Introduction:
The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong emphasis on creating a welcoming community atmosphere and promoting holistic well-being, The Holistic Gym partnered with Primal to design an exceptional fitness facility. This case study outlines the journey of The Holistic Gym, showcasing how Primal's equipment and expertise contributed to its success.
The Holistic Gym's main goal was to create a fitness space where members would experience a true sense of community, especially those who felt intimidated by larger commercial gyms. They aimed to offer a comprehensive approach to well-being, integrating physical fitness, mental health, and nutrition, all within an inviting and inclusive environment.
Choosing Primal:
The journey began when The Holistic Gym team discovered Primal, renowned for its cutting-edge fitness equipment. Inspired by the quality and reputation of Primal equipment, they were further impressed by its use in professional football clubs and gyms across the country. The decision to collaborate with Primal was a clear choice to elevate The Holistic Gym's offerings.
Designing the Layout:
Primal's involvement began with a thorough assessment of The Holistic Gym's space and requirements. Together, they worked to create a gym layout that maximised functionality, comfort, and aesthetics. Primal's expertise played a crucial role in organising the space, ensuring an optimal traffic flow, and dividing the gym into specialised zones.
Promoting a Sense of Community:
The Primal equipment became a cornerstone of The Holistic Gym's community-building efforts. The versatile equipment allowed the gym to offer a wide variety of workouts and training styles, appealing to a diverse range of members.
The Holistic Gym's partnership with Primal not only helped create an inviting and community-oriented fitness space but also set a new standard for holistic well-being. Primal's expertise in equipment selection and gym layout optimisation played a pivotal role in the gym's success. This case study highlights the power of collaboration in designing a gym that goes beyond traditional fitness, focusing on the holistic health of its members. The Holistic Gym, designed by Primal, is a shining example of what can be achieved when vision, dedication, and innovative fitness equipment converge.
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Ryan's collaboration with Primal commenced through a streamlined and effective process. He promptly shared his design concepts, and Primal's team of specialists ensured transparent communication throughout the project. This partnership led to the seamless and hassle-free realisation of Ryan's vision.
A notable highlight of Xceed Glasgow is the exceptional equipment provided by Primal. Ryan's preferred piece of equipment is the versatile hip thrust machine. Primal's unwavering commitment to quality and practicality is evident in their equipment selection, ensuring that Xceed Glasgow offers everything necessary for a fulfilling workout experience.
With years of coaching experience, Ryan possesses a profound understanding of the female body's dynamics. Over time, he observed that many women felt uneasy in their training environments. This realisation motivated him to establish Xceed Glasgow, a place where women can train confidently and enjoy their fitness journey.
Xceed Glasgow transcends the typical gym experience; it's a welcoming and supportive community for women seeking comprehensive fitness experiences. Ryan's coaching expertise ensures that clients receive personalised guidance to attain their fitness goals.
The partnership between Xceed Glasgow and Primal has led to the creation of a fitness environment where women can train comfortably and work towards their fitness objectives. Ryan's unwavering commitment to his vision and Primal's dedication to excellence in equipment and design have combined to offer a distinctive fitness experience for women in Glasgow.
]]>Introduction: Burnley FC's triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier League, PRIMAL Strength has unveiled the brand-new PRIMAL Performance Centre at the Gawthorpe Hall training ground. This state-of-the-art facility is designed to optimize the performance of elite footballers, providing them with the tools they need to excel on the pitch.
Unleashing Elite Performance: The Burnley PRIMAL Performance Centre stands as a testament to PRIMAL's expertise in creating world-class fitness suites for professional athletes. Equipped with a comprehensive range of strength-based equipment, cardio machines, and cutting-edge plyometric and stretching facilities, the centre is specifically tailored to enhance players' speed, power, agility, and reaction times. PRIMAL's precision in designing and kitting out the facility ensures that Burnley's footballers have everything they need to thrive.
A Legacy of Excellence: The Burnley PRIMAL Performance Centre marks the sixth collaboration between PRIMAL and professional football clubs. Having previously worked with renowned teams such as Chelsea, Fulham, XXX, Celtic, and Rangers, PRIMAL continues to solidify its position as the go-to fitness specialist for elite athletes. Each piece of PRIMAL equipment is meticulously crafted by founder Steven Rinaldi, leveraging years of industry experience and incorporating premium technology and high-quality materials. The result is an optimal blend of functionality, durability, ergonomics, and aesthetics.
Steven Rinaldi, founder of PRIMAL, expressed his enthusiasm for partnering with Burnley at this pivotal moment: "Burnley has had an extraordinary season, and we're joining the club's journey at an exciting time. Our expertise lies in designing strength and fitness spaces that cater to the unique needs of each purpose. Burnley is an elite sports team competing at the highest level, and we've created a space that matches the intensity and demands players face on the pitch."
Gaining the Competitive Edge: In highly competitive sports like football, every incremental advantage counts. The PRIMAL Performance Centre empowers Burnley's players with the resources to gain that edge over their opponents. Steven Rinaldi explained, "Players need to be strong, but they also have to be fast. Our centre is one of our finest yet, providing players with the ideal environment to develop the physical attributes necessary for success. With the PRIMAL Performance Centre, Burnley FC can strive for greatness and harness the power to outperform their rivals."
Conclusion: As Burnley FC embarks on their Premier League campaign, the newly unveiled PRIMAL Performance Centre will play a vital role in enhancing the team's performance. PRIMAL's unwavering commitment to excellence and innovation has produced a fitness suite tailored to the unique demands of elite football. With the Burnley PRIMAL Performance Centre as their training ground, the players are equipped to reach new heights and overcome any challenges that lie ahead. PRIMAL Strength stands proud alongside Burnley FC, united in their pursuit of sporting greatness.
]]>St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience.
Their owner, Jubi wanted to create an ‘aesthetically pleasing’ space that would provide clients with training from expert coaches to help people receive quality training and guidance. He initially reached out to PRIMAL to buy one or two pieces however soon realised we could help further.
Based on our wealth or expertise in gym design and planning we knew the potential of this facility and wanted to work with Jubi to bring his vision to life. After speaking to us in more detail about his gym he engaged us to help fully plan the space and help them select the right equipment.
‘ Primal has been excellent, particularly Jez, took great attention and sat me down and went over some plans. That was what was excellent, getting that personal touch’.
We then helped plan the best use of the space creating distinct rooms such as the functional fitness zone, a bike studio, and a strength area. This gives clients a variety of training options and options for Mt M’s to offer a range of classes whilst keeping other areas open for those keen to train on their own.
We also helped them with selecting the right pieces of PRIMAL gym equipment for each area such as or Performance Series Studio HIIT bench with hex dumbbells – perfect for hit workouts to our Performance Series 125 kg Pin-Select Dual Chest/Shoulder press. This machine is ideal for smaller commercial gyms or for those looking to cater to a wide variety of users by maximising space with dual functionality without compromising on function.
To elevate the space we recommended St M’s go with a custom branded Astro track to showcase their brand and meet their objectives of creating a beautiful space to train.
‘ I now have that bespoke gym, this beautiful place. It came out better than I imagined’
]]>Why did you choose Primal Strength?:
I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed by their quality. Once I checked out the website and saw the range of kit on offer alongside the consistent positive feedback from happy customers I didn’t think about going anywhere else. The equipment I got and the service from order to installation didn’t disappoint.
What’s your favourite piece of Primal Strength kit?:
]]>My favourite bit of equipment is the folding rack which has allowed me to optimise the room in a relatively small space allowing me to take group PT sessions effectively. It is quick to change from folded to rack position and very sturdy, great design.
Why did you choose Primal Strength?:
We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the equipment prices were sky-high. We were very despondent at the general attitude of the supplier we were going to use, and then someone suggested we spoke to Primal Strength. It really couldn’t have been better advice at a better time, Steven responded in a very proactive and constructive way. He couldn’t do enough for us. It was hugely refreshing and took a great deal of pressure off our shoulders. What’s more the price of the equipment was up to 50% lower, yet the build quality and the specific focus each machine has on the muscle groups is astounding.
The team that came to install the equipment are one of the best bunch of lads you could meet. Hardworking, dedicated and very friendly. Despite us supplying a floor plan of exactly where everything had to go, Mark and his team suggested some changes to the layout and it worked perfectly! Very, very proactive and knowledgeable. They work extremely hard and tidied up after themselves.
Primal Strength is clearly set to become one of the leading brands in gym equipment and they have certainly earned that accolade in our view.
What’s your favourite piece of Primal Strength kit?:
]]>It’s difficult to choose a favourite piece of Primal Strength kit! Ones that stand out for us are the versatility of the hack squat. The focus of the 45 degree Leg Press (We’ve had strongmen come in from other gyms where they can leg press maybe 600kg, yet only 320kg on this one – why? Because of the exacting focus on muscle groups that Primal Strength equipment appear to achieve).
When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I turned to Primal Strength to create a High Quality home Gym, I couldn’t purchase anything lower quality as I needed any rack I bought to be rated for 400Kg+, thankfully Primal Strength happens to sell racks and strength solutions that professional gyms buy. Initially I bought the V3 commercial half rack but when i realised i could fit a cable attachment in I upgraded to the personal training system which is the rack, some storage and a 90Kg cable system.
I also ordered loads of plates, attachments and accessories including an FID commercial bench and one of my favourite bits of kit, the 30Kg Slam ball. Considering how busy Primal have been, they have been awesome to deal with. Their customer service has been amazing and they have earned a customer for life.
]]>Why did you choose Primal Strength?:
I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash over to an unproven brand name was swiftly dealt with. Steven and his team were always on hand to deal with any questions or stresses I may have had at the time. The process from first questions right up to the delivery and assembly (the owner himself flew out to help me put it all together) – so I seriously cannot recommend them enough.
One look on the website and you’ll agree that it looks fantastic, it’s big, chunky and gives the appearance that it’ll take any abuse you throw at it. I’ve now had the gym running for close to 3 years now and the appearance also has substance, the bars and racks have taken some serious athletes being less than kind to them and they still perform like new.
On a final note… I’ve been a return customer to Primal Strength, even with my gym being in Poland, the price to quality ratio is worth spending the extra on shipping. So all in, a happy customer
What’s your favourite piece of Primal Strength kit?:
]]>The guys at Primal asked me to pick my favourite bit of kit, and the bright green half rack is hard to ignore……however, I’m going to pick the bit of kit that surprised me the most – the ISO Leg Press; It’s an absolute monster! I have to warn most of the new clients of this on their first day, most have been used to stacking 100+ kg on these machines to even feel their legs working, this machine is heavy! (100kg at the top, 60kg at the bottom ) So yeah, this one gets the most praise amongst the athletes here.
Why did you choose Primal Strength?:
With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this – the Primal Strength equipment certainly does so! We receive regular comments from members on the Primal machines/bars, much more so than the other International brands we have in there, many feeding back not just on the quality of the equipment but also the look and how easy it is to use.
Whilst many brands on the market these days tend to copy what others do, it’s refreshing to see a company such as Primal leading the way when it comes to not just product innovation but quality of what they produce.
Looking forward to working with them on future projects and continuing to provide only the best for our members across India.
]]>Why did you choose Primal Strength?:
Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of the team is really working in a manner that gives us the best experience while improving our gym layout and equipment. To be fair, if Primal Strength would be there in the first year we opened our facility, the whole gym would be equipped with Primal Strength kit.
The value we get for our investment is compared to others just amazing and i couldn’t be more satisfied with how they handle things when somethings gets wrong while the kit is shipped. Fast response, quality of service, quality of equipment and the ongoing support we get from them is way above we have experienced with other providers.
It makes it really logical an easy to recommend Primal Strength to anyone that is buying new equipment or opening up a new facility. Ask for their help with thew gym layout and support, you wont regret it !
]]>Why did you choose Primal Strength?:
We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also loved the range of the kit and how Primal Strength constantly expand its equipment.
What’s your favourite piece of Primal Strength kit?:
]]>Iso Chest, Cable Crossover, or the hack squat. But we do love the squat racks
Why did you choose Primal Strength?:
As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.
With the level of investment we’ve put into our business and in tern spend with Primal, it was important for me to be able to deal directly with Steven. You get a feeling of reassurance from knowing the owners of a business and knowing they have a hands on approach to running their business rather than being channeled through I generic sales person.
What’s your favourite piece of Primal Strength kit?:
]]>For me it would be the squat racks and lifting platforms (performance wall). They are built well and look fantastic in situ in our club. They’ve become the focal point for all our members and if we had more space we’d have more of them…
Why did you choose Primal Strength?:
We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we were chatting to. The ability to supply everything I could possibly need was another mayor factor.
What’s your favourite piece of Primal Strength kit?:
]]>The favourite piece of kit has to be the leg press for its ergonomic design.
Why did you choose Primal Strength?:
Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was well thought out and built to last, then following a price comparison with other brands, we were amazed by the value. With all the pieces we were after in a gym, Primal really stood out.
What’s your favourite piece of Primal Strength kit?:
]]>Whilst we’re delighted with all our kit, the Elite Iso Incline Leg Press stands out as that little bit extra special. I defy anyone to find a better feeling leg press!! Out of all the kit it is the one that gets the most feedback from new members and guests, really takes them by surprise just how much you can get out of it.
Why did you choose Primal Strength?:
Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge priority, so we were in need of a very competent equipment manufacturer & installation team!
We were directed to Primal Strength though ties to The PT Coach, Phil Learney. As well as being able to see the very impressive display at Bodypower Expo and meeting the Primal Strength team.
Almost every piece of equipment in the gym is multi purpose with The Squat Rack being the central piece in our facility; the multi grip pull up handles, easily adjustable hooks & safety bar and landmine attachment makes it extremely versatile.
Speaking generally, the equipment is attractive, durable and ergonomic. We are extremely happy with Primal Strength’s kit.
What’s your favourite piece of Primal Strength kit?:
The floor GHD & Hip Thrust is a client favourite.
]]>Why did you choose Primal Strength?:
There are many reasons why we chose Primal Strength over others but just to mention a few;
Quality and pricing – The quality of the equipment is incredibly impressive as the cost was considerably lower than some of the other big brands such as Hammer Strength by Life Fitness etc.
This was really important for us as a start-up business as quality of equipment was high on our priority list. When the quote came through it was well within our budget which allowed us to purchase several more pieces of equipment and really bring variety to our facility.
Customer service – The customer service was hands down the best we experienced by a long shot.
Delivery time scales and install – The time scale of delivery almost seemed impossible as we had such a tight schedule to stick to but everything came on time and the guys that completed the install really went over and above to make sure we were happy with the completed gym.
What’s your favourite piece of Primal Strength kit?:
]]>Hard to pick one so here is 3; V2 Belt Squat, V/Hack Squat, Glute Drive
Why did you choose Primal Strength?:
Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and was surprised how competitive they where in comparison to other commercial brands. After speaking to Gianna nothing was too much trouble, their design team drafted me a great 3D video of the equipment and how it would fit in the space i had. Delivery and installation was speedy. Keeping the installation team fed and watered resulted in the full gym fit being completed in 2 days, result!!!!
What’s your favourite piece of Primal Strength kit?:
]]>I think all the Primal Strength kit does its job well. My personal favourite is the Dual Lat Pull Down and Seated Row.
"Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over quite some time after several facilities falling through. Primal created a completely bespoke solution tailored to our needs and at a fantastic price"
What’s your favourite piece of Primal Strength kit?:
We couldn’t select one so our two favourite pieces are our Monster Hybrid Rig – this is the centre piece of our gym and is the base for most of our classes. Secondly, our bespoke FITT41 Astro Track. At 6m wide and 10m long it provides it showcases our brand and is a real focal point of the gym
This 10,000sq ft gym, spread over two floors includes functional fitness area, plate loaded machines, customised weights, bespoke prowler track and is finished off with a fantastic class based studio.
Their idea for opening this space was born out of time spent working out as a family in lockdown and a desire to give back to their local area. They wanted to open a gym in their local community that would be not only a state of the art training facility but a warm and welcoming environment.
Having been recommended to them, and then seeing the other gyms we’ve worked on, they reached out to us. Ensuring the highest quality of gym equipment was able to be provided was a key factor for them.
“We wanted the aesthetics of the gym to look good, we also needed the top range of kit and knew that Primal is one of the best out there.”
From there we worked closely with the team not only on helping them choose the right pieces of gym equipment, but on advancing the gym design and layout of the space. Making sure every piece was carefully chosen, and the flow of the space maximised was crucial in bringing their vision to life.
To give their customers the best training experience, they wanted to bring in unique, well-designed pieces. Featured kit such as our Performance Power Racks with Custom Platforms, Primal Strength Monster Series Standing Lateral Raise, Plate Loaded Incline Fly and Pendulum squat were chosen for the quality of design and as differentiating pieces that most gyms aren’t able to provide.
Another key element was our custom gym equipment. ensuring their brand was highlighted helped to elevate the premium, modern aesthetic. This meant custom branded steel dumbbells from 3kg up to 50kg, branded lifting platforms and a custom branded Scholes Gym Astro turf that runs 12m through the heart of the facility.
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Celtic FC wanted a high-performance space that would support not only the first team but the academy and B team. They needed a space that would work for all the training needs across different physical profiles and age groups. Having worked with Primal for several years and trusting our expertise in developing high performance spaces, they reached out to help them create this new performance centre.
Utilising the existing fitness centre at the state-of-the-art training complex in Lennoxtown Primal worked with the club to understand the training demands to develop this new performance centre. A key stage in creating any training facility is understanding the style of training that will take place and from this work out the best use of space and the right equipment to build the gym. This approach allowed us to gain a deep understanding of Celtic FCs needs and ensure we delivered a high level performance centre that matched the intensity of training required from the elite athletes.
With the variety of sessions, training profiles and ages to consider we created key zones and worked with the Celtic to select kit what would allow maximum use. This included 4 of our Monster Series Performance racks that provides versatility in training and helps not only strength training but for requirements the medical teams to help improve all over movement proficiency.
Along with this we supplied several pieces of strength equipment such as our dual leg press and glute drive machines to enable concentrated work on both eccentric and isometric training. Along with this we provided a suite of cardio equipment such as our Primal HIIT rower, full range of functional equipment, a wide selection of dumbbells, weight benches down to Adding more training options and we added a 35x2m customised turf track to maximise power and conditioning.
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For Flutter Entertainment wellbeing is central to their company cultural. Fully understanding the importance that fitness plays in overall employee wellbeing, Flutter reached out to Primal to help them create a corporate gym facility for the staff in their new Edinburgh office. It was important for them to have a gym that would match the standards in an independent gym. This would allow employees to train the way they wanted and reap the full benefits of training – whether that be as a place to be reenergised or to work towards specific fitness goals.
At Primal designing standout gym facilities is our expertise and we knew we could bring their vision to life. To achieve this gym it was important to use the space well to cater for the wide range of training needs that staff might have. As a corporate facility ensuring that the gym is not focused on one element, eg cardio is critical to encourage use and ensure inclusivity. We started here and mapped out key zones – cardio, stretch, free weights and strength.
Once the layout was confirmed we helped Flutter select the right pieces of equipment for that space. We supplied them with Primal Performance pieces such as our Dual Lat/Row, Leg Press, Dual Adjustable Pulley and Smith Machine. Along with this we supplied urethane dumbbells and our V2 FID benches – both providing high levels of durability. The gym was completed with full Spirit 900 series cardio suite.
]]>Prime wanted to create a bespoke, sleek, state of the art health club located on the Isle of Man that was designed to suit all training types and appeal to a wide variety of demographics. They approached us because they had seen the quality of our work in other gyms.
Spread out over 7,000 sq ft and three floors, it was clear that member journeys and experiences were to be a major part of designing the space. We used a combination of specialist lighting design and features of the building to achieve this, and a key part of our design was refurbishing an old bank vault to be a dedicated free weight lifting area.
The equipment we installed was a modern mix of cardio, machines, and weights to appeal to the widest audiences at every stage of their fitness journeys and curated to support a huge variety of training styles and goals. Specific equipment included several of our stationary bike and treadmill options, a wide range of our selectorised and plate loading weight machines, a vast number of our free weights, and our highest performing heavy weightlifting equipment.
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