003e\n\u003cp\u003eAs with all Primal benches, the Primal Personal Series Adjustable Bench with Foot Support doesn’t have any plastic parts or plastic pop pins which can often get damaged.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715020333210,"sku":"PSWB3023","price":299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSWB2023-Personal-Multi-Adjustable-Bench-With-Foot-Support-Adjustable-Benches-Hero-Image.jpg?v=1774957572"},{"product_id":"primal-strength-battle-rope-38mm10m-with-nylon-cover","title":"Battle Rope","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Primal Performance Series Battle Rope is crafted with top-grade material for strength and comfort. Its rubberised handles offer superior grip, and the canvas cover shields against dirt and perspiration. 10m in length and weighing in at 12kg, the rope is ideal for a multitude of conditioning exercises in and outdoors.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715023937690,"sku":"PSAC0129","price":109.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSAC0129-Performance_Battle_Rope-Functional_Accessories-Hero_Render.jpg?v=1741261674"},{"product_id":"primal-strength-speed-rope-steel-handle","title":"3m Speed Rope Steel Handle","description":"\u003cp\u003eThe PRIMAL Performance Series Speed Rope with Steel Handles is functional fitness accessory designed for those seeking a high-quality, reliable and versatile skipping experience. As a brand that's dedicated to empowering individuals to unleash their true strength potential, PRIMAL delivers equipment that will elevate your workout routine and help you defy limitations.\u003c\/p\u003e\n\u003cp\u003eFeaturing lightweight steel handles, the PRIMAL Performance Series Speed Rope ensures a comfortable and secure grip during your workout. The firm knurling, adorned with a laser-cut Primal logo, adds a touch of style and provides an even better grip for those intense skipping sessions.\u003c\/p\u003e\n\u003cp\u003eThe adjustable length of the speed rope caters to users of all heights, allowing for a tailored and efficient workout. Simply use the adjustable screw fixing to set the rope to your desired length and you're ready to start skipping.\u003c\/p\u003e\n\u003cp\u003eOne of the standout features of the PRIMAL Performance Series Speed Rope is its smooth swivel bearing, which delivers a rapid, multi-directional spin for a seamless and enjoyable skipping experience. This high-quality design helps you push your limits and achieve your fitness goals.\u003c\/p\u003e\n\u003cp\u003eChoose the PRIMAL Performance Series Speed Rope with Steel Handles and join the movement that's inspiring fitness enthusiasts across the nation. Experience the PRIMAL difference and elevate your workout with equipment that encourages you to tap into your inner strength. Let PRIMAL be your partner on your fitness journey, and together, we'll help you break boundaries and achieve greatness.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715025117338,"sku":"PSAC0135","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSAC0135-PerformanceSpeedRopeSteelHandle-FunctionalAccessories-HeroRender.png?v=1774958113"},{"product_id":"primal-strength-wall-mounted-rope-anchor","title":"Wall Mounted Rope Anchor","description":"\u003cp class=\"p1\"\u003eThe Primal Wall Mounted Rope Anchor is the perfect fixing point for any functional area. Simply fix the mount to any solid wall or wood using thunder bolts or similar and you have the perfect holder for battle ropes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715025346714,"sku":"PSAC0137","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-Wall-Mounted-Rope-Anchor.jpg?v=1646479076"},{"product_id":"primal-strength-bar-jack","title":"Barbell Jack","description":"\u003cp data-mce-fragment=\"1\"\u003eEnhance your lifting routine with our versatile Farmers Walk Handles, these heavy-duty handles are designed to effortlessly lift any bar and remove plates, making your gym sessions more efficient than ever.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eKey Features:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWelded Base Frame: Built for stability and durability, ensuring your safety during heavy lifts.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRubberised Handle: Provides a comfortable and secure grip, reducing strain on your hands.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMax Load Weight: Capable of handling up to an impressive 350KG, these handles are ready for your most demanding workouts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUpgrade your lifting experience and take your strength training to new levels with  Farmers Walk Handles.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715027181722,"sku":"PSBA2039","price":143.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/7A8A0741.jpg?v=1775208551"},{"product_id":"primal-strength-ab-mat","title":"Ab Mat","description":"\u003cp\u003eThis Primal Ab Mat is a simple Ab mat that allows athletes to perform effective sit-ups and crunches all while reducing discomfort and sustaining greater balance.\u003c\/p\u003e\n\u003cp\u003eThe Primal Ab Mat is made from a durable, contoured vinyl material. It’s designed to engage the full range of motion needed to work your abdominals, improving a wide variety of exercises that isolate the abs and obliques.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715027476634,"sku":"PSMA0029","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Mat_1.jpg?v=1714492929"},{"product_id":"primal-strength-40mm-epdm-premium-ramped-edge-1m-x-0-25m-x-40mm","title":"Grey Fleck EPDM 40mm - Edge (1m x 0.25m) - INCLUDING CLIPS","description":"\u003cul\u003e\n\u003cli\u003eGym Floori100cm by 25cm Width Edge\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSlopes from 40mm to the Ground to Ensure No Trip Hazard\u003c\/li\u003e\n\u003cli\u003eBlack Top Layer with Grey EPDM Fleck \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBonds to Floor to Create Perfect Finish\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePerfect with 40mm EPDM Tiles \u0026amp; 40mm EPDM Corners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Performance Series Grey Fleck EPDM 40mm Edge is a high-quality gym flooring solution designed for both home and commercial gym owners seeking the best in durability and safety. As a brand that's committed to empowering individuals to discover their true strength potential, PRIMAL offers equipment that stands the test of time, enhancing your gym environment and workout experience.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMeasuring 100cm in length and 25cm in width, the EPDM 40mm Edge is designed to seamlessly slope from 40mm to the ground, ensuring a smooth transition and eliminating the risk of trip hazards. The black EPDM top layer adds a stylish appearance and offers exceptional durability, making it the perfect addition to your gym flooring.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Performance Series Grey Fleck EPDM 40mm Edge is designed to bond to the floor for a flawless finish, complementing the 40mm EPDM Tiles and 40mm EPDM Corners in the same range. This cohesive flooring solution creates a professional and inviting atmosphere in your gym, enhancing the workout experience for all users.\u003c\/p\u003e\n\u003cp\u003eThis long-lasting, reliable flooring solution is an investment that will continue to serve your gym well into the future.\u003c\/p\u003e\n\u003cp\u003eChoose the PRIMAL Performance Series Grey Fleck EPDM 40mm Edge for your gym flooring needs and join the movement that's inspiring gym owners and fitness enthusiasts across the nation. Experience the PRIMAL difference and elevate your gym environment with equipment that defies limitations and encourages everyone to tap into the strength within. Let PRIMAL be your partner on this journey, and together, we'll help you create the ultimate workout space.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715027673242,"sku":"PSMA0418","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-EDPM-Ramped-Edge.jpg?v=1646479281"},{"product_id":"primal-strength-20mm-epdm-premium-ramped-edge-0-5m-x-0-15m-x-20mm","title":"Grey Fleck EPDM 20mm - Edge (1m x 0.25m) - INCLUDING CLIPS","description":"\u003cul\u003e\n\u003cli class=\"p1\"\u003e100cm by 25cm Width Edge\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSlopes from 20mm to the Ground to Ensure No Trip hazard\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBlack Top Layer with Grey EPDM Fleck \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBonds to Floor to Create Perfect Finish\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePerfect with 20mm EPDM Tiles, 20mm EPDM Corners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Performance Series Grey Fleck EPDM 20mm Edge – is a robust flooring solution designed to withstand the rigours of any gym environment, this edge piece seamlessly integrates with our 20mm EPDM Tiles and Corners, providing a safe and durable flooring solution that caters to the fearless athletes and gritty gym owners who demand the best.\u003c\/p\u003e\n\u003cp\u003eMeasuring 100cm by 25cm, each edge slopes gently from 20mm to the ground, ensuring no trip hazards and promoting a secure workout space for everyone. The PRIMAL Performance Series Grey Fleck EPDM Edge showcases a top layer of black EPDM that effortlessly bonds to the floor, creating a flawless finish to match the unrelenting drive of those who push their limits daily.\u003c\/p\u003e\n\u003cp\u003eOur flooring solution embodies the PRIMAL ethos of raising the bar. As a proud brand that never settles, we've engineered this edge piece with the same passion and commitment to excellence that defines all PRIMAL products. It's time to elevate your gym flooring.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Performance Series Grey Fleck EPDM 20mm Edge, with its INCLUDED CLIPS, offers effortless installation and is designed to work harmoniously with our range of EPDM Tiles and Corners. This ensures a cohesive, professional appearance.\u003c\/p\u003e\n\u003cp\u003eExperience the PRIMAL difference and step onto a flooring solution that is as relentless and resilient as you are. The PRIMAL Performance Series Grey Fleck EPDM 20mm Edge – built for those who demand nothing less than the best.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715027935386,"sku":"PSMA0420","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-EDPM-Ramped-Edge_f3b4defa-baef-41d5-b952-0409c9e526f1.jpg?v=1646479299"},{"product_id":"primal-strength-premium-rubber-tile-corner-edge-550-400-x150-x20mm-3mm-epdm-top-layer","title":"Grey Fleck EPDM 40mm - Corner (0.5m x 0.5m x 0.25m) - INCLUDING CLIPS","description":"\u003cul\u003e\n\u003cli class=\"p1\"\u003e50cm by 50cm Lengths with 25cm Width\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSlopes from 20mm to the Ground to Ensure no Trip hazard\u003c\/li\u003e\n\u003cli\u003eBlack Top Layer with Grey EPDM Fleck\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBonds to Floor to Create Perfect Finish\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePerfect with 20mm EPDM Tiles, 20mm EPDM Edges\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715028033690,"sku":"PSMA0419","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-EDPM-Corner-Tile_dd7dcb13-103d-446d-98cf-61df7d2ad1ca.jpg?v=1646479307"},{"product_id":"primal-strength-adjustable-monolift","title":"PXD- Adjustable Monolifts","description":"\u003cp\u003eThe Primal Adjustable Monolift attachments are compatible with the Performance Series Rig Systems and racks and any Power Rack with 1 inch holes and 75mm box section uprights. Monolift attachments are a staple to any strongman lifts allowing you to lift heavier without having to walk the bar out.\u003c\/p\u003e\n\u003cp\u003eFeaturing laser-etched Primal logo on each arm, premium rubber J-hooks to protect your bars, steel back plate to protect the uprights of your rack or right and locking screw. The Primal Adjustable Monolifts have been designed to move back into the rack once you have removed the bar from the j-hook and will remain there until you re-rack the bar.\u003c\/p\u003e\n\u003cp\u003eCompatible with most standard barbells including the Primal Safety Squat Bar.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715034259610,"sku":"PSPR0043-2","price":199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSPR0043-2-Performance-PXD-Adjustable-Monolifts-Rig-_-Rack-Attachments-Hero-Render.jpg?v=1748515997"},{"product_id":"primal-strength-commercial-iso-horizontal-chest-press","title":"Plate Loaded Horizontal Chest Press","description":"\u003cp\u003eThe Performance Series Plate Loaded Horizontal Chest Press is a top-tier strength equipment solution for home and commercial gym owners, as well as personal trainers seeking the highest quality, durability, and ergonomic design on the market. \u003c\/p\u003e\n\u003cp\u003eMeticulously designed to provide a full range of motion when pressing, ensuring an effective and comfortable workout. Its ergonomically crafted structure supports natural body movement, allowing users to engage their chest muscles optimally and safely.\u003c\/p\u003e\n\u003cp\u003eFeaturing independent arms, this commercial-grade chest press allows users to work each side of their chest independently, enabling balanced muscle development and accommodating unilateral training for those recovering from injuries or aiming to correct imbalances. The oversized bullhorns enhance grip and control, ensuring a secure and stable workout experience.\u003c\/p\u003e\n\u003cp\u003eEquipped with commercial pillow block bearings, the Performance Series Plate Loaded Horizontal Chest Press guarantees a smooth, fluid motion throughout the exercise, elevating the user's experience and reducing the risk of strain or injury. \u003c\/p\u003e\n\u003cp\u003eCombine this premium plate loaded machine with our \u003ca title=\"Rubber olympic weight plates.\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-rubber-olympic-weight-plate-sets\"\u003ePerformance Rubber Olympic Weight Plates\u003c\/a\u003e,\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715036946586,"sku":"PSSS2129","price":2199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/images2_c06c7077-7ae0-4e2c-aa74-4ca4679bae92.jpg?v=1769613066"},{"product_id":"primal-strength-commercial-iso-single-leg-extension","title":"Plate Loaded Leg Extension","description":"\u003cdiv id=\"collapsetab0_product-tabbed-content-default_1614956501714\" class=\"panel-collapse collapse in\" role=\"tabpanel\" aria-labelledby=\"headingtab0_product-tabbed-content-default_1614956501714\" aria-expanded=\"true\"\u003e\n\u003cdiv class=\"panel-body\"\u003e\n\u003cp\u003eTransform your commercial gym with the Performance Series Plate Loaded Leg Extension, the ultimate blend of smooth motion and durability in a \u003ca title=\"Strength gym machines\" href=\"https:\/\/www.primalstrength.com\/collections\/gym-machines\"\u003estrength machine\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThis premium plate loaded machine provides effective quadricep (quad) targeting by isolating this muscle group with minimal involvement from other muscles.\u003c\/p\u003e\n\u003cp\u003eBiomechanically optimised to a motion path which aligns with natural joint movement, this commercial-grade leg extension is ergonomically designed with a bell crank leverage system for variable resistance profile. This allows easier movement where quads are weakest, and harder where quads are strongest for maximum muscle activation.\u003c\/p\u003e\n\u003cp\u003eCombine the Performance Series Plate Loaded Leg Extension with other machines from our \u003ca title=\"Plate loaded gym machines\" href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\"\u003eplate loaded range\u003c\/a\u003e for a complete commercial gym kit out and use this machine with the \u003ca title=\"Urethane Olympic weight plates\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-urethane-olympic-discs-sets?_pos=4\u0026amp;_psq=Urethane+olympic+disc\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePrimal Performance Series Urethane Olympic Weight Discs\u003c\/a\u003e or \u003ca href=\"https:\/\/www.primalstrength.com\/products\/powerbands\" title=\"Fitness powerbands\"\u003ePowerbands\u003c\/a\u003e for enhanced workout performance.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with a durable matte black paint finish, this robust leg machine caters to fitness users of all levels with an impressive max user weight of 300kg. A 5-year full commercial frame warranty with 2 years on parts also provides added assurance during intense sessions in high traffic commercial gyms or performance centres.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715038060698,"sku":"PSSS0266","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0266-Performance-Plate-Loading-Leg-Extension-Plate-Loaded-Machines-Hero-Render.jpg?v=1752831452"},{"product_id":"primal-strength-commercial-glute-drive","title":"Plate Loaded Swivel Footplate Glute Drive","description":"\u003cp\u003eThe Performance Series Plate Loaded Glute Drive with Swivel Foot Plates is the ultimate commercial-grade machine for building strong, sculpted glutes. Engineered for commercial gyms, PT studios, and performance facilities, it delivers biomechanically precise movement to maximise glute activation while minimising lower back strain.\u003c\/p\u003e\n\u003cp\u003eDesigned with rotating, optionally lockable foot plates, this innovative \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/gym-machines\" title=\"Strength Machines.\"\u003estrength machine\u003c\/a\u003e allows natural hip and knee alignment, increasing muscle recruitment and exercise variety. The adjustable footplate angle and horizontal undercarriage adjustment ensure a perfect fit for users of all heights, making it ideal for diverse training environments.\u003c\/p\u003e\n\u003cp\u003eThis \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\" title=\"Plate Loaded Machines\"\u003eplate loaded machine\u003c\/a\u003e is built to withstand high volume use and is perfect for fitness beginners and performance athletes alike, supporting an impressive load of up to 400kg.\u003c\/p\u003e\n\u003cp\u003eConstructed from laser-cut, heavy-duty steel, the Glute Drive combines premium aesthetics with long-lasting durability. Urethane-injection moulded pads are contoured for comfort, with double-stitched covers to withstand high-traffic commercial use.\u003c\/p\u003e\n\u003cp\u003eWhether you’re targeting glute hypertrophy, enhancing athletic performance, or providing members with a safe and effective hip thrust alternative, this machine delivers unmatched results in a compact footprint.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715038191770,"sku":"PSSS0278","price":2199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0278-PerformanceSeriesSwivelPlateGluteDrive-PlateLoadedMachines-HeroRender.jpg?v=1769772437"},{"product_id":"pin-loaded-leg-extension","title":"125kg Pin-Select - Leg Extension","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eUnique dual hinge foot and knee adjusters\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715043729562,"sku":"PSSS0077","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Leg-Extension.jpg?v=1646480034"},{"product_id":"pin-loaded-chest-press","title":"125kg Pin-Select - Chest Press","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715043860634,"sku":"PSSS0080","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Chest-Press.jpg?v=1646480042"},{"product_id":"pin-loaded-lat-pulldown","title":"125kg Pin-Select - Lat Pulldown","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. 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