{"title":"Commercial Black Friday Deals","description":null,"products":[{"product_id":"primal-strength-stealth-primary-fitness-olympic-ez-ionised-bar-with-bush-bearings","title":"Black Ionised Olympic EZ Bar","description":"\u003cp\u003eThe Primal Performance Series Ionised Black Olympic EZ bar is a heavy duty curl bar engineered using brass bushings which not only prolong the life of the bar but are essential to reduce disc friction, allowing for smoother lifts. A lower grade EZ bars will use Allen Key secured end caps, which can quickly (and do frequently) break when used in a commercial gym environment, so the Pro Series EZ Bar design offers increased durability from inferior alternatives on the market.\u003c\/p\u003e\n\u003cp\u003eThe black, ionised finish on the bar improves with age, unlike “decorative” chrome bars, ionised finishes will never peel, flake or chip - which makes for a longer lasting, more aesthetically pleasing bar. The Performanc Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and tricep training. The knurled grip is 28.5mm with medium knurling.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Ionised Black Olympic EZ bar is one of 5 Core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero Ionised finish and is suitable with all Olympic-sized discs. We recommend using the EZ bar with our Primal Premium Rubber Olympic discs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714865307802,"sku":"PSBA0003","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0003-Pro_Olympic_Ionised_EZ_Bar-Olympic_Barbells-Empty_Render.png?v=1774958169"},{"product_id":"primal-strength-be-strong-dual-4-needle-olympic-bar","title":"Black 4 Needle 7ft Olympic Bar","description":"\u003cp\u003eThis heavy-duty 20kg \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e is crafted from high tensile steel with a durable black painting coating for superior grip and is backed by an impressive 2-year full commercial breaks warranty for added assurance during intense lifting sessions.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Primal Performance Series Black 4 Needle 7ft Olympic Bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support.\u003c\/p\u003e\n\u003cp\u003eThis 7ft Olympic grade bar has been engineered for multi-purpose daily use in Powerlifting, Olympic lifting or \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/functional-training\" title=\"Functional training equipment\"\u003efunctional training\u003c\/a\u003e routines. Combine with any \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/bumper-plates#slide1\" title=\"Bumper plates\"\u003ePrimal bumper plate\u003c\/a\u003e and \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-collars?_pos=1\u0026amp;_psq=collars\u0026amp;_ss=e\u0026amp;_v=1.0#slide1\" title=\"Barbell collars\"\u003ebarbell collars\u003c\/a\u003e for the complete lifting kit.\u003c\/p\u003e\n\u003cp\u003eTested to 160,000 pounds per square inch with a max loading capacity of 450kg, this robust light-commercial barbell can be used for the heavier Powerlifting sessions but also for dynamic Olympic lifts like snatches or clean \u0026amp; jerks. This is thanks to a medium whip which provides sufficient flexibility to generate speed under the bar for explosive movements. The combination of 1.2mm medium knurling and the smooth spin on this bar also gives added versatility for functional training exercises likes cleans or deadlifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714865701018,"sku":"PSBA0005","price":199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0005-Pro-4-Needle-7ft-Olympic-Bar-Olympic-Barbells-Hero-Render.jpg?v=1774958168"},{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-shoulder-press","title":"Plate Loading ISO Shoulder Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Shoulder Press offers a natural and very ‘true’ pressing motion. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of shoulder pressing exercises. As all Primal ISO Machines have single levers, you can train using one arm or both to isolate the shoulder muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice. Traditionally, the machine shoulder press exercise is performed seated, facing outwards from the machine and using fixed handles.\u003c\/p\u003e\n\u003cp\u003eOn the Primal ISO shoulder Press you can perform both a seated, front-facing press exercise and a standing machine-facing press. The machine is also engineered to support both single and dual-arm lifts and is also excellent for safely performing standing power presses, all of which make this the premier shoulder press machine on the market.\u003c\/p\u003e\n\u003cp\u003eThe ISO shoulder press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714898501786,"sku":"PSSS0008","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0008-PerformancePlateLoadingISOShoulderPress-PlateLoadedMachines-HeroRender.png?v=1774958114"},{"product_id":"primal-strength-commercial-combo-bench-matte-black","title":"Competition Combo Rack","description":"\u003cp\u003eEngineered for high-performance training environments, the Performance Series Competition Combo Rack delivers a durable and versatile workout solution which is ideal for powerlifting training.\u003c\/p\u003e\n\u003cp\u003eThis premium piece of commercial gym equipment combines the traditional squat rack and bench press stations, allowing for a variety of powerlifting and general strength movements.\u003c\/p\u003e\n\u003cp\u003eCombine this flexible workout station with other equipment from our \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/powerlifting\" title=\"Powerlifting style gym equipment.\"\u003ePowerlifting range\u003c\/a\u003e, like the \u003ca title=\"Olympic barbell designed for powerlifting training.\" href=\"https:\/\/www.primalstrength.com\/products\/primal-strength-austin-olympic-power-bar?_pos=1\u0026amp;_psq=austin\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eAustin Olympic Power Bar\u003c\/a\u003e, \u003ca title=\"Competition style barbell collars.\" href=\"https:\/\/www.primalstrength.com\/products\/performance-series-ipf-2-5kg-calibrated-collar?_pos=2\u0026amp;_psq=calibrated\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eCompetition Calibrated Collars\u003c\/a\u003e and our \u003ca title=\"Steel calibrated weight plates designed for powerlifting training.\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-v3-steel-calibrated-plate-singles?_pos=1\u0026amp;_psq=calibrated\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eSteel  Calibrated Plates\u003c\/a\u003e, for enhanced competition style training.\u003c\/p\u003e\n\u003cp\u003eWhether used for national-level competitions, powerlifting clubs or serious strength training, the Competition Combo Rack offers unmatched performance under heavy loads with an impressive 500kg max weight capacity. This specialist weight bench also incorporates replaceable wear components, commercial-grade finishes and is backed by a 5-year full commercial frame warranty with 2 years on parts for added assurance.\u003c\/p\u003e\n\u003cp\u003eFeaturing laser-cut height markings, premium stainless steel adjustment components and precision-engineered lever mechanisms for fast, repeatable setup between athletes. UHMW-protected bar catchers, safeties and face savers help protect barbell knurling while reducing wear and noise during training and competition.\u003c\/p\u003e\n\u003cp\u003eThe durable competition-grade bench pad provides exceptional stability and shoulder support, while the intelligent roll-in roll-out bench design allows for quick transitions between bench press and squat exercises. Oversized spotter platforms and adjustable safety systems offer confidence and security for both athletes and loaders throughout every lift.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003eKey Specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavy-Duty Construction:\u003c\/strong\u003e 75 x 75mm steel uprights with 3mm wall thickness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Load Capacity:\u003c\/strong\u003e 500kg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable Upright Angle:\u003c\/strong\u003e 5° tilt position for optimised squat and bench press setup\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Position Safety Arms:\u003c\/strong\u003e 5 height settings for enhanced lifter safety\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision J-Hook Adjustment:\u003c\/strong\u003e 11 positions with 50mm spacing increments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-Lift Height Adjustment:\u003c\/strong\u003e Rear-mounted lever system allows fast bar height changes without removing the loaded barbell\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtective Roller J-Hooks:\u003c\/strong\u003e Integrated rollers make bar centering effortless while protecting barbell knurling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntegrated Spotter Platform:\u003c\/strong\u003e Textured anti-slip surface provides secure footing for spotters during heavy lifts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable Competition Bench:\u003c\/strong\u003e Bolt-secured design with integrated handle and transport wheels for easy repositioning (bench is not intended for standalone use)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall Weight:\u003c\/strong\u003e 182kg\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Combo Rack + Power Bar + Competition Collars+ 259kg Plate Set + Raised Toast Plate Rack","offer_id":62759977976195,"sku":"PSPA5166","price":3999.99,"currency_code":"GBP","in_stock":true},{"title":"Combo Rack + Power Bar + Competition Collars","offer_id":62759946912131,"sku":"PSPA5165","price":2299.99,"currency_code":"GBP","in_stock":true},{"title":"Combo Rack","offer_id":62759946879363,"sku":"PSWB2016","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSWB2016-Competition-Combo-Rack-Specialist-Weight-Benches-Aerial-Render-2.png?v=1781671449"},{"product_id":"primal-strength-20mm-epdm-premium-1m-x-50cm-gym-tile","title":"Grey Fleck EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 17mm SBR and a 3mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe tiles come with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 40mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003estyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41714997100698,"sku":"PSMA0408","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/primalstrength-epdm-flooring-front-1.jpg?v=1646477610"},{"product_id":"primal-strength-speed-rope-steel-handle","title":"3m Speed Rope Steel Handle","description":"\u003cp\u003eThe PRIMAL Performance Series Speed Rope with Steel Handles is functional fitness accessory designed for those seeking a high-quality, reliable and versatile skipping experience. As a brand that's dedicated to empowering individuals to unleash their true strength potential, PRIMAL delivers equipment that will elevate your workout routine and help you defy limitations.\u003c\/p\u003e\n\u003cp\u003eFeaturing lightweight steel handles, the PRIMAL Performance Series Speed Rope ensures a comfortable and secure grip during your workout. The firm knurling, adorned with a laser-cut Primal logo, adds a touch of style and provides an even better grip for those intense skipping sessions.\u003c\/p\u003e\n\u003cp\u003eThe adjustable length of the speed rope caters to users of all heights, allowing for a tailored and efficient workout. Simply use the adjustable screw fixing to set the rope to your desired length and you're ready to start skipping.\u003c\/p\u003e\n\u003cp\u003eOne of the standout features of the PRIMAL Performance Series Speed Rope is its smooth swivel bearing, which delivers a rapid, multi-directional spin for a seamless and enjoyable skipping experience. This high-quality design helps you push your limits and achieve your fitness goals.\u003c\/p\u003e\n\u003cp\u003eChoose the PRIMAL Performance Series Speed Rope with Steel Handles and join the movement that's inspiring fitness enthusiasts across the nation. Experience the PRIMAL difference and elevate your workout with equipment that encourages you to tap into your inner strength. Let PRIMAL be your partner on your fitness journey, and together, we'll help you break boundaries and achieve greatness.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715025117338,"sku":"PSAC0135","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSAC0135-PerformanceSpeedRopeSteelHandle-FunctionalAccessories-HeroRender.png?v=1774958113"},{"product_id":"primal-strength-ab-mat","title":"Ab Mat","description":"\u003cp\u003eThis Primal Ab Mat is a simple Ab mat that allows athletes to perform effective sit-ups and crunches all while reducing discomfort and sustaining greater balance.\u003c\/p\u003e\n\u003cp\u003eThe Primal Ab Mat is made from a durable, contoured vinyl material. It’s designed to engage the full range of motion needed to work your abdominals, improving a wide variety of exercises that isolate the abs and obliques.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715027476634,"sku":"PSMA0029","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Mat_1.jpg?v=1714492929"},{"product_id":"primal-strength-commercial-iso-horizontal-chest-press","title":"Club Plate Loaded Horizontal Chest Press","description":"\u003cp\u003eThe Performance Series Plate Loaded Horizontal Chest Press is a top-tier strength equipment solution for home and commercial gym owners, as well as personal trainers seeking the highest quality, durability, and ergonomic design on the market. \u003c\/p\u003e\n\u003cp\u003eMeticulously designed to provide a full range of motion when pressing, ensuring an effective and comfortable workout. Its ergonomically crafted structure supports natural body movement, allowing users to engage their chest muscles optimally and safely.\u003c\/p\u003e\n\u003cp\u003eFeaturing independent arms, this commercial-grade chest press allows users to work each side of their chest independently, enabling balanced muscle development and accommodating unilateral training for those recovering from injuries or aiming to correct imbalances. The oversized bullhorns enhance grip and control, ensuring a secure and stable workout experience.\u003c\/p\u003e\n\u003cp\u003eEquipped with commercial pillow block bearings, the Performance Series Plate Loaded Horizontal Chest Press guarantees a smooth, fluid motion throughout the exercise, elevating the user's experience and reducing the risk of strain or injury. \u003c\/p\u003e\n\u003cp\u003eCombine this premium plate loaded machine with our \u003ca title=\"Rubber olympic weight plates.\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-rubber-olympic-weight-plate-sets\"\u003ePerformance Rubber Olympic Weight Plates\u003c\/a\u003e,\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715036946586,"sku":"PSSS2129","price":2199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/images2_c06c7077-7ae0-4e2c-aa74-4ca4679bae92.jpg?v=1769613066"},{"product_id":"primal-strength-commercial-iso-single-leg-extension","title":"Plate Loaded Leg Extension","description":"\u003cdiv id=\"collapsetab0_product-tabbed-content-default_1614956501714\" class=\"panel-collapse collapse in\" role=\"tabpanel\"\u003e\n\u003cdiv class=\"panel-body\"\u003e\n\u003cp\u003eTransform your commercial gym with the Performance Series Plate Loaded Leg Extension, the ultimate blend of smooth motion and durability in a \u003ca title=\"Strength gym machines\" href=\"https:\/\/www.primalstrength.com\/collections\/gym-machines\"\u003estrength machine\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThis premium plate loaded machine provides effective quadricep (quad) targeting by isolating this muscle group with minimal involvement from other muscles.\u003c\/p\u003e\n\u003cp\u003eBiomechanically optimised to a motion path which aligns with natural joint movement, this commercial-grade leg extension is ergonomically designed with a bell crank leverage system for variable resistance profile. This allows easier movement where quads are weakest, and harder where quads are strongest for maximum muscle activation.\u003c\/p\u003e\n\u003cp\u003eCombine the Performance Series Plate Loaded Leg Extension with other machines from our \u003ca title=\"Plate loaded gym machines\" href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\"\u003eplate loaded range\u003c\/a\u003e for a complete commercial gym kit out and use this machine with the \u003ca title=\"Urethane Olympic weight plates\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-urethane-olympic-discs-sets?_pos=4\u0026amp;_psq=Urethane+olympic+disc\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePrimal Performance Series Urethane Olympic Weight Discs\u003c\/a\u003e or \u003ca href=\"https:\/\/www.primalstrength.com\/products\/powerbands\" title=\"Fitness powerbands\"\u003ePowerbands\u003c\/a\u003e for enhanced workout performance.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with a durable matte black paint finish, this robust leg machine caters to fitness users of all levels with an impressive max user weight of 300kg. A 5-year full commercial frame warranty with 2 years on parts also provides added assurance during intense sessions in high traffic commercial gyms or performance centres.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715038060698,"sku":"PSSS0266","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0266-Performance-Plate-Loading-Leg-Extension-Plate-Loaded-Machines-Hero-Render.jpg?v=1752831452"},{"product_id":"primal-strength-commercial-glute-drive","title":"Plate Loaded Swivel Footplate Glute Drive","description":"\u003cp\u003eThe Performance Series Plate Loaded Glute Drive with Swivel Foot Plates is the ultimate commercial-grade machine for building strong, sculpted glutes. Engineered for commercial gyms, PT studios, and performance facilities, it delivers biomechanically precise movement to maximise glute activation while minimising lower back strain.\u003c\/p\u003e\n\u003cp\u003eDesigned with rotating, optionally lockable foot plates, this innovative \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/gym-machines\" title=\"Strength Machines.\"\u003estrength machine\u003c\/a\u003e allows natural hip and knee alignment, increasing muscle recruitment and exercise variety. The adjustable footplate angle and horizontal undercarriage adjustment ensure a perfect fit for users of all heights, making it ideal for diverse training environments.\u003c\/p\u003e\n\u003cp\u003eThis \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\" title=\"Plate Loaded Machines\"\u003eplate loaded machine\u003c\/a\u003e is built to withstand high volume use and is perfect for fitness beginners and performance athletes alike, supporting an impressive load of up to 400kg.\u003c\/p\u003e\n\u003cp\u003eConstructed from laser-cut, heavy-duty steel, the Glute Drive combines premium aesthetics with long-lasting durability. Urethane-injection moulded pads are contoured for comfort, with double-stitched covers to withstand high-traffic commercial use.\u003c\/p\u003e\n\u003cp\u003eWhether you’re targeting glute hypertrophy, enhancing athletic performance, or providing members with a safe and effective hip thrust alternative, this machine delivers unmatched results in a compact footprint.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715038191770,"sku":"PSSS0278","price":2199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0278-PerformanceSeriesSwivelPlateGluteDrive-PlateLoadedMachines-HeroRender.jpg?v=1769772437"},{"product_id":"pin-loaded-leg-extension","title":"125kg Pin-Select - Leg Extension","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eUnique dual hinge foot and knee adjusters\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715043729562,"sku":"PSSS0077","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Leg-Extension.jpg?v=1646480034"},{"product_id":"pin-loaded-chest-press","title":"125kg Pin-Select - Chest Press","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715043860634,"sku":"PSSS0080","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Chest-Press.jpg?v=1646480042"},{"product_id":"pin-loaded-lat-pulldown","title":"125kg Pin-Select - Lat Pulldown","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eNew swivel mounted high pulley\u003c\/li\u003e\n\u003cli\u003eIncreased height for better stretch\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044024474,"sku":"PSSS2081","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS2081-Performance-Series-V2-Lat-Pulldown-Back-Machines-Perspective-Render.jpg?v=1768562721"},{"product_id":"pin-loaded-shoulder-press","title":"125kg Pin-Select - Shoulder Press","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eUpgrade your shoulder strength with the Primal Performance Series 125kg Pin-Select - Shoulder Press, perfect for use in high traffic commercial gyms or performance centres. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eErgonomically designed with multiple grip positions and an adjustable seat height, this premium pin-select machine targets deltoids and triceps with smooth precision. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eBacked with an impressive 150kg max user weight capacity, effortlessly use the simple pin-select system to adjust the resistance in 5kg increments to match your fitness goals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eConstructed from a heavy-duty steel frame with a durable matte black finish for long- lasting performance, this premium-grade shoulder press is also equipped with double-stitched pad covers and a full commercial 5-year warranty to ensure this machine stands up to the most intense of gym environments.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044221082,"sku":"PSSS0082","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/HeroRender_18476846-5aff-423f-80e0-3a74291e4208.jpg?v=1774958112"},{"product_id":"pin-loaded-pec-fly-rear-delt","title":"125kg Pin-Select - Pec Fly\/Rear Delt","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDual Pillow Block Bearings for the smoothest motion possible\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eMulti Angle pad for additional isolation support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGas Sprung Adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 125kg Stacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3mm Laser Cut Steel Frames\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElectro-Powder Coated in Matte Black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLaser Cut Frame Shrouds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDouble Stitched “Customisable” Pad Covers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUrethane Injection Moulded Pads\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1000kg Rated Cables\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRange of 12 Machines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044352154,"sku":"PSSS2108","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS2108-Performance125kgPinSelectPecFly_RearDelt-StrengthMachines-HeroRender.png?v=1774958112"},{"product_id":"pin-loaded-dual-assisted-chin-dip","title":"Pin Loaded Dual Assisted Chin\/Dip","description":"\u003cp dir=\"ltr\"\u003eThe Pin Loaded Dual Assisted Chin\/Dip is a versatile dual-function \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/strength-machines\" title=\"Strength machines designed for home \u0026amp; commercial gym use.\"\u003estrength machine\u003c\/a\u003e that brings two effective upper body movements, the chin-up and the dip into a single commercial-grade station.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eComplete with a 125kg selectorised resistance stack in 5kg increments which suits fitness beginners and also means your strongest gym members never run out of progression. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eEngineered with dual-handle chin-up grips and extended dip bars to ensure users can push or pull from multiple hand positions, in the process isolating lat, bicep, chest, shoulder and tricep muscle groups more effectively. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBuilt from heavy-duty 3mm laser-cut steel frames and electro-powder coated in matte black, this weighted chin-up and dip machine is specified for continuous high-traffic commercial use.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis durable \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/resistance-machines\" title=\"Resistance based strength machines for home \u0026amp; commercial use.\"\u003eresistance machine\u003c\/a\u003e offers an impressive 150kg maximum user weight, features 1000kg rated cables and is also backed by a 5 year full commercial frame warranty with 3 years on parts, for added assurance during high intensity sessions.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSealed bearings deliver consistently smooth travel through every rep, ensuring users receive proper muscle isolation and a repeatable position every time they train.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis premium-grade \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/pin-loaded-machines\" title=\"Selectorised gym machines for home \u0026amp; commercial use.\"\u003epin loaded machine\u003c\/a\u003e is designed with a sleek laser-cut frame shroud for a professional look in any commercial gym chain or performance centre. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044548762,"sku":"PSSS0109","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0109-PinLoadedDualAssistedChin_Dip-PinLoadedMachines-HeroImage.jpg?v=1790861040"},{"product_id":"pin-loaded-bicep-curl","title":"125kg Pin-Select - Bicep Curl","description":"\u003cp data-end=\"331\" data-start=\"0\"\u003eUpgrade your commercial facility with the Performance Series 125kg Pin-Select - Bicep Curl, a robust commercial-grade \u003ca title=\"Strength gym machines.\" href=\"\/collections\/gym-machines\"\u003estrength machine\u003c\/a\u003e engineered to deliver effective isolation and recruitment of bicep muscles.\u003c\/p\u003e\n\u003cp data-end=\"331\" data-start=\"0\"\u003eEquipped with a smooth pin-loaded weight stack up to 125kg, it enables fast and simple resistance changes in 5kg increments, making it ideal for high volume commercial gyms, hotels, fitness studios or performance centres.\u003c\/p\u003e\n\u003cp data-end=\"331\" data-start=\"0\"\u003eThis bicep curl machine also features a height adjustable seat to allow optimised performance and a full stretch of the biceps for all user types.\u003c\/p\u003e\n\u003cp data-end=\"641\" data-start=\"333\"\u003eThe adjustable angle preacher pad allows precise user positioning, ensuring optimal elbow alignment and proper bicep isolation while reducing strain on the shoulders and joints. The ergonomic handle design promotes a natural grip and fluid range of motion, helping users maintain correct form throughout each repetition.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"960\" data-start=\"643\"\u003eConstructed with a heavy-duty steel frame and a laser-cut weight stack shroud, this premium \u003ca title=\"Strength gym machines.\" href=\"\/collections\/gym-machines\"\u003estrength machine\u003c\/a\u003e  is built for durability and is backed by a 5 year full commercial frame warranty with 3 years on parts, for added assurance. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044614298,"sku":"PSSS1112","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/bicepcurlcutout.png?v=1774958112"},{"product_id":"pin-loaded-prone-leg-curl","title":"125kg Pin-Select - Prone Leg Curl","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eUnique dual hinge calf and knee adjusters\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044778138,"sku":"PSSS0115","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Prone-Hamstring-Curl.jpg?v=1646480100"},{"product_id":"pin-loaded-adductor-abductor","title":"125kg Pin-Select Dual - Adductor\/Abductor","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eOversized chain driven cams for exceptional smooth motion\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715044876442,"sku":"PSSS0076","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Adductor-abductor.jpg?v=1646480109"},{"product_id":"pin-loaded-standing-lateral-raise","title":"125kg Pin-Select - Standing Lateral Raise","description":"\u003cp\u003eTransform your shoulder workouts with the Primal Performance Series Pin-Select Standing Lateral Raise, ergonomically designed to isolate lateral deltoids effectively.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"TextRun SCXW133779205 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW133779205 BCX8\"\u003eEngineered with focus on precision and ease of use, this machine features a 125kg weight stack with a smooth pin-select system, allowing effortless resistance adjustments in 5kg increments.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW133779205 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW133779205 BCX8\"\u003e\u003cspan class=\"TextRun SCXW133779205 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW133779205 BCX8\"\u003eConstructed from premium laser-cut steel and finished with a durable matte black powder-coating, this pin-select machine is built to withstand heavy use and comes with a 5-year full commercial frame warranty for added assurance.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUsers of all sizes and abilities can seamlessly use this machine with a gas powered spring mechanism allowing smooth height adjustability on the footplate. The machine handles are also pivot bearing and can be used either unilaterally or bilaterally for maximum range of motion and workout flexibility.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715045040282,"sku":"PSSS0133","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Lat-Raise.jpg?v=1646480119"},{"product_id":"plate-loaded-iso-hack-v-squat","title":"Plate Loading ISO Hack V-Squat","description":"\u003cp\u003eThe Performance Series Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull range of depth for both Hack and Power Squat\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO V and Hack Squat provides users with a heavy duty, dual use machine, with the option of both a back-supported Hack Squat and a full front facing V Power Squat. The ISO Power\/Hack Squat has been engineered to provide a full range of motion to isolate and develop the glutes, hamstrings and quadriceps. This unique machine can be used in a forward-facing position as a traditional, back-supported hack squat to isolate the quads and also in a machine-facing position, where it offers full-power squat motion. In both exercises, the body operates in an ergonomic and safe squatting motion. The angled foot-plate allows users to safely squat their maximum weight without having as much pressure on their lower back.\u003c\/p\u003e\n\u003cp\u003eThe machine’s design allows comfortable use as either a single-leg or dual-leg hack squat. The extended weight-pin holders provide a high, maximum weight capacity and the non-slip, diamond-cut foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003eThe ISO Power\/Hack Squat is one of 8 Core Primal ISO Machines and the range is perfect in any sports facility or commercial gym. It comes in Matte Nero with premium, rip-resistant pads.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715045367962,"sku":"PSSS0013","price":2799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0013-Performance_ISO_V_Hack_Squat-Plate_Loaded-Hero_Image.png?v=1774958112"},{"product_id":"primal-strength-black-epdm-20mm-matting","title":"Black EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 17mm SBR and a 3mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003eThe tiles come in black or black with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 40mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile Spec:\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003eOnce the matting is laid please mop the matting with hot water to remove the silicone layer and leave the matting to dry before laying equipment. The matting is very hard wearing and only needs cleaned with hot soapy water.\u003c\/p\u003e\n\u003cp\u003eMinimum order of 6 required.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42282171465882,"sku":"PSMA0430","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-EPDM-Mat-1.jpg?v=1646480931"},{"product_id":"primal-strength-pendulum-squat","title":"Pendulum Squat","description":"\u003cul\u003e\n\u003cli\u003eHigh quality heavy gauge steel frame\u003c\/li\u003e\n\u003cli\u003eAdjustable non-slip foot plate\u003c\/li\u003e\n\u003cli\u003eAdjustable height safety pin\u003c\/li\u003e\n\u003cli\u003eInjected shoulder pads\u003c\/li\u003e\n\u003cli\u003eWide foot plate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIntroducing the PRIMAL® Performance Series Pendulum Squat, the ultimate strength training solution for commercial gym owners seeking the pinnacle of quality, durability, and performance. Designed to withstand the demands of the most rigorous training environments, this exceptional piece of equipment reflects the quality and durability that the PRIMAL® Performance Series represents.\u003c\/p\u003e\n\u003cp\u003eConstructed from high-quality heavy gauge steel, the PRIMAL® Pendulum Squat boasts a robust and sturdy frame that's built to endure the toughest workouts, day in and day out. This solid structure ensures that your gym's clientele can train with confidence to push their limits and achieve their goals on a reliable and sturdy platform.\u003c\/p\u003e\n\u003cp\u003eThe adjustable non-slip foot plate provides a secure footing for users, accommodating various stances and exercise preferences. The wide foot plate further enhances the versatility of the Pendulum Squat, allowing for a greater range of motion and enabling users to target different muscle groups effectively.\u003c\/p\u003e\n\u003cp\u003eSafety is paramount in any commercial gym setting, and the PRIMAL® Performance Series Pendulum Squat doesn't disappoint. The adjustable height safety pin ensures users can train with peace of mind, knowing that they're fully protected during their workouts.\u003c\/p\u003e\n\u003cp\u003eThe injected shoulder pads offer additional comfort and stability, supporting users as they engage in intense squat sessions. These ergonomic pads are designed to reduce strain on the upper body, allowing users to focus on their lower body strength and form.\u003c\/p\u003e\n\u003cp\u003eInvest in the PRIMAL® Performance Series Pendulum Squat and elevate your commercial gym to new heights. By providing your clients with the highest quality, most durable equipment on the market, you'll not only enhance their training experience but also solidify your gym's reputation as a leader in the industry.\u003c\/p\u003e\n\u003cp\u003eEmbrace the PRIMAL® way and forge a legacy of strength, resilience, and excellence with the PRIMAL® Performance Series Pendulum Squat. Empower your clients to discover their true potential and build their strength.\u003c\/p\u003e\n\u003cp\u003eMaximum Weight Capacity: 350kg\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715074728090,"sku":"PSSS0123","price":2999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PendSquat.jpg?v=1767802429"},{"product_id":"primal-strength-barbell-drop-pads","title":"Commercial Drop Pads","description":"\u003cul\u003e\n\u003cli\u003eUnique rubber gripped base\u003c\/li\u003e\n\u003cli\u003eSold in pairs\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to handle high impact drops - protecting your equipment\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715138461850,"sku":"PSAC0334","price":219.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-Drop-Pads-hero_84587dd7-6cea-4cee-93bb-1bb4fe807214.jpg?v=1653321724"},{"product_id":"primal-strength-its-heavy-4-needle-steel-olympic-bar","title":"4 Needle Steel 450kg Rated Bar","description":"\u003cp\u003eThis heavy-duty 20kg \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e is crafted from high tensile steel with a durable hard chrome coating for superior grip and is backed by an impressive 2-year full commercial breaks warranty for added assurance during intense lifting sessions.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Primal Performance Series 4 Needle Steel 450kg Rated Bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support.\u003c\/p\u003e\n\u003cp\u003eThis 7ft Olympic grade bar has been engineered for multi-purpose daily use in Powerlifting, Olympic lifting or \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/functional-training\" title=\"Functional training equipment\"\u003efunctional training\u003c\/a\u003e routines. Combine with any \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/bumper-plates\" title=\"Bumper plates\"\u003ePrimal bumper plate\u003c\/a\u003e and \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-collars?_pos=1\u0026amp;_psq=collars\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Barbell collars\"\u003ebarbell collars\u003c\/a\u003e for the complete lifting kit.\u003c\/p\u003e\n\u003cp\u003eTested to 160,000 pounds per square inch with a max loading capacity of 450kg, this robust light-commercial barbell can be used for the heavier Powerlifting sessions but also for dynamic Olympic lifts like snatches or clean \u0026amp; jerks. This is thanks to a medium whip which provides sufficient flexibility to generate speed under the bar for explosive movements. The combination of 1.2mm medium knurling and the smooth spin on this bar also gives added versatility for functional training exercises likes cleans or deadlifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715138592922,"sku":"PSBA0055","price":174.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0055-Pro4NeedleSteel450kgRatedBar-OlympicBarbells-HeroRender_e90a7a73-9b16-4277-b2b2-6727c4d3c796.jpg?v=1775493058"},{"product_id":"pin-loaded-club-functional-trainer","title":"125kg Pin-Select - Club Functional Trainer \/ Dual Adjustable Pulley","description":"\u003cul\u003e\n\u003cli\u003ePrimal Performance Series dual pulley\u003c\/li\u003e\n\u003cli\u003e125kg stacks\u003c\/li\u003e\n\u003cli\u003e2:1 Weight stack ratio\u003c\/li\u003e\n\u003cli\u003eLaser cut stack guards\u003c\/li\u003e\n\u003cli\u003eMetallic matte black finish\u003c\/li\u003e\n\u003cli\u003eMagnetic pop pins\u003c\/li\u003e\n\u003cli\u003eRevolving Stirrup handles included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley represents a cutting-edge strength equipment solution designed for commercial gym owners and athletes who demand the highest quality, durability, and unmatched ergonomic design. PRIMAL is committed to creating premium gym equipment that equips every individual to discover their true potential, and our Performance Series is a testament to our passion for excellence.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley stands out with its dual pulley system, designed to provide smooth and efficient workouts to challenge and empower users. Each side boasts a generous 125kg weight stack, perfect for users of all fitness levels. The 2:1 ratio ensures an optimal balance between resistance and movement, offering a truly transformative workout experience.\u003c\/p\u003e\n\u003cp\u003eOur attention to detail is evident in the laser-cut stack guards and the sleek metallic matte black finish, making this dual pulley system a striking addition to your gym's strength equipment line-up. The magnetic pop pins provide added safety and ease of use, allowing for quick and secure weight adjustments between sets.\u003c\/p\u003e\n\u003cp\u003eChoose the PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley for your commercial gym and provide your members with a strength training solution that is both resilient and ergonomically designed. Together, let's help them defy limitations, break boundaries, and tap into the strength within. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715142983834,"sku":"PSSS9013","price":3999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/AdjustablePulley01.jpg?v=1692266584"},{"product_id":"pin-loaded-dual-chest-shoulder-press","title":"125kg Pin-Select Dual - Chest\/Shoulder Press","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715175817370,"sku":"PSSS0043","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0043-Performance-125kg-Pin-Select-Dual-Chest-_-Shoulder-Press-Single-_-Dual-Stations-Hero-Image_1.png?v=1774957989"},{"product_id":"pin-loaded-dual-bicep-curl-tricep-extension","title":"125kg Pin-Select Dual - Bicep Curl\/Tricep Extension","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715177226394,"sku":"PSSS0045","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Bicepfixed.jpg?v=1650373765"},{"product_id":"pin-loaded-cable-crossover","title":"125kg Pin-Select - Cable Crossover with 2 x 125kg Stacks","description":"\u003cp\u003eIntroducing the Primal Performance Series 125kg Pin-Select Cable Crossover with dual weight stacks – your ultimate solution for versatile and effective strength training.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual 125kg Weight Stacks:\u003c\/strong\u003e Unleash your potential with not one, but two 125kg weight stacks, providing a total of 250kg resistance. Elevate your workouts and challenge your limits with this robust weight stack setup.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalanced 1:1 Weight Stack Ratio:\u003c\/strong\u003e Experience smooth and equal resistance throughout your exercises with the 1:1 weight stack ratio. This ensures consistent and precise training, promoting balanced muscle development.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAttachment Storage Mount:\u003c\/strong\u003e Stay organized and clutter-free with the attachment storage mount. Keep your workout area tidy by conveniently storing your accessories within arm's reach.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMulti-Grip Pull-Up Frame:\u003c\/strong\u003e Enhance your upper body strength with the integrated multi-grip pull-up frame. Diversify your routine and target various muscle groups for a well-rounded workout experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable Construction:\u003c\/strong\u003e Built to endure, the 100 x 50 x 3mm oval frame tubing ensures stability and longevity. The double-coated surface treatment adds an extra layer of protection against wear and tear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEffortless Weight Changes:\u003c\/strong\u003e The magnetic weight stack pin simplifies your workout transitions. Easily select your desired weight for a seamless and efficient training session.\u003c\/p\u003e\n\u003cp\u003eTake your strength training regime to a new level with the Primal Performance Series 125kg Pin-Select Cable Crossover. With its dual weight stacks, balanced resistance, versatile features, and durable build, this machine is designed to help you achieve your fitness goals effectively and efficiently.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41957529714842,"sku":"PSSS0144","price":4499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/crossover_2.jpg?v=1668445222"},{"product_id":"pin-loaded-seated-hamstring-curl","title":"125kg Pin-Select - Seated Hamstring Curl","description":"\u003cp\u003eUpgrade your commercial gym environment with the Primal Performance Series 125kg Pin-Select Seated Hamstring Curl, meticulously engineered for activating hamstring strength and definition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecision Engineering:\u003c\/strong\u003e Designed to exceed the expectations of commercial and professional settings, this Seated Hamstring Curl machine embodies unrivalled performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual Design for High Demand:\u003c\/strong\u003e Our compact dual design maximises space efficiency, catering to the needs of busy gyms and training centres where space is at a premium.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Full Range:\u003c\/strong\u003e Multi hinge adjustments empower users to tailor their workouts, ensuring a complete and personalised range of motion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEffortless Adjustments:\u003c\/strong\u003e Gas sprung adjustments guarantee quick and hassle-free customisation, perfect for accommodating a diverse range of users in a busy gym setting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSerious Stacks:\u003c\/strong\u003e With weight stacks of up to 125kg, this machine meets the requirements of even the most ambitious professional athletes and advanced trainees.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt to Endure:\u003c\/strong\u003e Crafted with 3mm laser-cut steel frames and finished in an electro-powder matte black coating, this equipment is engineered to withstand the rigor of continuous use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSleek Aesthetics:\u003c\/strong\u003e Laser-cut frame shrouds lend an elegant touch, elevating the visual appeal of your gym while maintaining a professional look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTailored Comfort:\u003c\/strong\u003e Double-stitched pad covers provide durability while maintaining a customizable aesthetic, ensuring optimal comfort for every user.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElite-Level Pads:\u003c\/strong\u003e Urethane injection-moulded pads offer premium support, fitting the needs of professional athletes seeking top-notch performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUncompromising Reliability:\u003c\/strong\u003e With 1000kg rated cables, this machine guarantees consistent and dependable operation throughout its lifespan.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41966325104794,"sku":"PSSS0141","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/SeatedLegCurlResized.jpg?v=1657627736"},{"product_id":"primal-strength-pro-series-hiit-air-bike-1","title":"Commercial HIIT Air Bike","description":"\u003cp dir=\"ltr\"\u003eThe Performance Series HIIT Air Bike is a conditioning essential for\u003ca href=\"https:\/\/www.primalstrength.com\/collections\/functional-fitness\" title=\"Functional style training equipment for home \u0026amp; commercial gym use.\"\u003e functional training\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/cardio\" title=\"Cardio \u0026amp; fitness equipment for home \u0026amp; commercial gym use.\"\u003ecardio equipment\u003c\/a\u003e designed to withstand high volume use in any \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/commercial-equipment\" title=\"Commercial-grade gym \u0026amp; fitness equipment.\"\u003ecommercial gym environment\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eEngineered with air resistance so the harder you push, the more resistance the fan creates. This is effective as the resistance directly matches the workout intensity of fitness beginners and performance athletes alike. This cardio machine is self-powered which also negates the need for it be positioned next to a power outlet. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe demand the Commercial HIIT Air Bike places on both your upper \u0026amp; lower body simultaneously is what differentiates this premium \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/air-assault-bikes\" title=\"Air assault bikes for home \u0026amp; commercial gym use.\"\u003eair bike\u003c\/a\u003e from a standard \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/exercise-bikes\" title=\"Fitness \u0026amp; exercise bikes for home \u0026amp; commercial gym use.\"\u003eexercise bike\u003c\/a\u003e. Combine with other machines from our \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/hiit-cardio\" title=\"High intensity interval training cardio equipment.\"\u003eHIIT Cardio range\u003c\/a\u003e like the \u003ca href=\"https:\/\/www.primalstrength.com\/products\/commercial-curved-treadmill?_pos=3\u0026amp;_psq=commercial+treadmill\u0026amp;_psid=a216711f1\u0026amp;_ss=e\" title=\"Commercial-grade curved treadmill.\"\u003eCommercial Curved Treadmill\u003c\/a\u003e or \u003ca href=\"https:\/\/www.primalstrength.com\/products\/hiit-rower?_pos=1\u0026amp;_psq=HIIT+Rower\u0026amp;_psid=88bad79e8\u0026amp;_ss=e\" title=\"Rowing cardio machine for home \u0026amp; commercial gym use.\"\u003eHIIT Rower\u003c\/a\u003e for the complete set up in your \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/home-gym-equipment\" title=\"Home gym \u0026amp; fitness equipment.\"\u003ehome\u003c\/a\u003e, PT studio or commercial gym class space.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDesigned with easy vertical and horizontal seat adjustments, the bike is also fitted with non slip dual-grip handles for optimal user performance during sweaty sessions.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eA user-friendly LCD console tracks time, pace, distance, speed, calories, watts and pulse, with built-in interval programmes for structured work-to-rest sets, plus Bluetooth and a wireless receiver for heart rate monitoring and app connectivity. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eConstructed from a heavy duty commercial frame with a durable powder coated finish, this robust air bike is equipped with a solid 150kg max user weight capacity and performs excellently in HIIT classes, circuit finishers, interval testing and sports conditioning programmes. This sleek\u003ca href=\"https:\/\/www.primalstrength.com\/collections\/all\" title=\"Gym \u0026amp; fitness equipment for home \u0026amp; commercial spaces.\"\u003e gym equipment\u003c\/a\u003e is also backed by an impressive 5 year full commercial frame warranty with 3 years on parts for added assurance during high intensity sessions.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis compact cardio solution is also complete with integrated transport wheels and a handle allowing the bike to be rolled away and stored efficiently around your gym space.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42110548213914,"sku":"PSEB0099","price":999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSEB0099-CommercialHIITAirBike-ExerciseBikes-HeroImage.jpg?v=1791299314"},{"product_id":"primal-strength-performance-series-angled-hack-squat","title":"Angled Hack Squat","description":"\u003cdiv class=\"product__short-description fs-body-base\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eIntroducing the Primal Performance Series Club Angled Hack Squat – an embodiment of strength and innovation. With 4 extended bullhorns, it redefines load capacity standards. Tailored adjustability, including multi-position range adjusters and various start positions, ensures a personalized experience.\u003c\/p\u003e\n\u003cp\u003eDesigned with anatomical precision, the angled narrow head pad supports spinal alignment, enhancing safety. The anti-slip adjustable angle composite foot plate guarantees secure footing during lifts, while sealed linear bearings and stainless steel roller tubing ensure smooth motion.\u003c\/p\u003e\n\u003cp\u003eCrafted for durability, the machine features 3mm steel frame thickness, urethane injection-molded pads, and antibacterial upholstery. Versatility thrives through Olympic weight plate storage, premium rubber handles, and anti-slip floor protectors.\u003c\/p\u003e\n\u003cp\u003eA transition safety step and substantial weight capacity (50kg unloaded, 350kg capacity) prioritize safety in high-traffic commercial gyms. The Primal Performance Series signifies professional excellence, catering to athletes, large gyms, and uncompromising standards.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42204102656154,"sku":"PSSS0154","price":3199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0154-Performance-Club-Angled-Hack-Squat-Plate-Loaded-Machines-Hero-Image.jpg?v=1751035756"},{"product_id":"primal-performance-series-125kg-pin-select-seated-row","title":"125kg Pin-Select - Seated Row","description":"\u003cp\u003eRefined for efficiency, biomechanics, and precision, the Primal Performance Series 125kg Pin-Select Seated Row delivers a smooth, controlled rowing motion, ideal for targeting the lats, traps, and rhomboids. Built for commercial use, this machine combines intelligent engineering with an intuitive design for maximum results.\u003c\/p\u003e\n\u003cp\u003eA solid 125kg weight stack allows for progressive overload, while the pin-select system ensures effortless resistance adjustments in 5kg increments. The independent arm movement promotes balanced muscle engagement, eliminating imbalances and optimising contraction.\u003c\/p\u003e\n\u003cp\u003eThe urethane injection-moulded seat and chest pads provide firm yet comfortable support, reducing strain and ensuring a stable lifting position. Anti-sweat, antibacterial upholstery enhances hygiene, making it ideal for high-use gym environments. The dual-grip handle design enables varied grip positions to customise muscle activation, while the precision-guided movement pattern reduces joint stress and enhances control.\u003c\/p\u003e\n\u003cp\u003eDesigned for serious lifters and commercial gym owners, the Primal Performance Series Pin-Select Seated Row is a testament to quality, functionality, and performance.\u003c\/p\u003e\n\u003cp\u003eEngineered for strength. Designed for precision.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":43082216571034,"sku":"PSSS0114","price":3699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/seatedrow1.jpg?v=1676553503"},{"product_id":"primal-performance-series-adjustable-high-low-pulley","title":"Club Adjustable High\/Low Cable Pulley","description":"\u003cp\u003eTransform your workout space with the Primal Performance Series Club Adjustable High\/Low Cable Pulley, the ultimate versatile addition to any commercial gym or performance centre. \u003c\/p\u003e\n\u003cp\u003eThis premium strength machine is perfect for a full body workout with 32 adjustable height positions on the stainless steel roller tubing, allowing for a variety of different exercises including lat pulldowns, tricep extensions and low rows.\u003c\/p\u003e\n\u003cp\u003eSeamlessly clip any of our Primal Performance Series Cable Attachments to the carabiner on the pulley system, tailoring your grip and exercise movement to your exact specification.\u003c\/p\u003e\n\u003cp\u003eDesigned for durability, this pulley system features aluminium pulley wheels, 5.8mm PU covered pulley cables, and a heavy-duty 2.5mm steel frame. Double layer frame paint coating, anti-slip rubber floor protectors and a 5-year full commercial frame warranty also ensure stability and long-lasting performance.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":43314285215898,"sku":"PSSS0152-2","price":2499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/AdjustablePulley1.jpg?v=1693411317"},{"product_id":"primal-performance-series-dumbbell-set-2kg-20kg-10-pairs","title":"CPU Urethane Dumbbell (Sets)","description":"\u003cdiv class=\"product__description rte quick-add-hidden accordion__content\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing the Primal Performance Series Urethane Dumbbell Set 2KG - 60KG (30 Pairs): a pinnacle of quality and performance in weight training. Crafted with precision and innovation, this set is designed to elevate your workout experience.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePremium Cast Polyurethane Finish\u003c\/strong\u003e: These dumbbells feature a premium cast polyurethane finish that not only adds to their visual appeal but also enhances their durability and longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHardened Stainless Steel Handles\u003c\/strong\u003e: The handles are crafted from hardened stainless steel, ensuring a sturdy grip and long-lasting performance even under intense use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e3D Primal Logo and Numbering\u003c\/strong\u003e: The inclusion of a 3D Primal logo and numbering not only adds an aesthetic touch but also makes weight identification effortless.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eComprehensive Sets\u003c\/strong\u003e: Set options included from 5 pairs, 10 pairs, 20 pairs \u0026amp; 30 pairs, in a variety of options ranging from 1kg, 2kg and 2.5kg increments. This diverse range caters to various strength levels and workout requirements.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong\u003eHeavy Duty Rack Dumbbell Storage: \u003c\/strong\u003eThe Horizontal 10 Pair Dumbbell rack is included with 3 different weight set options. Matte black, tubular-steel frames with hardened-plastic saddles provide the ultimate protection for round dumbbells along with seamless re-racking and lifting from the rack for users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eElevate your weight training with the Primal Performance Series Urethane Dumbbell Set, offering a blend of aesthetic elegance, ergonomic design, and robust functionality. Experience the difference in your workouts as you push your limits with these premium dumbbells.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"1kg-10kg Set (10 Pairs - 1kg Increments)","offer_id":45000249639066,"sku":"PSWD9298","price":659.99,"currency_code":"GBP","in_stock":true},{"title":"2kg-20kg Set (10 Pairs - 2kg Increments)","offer_id":45000249671834,"sku":"PSWD9330","price":1299.99,"currency_code":"GBP","in_stock":true},{"title":"2.5kg-25kg Set (10 Pairs - 2.5kg Increments)","offer_id":45000249704602,"sku":"PSWD9325","price":1549.99,"currency_code":"GBP","in_stock":true},{"title":"22kg-40kg Set (10 Pairs - 2kg Increments)","offer_id":45000317436058,"sku":"PSWD9331","price":4399.99,"currency_code":"GBP","in_stock":true},{"title":"27.5kg-50kg (10 Pairs - 2.5kg Increments)","offer_id":45100783009946,"sku":"PSWD9326","price":4999.99,"currency_code":"GBP","in_stock":true},{"title":"22kg-40kg Set (10 Pairs - 2kg Increments) with Storage","offer_id":45000317468826,"sku":"PSWD9301WS","price":4499.99,"currency_code":"GBP","in_stock":true},{"title":"42kg-50kg (5 Pairs - 2kg Increments)","offer_id":45000317501594,"sku":"PSWD9332","price":2999.99,"currency_code":"GBP","in_stock":true},{"title":"2kg-50kg Set (25 Pairs - 2kg Increments)","offer_id":45000317632666,"sku":"PSWD9304","price":7499.99,"currency_code":"GBP","in_stock":true},{"title":"52.5kg-70kg Set (8 Pairs - 2.5kg increments)","offer_id":45192783954074,"sku":"PSWD9334","price":4999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/CPU_DumbbellsGroupwhitebg_61064ddf-c05f-4f20-a6a0-cdda166aa02c.jpg?v=1683205620"},{"product_id":"primal-performance-series-v2-0-smith-machine-7-degree","title":"Olympic 5 Degree Smith Machine","description":"\u003cp\u003eThe Performance Series v2.0 Smith Machine (5 Degree) is a game-changing addition to your gym that embodies the grit, passion, and innovation synonymous with PRIMAL. This commercial-grade Smith Machine is meticulously designed to cater to athletes and gym owners who demand the very best.\u003c\/p\u003e\n\u003cp\u003ePair the Smith machine with our commercial \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/power-racks\" title=\"Gym power racks.\"\u003epower racks\u003c\/a\u003e and \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-strength-stealth-commercial-functional-trainer-dual-adjustable-pulley?_pos=4\u0026amp;_psq=functional+trainer\u0026amp;_psid=5d0f764f9\u0026amp;_ss=e\" title=\"Commercial dual adjustable pulley machine.\"\u003ecommercial functional trainer\u003c\/a\u003e, or explore our \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/commercial-packages\" title=\"Commercial gym equipment packages.\"\u003ecommercial gym packages\u003c\/a\u003e to build a complete training setup\u003c\/p\u003e\n\u003cp\u003eExperience the precision and biomechanical advantage of the unique 5-degree angle that optimises natural movement, ensuring a smooth and fluid motion for every lift. Built to withstand even the most rigorous workouts this machine boasts an impressive 250kg weight capacity, catering to those who constantly push their limits.\u003c\/p\u003e\n\u003cp\u003eThe counterbalanced design with a 5kg starting weight allows for seamless transitions between exercises and accommodates users of varying strength levels. With 10 rack positions and safety spotter supports, users can confidently push their boundaries knowing that PRIMAL® has their back.\u003c\/p\u003e\n\u003cp\u003eOur PRIMAL® Performance Series v2.0 Smith Machine features a 25mm knurled bar with closed-bush bearings for unmatched stability and grip. The premium construction ensures a smooth, consistent lifting experience that will keep everyone coming back for more.\u003c\/p\u003e\n\u003cp\u003eDesigned with convenience in mind, our Smith Machine is also equipped with six Olympic weight plate holders, making it easy to organise and store your plates while keeping your gym space tidy. This attention to detail is a testament to PRIMAL's commitment to creating an exceptional training environment.\u003c\/p\u003e\n\u003cp\u003eInvesting in the PRIMAL® Performance Series v2.0 Smith Machine is more than just a choice of top-tier equipment; it's a reflection of your unwavering dedication to achieving unparalleled strength and performance. Join the ranks of those who have embraced the PRIMAL® way and discovered the difference our state-of-the-art strength equipment can make.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFull List of Test Certifications Below\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEN-957\u003cbr\u003eEN ISO 20957-1:2013\u003cbr\u003eEN ISO 20957-2:2021\u003cbr\u003eEN ISO 20957-4:2016\u003cbr\u003eBS EN ISO 20957-1:2013\u003cbr\u003eBS EN ISO 20957-2:2021\u003cbr\u003eBS EN ISO 20957-4:2016\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":43374768029850,"sku":"PSSS0006-2","price":2499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0006-2-Performance_Olympic_5_Degree_Smith_Machine-Smith_Machines-Hero_Render.jpg?v=1742405085"},{"product_id":"home-pin-loaded-lat-pulldown-seated-row","title":"Pin-Loaded Lat Pulldown\/Seated Row","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIntroducing the Personal Series Pin Select Lat Pulldown Seated Row, a versatile and essential addition to your fitness facility. With its dual functionality, this machine seamlessly transitions from lat pulldown exercises to seated rows, offering a comprehensive upper body workout experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDual Functionality\u003c\/strong\u003e: Perform both lat pulldown and seated row exercises on a single machine, optimizing space and workout options.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e135kg Weight Stack\u003c\/strong\u003e: The substantial weight stack provides ample resistance for users of various fitness levels, from beginners to advanced.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e1:1 Weight Stack Pulley Ratio\u003c\/strong\u003e: Experience smooth and balanced resistance, ensuring consistent workout intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable Pulldown Height\u003c\/strong\u003e: Accommodate users of all heights and maximize range of motion with adjustable pulldown height.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLarge Adjustable Seat Pad\u003c\/strong\u003e: The ergonomically designed seat pad ensures comfort during exercises while promoting proper body alignment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Exercises\u003c\/strong\u003e: Perform lat pulldowns, high cable exercises, and low cable rows for a comprehensive upper body workout.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Options\u003c\/strong\u003e: Choose to purchase with or without a shroud, adapting the machine to your facility's aesthetic and layout.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eComplete Attachments\u003c\/strong\u003e: The machine comes with a lat bar and seated row attachments, providing all the tools needed for effective workouts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your fitness facility with the Personal Series Pin Select Lat Pulldown Seated Row, offering versatility, durability, and a superior training experience for all users.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"without Weight Stack Cover (Shroud)","offer_id":43597838155930,"sku":"PSSS0359","price":2199.99,"currency_code":"GBP","in_stock":true},{"title":"with Weight Stack Cover (Shroud)","offer_id":43597842219162,"sku":"PSSS0359WA","price":2299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/withshroud.jpg?v=1686042078"},{"product_id":"primal-performance-series-125kg-pin-select-dual-calf-raise-viking-press","title":"Pin Loaded Viking Press \u0026 Calf Raise","description":"\u003cp\u003eTransform your commercial gym or performance centre with the Primal Performance Series 125kg Pin-Select Dual Viking Press \u0026amp; Calf Raise, a versatile gym machines designed for a comprehensive workout experience.\u003c\/p\u003e\n\u003cp\u003eThis premium pin-loaded machine offers a dual function, allowing users to perform standing calf raises and viking presses, targeting calf muscles and shoulders, respectively.\u003c\/p\u003e\n\u003cp\u003eWith multi-grip pressing handles, adjustable start positions, and a 125kg weight stack in 5kg increments, it caters to users of all levels, accommodating their height and strength needs while ensuring a consistent resistance curve.\u003c\/p\u003e\n\u003cp\u003eEngineered for both safety and performance, this machine features a heavy-duty frame, and laser-cut stack shroud. The Primal Performance Series 125kg Pin-Select Dual Viking Press \u0026amp; Calf Raise also features durable injection moulded pads and is backed by an impressive full commercial 5-year frame warranty for added peace of mind.\u003c\/p\u003e\n\u003cp\u003eA progressive lever system, independent levers, and mutual locking options offer flexibility in exercise selection. Additionally, multiple handle choices and calf training supports provide a wide range of workout possibilities.\u003c\/p\u003e\n\u003cp\u003eThe spring counterbalance reduces the initial load of the levers, and bullhorns allow for extra weight plates, enabling users to customise their workouts for optimal results. 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This alleviates discomfort in the hand and wrist and keeps consistent tension on the biceps. \u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Bicep Curl provides targeted loading to the biceps from a variety of angles. Multiple adjustments tailor the movement to your individual biomechanics and the ergonomically designed pads and handles align your body to ensure correct exercise performance. \u003c\/p\u003e\n\u003cp\u003eMax User Weight : 200kg \u003c\/p\u003e\n\u003cp\u003eMax Weight Capacity : 300kg \u003c\/p\u003e\n\u003cp\u003eMain Frame Tubing Dimensions : 50*100mm \u003c\/p\u003e\n\u003cp\u003eFrame Steel Thickness : 3mm \u003c\/p\u003e\n\u003cp\u003e4 Adjustable Pad Positions \u003c\/p\u003e\n\u003cp\u003eBullhorn Length is 275mm \u003c\/p\u003e\n\u003cp\u003eBullhorn Weight Capacity - 2 x 150kg \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44001492926618,"sku":"PSSS0210","price":2499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/7A8A8408-2copy.jpg?v=1706710915"},{"product_id":"primal-performance-series-plate-loaded-swivel-handle-row","title":"Plate Loaded Swivel Handle Row","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Swivel Handle Low Row has been developed to maximise development of the lats and upper back. Rotating swivel handles let you take any grip you wish, and the adjustments to seat height, seat distance, and chest pad angle let you choose the motion path that best matches your natural biomechanics. \u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable seat position\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSet the seat height to isolate the upper back or lats, and adjust the seat distance to ensure a full range of motion. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable angle chest pad with bracing handle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChose the chest pad angle that best supports your torso and use the bracing handle for unilateral work if desired. Maximising torso stability increases the stress you can apply directly to the desired muscles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKick start lever\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePush down on the foot lever to bring the handles closer to you and start the set - every rep can then be performed with a full stretch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSwing arm handle mount \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe free rotating handles are mounted on a swing arm, allowing the line of force to adjust as the lever arm moves towards your body. This lead to an exceptionally smooth and comfortable motion that automatically adjusts to your bodies preferred motion path. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFreely rotating 360 degree handles \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe swivel mounted handles can rotate freely even during a rep. If you or your clients struggle with painful wrists or elbows during pulldowns, or have shoulder issues that create pain in specific positions, then the ability to rotate your grip to any angle you wish during back movements could be just what you're looking for to alleviate discomfort and allow continued strength and muscle building in a safe and comfortable range of motion\u003cstrong\u003e. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Swivel Handle Low Row provides full range of motion, high torso stability and a biomechanically correct resistance curve to yield maximum stimulation for the lats and upper back.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44039338688666,"sku":"PSSS0255","price":3299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/multiwayrow.jpg?v=1716206289"},{"product_id":"primal-performance-series-plate-loaded-adjustable-incline-chest-press","title":"Plate Loaded Adjustable Incline Chest Press","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Adjustable Incline Chest Press helps you to overload the pec and front delt muscles in a seated position. Safety stop depth and seat pad angle adjustments let you adapt the range of motion and pressing angle for  targeted development of the upper chest.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeatures\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdjustable pressing range \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEasily choose between multiple safety stop positions to control the range of motion. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e“One Touch” Height Adjustable Seat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handles. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAdjustable Back Pad Angle.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLow, mid and high incline positions let you selectively target the upper pecs and front delts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMultiple Grip Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDual Grips ensure that the handles align perfectly with your upper chest at all seat pad angles.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Incline Adjustable Chest Press provides a stable and highly adjustable platform for full range of motion stimulation of the upper pecs and front deltoids.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44039340359834,"sku":"PSSS0259","price":3599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0259INCLINEANGLEDVIEW_2.png?v=1774957693"},{"product_id":"primal-performance-series-plate-loaded-adjustable-chest-press","title":"Plate Loaded Adjustable Chest Press","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Adjustable Chest Press incorporates safety stop depth and seat pad angle adjustments letting you adapt the range of motion and pressing angle to match your biomechanics while the 'bell crank' lever system provides smooth, progressive resistance throughout each rep. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdjustable safety stops - easily choose between multiple safety stop position to control the range of motion. \u003c\/p\u003e\n\u003cp\u003e'One Touch' height adjustable seat - the high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handles. \u003c\/p\u003e\n\u003cp\u003eAdjustable back pad angle - two backrest options let you adjust the pressing angle to best match your own biomechanics. \u003c\/p\u003e\n\u003cp\u003eBell crank leverage system - forward motion of the handles is converted into vertical motion of the levers arms with a classic bell crank system that provides unmatched smoothness throughout the range of motion. \u003c\/p\u003e\n\u003cp\u003eConverging motion path - the handles move towards each other as your press, allowing a great stretch at the start and a full tension squeeze at the end of every rep. \u003c\/p\u003e\n\u003cp\u003eMultiple grip options - The wide, pronated grip for maximises stretch on the pecs, whilst the semi pronated closer grip is extremely comfortable even for those with shoulder issues that prevent them from pressing with a barbell. \u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Adjustable Chest press provides incredible smooth, full range of motion stimulation for the pecs. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44039340785818,"sku":"PSSS0260","price":3599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0260CHESTPRESSANGLEDVIEW_2_ad0ee65d-553a-48cc-8293-e22a5cd8385b.png?v=1774957693"},{"product_id":"primal-performance-series-adjustable-bench","title":"Commercial Adjustable Bench","description":"\u003cp\u003eThe commercial adjustable weight bench offers complete versatility with 10 adjustable angle positions from flat to incline and decline, and 3 adjustable seat angles. Featuring a sturdy 500kg maximum weight capacity and a quick and easy ladder-style angle adjustment.\u003c\/p\u003e\n\u003cp\u003eComplete with hardwearing powder coat finish, transport handle and wheels for easy manoeuvrability. Get the perfect training position with the Performance Series Adjustable Bench. Pair the bench with our \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/power-racks\" title=\"Gym power racks.\"\u003epower racks\u003c\/a\u003e, \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/dumbbells\" title=\"Dumbbells for weight training.\"\u003edumbbell sets\u003c\/a\u003e and \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-strength-stealth-commercial-functional-trainer-dual-adjustable-pulley?_pos=4\u0026amp;_psq=commercial+functional+trainer\u0026amp;_psid=35cd63f28\u0026amp;_ss=e\" title=\"Commercial-grade dual adjustable pulley machine.\"\u003ecommercial functional trainer\u003c\/a\u003e, or build a full setup with our \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/commercial-packages\" title=\"Commercial gym equipment packages.\"\u003ecommercial gym packages\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eExplore our full range of \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-benches\" title=\"Exercise weight benches.\"\u003eexercise benches\u003c\/a\u003e.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44058005930138,"sku":"PSWB2067","price":499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/MicrosoftTeams-image_6.jpg?v=1703090126"},{"product_id":"primal-tactical-back-pack","title":"Tactical Back Pack","description":"\u003cp\u003eGrab yourself the ultimate gym companion with the Primal Performance Series Tactical Back Pack, a durable back pack perfect for storing \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/studio-and-gym-accessories\" title=\"Gym accessories.\"\u003egym accessories\u003c\/a\u003e, laptops or other everyday essentials.\u003c\/p\u003e\n\u003cp\u003eWith a 45-litre capacity, comfortably store a variety of gym essentials like the \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-750ml-water-bottle?_pos=1\u0026amp;_psq=750ml\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Gym water bottle.\"\u003e 750ml Water Bottle\u003c\/a\u003e, \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-ankle-wrist-cuff?_pos=1\u0026amp;_psq=ankl\u0026amp;_ss=e\u0026amp;_v=1.0#slide2\" title=\"Gym ankle \u0026amp; wrist cuffs.\"\u003ePrimal Performance Series Ankle\/Wrist Cuffs\u003c\/a\u003e, or \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-liquid-chalk?_pos=1\u0026amp;_psq=liquid+chal\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Liquid chalk weightlifting accessory.\"\u003ePrimal 50ml Liquid Chalk.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAn adjustable chest strap and ergonomic shoulder straps, ensure this backpack offers maximum comfort and can carry up to 15kg\/33lbs.\u003c\/p\u003e\n\u003cp\u003eDesigned with the latest innovations, it boasts a sleek and contemporary look, blending form and function seamlessly. The laptop compartment ensures your tech gear's safety, and two large storage compartments, along with multi-zippered front pockets, keep your gym essentials organised and easily accessible.\u003c\/p\u003e\n\u003cp\u003eDurable and weather-resistant, the rubber-covered zips and carabiner-style clip provide extra protection and utility. Also stay hydrated on the go with two mesh bottle pockets.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44066908274842,"sku":"psac3051","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/BagWebListingImageClear.jpg?v=1699538440"},{"product_id":"primal-pro-series-glute-drive-belt-v2","title":"Glute Drive Pad \u0026 Belt","description":"\u003cp\u003eOnly compatible with the the Pro Series Glute Drive (PSSS0124)\u003c\/p\u003e\n\u003cp\u003eLongest length is 93cm - Shortest length is 54cm\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44115234816154,"sku":"PSAC2088","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/BELTONWHITE.png?v=1774957691"},{"product_id":"performance-series-plate-loaded-horizontal-leg-press","title":"Plate Loading ISO 70 Degree Incline Leg Press","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded 70 degree Incline Leg Press brings a powerful new stimulus to your leg day. Both the footplate and backrest are angle adjustable, meaning users of all sizes and mobility levels can achieve a full range of motion, while the oversized weight horns and integrated band pegs give an unrivalled loading capacity.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeatures\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAngle Adjustable Footplate.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA gas strut supported angle adjustment lets you quickly and easily alter the footplate angle to suit your ankle mobility and ensure a full range of motion.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e“One Touch” Shoulder Pad and Headrest adjustment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe high density foam shoulder pads and comfortable headrest adjust on a linear rail so users of all sizes have a secure, braced position to press from.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eAdjustable Back Pad Angle.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLift the rear of the back pad to change the angle of the pad and select a more quad or hip dominant press as desired.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIntegrated roller band pegs.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBand pegs on the machine base let you add accommodating resistance from elastic bands. Nylon rollers fitted to the pegs reduce band wear and ensure smoother operation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Horizontal to 70 Degree Leg Press provides targeted loading to the muscles of the lower body. Multiple angle adjustments tailor the movement to your individual biomechanics and the oversize weight horns with integrated band pegs give enough weight capacity for even the strongest of users.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44172955746458,"sku":"PSSS0257","price":3299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/psss0257LegPress.jpg?v=1774957691"},{"product_id":"primal-performance-series-plate-loaded-pullover-1","title":"Plate Loaded Pullover","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Pullover takes a classic Old School move and perfects it, to provide a safe and comfortable method to isolate the lats and upper back without fatiguing the muscles of the arm.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eFeatures\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHeight Adjustable Seat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handle.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eKick Start Lever\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePush down on the foot lever to bring the handles closer to you and start the set – every rep can then be performed with a full stretch.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eHigh Density Elbow Pads\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eElbow pads allow the movement to be performed with little or no stress on the biceps or triceps. This is a great option if you want to train your back, but not your arms!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIncreasing then decreasing resistance curve.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAs the pullover movement puts the shoulder in a stretched position, the Performance Series pullover has been designed to lighten the load at the start of the rep. The load then increases steadily through the mid-range before dropping off in the last few degrees of motion to allow a deliberate contraction of the lats.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Pullover provides a safe and comfortable method to overload your lats and upper back whilst minimising the stress on your upper arm muscles.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44172960858266,"sku":"PSSS0254","price":3599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0254-Performance_Plate_Loaded_Pullover-Plate_Loaded_Machines-Hero_Render.png?v=1774957692"},{"product_id":"primal-performance-series-plate-loaded-linear-shoulder-press","title":"Plate Loaded Linear Shoulder Press","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Shoulder Press has been developed to maximise the strength and development of the shoulders. An adjustable height sets the starting depth of the press, whilst the handles rotate through an arc so the machine can fit users of all sizes and levels of shoulder flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeight Adjustable Seat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKick Start Lever\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePush down on the foot lever to bring the handles upwards and start the set – every rep can then be performed with a full stretch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Motion Path\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe motion of the handles is upwards and slightly backwards, matching the natural movement of the shoulder joint when pressing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eArced Handle Adjustment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdjust the handles closer or further from the midline of your torso, to suit your body size and shoulder flexibility.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Shoulder Press provides a stable, supine position from which to maximise your pressing strength. Easy adjustment of the seat and handle positions along with a biomechanically correct motion path ensures efficient stimulation of the entire shoulder.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44173061357722,"sku":"PSSS0253","price":3599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Hero_Render_0b21a315-69b1-431a-8d1c-1b37a0c155bf.jpg?v=1774957691"},{"product_id":"primal-performance-series-plate-loaded-front-pulldown","title":"Plate Loaded ISO Front Pull Down\/Dual High Row","description":"\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eThe Primal Performance Series Plate Loaded\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e Dual\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e Front Pulldown\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e\/High Row\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e provides a safe and comfortable method to maximise development of your \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eupper body\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun Highlight SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eSwitch easily \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003efrom the\u003c\/span\u003e\u003cspan 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\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003efocus more on\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eoverall \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eupper back\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e thickness\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e and rear delts\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eHeight Adjustable Seat\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eSet the seat height to allow a full stretch at the top of each rep.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eChest Pad with Bracing Handle\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eA \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003ehigh-density\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e foam chest support pad sets the correct torso angle, and you can use the bracing handles for unilateral work if desired. Maximising torso stability increases the stress you can apply directly to the desired muscles.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eMulti Grip Angled Handles\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eThe angled handles allow for pronated, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eneutral\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e or supinated grips to be used.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e Dual functionality strength machine combining \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW196437211 BCX8\"\u003elat\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e pulldown and high row.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eIntegrated Plate Storag\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003ee\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e4 conveniently \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003elocated\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e plate storage horns make loading fast and easy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003cspan class=\"TextRun EmptyTextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW196437211 BCX8\"\u003e\u003c\/span\u003e\u003cspan class=\"TextRun EmptyTextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun EmptyTextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eThe Primal Performance Series Plate Loaded Front Pulldown \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eprovides\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e full range of motion, high torso stability, and a choice or ergonomically designed grips to yield maximum stimulation for the lats and upper back.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44173079281818,"sku":"PSSS0258","price":3599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Latpull_down_Main_image.jpg?v=1722428096"},{"product_id":"primal-performance-series-plate-loaded-hip-abductor","title":"Plate Loaded Glute\/Hip Abductor","description":"\u003cp\u003eTransform your lower body workouts with the Primal Performance Series Plate Loaded Glute\/Hip Abductor, the ultimate adjustable machine for athletes and fitness beginners alike.\u003c\/p\u003e\n\u003cp\u003eThis premium-grade plate loaded machine provides a stable and biomechanically correct platform for full range of motion stimulation of the glute medius, gluteus maximus and hip abductors.\u003c\/p\u003e\n\u003cp\u003eKnee pads move outwards and backwards beneath you at the same time, meaning both glute functions can be trained simultaneously. This motion path is often advocated by trainers when using a standing cable apparatus, but it’s awkward to get right and balance can be an issue. The Primal Performance Series Plate Loaded Hip Abductor takes the guesswork out of the movement and ensures maximum recruitment of the glutes medius from the very first rep.\u003c\/p\u003e\n\u003cp\u003eErgonomically designed at a precise angle, the reclined seat promotes perfect form and maximises glute recruitment.  Effortlessly adjust your start position to customise your workout to your specific goals and body type.\u003c\/p\u003e\n\u003cp\u003eConstructed from a heavy-duty steel frame with a durable matte black finish, this sturdy gym machine is built for long lasting performance in high traffic commercial gyms or performance centres. The pads are also crafted from rip-resistant high density foam and this hip abductor machine is backed by a 5-year full commercial frame warranty for added assurance.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44173400670362,"sku":"PSSS0256","price":2999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/AbductorWebimages_main.jpg?v=1715951495"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/collections\/commercial-black-friday-deals-mobile.jpg?v=1793372425","url":"https:\/\/www.primalstrength.com\/collections\/commercial-black-friday-deals.oembed?page=5","provider":"Primal Strength","version":"1.0","type":"link"}